BlackBerry CEO John Chen speaks with Fox Business about Amazon deal

By Bla1ze on 18 Jun 2014 01:14 pm EDT
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With the BlackBerry and Amazon announcement now out there, BlackBerry CEO John Chen has been doing a few rounds with the media to answer some questions on the matter. Speaking with Fox Business News, John Chen offered some further insight into what's happening with the deal, what he expects to get out of the deal and how Amazon can help BlackBerry in the long run.

202 comments

craigallen16

I wanna be the (First!) to say, I'm excited.

[SS]

SteelGreek

Here comes quicksilver

Posted with a Verizon Z30 running 10.3.0.296/441 and CB10. [URL="bbmc:C0004F9BB"] My channel with zero subscribers but has Frenchie pics :) [/URL]

F1 JV

First Commandant of the COPS will "probably" not get in a tizzy over this 1st post because of the added(just barely above COP legal lower limit) comment along the "first" word.

Though this is a judgment call on my part...and he still may get pulled over.

Murray Squire Marr

F1 JV

Still sick of the COPs...I hear Ice-T & Body Count are touring...I need to catch a show.

Murray Squire Marr

F1 JV

For me any comment is just a comment...nothing to get my world disrupted.

Someone being excited should be enough of a comment...he didn't say googoo gaagaa "first" and even if he did...why should I care about a lame "first" comment.

I guess a lot of people have "First" Envy.

Murray Squire Marr

bintheredundat

LOL at all of this...good times.

Posted via CB10

SteelGreek

Always!!

Posted with a Verizon Z30 running 10.3.0.296/441 and CB10. [URL="bbmc:C0004F9BB"] My channel with zero subscribers but has Frenchie pics :) [/URL]

Gvo1975

Here is your cookie for that silly comment.

Incurable Q10 Syndrome.....Keep away!!!!!!

Juan Patino

Cookie? A cake would be better!

Posted via CB10

craigallen16

Fuck the po-lice!!!

[SS]

craigallen16

Also fuck your cookie and cake;)

[SS]

juanka22

Fox news is not news

Posted via CB10

slagman5

So you think the other media outlets are news? You're so cute, I just want to pinch your cheeks!!! :-D

DOCTOREVIL8

John Chen is so awesome. Love the guy. He WILL bring BlackBerry back from the dead.

Posted via CB10

freddysrevng3

Maria B. Is one of the few commentators in media who gives BlackBerry and Chen the respect they deserve...

That's why she left CNBC....who made no mention of Amazon apps on BlackBerry, even though, they have been talking about Amazon all day....go figure...

Founding Member of "Club Z30 "..... the most exclusive club in mobile

VictorRight

This is why I tune to Fox News for all my news for over a decade.

Posted via CB10

scrapmetal58

Fox News? That's an oxymoron, isn't it?

rarch1

+1000

Posted via CB10

za_berry

Fox (xenophobic) news

Posted from my awesome HUB enabled  Z10

Dylanmichael603

It's news that is fair and balanced. No media bias like all the other liberal networks! More viewers tube into Fox News than all (CNN, MSNBC, ABC, CBS) combined!

Posted via CB10

kedi

You are so right ... those of us without blinders agree ... Fox news is the right news.

slagman5

They are all the wrong news, do your own research. Foxnews, MSNBC, NY Times, all biased...

slagman5

It's so funny these kids that only pick on foxnews like they are the only biased news station... You realize that every other major news outlet are just as biased, if not more so right? You think MSNBC is actually a news station? They are pretty much tabloids... While Foxnews cherry picks stories that fit their political agenda, MSNBC makes up news from thin air... Oh, but you probably agree with their political opinion, so to you they're not biased... How adorable... At least I can recognize that they are ALL biased...

F1 JV

I love Joe Kernan...except when he is talking about BlackBerry, because it is always negative. Also, he makes it a point to try to belittle and be condescending to BlackBerry users...is he being paid on the side by Apple?

Same thing with Tom Keene...I believe these "older fogeys" think they're "Hip" bashing BlackBerry. Those days seem to be drawing to a close.

The TV people tend to be pro-Apple, indifferent to Android---though acknowledge their size in the market, think Windows phones are non-existent and bash BlackBerry, whatever.

I love Jim Cramer...Monday-Company A is the greatest, Company B is lousy...Friday-Company A is lousy, Company B is the greatest. Week after week after week, I love his constant back and forth insight.

Murray Squire Marr

qwerty4ever

John Chen is burying BlackBerry. He is an undertaker not a saviour.

Posted via CB10 on BlackBerry Q5

JP Yow

That's an interesting comment. What makes you say that? I'm hopeful still, he seems like the best and most decisive leader they've had in a long time, but open to hearing an alternate position. I'm not asking for a flame war... genuinely curious!

