BlackBerry CMO expects BBM to launch on Android and iOS 'within days'

By Adam Zeis on 14 Oct 2013 07:15 pm EDT
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Earlier today it was revealed that BlackBerry will be heading to print media to clear up some of the headline misconceptions we've been hearing over the last few weeks. Part of the letter includes a note that cross-platform BBM is still very much a reality. 

As the letter states:

We are bringing the most engaging mobile messaging platform to all, with our BBM launch for Android and iPhone.

There are already around six million customers pre-registered to be notified of our roll out. This number is growing every day, and speaks to the tremendous opportunity we have to expand BBM beyond BlackBerry smartphones to make it the world’s largest mobile social network.

In addition, BlackBerry CMO Frank Boulben spoke with Reuters and also added that he expects the launch of BBM "within days". He notes that the original issues have been sorted out so it's likely we'll see a release any day now. BBM was originally set to launch over three weeks ago but was pushed back due to various issues.

So once again - fingers crossed that cross-platform BBM isn't too far off. For real this time.

338 comments

BB10dude

Very happy to hear that

Posted via CB10

IJKBB10

We ll see if BBM actually gets released in days like he says

bbschorsch

I don't trust any time frame BlackBerry says officially. Within days in BlackBerry terms means before Christmas.

That's how it has been over the past 5 years and will be - at least as long as the management team stays more or less the same

Posted via CB10

iwasspartacus

But if Frank said it..it must be true!!

This is how far RIM has fallen they have Mr. I Shit The Bed Frank speaking to the media now!

They must be trying to shake off Cerebus and Lazardis and take the stock down a little more. Prem must be passed.

Haha. The CMO trying to calm fears. Chuckle. Oh my. This really is hilarious...

Posted via CB10

birdman_38

Yup, the same guy who put his stamp of approval on the Super Bowl ad.

Just Me

Don't believe anything this exec says. The launch was haulted at the last minute to keep the value of the company low. This is just a delay tactic so BlackBerry can be sold to a group in the USA for the lowest price.

Frank has accomplished nothing. He is riding a gravy train while the real workers shoulder the burden.

Posted via CB10

Franz Israel

Lawsuits, criminal charges?

Borge Hjelm

FB don't know anything about what's going on at Blackberry. TH, FB and BOD are multiple scrooges. They should be fired. BBM will be available for iPhone and android phones before Christmas.

anon2100101

+100000000000000000000000000000000000000! LOL Never believe a french roll...!

gfondeur

no body it's holding you back, don't let the door hit you on you way out,

1magine

Door hasn't hit anyone on the way out. Pretty much everyone's left.

BB has become a tiny market losing $$ and users everyday faster than they can make it. But - yep, keep telling people to leave. You and BB management = perfect together. You must be the CEO of the entirety of your mommy's basement.

redribbon

the best comment ever. people are leaving , they wont realise it until there's no one left in the room except the fanboy(read: blind fanboy). im a blackberry user whose gonna sell his device soon as bbm hit cross platform officially, well i mean the real official statement this time not a "release for one day and than called it off" statement.

iwasspartacus

Why you mad? Because those 'couple days' have come and gone and still no BBM4All?

Maybe the next couple days? Or the next couple days after that?

No? Nothing? Can you hold the door for me and everyone else? Oh yeah... there isn't much anyone else left is there?

Posted via CB10

3hb78ftg

Yeah...that's more like within a few short weeks.

BlackBerry Z...my weapon of choice.

NotGoodIMO

"within days" could be 365 days. Can we please get rid of these clouns from the top management ASAP?

qwerty4ever

ROFLMAO ROFLMAO ROFLMAO

Oh you were serious.

Posted via CB10 from the BlackBerry Z10

BB Adict

They are idiots with the timelines. Just do it!!! We are tired of all the things that are coming soon. Just do it!!!!

Addict for 10 years, but it may be time to get off this drug.

travaz

I heard from an Employee that it was 247.5 days to release!!! :)

1magine

Just like OS6 on all OS5 devices. Just like theme studio on OS7. Just like BB10 on Playbook. It's coming. Any day now...

Plazmic Flame

Oh boy.... Fingers crossed for stealth launch, THEN announce it when it's already in the respective stores.

I don't trust Mr. CMO at all...

BB_Ooo

+1 for goodness sakes! Lower the expectations and hype up the over achieving success.

Posted via Me on my Z

BB_Ooo

CMO has done nothing good since he got there... am I right!?

