BlackBerry appoints John Sims as President, Global Enterprise Services

By Bla1ze on 17 Dec 2013 05:51 pm EST

Earlier this week, there was plenty of focus placed on executives that were leaving BlackBerry but the latest news covers individuals who will actually be joining the company. BlackBerry has now announced that in January, John Sims, President of SAP's Mobile Services business will be joining the company as President, Global Enterprise Services.

"I am pleased to welcome such a seasoned executive as John to BlackBerry to help lead our key business operations through our ongoing reorganization and transition," said John Chen, Executive Chair and CEO of BlackBerry. "His extensive experience in transforming businesses, redefining brands and motivating teams will be a tremendous asset to BlackBerry as we reshape the Company to be more nimble and focused. The changes we are making demonstrate our commitment to innovating for current customers who count on BlackBerry, and the new users who are just learning how powerful and compelling the BlackBerry 10 platform can be. John will be central to all of those efforts."

Needless to say, it's an interesting move and one that comes ahead of the Third Quarter, Fiscal 2014 Earnings Call which happens on December 20th. If you're looking for the full press release you'll find it below.

Press Release

BlackBerry Appoints Leader for Enterprise Services Business

WATERLOO, ONTARIO--(Marketwired - Dec. 17, 2013) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that John Sims will join the Company as President, Global Enterprise Services.

"I am pleased to welcome such a seasoned executive as John to BlackBerry to help lead our key business operations through our ongoing reorganization and transition," said John Chen, Executive Chair and CEO of BlackBerry. "His extensive experience in transforming businesses, redefining brands and motivating teams will be a tremendous asset to BlackBerry as we reshape the Company to be more nimble and focused. The changes we are making demonstrate our commitment to innovating for current customers who count on BlackBerry, and the new users who are just learning how powerful and compelling the BlackBerry 10 platform can be. John will be central to all of those efforts."

John Sims joins BlackBerry in January from SAP, where he served as President of SAP's Mobile Services business. John has more than 20 years of experience with companies that supply mobile telecommunications products and services to wireless operators. Before joining SAP, John held leadership positions at 724 Solutions, TANTAU Software, Intrado and Tandem Computers. He serves on the Board of Directors and Executive Committee of CTIA.

About BlackBerry

A global leader in wireless innovation, BlackBerry(R) revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Topics: BBRY John Sims Apps

Reader comments

BlackBerry appoints John Sims as President, Global Enterprise Services


As former President of SAP's Mobile Services, John Sims certainly has the contacts to make him a big player in servicing important commercial systems providers.

Next: what BB needs is a leader in consumer products.

Based on their new focus this announcement makes a lot of sense. I am looking forward to what the new BlackBerry will look like!

Posted via CB10

Not really without bb10 handsets bes10 isn't the ultimate solution for mdm he said in the open letter one of the four main areas they will focus on is handsets so no matter what handsets are here to stay :)

Posted via my awesome 5 inch BlackBerry Z30 :)

BlackBerry will contract out other hardware manufacturer to produce their phones...just a wild guess...

Posted via CB10

I agree. They will outsource the production to cut costs. For the end user it won't matter at all. And no, we should not be expecting BBRY to pass any savings on us.

Posted via CB10

That would make sense as long as I have a handset running BlackBerry 10 as a closed source OS I'm good :).

Posted via my awesome 5 inch BlackBerry Z30 :)

Also the company that bought out Chen's old firm of Sybase so I'm sure there's a relationship there between the two of them.

So long as we don't see Léo Apotheker taking a role in the company we should be alright.

Posted via CB10

Makes a lot of sense.

Combined with the news about new enterprise customers things are looking positive for the moment.

Posted via CB10

I've noticed this with BlackBerry, just before their quarter call, they submit several positive news releases. The quarter ends up bad and the price drops. I hope the pattern changes this time

Posted via CB10

I agree. I think it'd be more beneficial to wait until after the bad news from the quarterly report to release the good news.

Posted via CB10

Hope he will not just bark, but also bite...

(a good chunk out of those KitKats and Apples)

My name is Prem, I'm using BBM ... from my QuZe10 ...whatarhyme...

The... The Master?

No, that was John Simm. Dodged a bullet there, but... imagine what could have been...

Hmmmm, hordes of Toclafane. Well, of course he'd be in charge of the Global Enterprise end...

Posted via the Android CrackBerry App!

"The changes we are making demonstrate our commitment to innovating for current customers who count on BlackBerry, and the new users who are just learning how powerful and compelling the BlackBerry 10 platform can be. John will be central to all of those efforts."

Needless to say, I doubt Mr. Chen is planning on scrapping BB10 for Android. I still think they have a chance to convince the public (and devs) that it's an amazing OS.

i don't get why people would think they would, they poured tons of money into BB10 to get it where it is to scrape it and waste time devloping an Android varient would in my eyes be a waste of money, when they could just spend that money on BB10 and improve and better it

Beats me, but basically since he hadn't explicitly referred to BB10 in any official statements to date people were worrying that it was signaling that they were considering moving on without it.