Posted from the bottom half of my Z10 / my brand new, custom Z5

Pars20

+1

Posted by the Q10

Pars20

Read that too quick. Chen will bring it back. It's already being seen

Posted by the Q10

Plazmic Flame

After seeing that the Q30 is actually becoming more real, I'm not too sure. When Chen came in, he chopped a few devices that were not going to be major iterations in the portfolio. I hope they really did their market research and that a bunch of enterprise clients will be buying in the millions because I don't think many consumers would even consider this device. While the idea of a touch sensitive keyboard is pretty cool, the square screen on the Q30/Windemere is nail in the coffin. They should have gone with a rectangle screen to promote one screen ratio and make apps more better to use. Sticking to the 1:1 ratio isn't going to help the situation.

http://i.imgur.com/78ntl98.jpg

F1 JV

I want to see it and think the square screen won't be a problem as long as it is big enough...I'm thinking this is going to be a mini-laptop.

I already do a good amount of my work on my Q10, the only limitation is the screen size. I'm hoping that I will seldom want to go to my desktop computer or print spreadsheets/documents when using the Windermere. This device isn't going to be enticing to touchscreen keyboard people...it is for physical keyboard people.

Murray Squire Marr

F1 JV

"Laptop on my hip"

What did Thorsten say last year? He said something like this.

Murray Squire Marr

RP Singh

If ever BlackBerry dies which it won't.

Posted via CB10

Clanked

This is going somewhere really special I think. Chen may have pulled off a great move here.

Posted via CB10

yohannyphm

Bla1ze this is really a long editorial.

Posted from my flagship Z30 10.2.1.3175/3140

bhrgvr

I am sure very very happy to see this article Bla1ze... thanks a lot... :)

Posted via CB10

Prem WatsApp

Did you type it on an iPhone? LOL

No dramas, short bits are actually appreciated. More of that. Gets the news out faster, and we can have more articles to comment on, haha

"No Q10?" -> "Buy from Chen... "

BerryRipe

Without a typo keyboard?

 BlackBerry Q10  Keep The Faith 

qwerty4ever

Bla1ze was testing the telepathy interface but there was static interference. ;-)

Posted via CB10 on BlackBerry Q5

chrisstlaurent

Do you have a video?

Posted via CB10

DOCTOREVIL8

Go to a browser for the video. I didn't get it in the CB10 app.

Posted via CB10

GreenCopperz

Mixed about the news but excited changes are about... wait and see...

Posted via CB10

MAJ009

Did I hear JC say we are going to focus on high end fones? :)

CAUTION : MAJ On Z30 Now!!!!

the brother

We? As in the 'royal WE' ;)

mnc76

+1 :)

Looking forward to a new powerhouse all-touch BB10 in both Z10 and Z30 screen sizes. Fingers crossed!

Nicholas Kathrein

What if he is referring to things like that Porsche phone and not normal high end consumer phones?

Asuhmiaseh

He said "very focused"... quite different than "focused".

Don Diego endorses the Zed.

scalemaster34

Pretty sure the Z10 and Q10 were high end phones.... at least for BlackBerry.

Makes me even more concerned about future BlackBerry pricing.

wincyUt

Lmao!! Did John Chen say that? Did this new management team in any way infer that Z10 and Q10 were high end phones?
BlackBerry should price the "high end phones" like other competitors high end phones; those who can afford them, plus those who want the status symbol will buy them. The Z3 LTE should be out by then for those who are budget conscious.

mavsguy842

I think this move is really concrete proof of what John Chen has been saying all along. Nothing is off the table when it comes to phones. Most consumers don't care what OS their phone is running behind the scenes, so long as they can understand how to use it, and get the applications they need/want.

I like the flow of BB10. If they can map swipe gestures to the Android back button and make Android apps APPEAR to be native I'd be fine with that.

dikku11

Just no

Posted via CB10

mavsguy842

BlackBerry 10 already runs Android apps. Would you object to those apps working and looking more consistently with native BB10 apps?

My point wasn't that BlackBerry should abandon BB10 for Android. What I mean is that "not being Android" means NOTHING to most people. They don't buy phones because of the underlying technologies, they buy them for what they can DO with them.

TheStoryUp

They buy them because of effective marketing, style and brand popularity.

BlackBerry has very poor marketing. Style is subjective, but other phones have better selection of cases and accessories. Also the BlackBerry brand is tarnished in NA/EU and I'm not sure it will recover without a effective marketing campaign.

Zed30

barney009

Agree - nothing to do with how good the phone actually is!

Posted via CB10

mnc76

+1

* Android brings popular apps that aren't available as native yet.

* Popular apps bring consumers.

* Consumers increase marketshare.

* Having a significant marketshare brings developers.

* Developers want their customers to have the best experience using their services and will therefore write native BB10 versions of their apps if :

(a) enough of their customers are using BB10, and if

(b) the Android version of their app doesn't provide a good enough experience.

Therefore BB needs to do anything they have to increase marketshare, and that includes taking away any obstacles to buying a BB10 phone (e.g.: like taking away reasons for sales reps to tell people "don't buy BB10 because it has no apps... get this Samsung instead--it has apps".)