Posted via Me on my Z

MiSsY_

+ 1000000 for Sleath Launch!!!!

hoob15

I'd be happier if the statement was made by Andrew Bocking.
Not to take anything away from the CMO, but is it really the marketing officer's place to be announcing such an update?
This comment from reminds me of the days when the older CEOs would make announcements that weren't particularly in line with what the engineering teams had in store...

birdman_38

The right hand doesn't know what the left hand is doing.

axllebeer

As am I. Then I can drop the leaked version. :-)

00stryder

Good to hear BlackBerry finally addressing the issues head-on. Hopefully his estimation remains true.

Posted via CB10

FrankDLR1972

Coming Soon™ Presented by BlackBerry.

 BBM Channel: TheGroupRide C00055B7C

JPSKILLZ

LoL Good one.

Posted via CB10

bintheredundat

Exactly. What a load of BS. Bbms twitter account hasnt been updated since Sept 30th....another launch botched successfully.

Why do they even bother with these ridiculous statements. Just release the app when it's ready. BlackBerry "keep waiting".

Posted via CB10 on my Z10 Oreo

SteelGreek

That should really be their slogan

Posted via a Verizon Z10 running a 10.2.1.575 leak and CB10. My channel: C0004F9BB

Wilsonia Goldens

Nope! Had it on mine since I bought the Z10 in February. If you people would just buy a good phone then you would not be waiting!

Mahmudur Rahman

LOL, happy to hear you have BBM with no one to talk to :D

wyrdfool

Hmmm, I have over 130 bbm contacts, most of them important business contacts. And some very good friends.

Posted from Z10 via CB10

ddddafadf

Heard Thursday from my contacts. Hopefully they're right.

Join the Surge Co. BBM Channel! C001213C9, follow @surgecoapps on Twitter for the latest news!

Undbiter65

Can't wait for this!!! Ahh!

"If you can't soar with the eagles, then don't fly with the flock!" (BBM#18)

Spades1234

Then 10.2 days after that. One two!

10

bounce007

Lol... now you're just pushing it!

Giro_UK

I'd very much like to see BBM as a success and some +ve BlackBerry news in the media!

A UK Z10 Owner

rulasiu

First time i read "within days" instead of "soon"....

B3t0

lmao!!! +10000000000

Xenrip

So true.

Posted via CB10

kevinnugent

Not even Boulben would have the balls to say "coming soon" now.

birdman_38

Maybe it'll be the latest catchphrase.

Man@Arms

Good to see an update. Make it happen!

Giro_UK

When is 10.2 meant to be available in the UK? I'm waiting on Orange

....

A UK Z10 Owner

Dave79

Elementary: within days!

Posted via CB10

1oo1

From "soon" to "within days"
Sorry, I just had to

niss63

Don't tell it, just do it.

Posted via CB10

jic999

Best post

Posted via CB10

BlackBerrari

Rather : First do it, then tell it!!!

Posted via CB10

non-vtec

sweet

Posted via CB10

oldmanjenkins

Yesssss!

Posted via CB10

YTDW2000

This is going to be a great week for BlackBerry.

Sent from my BlackBerry Z10

STV0726

I'm not convinced.

-STV on Z10STL100-3/10.1.0.4780 TMO US

lnichols

+1. How many times have we heard that since the BB10 launch and it either fails or is followed by bad news.

Posted via CB10

JimmyMezaR

Yeah! We have to be positive!

I wish all of this would be just a nightmare.

Tumacana

You're kidding.....Right?

koool1

I hope they don't blow it again. So embarrassing last time after getting all my non BlackBerry friends excited.

Posted via CB10

Ryanleelejeune

Same here. I had friends checking their app stores all day for it. I felt like an ass!

Posted via CB10

aaronpan

+1

Posted from my bangin Q10

JPSKILLZ

This was definitely the worst part. They have to stop smacking their loyalists in the face.

Posted via CB10

MozThaGreat

....we'll see.

Posted via CB10

Squita

Promises.. I will believe it when I see it.. within days could mean weeks..

Posted via CB10

Munya

This is exactly what is killing BlackBerry....miss timing and not following through with time lines. they to start reacting quick and following through

Posted via CB10

Ausgewandertca

Good news, glad to get this chapter done so everyone has a pcs of this nice BBM Cake...? next up Z30 in Canada....

Posted via CB10 on my Zee10 on 10.2.xXxX

Shanerredflag

Happy to hear...

Posted via CB10

Whyareallthegoodnamestaken

Excellent news! Can't wait to start a new BBM group for my family.

Posted via CB10

nathfren

This is great to hear. I can't wait for bbm to be launched

Posted from my Z10

Vincent Romani

Good to hear. BlackBerry is starting to turn things around. Good PR today.