Probably but the only reason why people would get that idea is because the media started saying it. Frankly because it's the easy way out but it's really not really logical. I wonder how much it cost Amazon to modify Android the way they have it let alone for BlackBerry to build it so it functions with the NOC and to give it a BlackBerry feel

Right. It would be a massive undertaking that would jeopardize the company's short-tern outlook while they're trying to develop a BlackBerry-flavored Android OS while still keeping afloat with devices on what would then be a defunct OS.

If BlackBerry switched to Android, I'd be switching back to Apple :( or maybe give Windows Phone a go. I will never have an Android phone if I can help it; I can't stand them.

Posted via CB10

First time BlackBerry has mentioned BlackBerry 10 in awhile. That is a good sign.

Posted via CB10

I read somewhere (Globe and Mail I think) that his predecessor took another job and wasn't let go. Having said that, new CEOs do like their people in key positions. Should hear more about this on Friday's call.

Posted via CB10

doesn't mean he wasn't told to find a new job because he was being let go, the media bends storys how ever they want in orfer to get the readers there are no facts to say other wise so lets just leave it at they are no longer with BlackBerry

Long live BlackBerry Z10, Q10, Q5, Z30, and ALL OTHER MODELS.

May you bring us revolutionary changes with these exciting times ahead!

Posted CB 10

You can bet this guy has some relationships with "major enterprise clients" that he will be able to leverage at BlackBerry...

This is good....

From CB on the Z30....

Solid choice. Chen makes another good move.

BlackBerry Z30 | | BBM Channel C0006E212

Good news

Z30 :D - The Final Destination - 859 Portage ave, Winnipeg Mb Clothing|Footwear|Headwear|Headshop|Tobacconist|Tattoos - C00016D82

Glad Mr. Chen mentioned specifically "BlackBerry 10" at least we know now that for 2014, there will be efforts for the operating system.

Posted via CB10

Who would leave a very coveted job at one of the most profitable companies in the world to go to a company that may not even be in existence in a few years?

It's a challenge. Its an opportunity to do something different, unique and new. Its the startup mentality with a twist of the wild west. In many ways it's why a lot of Apple execs jumped on that ship to start with back when they were agile like that.

Posted via CB10

BlackBerry is not a start-up despite your delusional wet dreams. The company has to successfully execute this turnaround or cease operations. Hopefully, John Chen is up to the monumental challenges.

Posted via CB10

Why do you people keep on saying that?? People been saying that for years they won't last will go bankrupt blah blah blah their bes 10 is growing extremely well I think you guys tend to forget their main bread and butter is enterprise is how blackberry came to be and with restructuring of the company an leaning out the company as well they will show profit soon not now though I give them 2 to 3 quarters before they see some real profits. So stop with the negative non sense and stop following the media with their media bashing

Posted via my awesome 5 inch BlackBerry Z30 :)

If you shutdown the handset business then bes10 is useless sorry to say again they will not shut it down doesn't make sense to me at all

Posted via my awesome 5 inch BlackBerry Z30 :)

John Sims used to work for Sybase. A company that Chen was CEO of when SAP bought them. The acquisition made Sims join SAP and now it looks like Chen 'stole' him from SAP to help him with the recovery of BB. Let's see what happens....

He mentioned BB10. Been waiting. So it seems they see some hope for it.

Good news so far....

Verizon Z10

Now that's what a great leader brings to the table...other great leaders..
BlackBerry negative spinners m1, out

Posted via CB10

My worry is that he is replacing the old guard with HIS old guard. If they are the right people then so be it, but my cookie cutter radar is up. BlackBerry is not in the same position or same market as his former company. Similar yes, but different challenges. I'm in a wait and see mode for the next few announcements. If we start to see the same people running his old ship running this one then it could be a colossal failure.

Posted via CB10

You realize Sybase had a huge turnaround going from being valued at a few hundred million and struggling to being sold for nearly 6 billion to SAP *after* the business turned around. There is of course always a chance that things won't go right, but this is definitely a move in the right direction.

Posted via CB10

Mr. Chen is gonna surround himself with those he is familiar with who have a proven track record. He'll be fine.

I kind of see Mr. Chen's plan to use the enterprise business as the base to launch an ambitious campaign to reclaim BlackBerry's glory and make BlackBerry the No.1 mobile computing platform that offers services, software, and hardware.

Mr. Chen is not playing....he is a monster and I LIKE THAT! a Bold move and gonna show the power of BB10 os....QNX on a mobile platform. WELCOME MR. SIMS....and more news is coming :D


No it won't. It'll still be messy as hell. Everything that will be covered on Friday is the remains of what happened earlier. Come Friday, everyone will be once again proclaiming the death of BlackBerry. It's what comes after Friday that will matter.