Without increased marketshare, the native app situation isn't ever going to get better. If Android can help increase marketshare, then Android can potentially (oxymoronically!) HELP the native app situation.

Bold99Problems

I hear you on that. Not to mention the name Amazon carries a lot of weight on the consumer side, with no signs of slowing down. I just placed an order on Amazon today actually. Good news is, we only have months to see what pans out, not years.

Ealaionta

There's already a swipe gesture for the Android back button in Android apps.
It's from the bottom of the screen in a low diagonal line, left or right doesn't matter.

mavsguy842

Right, but that is not how native BB10 apps work. I want consistency. I want Android apps to work like native apps. I want the android bottom bar w/back button to look the same as a BB10 native app bottom bar w/back button. And I want the "go back" swipe to be rightward from the left bezel just like it is in native BB10 apps.

kthhrrsn

I don't think this new relationship is going to give you what you're looking for. There's actually nothing technically new in 10.3 as it relates to the ability to run Android apps (we've been doing it since the beginning). This deal simply solidifies the relationship and will bring Android apps to the non-CrackBerry BB10 users who would not otherwise side load or install other app stores. Devices will now come w/the Amazon app store pre loaded.

The Android apps will continue to work the way they do today, just as Android ports in BBW continue to look & feel like Android apps.

Puz_zled

Do you know that Android runtime is not being upgraded from its implementation in 10.2.1 to 10.3 for a fact? Or is that what you think off the top of your head. The last upgrade to the runtime was a huge improvement over previous renditions. My guess is they will keep improving the experience if they are going to be relying on it as heavily as this deal indicates.

From my Neutrino Powered Z10

kthhrrsn

I'm running 10.3. Runtime is improved, as with all updates so far. It doesn't change the way apps work or the navigation of Android apps. In other words, it doesn't make the experience consistent with the native BlackBerry experience. It simply allows Android apps to run.

Even Android apps ported to BBW still feel like Android apps.

kraidx

If this is another option to allow more customers to discover the BlackBerry experience and then encourage developers to create native apps I'm all for it .

But if it's meant to replace native apps, then it wouldn't be something I would aspire to.

Not to mention questions like:
Will it be there integration in the OS for these apps? Will they integrate in the hub?
What about all the permissions that an android app requires, will we have a choice to say no?

I'm curious to see what's coming.

Posted via CB10

mjdimer

Yeah. Concerned with his comment that they'll encourage their developer community to develop apps for Amazon. Goodbye native.

Posted via CB10

kraidx

It got me worried too. Let's see how it develops.

Posted via CB10

tgtallinn

What is native perf anyway? Qml? that is javascript vm compared to jvm for android? Or the exact same code for games only on top of posix qnx instead of a posix sort of linux and maybe the same composer layer?

revelations65

This could be the deal that will pull the Phoniex out the ashes
People wanted more apps now they will have that and a well built hardware would be the icing on the cake
This is great day to be BlackBerry supporter

Posted using BlackBerry Z10

Nicholas Kathrein

I don't think so. If people buy this phone they'll go to Amazon App store and type in Google Maps and won't find it. People will return the phone when they find out Google apps are missing. People who don't care about Google Apps probably wouldn't have cared as much about the app issue that is on their now. Sorry.

JJStripes

"I'm going to be very focused on the high end phones."

bbdodgersdude

Great things are coming

Posted via CB10

Old_Mil

About the only way this is a good deal is if the new Amazon phone is a bb10 device. Otherwise you have just shot yourself in the foot by undercutting your own store and committing yourself to releasing an android runtime free line of handsets to.maintain BES security.

shorski

This is really a great news especially for those that have been having headaches about apps gap. But what happens to Snap when this eventually comes up?

White Z30 - The Best BlackBerry Experience

bbaleno

I'm sure snap will still be there to access the google store

YTDW2000

Moves like this we will see BlackBerry slowly but steadily shed it's pariah status.

Sent from my BlackBerry Z30

birdman_38

According to JC, they will encourage development for the Amazon App Store then (if necessary) have developers port that app to BB10.

Sounds like this move is designed to streamline operations moreso than to appease consumers.

herol

Amazon announcement started, let's see if there will be surprise.
Maybe they will mention BlackBerry for something.

Posted via CB10

FuNKBerryZ

You can see why snap never got approved :p

Posted via CB10

trsbbs

CB10 won't play it. There isn't even a link visible. Doh!

Using a BlackBerry Z10! The "UnDroid"!

Bla1ze

Flash video, you can hit the source link and be taken to it in your browser.

anndiva67

Anni, I want one!!! I have A Z30 the only thing I don't like is that I can't change my age. Because I made a mistake with putting the wrong age and blackberry hasn't got back to me yet so I can get on the channel I want to see! Apart from that I Love my Z30

John Kastanes

If people want to purchase useless apps, now they can. I am amused that some BlackBerry apps developers whine about why bother now when we can develop it for Android. If the app had some real usefulness people would by them for the OS they currently have. But most are useless hence the reason for their complaints, no one will purchase them.

