BlackBerry Curve 9315 Smartphone Introduced By T-Mobile and RIM

By Adam Zeis on 3 Jan 2013 08:36 am EST
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Curve 9315

This one has been rumored for quite a while now, but today RIM and T-Mobile have released the BlackBerry Curve 9315. We first saw this one pop up back in October but have heard nothing since. The Curve 9315 is sporting the standard fare - a 3.2MP camera, wifi, Bluetooth, FM radio and apps like Twitter, Facebook and BBM. T-Mobile business customers can preorder the Curve 9315 starting January 16th while it will be available in stores and online January 23rd. Keep reading for the full press release.

BlackBerry Curve 9315 Smartphone Introduced By T-Mobile and RIM 

T-Mobile's most affordable BlackBerry smartphone provides productivity tools and features to keep customers connected 

BELLEVUE, WASHINGTON and WATERLOO, ONTARIO--(Marketwire - January 03, 2013) - T-Mobile USA, Inc. and Research In Motion (RIM) (NASDAQ: RIMM)(TSX: RIM) today announced the most affordable BlackBerry® smartphone on T-Mobile's nationwide network - the BlackBerry® CurveTM 9315. Powered by the BlackBerry® 7.1 operating system with 3G connectivity, the sleek new smartphone is easy-to-use and provides tools that enable customers to stay connected to the people and information that matter most.

"At T-Mobile, our goal is to delight customers. The new BlackBerry Curve 9315 will delight customers with unprecedented value while also allowing them to combine their mobile business and personal use in one great device," said Brad Duea, senior vice president of product management at T-Mobile. "The Curve 9315 is the most affordable BlackBerry smartphone on our nationwide network and provides our customers with a wide variety of productivity and social features to keep them connected and make their mobile lives easier."

"We're pleased to work with T-Mobile to bring the BlackBerry Curve 9315 to customers," said Richard Piasentin, managing director for the U.S. at Research In Motion. "The Curve 9315 is designed to make it incredibly easy to stay connected with friends, family and coworkers and will be popular with customers upgrading to a smartphone for the first time, as well as existing Curve customers looking for a step up in speed and functionality."

Combining an intuitive interface with a QWERTY keyboard, the BlackBerry Curve 9315 features built-in Wi-Fi® connectivity for voice and data, enabling customers to access the information they need when and where they need it, and Wi-Fi calling, allowing calls and messages over an available Wi-Fi network. With a dedicated BlackBerry® Messenger (BBMTM) key, preloaded apps for Facebook® and Twitter® and the Social Feeds 2.0 app, customers can easily interact with their friends, coworkers and social networks whether it's instant messaging, posting or tweeting.

The new BlackBerry Curve 9315 offers a 3.2-megapixel camera with LED flash and digital zoom as well as video recording capabilities. Customers also have the ability to geo-tag the location of their pictures by utilizing the smartphone's built-in GPS. In addition, the smartphone features a microSD card slot for up to 32GB of additional media storage and a built-in FM radio letting customers tune in to local FM stations. With the BlackBerry App WorldTM storefront, customers have exclusive access to a wide range of apps, allowing them to enhance their smartphone experience with entertainment, personalization and productivity apps of their choosing.

The BlackBerry Curve 9315 will be available in an exclusive pre-sale for T-Mobile business customers beginning January 16 and is expected to be available in T-Mobile retail stores, via www.T-Mobile.com, and with select dealers and national retailers beginning January 23, 2013. For well-qualified customers, the Curve 9315 will require a $49.99 out-of-pocket down payment and 20 equal monthly payments of $10 per month via T-Mobile's Equipment Installment Plan (EIP)(1), with a two-year service agreement and qualifying T-Mobile Value voice and data plan. Customers may also purchase the Curve 9315 for $49.99 after a $50 mail-in rebate card, with a two-year service agreement and qualifying T-Mobile Classic voice and data plan.(2)

(1)EIP: On approved credit and 0% APR. Qualifying plan required for duration of EIP agreement; account must be in good standing. Available only in participating locations; not available in Wash., D.C.

(2)All prices, taxes and fees additional.

For more information on T-Mobile products and services, visit http://www.T-Mobile.com.

For more information about the BlackBerry Curve 9315 smartphone, please visit http://us.blackberry.com/smartphones/blackberry-curve-9310-9315.html.

Reader comments

BlackBerry Curve 9315 Smartphone Introduced By T-Mobile and RIM

35 Comments

Not everyone in the smartphone market wants or cares about the latest and greatest.

People who come to a site called 'crackberry.com' are kind of skewed towards interest in smartphones. Not everyone is heavily interested in the lastest developments.

