A great presence in Asia is soon to become greater for RIM. Following the huge success of BlackBerry Developer Conference 2010 in San Francisco, our innovative friends in Waterloo, Canada are heading to Asia next; a first for the Orient. Prior to this, Asia was blessed with the BlackBerry Developer Day in Thailand, but this time, RIM intends to bring more to the table - beyond a couple of coffee breaks.
Scheduled to take place at the Bali International Convention Centre in Bali, Indonesia on 13th-14th January 2011, the event will be all about pure developer fun. Confirmed keynote speakers include Gregory Wade, Tyler Lessard, Mike Kirkup and Chris Smith - or in other words, just a handful of the geniuses at RIM. "There's never been a better time for developers to create apps for the BlackBerry platform - not only is the user base thriving, but developers are being provided with a platform and tools that can foster truly powerful apps that customers will love. With the upcoming launch of the BlackBerry PlayBook tablet, DevCon Asia serves as a great opportunity for developers to learn more about how they can grow their businesses by building apps for the BlackBerry platform." commented Gregory Wade, Managing Director of RIM, Southeast Asia.
Developers in Asia will be able to interact with a host of RIM technical experts as well as a variety of other developers, who already have mastered the fine art of BlackBerry application development. At the Developer Conference, attendees will gain insight into BlackBerry PlayBook development and learn about the BlackBerry Tablet OS SDK for Adobe AIR as well as Adobe Flash Builder, learn all the important bits and bytes about BlackBerry WebWorks and BlackBerry App World as well as find out about new commercial services such as BlackBerry Payment Service. Tyler Lessard, Vice President of Global Alliances and Developer Relations added: "The range and momentum of BlackBerry developer initiatives has certainly grown around the world since our first developer conference in Silicon Valley two years ago. We are very pleased to be hosting the first pan-Asian BlackBerry DevCon and continuing to increase the amount of local information, tools and resources available for our developers in Asia."
As I mentioned in my article about RIM in the Middle East, broadening the presence of BlackBerry in emerging markets - while everyone else is fighting over the market share pie in North America - is RIM's ambition. And soon it will come true, connecting more and more people one at a time. At this point, I would not like to be in Nokia's shoes, but that is just my opinion ;-)