This lack of apps excuse for prior poor management decisions is amusing.

Posted via CB10

Hobbes2099

Chen's move is equal parts brilliant and obvious.
Amazon easily closes the app gap that has has kept Blackberry from taking off.

Amazon brings apps, reputation, validation and content curation.

There were rumors Amazon was interested in buying RIM. This move seems safer for everyone.

Posted via CB10

birdman_38

It also allows BlackBerry to eliminate any redundancy.

Smiley88

WTF Amazon echosystem? Does he mean go and develop Android apps and screw Native apps? Very confusing.

crazylegshinch

Yeah, that's kind of the vibe I got. He mentioned encouraging developers to develop for the Amazon...

wincyUt

SMH. if the these native apps were so good, BlackBerry app ecosystem would have been so robust by now. The market has spoken and John Chen has done what a smart businessman would do. What's so confusing about that?

scrapmetal58

Native apps are infinitely better than Android apps. The market spoke by not buying BlackBerry phones, not by refusing to download native apps.

npatrin

Sounds promising... Let's see some high end phones NOW please...!!!

Posted via CB10

Alpha Omega

Where does this fit in with Amazon 's new Fire smartphone?

Posted from my Z30

Skandalous1

Extremely uncomfortably, as Amazon has just entered the smartphone market with an existing ecosystem, wads of cash and resources, making one more competitor for Blackberry.

TBone4eva

It's $199 on contract with AT&T and $649 off contract. The specs are mid-range except for the 3D gimmick, which you'll now probably see on the next Samsung phone. I highly doubt Amazon is going to sell a ton of Fire Phones.

Skandalous1

They don't need to sell a ton; It's not their primary business. Selling enough to remain in the market at even a marginal level should be a concern to edge players like Blackberry and Microsoft, and particularly BB, because Microsoft, too, has the cash to weather another competitor...for awhile.

wincyUt

Just curious, what would be so different if BlackBerry hasn't partnered with Amazon? Would Amazon not still enter the smartphone market?

Skandalous1

Amazon has been destined to enter the smartphone market for four years; the agreement with BB has no bearing on Bezos' strategy either way. The question posed by AO was: how does it fit? The answer is: whatever minor short-term gains this strategy affords BB are eclipsed by Amazon's entrance into the market. Amazon is obviously aiming at Apple and Samsung, but it's niche players like BB and Microsoft who will feel the pinch.

br14

"but it's niche players like BB and Microsoft who will feel the pinch"

At this point Amazon has no interest in enterprise. This approach is a great fit for BlackBerry. Who knows, maybe Amazon will buy the company.

The truth is BlackBerry should have partnered with Amazon back when it was first suggested at which time they still had a negotiating position.

BlackBerry devices running Amazon services would have been a pretty good mix for consumers. It might just have saved BlackBerry as a major player.

This current action is no more than doing what many of us have already done. You can already download the Amazon web app direct from the Amazon website to your device without any sideloading drama. From there it's as easy to use as any other app store.

Skandalous1

The last time BB had a true negotiating position, Amazon wasn't even in the App Store business, and BB still had a healthy developer base.

I get it. Users want a wider choice of apps; Mr. Chen has provided that. But it's at best, a tenuous stopgap, not a strategy for growth, and the only true beneficiary will be Amazon. And if that weren't the case, Amazon wouldn't have agreed to it.

nhanken

Bla1ze must be crack today!

Posted via CB10

Prem WatsApp

Kev's lost the game, CB is Bla1ze territory now...

And he delivers...

"No Q10?" -> "Buy from Chen... "

Prem WatsApp

Kevin is cheering from the sidelines now, I guess...

... after getting berried out on a stretcher...

"No Q10?" -> "Buy from Chen... "

just_say_no_to_crack

Kevin is too busy helping people fix their condos.

Freddie Erens

I was always a BB fan I hope this one is up to scratch.

DGreen02

What's the chances of the new Amazon phone running BB10?

Posted via CB10

Nate650

0.01% but that would be awesome.

Posted via CB10

masterful

Video?

 Slicing using my 

ramaputra

For me, at least in my phone(s) Native first, porting second. I have only 2 apps installed via snap and 25-30 are natives. So.. amazon is not necessary.

Posted via CB10

kirson

Hard not to be a bit skeptical at this point. This arrangement will come with the launch of 10.3 "this fall". I remember references to "this summer" that didn't exactly pan out as expected. We had lots of debate as to whether "this summer" was a promise, a commitment, a plan or a hypothetical potential maybe date. I guess this will come when it comes. I'd love to hear someone from Blackberry give official word on whether the Android runtime on 10.3 will operate better than the current version, and whether Android apps will work better with 10.3 than they do now. But at the moment, this looks to streamline a rather poor experience we have today. Not sure we can expect it to get much better.

