I'm rather partial to a flashmob dance and the one that has emerged from the BlackBerry Barkada in the Philippines is as good as they get. The event took place at the SM Mall of Asia Atrium where a BlackBerry mall show was due to take place, but in true flashmob style the BlackBerry Barkada took to the floor and surprised the shoppers who were going about their daily business.
Barkada is Filipino street slang that means a group of friends and that's something that Team BlackBerry have adopted over in the Philippines recently. And why not? It suits the bond that us BlackBerry users have perfectly.
BlackBerry in the Philippines is already huge but we have seen more and more marketing recently coming out of the country. Maybe this is something that needs to be adopted over here in the west too? It certainly wouldn't do the BlackBerry brand any harm.