Posted via CB10

canuckbear

+1 Nice positive comments from a great looking couple.

ciscobear

From the cmo? Lolololololol keep moving

FrankDLR1972

Lol, Keep Moving™, nothing to see here folks.

 BBM Channel: TheGroupRide C00055B7C

bigglybobblyboo

Blimey! Frank said something!

He's worth every penny, you know...

Feel it, Swipe it, Love it. BlackBerry Z10...

Pilot Prop

better news but i want to see a certain date for rollout and have that date met

md03wx

Let's hope. I won't be telling my ios and Android friends this time until it's released.

Posted via CB10

dannyd86

I won't be telling them untill it's released and tested. And a decent enough feature parity. Such as file sharing which apparently was missing with the last IOS version

marty_davidoff

It's mid October, when you'll release the official 10.2????

Posted via CB10

DaSchwantz

Whoohoo! Now they can finally start to reverse the decline and show some damn growth SOMEWHERE!

Posted via CB10

deltact

Ah, the USS Boulben, the world's stealthiest submarine, has finally resurfaced. Probably a good sign that BBM will actually launch.

Posted via Z10 on the best touchscreen keyboard.

JPSKILLZ

Ahahahahaha!

Posted via CB10

benson0

Hope it will be before the weekend... that would be days!!!

Posted via CB10

Bradley Mckay

Whatever BlackBerry! As if anyone believes you, here's a dollar phone someone who gives a fuck!!!

Posted via CB10

birdman_38

It used to be a quarter.

eagle2754

Inflation dude lol

Posted via CB10

harant78

I'm hoping this time be truth, cause I don't want to change my BlackBerry z10 to another device for calling back home for free , I can talk back home for free by using BBM,
THANK YOU BlackBerry IF THUS I'D TRUTH

Posted via CB10

jcraig

About time. I want my BBM cup to runneth over with contacts again.

Posted via CB10

Maxey05

If it holds true that would be awesome!.. People will LOVE BBM!!!!

world traveler and former ceo

Great news!!... love to see blackberry start to build some positive momentum finally.

Then z30 and 10.2 rollout.... let's do it!!!

Posted via CB10

SK122387

I'll #BB10Believe It When I See It

Posted via CB10

nalin909

Some good news :)

Posted via CB 10 on my BlackBerry Z10

RedxD

Frank Boulben, I'm sorry he sucks, I won't believe anything he says.

lnichols

Would you have believed it more it Thorsten had said it? BlackBerry has nobody in the management chain with any credibility. Mike and Jim were the same way, apparently it is part of the corporate culture in Waterloo.

Posted via CB10

RedxD

I would believe it if Vivek or Alec Saunders(amongst other people I can't remember) would've said it.

birdman_38

Alec may have cussed if he let it slip though.

PegBerry

We shall see this time, hmmmmm

EmaliMcrtny

Yes!!! Now to keep moving...

On my chosen one... z10

TMarcellus

Stop talking bout it and be about it.

Posted via CB10

bounce007

From his lips to God's ears... I am tired of group chatting using SMS and whatsapp... they don't really cut it

diogoteixeira87

Great to hear that. We just can't wait anymore. I have an opinion about it related with BBM CP and India F1 GP. What do you think? http://forums.crackberry.com/showthread.php?t=860442

Posted via CB10

dannyd86

Omg just announce it after its released! Get with the program already

slomo408

I know I'd rather they have it in the app stores and then announce it is there.

Posted via CB10

Drmoe

I sure hope so! #bbmforall

Posted via the best phone ever. The white Z10.

Captain_Hilts

Like most others are probably saying, I'll believe it when I see it.

Posted via CB10

fast666

Within days generally means less than a week. Let's see what does it mean in BlackBerry World. Seeing is believing.

ChannelX C000D3759 We feature top channels

Plazmic Flame

Exactly... within days means less than a week and to believe they are going to release on a short week (Canadian holiday today) is highly unlikely in my mind...

djsrt

Here we go again. I wish they would just keep quiet and then spring it on us at the last second.

I don't know about you guys, but I went around telling everyone last time around, and then I looked like a fool.

I won't say a word until it has been out for a week without issues.

Posted via CB10

tlegend2012

Well, they better deliver it bugs free!

Posted via CB10

Bigbacala

In loosing faith and not holding my breath.
With days means anything more than 2 days. Could be 10, 100, 200.
I can't wait until Blackberry can stick with its commitments and deliver on firm promises.

