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BlackBerry to demonstrate new mobile computing service for automakers at Telematics Detroit conference

By Bla1ze on 5 Jun 2013 12:49 am EDT
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We caught a glimpse of in-car OTA updates during the QNX Bentley demo at BlackBerry Live 2013 and now BlackBerry is once again looking to show off their over the air software update and management capabilities. Taking place at the Telematics Detroit conference, BlackBerry will preview a new solution for automakers that lets them manage and deliver over the air software updates to vehicles.

"BlackBerry is helping facilitate a rapid convergence between mobile computing and the auto industry as automakers seek to connect with customers wherever they may be," said David J. Smith, Executive Vice President, Enterprise Mobile Computing at BlackBerry. "At Telematics Detroit we are previewing how BlackBerry can help automakers connect with customers, solving the complex and difficult task that automakers face when they have a software update for the vehicles they've made. BlackBerry's Software Update Management for Automotive service can transform the vehicle experience by enabling automakers to deliver new, compelling capabilities to their customers, long after the initial sale."

In addition to the consumer facing benefits, automakers can be confident that the information is being delivered across a secure global and highly scalable channel provided by the BlackBerry network. Over the past few years, development of such products has increased based on consumer demand and it's becoming quite clear, BlackBerry wants to be at the forefront of it all. If you're looking for more details, jump below for the full press release. Interestingly enough, the press release notes we'll be hearing more about this information and further BlackBerry innovations in the area in the near future. Exciting!

Press Release

BlackBerry Demonstrates New Mobile Computing Service for Automakers

New "Over-the-air" service delivers wireless software update and management capabilities to automakers

NOVI, MICHIGAN--(Marketwired - June 5, 2013) - Today, at the Telematics Detroit conference, BlackBerry(R) (NASDAQ:BBRY)(TSX:BB) will preview a new solution for automakers that lets them manage and deliver "Over-the-air" (OTA) software updates to vehicles. Leveraging BlackBerry's existing global and secure infrastructure, which today delivers software updates to millions of BlackBerry devices around the world, the Software Update Management for Automotive service facilitates machine-to-machine (M2M) communication directly between the automaker and the vehicle, allowing the automaker to easily provide software updates to vehicles in the field.

"BlackBerry is helping facilitate a rapid convergence between mobile computing and the auto industry as automakers seek to connect with customers wherever they may be," said David J. Smith, Executive Vice President, Enterprise Mobile Computing at BlackBerry. "At Telematics Detroit we are previewing how BlackBerry can help automakers connect with customers, solving the complex and difficult task that automakers face when they have a software update for the vehicles they've made. BlackBerry's Software Update Management for Automotive service can transform the vehicle experience by enabling automakers to deliver new, compelling capabilities to their customers, long after the initial sale."

Vehicles have more computing power than ever before with complex environments equipped with dozens of electronic control units (ECUs) as well as sophisticated in-vehicle infotainment systems that can provide everything from 3D navigation to smartphone connectivity. The vehicle's built-in software is an important component of the automotive experience, and software updates can refresh a vehicle with new features and services as they become available. With BlackBerry's new Software Update Management for Automotive service, automakers can easily, securely and cost effectively manage and deliver software updates.

"According to a study Gartner did with U.S. vehicle owners in 2012(1), 40 percent of all U.S. vehicle owners either 'definitely want to get' or at least are 'likely to get' the ability for wireless software updates in their next new vehicle - making it the third most demanded automotive-centric Web application and function," said Thilo Koslowski, Vice President, Distinguished Analyst, Gartner.

Through BlackBerry's OTA service, which provides secure global distribution and is highly scalable to support millions of vehicles, automakers can deliver a number of new capabilities to customers, including software updates, new applications, and the ability to get the status of functional systems in a vehicle.

The development of OTA services is part of BlackBerry's broader mobile computing strategy. BlackBerry is providing the foundation for a new era of mobile computing by connecting mobile end points securely and creating opportunities for community building, connecting and sharing. More details about the BlackBerry's OTA solutions will made available in the coming months. For more information, please visit www.blackberry.com/m2m.

About BlackBerry

A global leader in wireless innovation, BlackBerry(R) revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the Toronto Stock Exchange (TSX:BB). For more information, visit www.blackberry.com

(1) Gartner "U.S. Consumer Vehicle ICT Study: Web-Based Features Continue to Rise", December 13, 2012.ccc

 

Topics: QNX Devices

Reader comments

BlackBerry to demonstrate new mobile computing service for automakers at Telematics Detroit conference

40 Comments

Hells no!