Irish Blues

You know that summer doesn't start for another 3 days, and it goes through mid-September ... right?

kirson

Sorry...I was referring to the famous "this summer" PlayBook debacle a few years back...

qwerty4ever

Je me souviens.

Posted via CB10 on BlackBerry Q5

Irish Blues

Point taken - but that's also 2 management teams ago. It's a bit unfair to hold past failures against Chen. Granted, he still has to build credibility by hitting targets (and maybe even standing up and taking accountability if/when needed) - but put blame in its proper place.

mnc76

Can't get video to play in CB10, CB10 browser, or in stock browser (after copying url)

:(

Posted via CB10

camera531

I think it's an excellent move. BlackBerry can focus on enterprise and security, while Amazon does the heavy lifting on the consumer end (and also promote its services on a 2nd platform). It's an ideal partnership.

Posted via CB10

wincyUt

Totally agree with you.

mwdugas

Bingo!

Not approved by the NSA. My personal Q10

br14

The irony is you've been able to download the Amazon store app direct to the device for several months, and from then on use your Amazon account to download or buy items. So all of five minutes work to make this happen technically.

The name association has to help though.

TheStoryUp

+1 on your last remark. It's all about recognition.

Zed30

mnc76

Not quite... I believe that they can do better to integrate Amazon background notification services into BB10.

For example, Kik (and other apps) don't seem to get notifications unless they are open in an active frame. If BB integrates the Amazon appstore, perhaps this issue can be fixed.

I also hope that such background services will be optional (e.g.: they will be removed if a user uninstalls the Amazon appstore). This will appease those BB10 customers that don't want any Android at all on their phones--then everyone wins.

SparkyBC

Ah ah ah horrible speaker..lol

rcab

Maybe this deal with Amazon will force the United States carriers to move quickly in releasing updates. We have not gotten the latest update and who knows how long after 10.3 is released before the carriers here will decide to move on it. M
aybe Amazon can have some influence in moving the carriers to a quicker action and more support for Blackberry. Amazon can say to the carriers "move" because it has the money and clout to get action and then 10.3 could come to us at the same time it is received by everyone. Or this could cause the carriers to do like before and ignore releasing the latest update and waiting till 10.3 is available for testing

topherparker

Does this ultimately mean those of us on att will have to wait forever for the 10.3 update while they push the Fire Phone?

Vijender Marthi1

Whoever tie-up with Amazon...they are doomed. Look at Borders...

mnc76

Amazon sells way way more things than just books...

jsille

I hope all of this won't be be like the Kindle app, please!!!

BBM channel: C0040FF4D..... Proudly Z10 owner...

bigken72

Yea, party time for BlackBerry

Posted via CB10

kthhrrsn

It sounds to me like BBW might be replaced someday. JC's comment about encouraging BB developers to make Amazon apps has me believing that this is the strategy...IJS.

Joel Hill

BBW isn't going anywhere. Native apps are, and always will be, an essential part of the BB10 experience.

qwerty4ever

Not according to the latest words uttered by Chairman Chen.

Posted via CB10 on BlackBerry Q5

kthhrrsn

Never say never. JC seems very pragmatic. If there's someone out there doing something better, faster, smarter than what BlackBerry can do, he seems open to outsourcing the effort. Adding the Amazon app store as a pre load is already a step in that direction.

He did outsource device assembly and inventory management to FoxConn, so outsourcing the app store to Amazon isn't out of the question- especially if the devices are already capable of running Android apps. Rather than spend years trying to play catch up, why not just adopt what's already there? Otherwise, i see no reason why BlackBerry would be encouraging BlackBerry developers to code to the Amazon app store. That part really has me thinking. And Chen says that he's focused on defense, healthcare, enterprise, etc. And the rest of the consumer space, they will reach through their partners...IJS.

noelwoodward

Hmmm...does this mean that we'll also be getting amazon services?

[URL="bbmc: C00012373"]MATVD[/URL] - Movies, Advertisements, Tv Shows and Documentaries! The Largest Entertainment Channel out there! Join now!

imcurved

High end devices. Reach out to consumers through partners. Awesome.

Using Z10, wanting Z30, eyeing Windermere

Munich669

This is great news for Amazon and BlackBerry...Chen is the man.

Posted via CB10

themyk

Wow... i honestly didn't detect the least bit of mudslinging in that interview. Could outsourcing the consumer end of things finally be what all the negative nancies have been so upset waiting for? Tomorrow will be interesting!

Posted via CB10

kdklein

It sounds to me like BB is no longer focused on native apps. If this is the case I may have to look for a new phone ecosystem. I'm all for Android apps to fill in the gaps, I'm not all for 100% android apps.

scrapmetal58

Agreed. I'm dreading maybe having to go back to Apple.

nightridah

What?! John Chen encourages current BlackBerry World developers to develop apps for the Amazon store?! WTF!!! I don't want an Android phone!