Posted via CB10

needforbbx

LOL I hope you don't hold your breath. A few days would be quite the challenge.

jic999

My BBM Voice and BBM messenger worked like a dream with the Rogers Wireless outage across Canada !

Posted via CB10

BBB78

Maybe they can deliver before the US defaults on their debts so we can all BBM about it....

Real Estate Appraiser

That took too long.

Posted via CB10

GV2012

"within days" is the new "SOON"

xBURK

This is great news for sure. The only thing I'm worried about is something that Kevin and the Crackberry staff have brought up lately. Every time we get a few good things announced (three today) we get a huge negative one soon after. Let's hope this is not the case. Come on BlackBerry, have a great week without any unpleasant surprises. I have faith. (I think?)

Posted via CB10

FuzzyFish

Is that like 2 days or closer to 200 days?

:/

Posted via CB10

OutWithEric

Less a week.

Posted via CB10

jwyoungy

in Canada some people who have iphones and androids now feel a little guilty for trashing BlackBerry. I know many people who swore they would never use BBM now saying they will download it to support BlackBerry. What ever the reason, they will be getting the best messaging platform in the world.

fusion845

Eh no longer interested. Blackberry blew it big time!

ricocan

Why are you here then?

Ricocan

R Field

The only title I wanted to see is CMO fired but if true then its good news.

Tater Tots

Most likely they will role it out when carriers start releasing 10.2.

Posted via CB10

tmichaelmorrissey

As Barney Rubble would say; Yappa Dappa Do!

Posted via CB10

MRJUCY

Within days of what though; next Easter perhaps?

quizm

Rather incredible that he can not say exactly when if in fact it is within days. This is the media guy. If he wants to build buzz he needs a plan.

Posted via CB10

remmo

Sadly, they lost the momentum

Posted via CB10

rickster2611

Watch out people Frank B is talking, is his nose growing.?....

We've been here before......

Actions Speak Louder Than Words.....

BlackBerry..Get it done!!!!

Posted via CB10

cd1105

Gr8 finally gud news'...

ƇƯRƬ.ʑ10

AlwaysSmile

Finally

Posted via CB10 ~ Follow me on Twitter @TheNewsHQ for all news as it happens ~

RonBro66

Nobody cares. I exoect another disaster. I just laugh at this company b/c they never do anything right. Don't commit to a deadline Just drop the item. 3 years late to the game. Most ppl don't even care about x platform bbm anymore.

BlackBerry is dead. My S4 is so much better than your flopberry 10.

BB Super Junior

Who is this guy?

Posted via CB10

ricocan

Your here because BlackBerry must interest you, glad you're hanging around to see the show, but you should try to be happy because you want to live longer than what you hate.

Ricocan

DaSchwantz

I noticed that your post has multiple typos...have you tried a bb10 device? The keyboard is the best on the market. If you're sending texts or emails to important clients or business partners you can't afford to be sloppy.

Posted via CB10

JuiciPatties

Come on guys..it will definitely be released in a few days. If there are problems, they will just claim another leak and then retract it again. :)

But seriously, I can't see them screwing up this release again.

Let's hold on tight, this could be a rough ride. :)

Drew Oswalt

I'm sure BBM will come out as stated by the CMO. The real questions are, will he finally be able to run a good marketing campaign for it? If he can't, will BlackBerry just decide to lay off another couple thousand people to make up for the crap job he has been doing?

Posted via CB10

farskija

365 days?

Posted via CB10

raino

I wonder if they're officially replacing "coming soon®" with "within days®"

spencerdl

I hope it happens this time, I have quite a few BBM Buddies that have left BlackBerry but miss BBM. It will also help me with my decision concerning the GOLD iphone5s

Posted via CB10

TrueKulcha

Fingers crossed

Posted via CB10

blu4

Definitely keeping my fingers crossed. :)

Posted via CB10

raino

Frank Boulben's alive! I was worried about him, since, you know, he doesn't do much. Out of sight, out of mind.

CMinus001

It better, I was talking smack about the other message platforms leading up to the original launch only to have the launch cancelled. Not cool.......

bigjman

Quick question for anyone that knows. When this thing does launch can I send an invite through BBM to all my friends that jumped ship the same way I can with BlackBerry users?

Posted via CB10

jaydee5799

yup exactly the same way

ikalinin

I still hope it gets released asap, and kills it!!!

Posted via my awesome Z10

lnichols

Not going to tell a single person about this until it is actually available this time. Sorry but a BlackBerry exec stating this if anything adds doubt, not remove it.

Posted via CB10

chuckkdaduck

Day 6 after this statement: we want to give the best possible service to our android and ios users. So we will be pushing our cross platform a few more weeks!

