I first noticed the new "Love what you do" (or "Do what you love") BlackBerry campaign while watching the MLB playoffs. The broadcast was sponsored by BlackBerry so there were a few commercials touting the new tagline. I have to admit I love the new ads, aside from the fact that none of them really even show a BlackBerry. In addition it looks like BlackBerry.com has had a bit of an overhaul as well (nothing major - just a bit of a splash-screen update and some funky colors). There are a few variations of the new commercials floating around the airwaves, but the video above is the only one we've been able to track down. Head over to BlackBerry.com to check out the new look.
BlackBerry.com Revamped - Love What You Do
by
on 14 Oct 2009 11:23 AM
on 14 Oct 2009 11:23 AM16
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16 Comments
Wednesday, Oct 14, 2009
951 days ago
I immediately thought of the Mastercard logo.... anyone else? It's cute though!
Wednesday, Oct 14, 2009
951 days ago
I think its what people will remember heading into the store, and it keeps in their theme of BlackBerry loves U2
Wednesday, Oct 14, 2009
951 days ago
There's also the contest on the blackberry site "Blackberry Storm: Touch it, love it, share it, win it".
Wednesday, Oct 14, 2009
951 days ago
Is it just me or do the colors of the new BB logo remind you of the MasterCard colors? When I first saw this commercial this weekend I thought it was a credit card commercial. Maybe Im crazy! Whoooooo....
Wednesday, Oct 14, 2009
951 days ago
The first few times I saw it, I didn't know what it was for.. it wasn't until the end of the commercial that I found it for blackberry.
Wednesday, Oct 14, 2009
951 days ago
If you look closely towards the beginning of the commercial, the band's manager is in his office talking on a blackberry.
Wednesday, Oct 14, 2009
951 days ago
Better than U2' ad's which happened to be a shareholder of Palm.. I strongly believe they are moving in the right direction.
Wednesday, Oct 14, 2009
951 days ago
big bang theory!!!!
Wednesday, Oct 14, 2009
951 days ago
Stupid commercials to attract stupid people. It just made the telecasts worse. It was bad enough they ruined a Beatles song but to ruin the baseball games, too, is unforgiveable!
Strike three for Blackberry.
Wednesday, Oct 14, 2009
951 days ago
They play the commercials every damn commercial break during the MLB playoffs and I want to jam ice picks into my ears when I hear that god awful butchering of a great Beatles song...
Wednesday, Oct 14, 2009
951 days ago
I like this much better than that U2 B.S. BLACKBERRY DOES NOT LOEV U2!!!!
Wednesday, Oct 14, 2009
950 days ago
It's just a cover, nobody is trying to be better than the Beatles. Chill out O_o it's just a different sound.
Wednesday, Oct 14, 2009
950 days ago
Theres nothing that even suggests its for blackberry until you see the logo at the end. I love blackberry but this commercial does nothing to promote their product.
Its like a a music video for this song. At least feature a phone/phones a bit more. I feel like commercials like this are a waste of marketing money. You need to either show the features of the product, show why you need/want a product, or create something (a joke, an image, a lifestyle, etc) that you associate with a product. This does none of the above
Wednesday, Oct 14, 2009
950 days ago
Im sorry but I HATE that commercial for no other reason than the song. I love The Beatles, but NEVER put a cover of the song in a commercial.... No band will EVER sing ANY of The Beatles songs better than them, so all covers are going to sound bad. Besides that, cool idea. :p
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