The key is the leverage the 652 carriers + worldwide. BlackBerry has APN's across ALL of them, and if one fails, then roaming can be used to re-route data traffic to the others. The carriers that fail to improve their network reliability and data bandwidth will be swallowed up (Mobilicity is case in point here in Canada by Telus) and their licensing for LTE spectrum will be utilized. Wind is also on the For Sale block but their network hasn't had major issues that have lasted more than 48hrs if memory serves; my guess is Rogers is looking to purchase them and combine with Fido or absorb into Rogers; a BIG plus considering their LTE MAX roll-out.

Don you have to back up the car first or risk deleting everything as per usual bbry ota

Posted via CB10

no need to back up anything, unless your afraid of loosing your radio preset?? in FORD when your updating the software it takes at least 1 hour to finish updating AND there is no such thing as backing up hence all previous settings are lost anyways. It only takes few minutes to redo your radio preset anyways. on the bb10 if you update OTA nothing is deleted the only time you need to back things up is when your installing leaked OS.

Read this on Yahoo earlier... Good stuff! Another informative article to get the attention of people still not aware of BlackBerry's come back and innovations.

"No goddammit! I don't want to update my software right now!"

-updating software, car will reboot in 4-3-2...-

"Shit!"

Posted via CB10

That got me laughing!

Seriously though, this is just one front of the mobile computing platform that BlackBerry is building. Gonna be an awesome BB future!

Posted via CB10

Hmm...BBM integration? Video, audio, screen share, channels and secure messaging can fit in nicely. Lots of great possibilities here, provided the car makers buy in. That's a big provided.

Posted via CB10

The car makers are already buying in. It's a great infotainment system and one that is well ahead of Microsoft which been a perpetual underperformed in the automotive sector. Nothing from Apple or Google. Not surprising as Linux based systems are not stable nor flexible enough for this developing area of wireless communication/computing.

Battery-Pull on a whole new Level XD

Sorry for my English, People from Switzerland are still different...

Good stuff!
They should carry it further by providing in vehicle type services, like OnStar. Maybe part of the plans down the road.

On Start is powered by QNX.

"Call for help on the road - The QNX-based OnStar system, deployed in dozens of car models, automatically calls for help in a crash and can even provide emergency responders with the car's exact location. "

Outstanding!!!! The best part of this article.........no reference to QNX!!!!! just BlackBerry!!!!!! Change QNX To BlackBerry already!!!!!!

Posted via the Super BlackBerry Z10

NO!

Its because QNX is recognized as the gold standard in Automotive, not BlackBerry, whilst BlackBerry is recognized as the gold standard in end-to-end secure mobile device management.

If you read my previous posts regarding BBLive 2013, specifically with Linda Campbell's presentation (she's from QNX for many years) future iterations of QNX code will implement code from BB10 and vice versa. When that occurs THEN the branding will all be BlackBerry.

NEVER call for a brand change when the business model doesn't make sense, nor the target market is not aware of the new brand and heritage. NEVER.

read the documentation and you'll see QNX mentioned, heavily:

More: PDF documentation.

[url=http://global.blackberry.com/content/dam/blackBerry/pdf/business/english... comparison of Protocols for Device Management and Software Updates[/url].

[url=http://global.blackberry.com/content/dam/blackBerry/pdf/business/english... Update Management for Automotive[/url].

[url=http://global.blackberry.com/content/dam/blackBerry/pdf/business/english... Overview: Software Update Management for Automotive[/url].

I can't wait to install a leaked OS in my good old Model T.....thru my BB...and impress the cr*p out of my isheep neighbor...hahahaha...
:-)
:-)

How about a car that can talk to a gas pump when you pull up? Just enter a car generated code on your pump of choice and go. Like ESSO speedpass on steroids.

Would be nice to see my car search and find the best price of gas and direct me there....like Gas buddy app built right in.....oh the possibility

Posted via CB10

I like how it mentioned the BB network. I had almost forgotten about thors mentioning of being the only global infrastructure.

Posted via CB10

So the focus and development teams are on Bentleys but not on 1 million Playbooks? Ha. Pad those pockets BBRY. Keep duping them.

I told you all many times this would occur for BlackBerry way back in January & February this year.

Now we're looking to see.what other vertical business will be at BlackBerry's door.

Posted via CB10