Posted via CB10

gladiatorofyale

Ya right. They should stopping saying when and just do it .that would impress

Posted via CB10

Rolf Hed

Hopefully it's a good launch and BBM doesn't have any bugs. It might catch on if they can do this. :-)

bpmg4u

Mon Dieu, Monsieur Boulben, "SIX (6) million users interested ... WOW!! PLEASE don't WOW us with the real number, in case it's - you know - MUCH higher! Remember: you want to UNDERpromise and OVERdeliver!!!
Newsflash: your #2 competitor sold NINE (9) million not-even "new AND improved" gold & plastic phones in ONE WEEKEND!!!!"

I think the now long-deceased Billy Mays, may he rest in peace, could still sell more phones in 1 month than ALL of Boulben's efforts over the last 2 years have produced.

Bolben's legacy at BBRY makes his compatriot Inspector Clouseau seem like an Einstein educated genius in whose shadows none of the Greats of the late 19th and early 20th Centuries DARE to be seen.

This imbicile was silent and nowhere to be found for nearly TWO YEARS as his ship crashed, listed and began sinking and NOW - NOW!!! – on the brink of disappearing below the waves he STARTS doing his job with a ridiculous, feeble and measly BBM announcement ...?!?!?!

So, merçi beaucoups, monsieur Boulben ... saying ANYTHING - NOW after 2 years of deafening silence and an absolutely monstrous, epic clusterfcku that was the ENTIRE BB10 Launch and Marketing Campaign - is like the Titanic's Captain calling everyone to the lifeboats only as the ship stands vertical just before disappearing below the waves.

WHEN will the BBRY BOD - who are ALL smart, credible and experienced business leaders in their own right - take their heads out of the sand (I'm being kind here!), sniff and smell the coffee and just send this guy back on the next trans-ocean cargo-freighter!?
That is, IF France will even take him back.

And, just in case anyone dares suggest that ANY of the Launch, Marketing and Communication actually bell on TH’s shoulders, then it’s time they BOTH were dismissed – sans Fanfare, Accolades or Bonuses, but rather like ALL those poor employees worldwide whose jobs THEY BOTH are personally responsible for losing … with a security detail from the HR-room to the front door.

THAT's MY 2 cents from this penny-less country.
Cheers & Keep Moving!

freddysrevng3

Bpm -. Good stuff. Check out my comment below. "Great minds" and all that jazz.

Posted via CB10

Kiddo2050

How many did Apple sell the second weekend? How many phone did they sell the first weekend to non-iPhone owners? The questions no media outlets ask.
I'm not supporting the Boob Boulben but people just need to get Apple off the brain and stop falling for their relentless media hype. Their market share is going no where but south and outside North America they are barely on the radar.

raino

Also, mind you, this was a TWO model release AND with China on board. This tells you how bad the numbers are by Apple standards. Plus the 5c is discounted upto 55% on contract now.

bpmg4u

Absolutely, guys; couldn't agree more. BUT the 5S is "barely more" than a rehashed "5" and the 5C IS a plastic "5" ... so essentially about a year old already.
As for China, there were SO many 'imitation and knockoff' iPhone devices available that the China #s "might" add - IMO - maybe 2-3 million, in essence making this release of a YEAR-OLD PHONE equal the previous release of the slightly older version (i5) at about 6 million.

You guys ARE correct that we need to get the Apple-monkey off our backs AND that their numbers - relative to the market - are actually declining.
UNfortunately, though, there don't seem to be any other comparable #s for the other platforms, except that Samsung seems to be selling more than all its Droid peers combined.

For ALL measures of longevity the ONLY thing that matters is how many devices are sold and in circulation; and when BBRY - under Boulben's direction and leadership - CANNOT sell MORE NEW phones than existing OS/7 devices, then there is ONE and ONLY ONE course of action that follows.
I can tell you that I have heard all the measurement requirements and demands FROM C-level guys from their own staff, and if ANY of the subordinates were to deliver a Boulbenesque performance over just one week, they would be escorted into the interview room and then out the door without hesitation.

Once again, this just smacks of "one performance level" for the big cheeses, and an entirely more stringent one for everyone below.

There was NO - and I mean Z E R O - plan or thought process about how to position the new platform or how to communicate it to the market. And BOTH guys at the top should have known better than to stay silent or make promises they (probably) knew wouldn't be deliverable. With a guaranteed $56 Million golden handshake if the company fails in its turnaround, I suspect TH wasn't "AS" committed to making it happen, and hiring the wrong guy was, both, a guarantee that it wouldn't work while also providing the perfect fall-guy to blame it on after-the-fact.