This phone is for those who don't want or can't afford a full featured smart phone. There is a market for thoses type of customers, RIM would be silly not to sell to them, because if they don't somebody else will. Also new adopters to Blackberry may, down the road, move to a full featured BB10 powered smart phone.It's just good business sense.

As for doing it few weeks before BB10, not a biggy at all,this was a low marketing level intro, unlike what BB10 and it's MASSIVE level marketing will be.

It's all good. :)
http://demos.blackberry.com/curve-9310-9320/na/us/gen/tablet/topics/bbm_...

Existing Government & Corporate Customers

Many still require a low cost BlackBerry solution, so T-Mobile has to give them something... doesn't mean they expect consumers to rush in and get them.

While BB10 is right around the corner... There is NO indication that there will be a low cost BB10 Device any time soon. Or that all/many corporate customers will be adopting BB10 immediately. So you will see BBOS7 devices for a while to fill the needs of these lucrative Government and Corporate customers.

If this BB 7.1 device is going to be available Jan 23, and the BB10 announcement is Jan 30, it makes me wonder how long AFTER Jan 30 will it be until BB10 devices start making it the shelves??

It might be that they intend to dump the rest of their bb7 models as soon as bb10 comes out and will have a range of this one at the bottom and then just a steadily expanding selection of bb10 devices.

Dear God, please stop making these RIM. I get that its a cheap smartphone, but aren't there enough cheap curves in the market already without putting out another one?

It is quite simple. Not everyone, especially kids are going to be carrying around 600-800 fragile phones. I see a lot of 10 to 14 year olds running around with the curves and it makes total sense. Great social communication with friends through bbm, cheap to operate, practically indestructible and not the best browser which will keep the data usage down. They have their place.

I agree that there are too many of these. How much of an upgrade is this Curve over the most recently released on TMO (and what model is that)? How muchy does whatever those upgrades include matter to someone buying an entry level BB?

That redundency and the timing do seem odd. I know they are probably hoping the sizzle of BB10 brings in people who maybe cannot afford one of the first two handsets to be released, but I doubt this is going to be a consolation prize for them.

So, I don't really care much, I just don't get it. Seems to muddy the waters.

These low level devices have helped RIM stay afloat. They have been a hit in non- North American countries.

When you walk into a Chevy dealership looking for a $50k truck you will not be put off by Chevy introducing (via low level marketing) an economy car to their inventory a few week before you arrive to see the latest and greatest $50k vehicle you have been waiting a long time for.

Should Chevy stop introducing economy vehicles and instead let Ford service that segment of consumer, of course not, as such RIM is making a proper business decision.

Now if they had introduced in major cities with $billion marketing behind it, that would be a different story,lol, that will be saved for BB10 powered phones, and rightfully so.

I can see the point about not making these anymore from some people, but I think it is good RIM has an inexpensive model out. I was able to get an entry level Curve several years ago because it was so affordable. I wouldn't have been introduced to BB otherwise. Not everyone has the big bucks to shell out for a top-of-the-line smartphone, or wants to! Heck, as much as I've been drooling over BB10, by the 30th I'm not sure if I'll have the money. It will take me a bit to save up. I was thinking of a 9900, but I didn't have $200 to shell out. So if I didn't already have a Curve, this would tide me over till I could afford something better.

You might not like Apple for many reasons... but the whole one device to rule them all, does seem to be a better way to go. ;)

That said I do seen the need for a couple of different formats, but do we have to have a new model for each carrier and each type of radio?

Don't they make chip that will work on all?

The one device thing only works if you can convince people to shell out for your expensive model and currently nobody else is managing to do that.

Incidentally, all those people on lte networks that apple decided not to bother supporting probably don't think that one model is such a great plan either.

Don't bother about the comments... This will be exciting...
Probably RIM will introduce more upgraded old phone before BB10 launching..
This is called ripple... They send some small ripples before sending in the big tidal waves...
Keep people on the look out and talk about RIM and blackberry for the next few weeks before Jan30. Marketing at its best...
Keep em coming RIM... You're doing good... There's always market for something...

Hey everyone you just need to take the good out of this. It just means that T Mobile will likely be selling BB10 phones.

I can't see the difference between this curve and my 9320... can someone tell me what is the major difference between the two models. Feels kind of redundant!

I think they should have released an updated version of the Torch 9860 or the Curve 9380 touch screen version.

Good for those non-north American markets. Also great for anyone looking for their first smartphone on a strict budget.

This device also repels muggers on the NYC subway system cause there's no black market for them in NYC lol.....