Z10STL100-2/10.2.1.3175

mwdugas

I think this will be a great thing for BlackBerry in the short term and long term. Short term- gets more recognition that BlackBerry isn't dead ! The number one reason Chen is doing this is to get more people using BlackBerry. Period! Let's be honest, although I agree with you, native is where it's at. Most consumers don't even know what the hell that means, and as long as BlackBerry has more apps and they work. That will bring in many more users.
Long term- once BlackBerry takes back some of the market share and people are consistently buying BlackBerry phones. BlackBerry then could pull the plug with Amazon and developers will be lining up to develop on the BB10 platform (or whatever OS BlackBerry is using in the future). It's a strategic plan. I think it will work. Piggy-back on th Amazon giant through this transition. More power to ya BlackBerry ! I still believe...

Not approved by the NSA. My personal Q10

scrapmetal58

I truly hope you're right. I'm more upset that the music and video stores will be closing.

Posted via CB10

Joel Hill

This is HUGE. As a consumer on a BB10 device, I am now a market target for anyone releasing apps on the Amazon app store. I now have a legitimate voice when reporting bugs or requesting features from Amazon and it's developers. Fantastic!

bradpromac

Global news in Canada also made the announcement of BlackBerry partnering up with Amazon.

AmaZ30ed

BBUniq01

Would be really cool if Amazon Prime members get extra incentives too via BB. Amazon is supposed to come out with its own phone. Wonder how this will affect this partnership. Happy to hear about this good bit of news though.

My Z10 - an extension of me

Nate650

Video not appearing on mobile.

Posted via CB10

trsbbs

What use is BB10 then??

JC is going to kill it off. He already let the native Dev relations folks go.

BlackDroid??

Using a BlackBerry Z10! The "UnDroid"!

knighty2112

Exactly what I said earlier on today. We may as well change the name to BlackDroids, and whilst we ate at it also rename Crackberry too to Crackdroid!

Careful! Z10 in action!

knighty2112

Are not ate!

Careful! Z10 in action!

Prem WatsApp

Need some lubri...

for the spell-checker of course...

"No Q10?" -> "Buy from Chen... "

Omnitech

Just quick comment - Chen did not seem on his best form today. And the part where he implies that they are letting Amazon handle all their "consumer apps" was disturbing, to me.

I realize why he was probably not willing to mention the term "Android" anywhere in the interview, that would have been a big mistake, kudos on that anyway.

birdman_38

Omni, you're back!

Quick question...do you think this is a prelude to a BlackBerry Android device?

Omnitech

No, I absolutely do not.

The world doesn't need yet another Android licensee and it certainly doesn't need a company like Blackberry to try to do something that 95% of the existing Android vendors cannot do: make money.

Blackberry needs to develop their own platform and their own clientele and sell their unique advantages. They do not have the cost structure conducive to competing in the ditches with the rest of the failing Android vendors, all competing for the crumbs left over from Samsung.

Android is an enhancement to BB10 that provides access to apps that haven't yet been produced natively. Anything beyond that, BlackBerry would better off just selling off the parts and throwing in the towel on their own platform.

Playbook007

I just absolutely agree with this move. The apps exist already. Just go get them and that is what John has done. Create BlackBerry BB10 apps that compliment enterprise and the high end BlackBerry devices. Let consumers enjoy the great BB10 OS on say the z30 like I do, while enjoying full access to the android side of apps. Also Amazon will aid BlackBerry in advertising and promoting BlackBerry 10 along with its advantages. Like John stated a while back. They want to establish new synergistic relations. This is a huge positive step.

Posted via CB10

scrapmetal58

However, unless 10.3 makes a lot of improvements, Android apps will never be as good as native apps. I'd hazard a guess that there are many, many BB10 users that are not enterprise "prosumers" - myself included. Enterprise and consumer are almost the same these days; it's not 2006 anymore.

VictorRight

Let's slam alibaba!!

Posted via CB10

Techno-Emigre

I find Chen to sound very credible. He is obviously attacking BB's come back from every angle, and has been highly active. So hopefully this will be a good thing. I mean, they have to do something, and there is no way the music and video stores have been making money.

I am not a developer, so I am very curious to know how this feels to some of our dedicated BB developers. Would love to hear your comments, devs.

kirshan

What I would say about this partnership is that it's better to be doing something than waiting for some perfect window where whatever it is that you have starts to become desirable and in demand.

At least John Chen is moving, and even if the partnership fails it's no big deal, BlackBerry world will still be there!

But what I think is most important is becoming as successful as possible at home before you try to move into unknown space.

Posted via CB10

stlscott18

So will we still have to install the sideload bar, etc? APK, etc?

Posted via CB10

Oilers24

I download video. Hopefully this will allow BlackBerry users to store the movies on our computers which have a whole lot more storage than our phones.

mjdimer

Outsourcing consumers to focus on enterprise. That means apps, videos, music, etc.

While I think it's a good move, it also means the end of the consumer BlackBerry. If developers are encouraged to develop android apps, what point is there to have bb10 other than the hub?