What I'm saying is that BBRY released a revolutionary platform with some pretty awesome features and benefits, and TWO (supposedly) smart and capable guys couldn't even sell half as many phones in 3 months as their #2 competitor did with a not-even-barely upgraded rehash of their year-old phone did OUTSIDE of China.

Vince Lombardi once said that "If you aren’t fired (up) with enthusiasm, you’ll be fired with enthusiasm" ... and - IMHO - THAT is precisely what must be M. Boulben's next step.

THAT's MY 2 cents from this penny-less country.
Cheers & Keep Moving!

iwasspartacus

The BoD is also useless and the majority have slowly applauded as RIM steered directly into the iceberg. To borrow your analogy.

Best part?: one of the BoD is quite involved in a Canadian B school and so is responsible for training more great thinkers /leaders to also shit the bed the good ol RIM way. Which is... completely.

Posted via CB10

playbookster

I'll believe it when I see it

Posted from my Z10

Otech#CB

I think they're going to come through for us, they got what it takes. And it will be a good sign that those job cuts were necessary and that they didn't mess with the overall output. I'm counting the days starting now.

Posted via CB10

Notcho

I god thank you

Sent from The Legendary Zed10

masterful

Come on get it going fast

Posted via CB10 from my BlackBerry Z10

sakin13

BlahBlahBerry will be the new name of Blackberry soon

freddysrevng3

Frank..... why have I not seen a BB10 or Z10 or Q10 sign in an ATT, VZ, TMOB or Sprint store in the United States of America?

Frank... you "assured" us when you got the CMO job that you knew how to develop relationships with the U.S. carriers.

Frank... you are supposed to be an "Expert" in messaging, but lost the "BlackBerry doesn't have Instagram - so if you buy a BlackBerry - you are a loser" war.

Frank.... you didn't get cut with the 4,500 Layoffs at BlackBerry? Why not? Certainly because you are not doing a better job than most of those people who lost their jobs.

Frank...

Frank...

Should we expect more of the same for Z30 launch????

Posted via CB10

TommyBB

I can't believe BooBoo Boulben is still with BlackBerry...I feel like he single handedly burned BlackBerry to the ground. How many times do I have to say the US Marketing Campaign was by far the worst I've seen for a mobile platform ever!

Posted via CB10

freddysrevng3

When Galaxy S3 launched there was, seemingly, an ad for it everywhere you looked. Its hard to find a Z10 on display in the states, much less, a sign.

Posted via CB10

HKINDO

S3 was a breaktrough device for samsung, they really kicked on with their device sales after S3. They know they have a good device that's why they are confident enough to spent huge marketing costs..
Blackberry still don't have a device as powerful and as marketable as S3.. IMO.. maybe some day..

Posted via CB10

Orange UK

Another announcement missing the half baked bean in name or position....

Orange UK

Days, given its the cfo I believe it, if the half baked bean CEO announced it I would be thinking Xmas... Nice BlackBerry are shutting out baked bean because no one really likes his take on things, ie lie after lie, good to keep him away from BlackBerry in public announcements.

delgadom

If it was released and acted like healthcare.Gov every one would complain. At least they are trying to make it a positive release of the software. Then if you don't like it then don't use it...

Posted via CB10

3Athlete

Why can't they just shut their mouths and give a release date when it is ready :/ this is the same thing that has gotten them in trouble in the past so many times.

Posted via CB10 on my Q10

Z10BlackBerry

Within days? When exactly will that be? Months later?

Posted via CB10

NinerJet9

I'm going to echo every comment on here. Roflmao!!!!

Blackline5007

Good stuff, good news :)

But I still say Z30 is the way to go :)

Rocking on my Z30!

tnewton3

Finally! Crossing fingers so I don't look like a fool to friends pumping them up about the cross platform release.

Posted via Q10

EchuOkan1

Great, another "coming soon.". =0)

Posted via CB10 on my Z10 running 10.2 on AT&T

kawikaratekid

I just shared a complete song on whatsapp. Your play BBM

Posted via CB10

brosee

Cool.........to bad piracy is illegal.

Via my Commodore Vic 20

BB_Bmore

I've done that with bbm since BBOS, only difference is the government didn't know about my messages. Can't say that about yours.

Your play foolish one.

kawikaratekid

Hopefully this release goes better than the last. Build the brand and have BlackBerry on every phone and in every home and you'll have success.