So are you saying that something will be announced or launching Saturday or next week....big apps, new device?

When I said ...going to be good,I should have added 2 words,...going forward.Chen will also use those words and hopefully can convince the Street he is, The Real Deal.It surely is going to be messy,the #'s are not there.What is going to be interesting though ,is some sort of announcement ,that will make people feel good about BB's future,the stock could actually rise on that news.Got my fingers crossed for a fair shake but that's probably not going to happen on WS

I think we can safely declare the upcoming earnings report to be Black Friday much in the same way that the Black Plague would be considered good news by utilitarian philosophers.

Posted via CB10

well, at least blackberry has two johns now. I think johns still need another john to run BB in right direction. john mills? john bob?

Posted via CB10

To leave his position at SAP, the guy saw the figures as they are, but also the potential as it stands. He know SAP from its insides out

I don't understand the timing, just before the release of financials. They should have waited in January, after the bad news to get some hypes... or well, the bad news is already expected, and oh well, bb is trading at its book value anyway..

Z30 Posted via CB10

I think Chen wants to send the message that he is getting right to work and not wasting time. He said he wants people with software experience and he is making good on that. I would not be surprised if he just hired his future CEO.

Posted via CB10

Wonder where he will be commuting from? Maybe he can hitch a ride with Chen, should be some empty seats on the plane.

That's a great move by CEO Chen. As I thought when news of some BlackBerry executive departures first came out, Chen is putting his appointees in key positions.

Two proven leaders combining forces to achieve more, bodes well for BlackBerry. Keep it Moving Mr Chen. Bring it ON!

I don't care who builds it, IF it comes down to that! As long as it says "Blackberry" on the front of it, and is powered by O/S 10, it's going to be a keeper and a winner in my book.

Loving my Z10!

Finally if they can at least stem the brain drain and hire like that, they have a shot at surviving.

Small one though.

Posted via CB10

positive change, TH was Mike's man insider who had no balls to bring outsiders and hire anyone else that was smarter than him. Now PW took over and told Chen to do whatever it takes to fix BB, recent firing and hiring indicates that.

Business is like a "ship"... when the Captain is replaced, it is common that he will bring his trusted crews on board...

And this is where some management system got lost... if it is still the same "ship", and the previous crews did really their best but somehow halted by the ship's limitations, the new crews will have the same fate... they need to upgrade and improve the "ship" too...

Posted via CB10

"learning how powerful and compelling the BlackBerry 10 platform can be."

I believe the quote above is a guarantee BB10 is here to stay regardless of the bashers stating otherwise. What I would like to see BBRY licence the BB10 OS out. But who knows. So far, Chen is doing a good job, and I am looking forward to what he has in store for BBRY and the mobile industry.

Anybody know how one can find out the pay rate of these new talents? I would image that it would be available for stockholders(?)

It seems practical to focus more so on Enterprise, the more companies and government agencies that can be encouraged to adopt and/or stick with BES10 the more likely they can be persuaded to use BlackBerry devices for the complete package.

BYOD may yet turn out to be a trend that's more hassle and expensive to the organization than its worth. It gives them less control and a renewed focus on a "complete" package could once again be the future of Enterprise Mobility.

But as we've seen organizations are sensitive to employee opinion and both Samsung and Apple have not rested on their laurels, to ward future challenges from both in Enterprise Management as the more "popular choices" BlackBerry needs to revamp it's store to mirror iTunes as much as possible.

Software should be available as a separate download that creates a separate icon on the desktop; the current version linked to the company website leaves a lot to be desired. I personally rent movies from iTunes, store music in the cloud and aside from the few music purchases from BlackBerry World on my device, iTunes is my primary source of audio books and music. BlackBerry could be doing a lot more to make this more attractive and to draw in new customers using much improved PC based software.

Give the prosumer a reason to buy a BlackBerry made MP3 player; give them a place to rip their CD's and store their media in their PC and/or in a BlackBerry cloud. Create the utility required to compete in today's mobile environment and give an employee a reason to once again get excited over their company issued BlackBerry.

BB10 is more than capable - unleash the beast.

Sent from my BlackBerry Z30

I hope this injection of new blood will bring about the boost this company needs. Maybe 2014 will be a better year. I also hope that BlackBerry will remain in the smartphone market.

Now if Mr. Chen can get rid of the Cryptkeeper aka Pringle Watsahisname...

Cartman says: Screw you guys I'm going home!

So Chen is no longer described as "interim" CEO. Did I miss his permanent appointment?

Posted via CB10

Just came here to check the positive comments from that time. Everybody was quite enthousiastic about this guy. He is fired today with totally no achieved milestone :((