Kinda regretting the z30 purchase I made yesterday.

Posted via CB10

Bend Sinister

Now market the hell out if this. Get on the Internet and whatever and do a "in partnership with Amazon campaign" and a phone for £169 and you're away.

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nbaliga

The fat lady is singing about native apps!

nbaliga

I don't think he had any choice. It was the most logical partnership that made sense for BBRY. Still a believer in Chen.

johnm137

What is the point of buying BB10 phones if they are all Android apps. Android apps are horrible with permission. Probably time to move to Apple ecosystem.

Posted via CB10

qwerty4ever

John Chen has spit in the face of every loyal BlackBerry user. A writ of Death has been uttered by BlackBerry senior management.

Posted via CB10 on BlackBerry Q5

TheBlkGuyFrmWrk

As a developer who has put in six odd months learning QT/Cascades and relearning C++, to be told to take my consumer app to Amazon is kind of a smack in the face. As a consumer I can't be the only one who notices that most of Amazon apps are not up to date? Not only that Google is making it increasingly necessary to use their services when developing, which also could be the reason Amazon App store apps are not updated because the newer versions use Google services.

iverieli

I'd like the idea if Amazon will buy BlackBerry someday :D

brhilaire

Does this mean that apps through Amazon will run better than apps from 1mobile nation?

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mwdugas

I have to assume with this partnership that the screening process for apps that will run on BlackBerry will be better than other app store currently available. I like the idea that BlackBerry is going to get advertising on Amazon sites now. At least the BlackBerry should become more apparent than it is now. And we all know that is the biggest problem with BlackBerry 10. Exposure! This should expose out fantastic OS a lot more!

Not approved by the NSA. My personal Q10

huungryshark

I heard Amazon is rocking the new 3D fulltouch Smartphone tomorrow. 6 cameras, front back and 4 infrared for 3D gestures. And Apple just openend the door for BitCoin Apps, WoW

RedBerry Z10 #00167 10.2.1.3175

Omnitech

Kind of ironic about Bitcoin, which is at the moment seems to be on a path to its own destruction.

Maybe that's why Apple finally relented on that. Bitcoin may not be around a lot longer, if they cannot get a handle on this recent development where certain groups have now taken control of the "mining" process.

iverieli

And one more thing, partnership with Amazon could be very good perspective. Some guys moaning here about BlackBerry native apps and they just forgetting one thing, If BB moving with Amazon app store, of course they will do their best to make amazon apps work smooth on BB phones and if this partnership goes well, there will be possibility for much more partnership, even possible to Amazon buys BB and makes BB10 OS for their smartphones, tablets, TV and etc.

Amazon never liked Android OS but they had no other options, they even never mention Android when talking their devices and Bezos know very well BB10 OS is much much better and superior then Android.

This is will be real opportunity for everyone, for consumers, for enterprise, for BB and for Amazon.

RoninZakath

Sooo, what does this mean for "Built for Blackberry"? Where is the incentive to develop native BB apps, when a developer can just build an Android app and have access to a much wider audience?

Posted via CB10

mwdugas

Imagine you are one of the few developers developing native alternatives to popular apps for BlackBerry 10. I think that could be a great opportunity for the developer to make some huge coin! Most BlackBerry users I would assume would choose native over an android port so for the few devs supplying that need, they stand to be rich just from BlackBerry users alone. I can't see why they wouldn't develop for BB10. If I had the ability in this market, I sure would! Become a trusted developer ahead of the masses. Win win I say for dev team.

Not approved by the NSA. My personal Q10

world traveler and former ceo

Really impressed with BlackBerry ceo Chen.... focused and strategic... will turn BlackBerry around.... confident.....

Posted via CB10

celticmagick

So basically consumer users are being forced to use Android garbage for their apps and the developers for BlackBerry are being sent to develop for Amazon Store. Meanwhile, BlackBerry devices will strictly focus on enterprise users.

That's what I just learned from Chen, right?

emPowered by 

huungryshark

Amazon has new Smartphone, anyone going to rock that Beast?:

Dynamic Perspective is a custom-designed sensor system that responds to how you hold, view, and move Fire phone
Firefly Technology lets you instantly identify and take action on printed web and email addresses, phone numbers, QR, and bar codes, and over 100 million movies, songs, and products
Mayday - free, live on-device video tech support with an Amazon expert, 24x7, 365 days a year
Limited-time offer: includes a full year of Amazon Prime
Technical Details
Free unlimited cloud storage for all Amazon content and photos taken with Fire Phone
2.2 GHz quad-core Snapdragon 800 processor
64 GB Storage on-board
13MP rear-facing camera with optical image stabilization and smooth 1080p HD videos
Dual stereo speakers with Dolby Digital Plus
Nine bands of LTE, four bands of GSM, five bands of UMTS
4.7-inch HD display
1-year limited warranty and service included

RedBerry Z10 #00167 10.2.1.3175

VanAwful

Reality check.