Posted via CB10

brosee

Fingers crossed. No more bumps in the road. BlackBerry 4life

Via my Commodore Vic 20

Kiddo2050

the only words I want to hear from Frank Boulben are: I resign.

world traveler and former ceo

agreed .. this could be the beginnings of very positive momentum for Blackberry .. coupled with the Z30 and rollout of 10.2 .. all great stories.. blackberry execute!!!!! .. and good things will follow!

Jimcmf

Bring it! Can't wait. Need BBM NOW! ( for my niece and nephew) I have a Z10 ..... going to get a Z30 .... I love long battery life!

phillyphreak

Bbry has lost all credibility at this point. Really?!?! The cmo suggests huh? This is what they have left to try and maintain a buzz for their failed attempt at becoming multi platform? And no, I don't care about the registration numbers, they will soon follow with uninstalls when the hype wears down. So glad I jumped ship when I did.

savingblackberry

CMO Boulben is one of the most incompetent person to have lived on this planet. He played a big part if the latter half of Blackberry's downfall. These EWuropeans: German, Fench and Swiss (Heins, Boulben and Tear) completely ripped off shareholders and destroyed Blackberry.

bpmg4u

That's a peculiar take on the situation ...

So you're COMPELTELY ignoring the fact that Balsillie and Lazaridis jointly allowed the company THEY built to derail in the first place and are BOTH (still) partly responsible for the position the company and platform are in 'now?'

How would you then classify/describe the same recent happenings at Nokia which was run - ironically - by a Canadian (who was possibly still covertly working for an American Co.; i.e. Microsoft)?

Fact is, incompetence (Boulben) and potential conflicts of interest (Heins), etc., aren't characteristics of ANY regional or ethnic/origin group. Characterizations like yours aren't accurate, helpful or conducive in looking for causes or finding solutions.

Just MY 2 cents from a penny-less country.
Cheers & Keep Moving!

Leon Richards

Heard it all before don't believe a word from BlackBerry

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BanditK6

Hey BB/RIM, How about concentrating on getting some of the old standby apps (BlackBerry Traffic, decent Device Manager, like OS 5 had, some more options like OS5 Had), eg, clock face colors, ability to hear both phone call ring tones and message ring tones while listening to music with ear buds AND in bed side mode. Options and more Options . My Torch had way more user configurable options then this Z10 thing has.
Let's look after the people that pay the bills at BB/RIM. PAST AND PRESENT BlackBerry owners! Not owners of the competition! If BlackBerry goes down, it's your own dam fault!
THANK YOU!

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dacunto

couple of days could mean a couple of months in BB terms

andrisetia

Official 10.2 first then BBM for all, that will be more good

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Xoma

Dreamer...

Powered by Z10STL100-2/10.2.1.575

mnc76

Frank Boulben is the worst CMO in the history of time.

Why is he still employed at BB? He is clearly blackmailing someone in upper management.

Frank Boulben is satan.

I support BB10, NOT BB Management!

bpmg4u

WOW, mnc76, I thought I was blatantly hard on the guy - and deservedly so - ... but I got NOT'N on YOU.

dracolnyte

I'm gonna guess it's in 13 days else he would of said weeks

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HYNK

BB does a press release stating that even though they keep cutting jobs, everything is great! And cross plat BBM is coming but no release date. Then Frank Boulben, the most unreliable source ever, says it's coming within days. Boulben has no cred. For all we know, he's trying to somehow manipulate the stock.

BB_Bmore

Last time Boulben told JG of bgr that Playbook was getting bbm too. He said it was coming soon. I'm still waiting.

HYNK

Lol, me too. I just put my PB away the other day. I got sick of looking at it

fr0g

As always! Black"ComingSoon"Berry.. x_x

Mcwong

Blackberry has never kept schedule in the past few years. It's been one fiasco after another. Let's take what they announce with a pinch of salt until we actually see the app.

BB_Bmore

Take your pinch, I'm sticking with a grain.

Mcwong

Let'shope it's Only a grain. Looking forward to it.

Blomsternisse

BlackBerry doesn't seem to have learned that consumers hate promises which are never held. The only company so far who can give promises without backlashes are Apple - since they actually deliver what they announce, and on time. The rest? Not so much.

Just shut the **** up and release it (or not release it, but just remain silent).

BB_Bmore

Commence fake bbm apps in the play store... By the hundreds.

erott

Whatever. #BBM was trending on twitter 4 weeks ago. The hype has died. Marketing sucks. Was the open letter all the marketing department could come up with? They'll let the z30 crash and burn too. Again. Whatever... on all fronts. Won't hold my breath for anything from this company. Not even sure if they have a marketing dept.

