RIM Launches BlackBerry Balance for Work-Life Balance on BlackBerry
Unifies Work and Personal Use of BlackBerry Smartphones without Compromising Company Security or Personal Privacy
Waterloo, ON - Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) is advancing work-life balance on BlackBerry® smartphones with BlackBerry® BalanceTM – new technology that makes possible the convenience of using a single BlackBerry smartphone for both work and personal purposes without compromising the security of company content and the privacy of personal content. RIM is introducing this technology in response to the growing trend by businesses to allow employees to use personal BlackBerry smartphones for work, or company- owned smartphones for personal, and the need by businesses to secure, manage and control confidential company or client information on these devices.
“BlackBerry Balance is a win-win for employers and employees,” said Jim Tobin, senior vice president, software and services at Research In Motion. “It’s a secure and cost-effective way for companies to keep employees connected and productive, while also allowing the flexibility for employees to carry a single phone.”
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