* most of the android apps are crap

* a lot of talk, but few will make use of it

* many of the DROID apps require unacceptable security access

* most of the popular DROID apps on amazon are older versions of what is in GooglePlay (they are not up dated at the same time)

* will not solve issue of DROID apps that need access to GooglePlay service

* devs will not rewrite for native BlackBerry if their DROID app already run on BlackBerry 10. A small few may, but why learn a new environment and reprogram when it already works good enough. (even when it is a battery and resource drain).

* when getting app through amazon there will likely not be a mechanism to inform developers that their apps was loaded on a BB10 device. This only occurs if the app was loaded via BlackBerry world.

Has anyone at BlackBerry ever researched why people buy Apple or Droid?

Enlightenment:

Droid users buy by hardware spec and a massive apps store, even though 80%+ of them have fewer than than 20 apps they actually use. What draws them to the phone? Choices! A massive number of suppliers releasing Droid based phones every 3-6 months. You can find what best fits you; works the way you want it to.

Apple users like the no brains integration with other Apple devices. The iPhone, AppleTV, and MAC Book all share files and integrated without having to be a techy. Apps exist that Apple created and they work across devices without buying third party apps. Ease of use!

BlackBerry must stop hoping that devs will save them. Step up to the plate with apps that work across BB10, PC, Android, iOS, and MAC. For example, provide a notes app with a counter part that runs on PC and MAC. It would sync automatically via connection over wireless/wifi or sync to the cloud like apple does. Then other devices sync to the same cloud.

I am tired of using apps on my BlackBerry just to have to 'translate' the data to my PC or Android tablet.

Integration is the future. If you can not provide the means to sync data across dissimilar devices, then you're out of the game.

BlackBerry does this with messenger and exchange server, but that's it.

Putting the Amazon store on 10.3 will have little to no impact all.

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whofrank

you ain't wrong

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Coops12

If BlackBerry market this the right way in terms of the perceived 'app gap' and so on and hypothetically the phones become more popular as a result, would this mean that 'native' apps will also be available via the Amazon store. BBW still remains for enterprise apps and other official offerings but the Amazon store becomes an alternative avenue for native BB10 developers. Not saying this will be the case (probably won't be for numerous reasons) but, for the time being at least, Chen's comments can be interpreted in several ways.

Come on the Netherlands and England (tomorrow)!!

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mwdugas

It's becoming clearer to me what JC's vision is for BlackBerry's future. BlackBerry Inc. To strictly focus on high end enterprise solutions and devices while partnerships with Amazon and Foxxcon to take care of the consumer end of the spectrum while taking minimal loss if the consumer end doesn't pan out in the long run. He's not abandoning consumer products just minimising damage should it fail. He doesn't seem to have any plans on competing with Apple or Samsung (Android). Just keeping his loyal customer base happy while he focuses on enterprise. I can see it now... BlackBerry will be "the" device to have in the future. Pure high end shizzle!

Not approved by the NSA. My personal Q10

adonesc

I want "Game Of Thrones " on my Z10!!! If this deal can deliver that, I'm a happy camper!

Cartman says: Screw you guys I'm going home!

oakvillerelopro

Already using the android amazon app store and it rocks

Posted via my Z30 Droidberry.

VanAwful

Loaded then deleted after a week. When you close the app, keeps running in the background. It tried to update my Droid apps that I installed via BlackBerry world. Well, that broke 3 of the apps. Battery drained faster once I ran the app. Had to restart my Z10 to get it to turn off completely.

The 1Mobile store app was worse. The only one that has worked well for non-BBW Droid apps is Snap.

Hopefully Amazon provides a native BlackBerry version of the app.

Posted via CB10

carter17

This will be good for BlackBerry the media will no longer be able to say lack of apps. Also just looks good amazon cutting a deal with BlackBerry maybe people will stop saying BlackBerry is dead at this point they just need good press and thats what this is . From next month on if you own a BlackBerry you will not be able to rent movies and buy music that's kinda crazy tho. You know if people would just give BlackBerry a chance they would understand that bb10 is so much better. I use android (moto x) iPhone 5 when I need to get things done I always just grab my BlackBerry.

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todparsons

Parsons is my surname omg!!

Z10 on T-mobile running 10.2.1.2947

fast666

John Chen please also look at the channels. Channel guys are not doing a great job.

ChannelX C000D3759 We promote channels

Nicholas Kathrein

After watching this it seems as if they aren't going to worry about BB World.

Granrey

Rip native developers

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3_M4N

II wonder what the native developer's take on it is? Good? Bad? Will it help them or hurt them? I hope we still get plenty of native apps developed, but I wonder now, what kind of incentive a new developer will have to build amazing apps natively?

Posted while peeking and flowing on my incredible BBQ10! 

toppatoptobz

Go Chen Go!!!

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riss89

Yaayyy! :-D Go BLACKBERRY! GO MR. CHEN! Let's go Amazon!