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DeusExMachina4

In other words "coming soon".

HKINDO

You from Bali?

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kastortroy

For the very first time im going to post something very negative about blackberry. Why does this cmo srill has his job? BlackBerry has lost countless amount of talent and this idiot still retains his job. Throughout blackberry's troubles hes been extremely quiet and all the while collecting his fat salary. What in the holy hell has he been doing to help the position of blackberry. NOTHINGGGGGGGGG. And now he decides to speak up. Why not use someone whos more associated with social media than this idiot. I hope you are reading this Boulben but you, sir, are a sad excuse for marketing officer. And i use the term xtremely losely.

HKINDO

365 days??

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PatrickVoros

Excited to promote bbm to my friends :)

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ankush77

They are losers who don't stick on commitments,shame on them.
What this time lag has done is that it actually hurt the credentials of bb as an organisation

909F2

Why we are so hype up about BBM when we already have it on our BlackBerry phone?

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andrekb74

Good point.

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andrekb74

Theses guys never learn do they... I can't believe he said that. just launch the thing secretly.... then publicise and market... damn...

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zkyevolved#AC

This BBM business is absurd. I have used Blackberry for years, but I moved away from BB to Android and iOS years ago. I was REALLY hoping that RIM had changed its tune when they announced its release for Android and iOS. Then they dropped the ball. Now they had such a terrible problem with the app that they had to pull it and redo something. I don't care what the cause is, but it's been <takes out fingers... and counts> more days than fingers I have to fix their own problem!

I'm looking forward to BBM, but I lost all enthusiasm to actually use it. I'm just saying. My partner wanted to throw a Playbook we have in the house because BB promised updates, and it's dead in the water. I wanted my 9900 to last a full day with good usage, it was lackluster at most. BB is disappointing everyone left and right. :-\ what can I say?

Launch BBM and then announce it, not the other way around.

somerandombbusername

What does within days actually mean? Within 6 business days worst case? Note to BlackBerry marketing: Announce a product when a shipping date is confirmed within 1 week's time.

Siya10

BBM?

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KyKyMobile25

Hope it all works out this time and no issues... Keep Positive? Lol :P

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JimmyMezaR

I can't believe there are a lot if people that just remember the problems that blackberry had with BBM. And they say BlackBerry is bad.
But nobody remember the problems that Iphone had with their maps?
That was embarrassing too.

I wish all of this would be just a nightmare.

mohsinkhan35

Go eff urself bb, no way i'm going to embarrass myself twice over bbm, u had ur one shot!

bpmg4u

OK, be honest now: WHO hasn't messed up something,even just "ONCE"???

Apple: Maps (i5), Antenna (i4), Slave-like Labour, Siri (4+), User Location Tracking
Google: Keystroke Logging (ALL), User Location Tracking, NSA data-sharing
Windows: NSA data-sharing ... and I'm sure there's more, but who cares: it's Windows.

Now, I WILL grant you that BBRY effed-up SEVERAL Times and 'gravely' at that. BUT that wasn't YOUR beef here: YOU said "ONE SHOT," and I take issue with that.

The point is, if you can't overlook even "ONE" eff-up, YOU better be better than perfect yourself!!

Just MY 2 cents from a penny-less country.
Cheers & Keep Moving!

mohsinkhan35

Fair comment and its not like i hate bb i was/am looking forward to bbm. But I almost ran a mini campaign on fb and twitter for bbm, and when the launch failed, all my friends that i urged to download bbm got up my a** about it. Its gnna be tough to convince them again, hence my comment about "one shot". So hopefully u understand my anger loll emotions got the better of me!

Maxx Well

How can I transfer files from iOS to Android? http://bit.ly/176XCvz

Hypnoboy

Frank Boulben still has his job with Blackberry. That's just insane. Of all the people who should have been let go, he'd have been my #1 choice.

timmy t

Assuming he is making the major decisions and not the BOD.

PaulPaul49

Put up and shut up you are a embarrassment to loyal BlackBerry users who defended the indefensible

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PaulPaul49

It's getting laughed at it the worst of it still.using BlackBerry? They going out of business. Launching a app when you have job cuts demolished work force

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itsyaboy

Dangerous statement there Frank. BlackBerry couldn't afford themselves to screw up their first attempt, so they definitely cannot afford for a second botched launch.

It would have been better to stay quiet until everything was sorted out and release it, then announce it!

Still, I can always hope that Boulben is simply right haha

perking

Great! It's coming as soon as bb10 for playbook instagram and viber for bb10. Thanks BBRY for defining the phrase "coming soon" for me.

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