BlackBerry announces preliminary Q2 2014 results

By Adam Zeis on 20 Sep 2013 03:21 pm EDT
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BlackBerry has released their preliminary Q2 2014 results today. While the earnings call will be held next Friday, the preliminary report states that the company expects a loss of between $950 million to $995 million while their revenue for Q2 was approximately $1.6 billion.

Also noted is that they expect to lose around 4,500 full-time employees as part of their "operational restructuring". They will also be cutting down on device offerings and ultimately have a portfolio of only 4 devices. The Z10 will be "re-tiered" to focus on a much broader, entry-level audience. 

Press Release

WATERLOO, ONTARIO--(Marketwired - September 20, 2013) - BlackBerry Limited (NASDAQ: BBRY)(TSX: BB) -

  • Company expects GAAP net operating loss of approximately $950 million to $995 million; loss includes a primarily non-cash, pre-tax inventory charge of approximately $930 million to $960 million resulting from the increasingly competitive business environment impacting BlackBerry smartphone volumes, and a pre-tax restructuring charge of $72 million
  • Company expects to report revenue for the second quarter of approximately $1.6 billion; recognizes sales of approximately 3.7 million smartphones in the second quarter
  • Company to refocus on enterprise and prosumer market, offering end-to-end solutions, including hardware, software and services
  • Future smartphone portfolio will transition from 6 devices to 4; focusing on enterprise and prosumer-centric devices, including 2 high-end devices and 2 entry-level devices
  • Company announces restructuring plans, including reduction of approximately 4,500 employees; targets reduction of its operating expenditures by approximately 50% by end of Q1 Fiscal 2015
  • Company sees increasing penetration of BlackBerry Enterprise Service 10 (BES 10) with more than 25,000 commercial and test servers installed to date, up from 19,000 in July 2013
  • Special Committee of the Board continues to evaluate strategic alternatives

BlackBerry Limited, a world leader in the mobile communications market, today announced certain preliminary financial results for the three months ended August 31, 2013 and provided an update on business operations.

Preliminary Second Quarter Fiscal 2014 Results

The Company currently expects to report revenue for the second quarter of approximately $1.6 billion, of which approximately 50% is expected to be service revenue. For the second quarter, the Company expects to recognize hardware revenue on approximately 3.7 million BlackBerry smartphones. Most of the units recognized are BlackBerry 7 devices, in part because certain BlackBerry 10 devices that were shipped in the quarter will not be recognized until those devices are sold through to end customers. During the second quarter, approximately 5.9 million BlackBerry smartphones were sold through to end customers, which included shipments made prior to the second quarter and which reduced the Company's inventory in channel.

As a consequence of the more intense competition the Company is experiencing in its hardware business, it expects to report a primarily non-cash, pre-tax charge against inventory and supply commitments in the second quarter of approximately $930 million to $960 million, which is primarily attributable to BlackBerry Z10 devices.

The current quarter will also include a pre-tax restructuring charge in the approximate amount of $72 million reflecting ongoing cost efficiency initiatives.

As previously disclosed, the Company anticipated generating an operating loss in the second quarter. The Company currently expects that its adjusted net loss, before giving effect to the inventory and restructuring provisions referred to above, will be in a range of approximately $250 million to $265 million, or $0.47 to $0.51 per diluted share. Including the inventory and restructuring provisions, the GAAP net loss is expected to be approximately $950 million to $995 million, or $1.81 to $1.90 per share. Adjusted gross margin is expected to be approximately 35-37 percent.

At the end of the second quarter, total cash, cash equivalents and investments is estimated to be approximately $2.6 billion. The Company has no debt.

The preliminary, unaudited information provided above is based on the Company's current estimate of results from operations for the second quarter of Fiscal 2014 and remains subject to change based on the Company's ongoing review of results, the subsequent occurrence or identification of events prior to closing of the review and any further adjustments made in connection with closing and review procedures. All figures in this release are in U.S. dollars and U.S. GAAP, except where otherwise indicated.

Operational Restructuring Designed to Enhance Financial Results

As part of the Company's focus on enhancing its financial results, and in response to the increasing competition in the smartphone market, BlackBerry also announced plans to transition its future smartphone portfolio from six devices to four. The portfolio will focus on enterprise and prosumer-centric targeted devices, including 2 high-end devices and 2 entry-level devices in all-touch and QWERTY models. With the launch of the BlackBerry Z30 - the next generation high-tier smartphone built on the BlackBerry 10 platform -- this week, the Company will re-tier the BlackBerry Z10 smartphone to make it available to a broader, entry-level audience. At the same time, the Special Committee of the Company's Board of Directors continues to evaluate all strategic alternatives for the Company.

Furthermore, the Company also announced that it is targeting an approximate 50% reduction in operating expenditures by the end of the first quarter of Fiscal 2015. As part of this, BlackBerry will implement a workforce reduction of approximately 4,500 positions or approximately 40% of the Company's global workforce resulting in a total workforce of approximately 7,000 full-time global employees.

Thorsten Heins, President and Chief Executive Officer of BlackBerry said, "We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability. Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user. This puts us squarely on target with the customers that helped build BlackBerry into the leading brand today for enterprise security, manageability and reliability."

The Company continues to see increasing penetration of BES 10 with more than 25,000 commercial and test servers installed to date, compared to 19,000 in July 2013.

"Our enterprise business continues to reflect the trust that governments and businesses have placed in the BlackBerry platform," added Heins. "Security matters and enterprises know the gold standard in enterprise mobility is BlackBerry."

Reader comments

BlackBerry announces preliminary Q2 2014 results

484 Comments

They won't do anything at all.

PR Team are as bad or if not worse than the Marketing team.

Why couldn't blackberry nick some semolina members of staff from Samsung or apple give them a fat check and tell them to turn this ship around!

Saying nothing is better than doing anything in blackberry's eyes

Posted via CB10

I realize that I was just bringing attention to it. -- being a programmer I called that a "undeclared variable". And we all know what that means.

Yikes! All the money I could have spent buying BB phones... I instead lost by investing in BB stock... You should update that cover picture: share price of 14.8100 looks very nice right now.

Seems like the RIM corporate side is going well. But everyone only notices the smartphone side which isn't doing as well as hoped.

It's blackberry fault
sooooooooooooooo many poor decisions!

Marketing for there devices and general awareness was poor!

People still ask me what phone I have and the Z10 has been discontinued in 2 major retailers in the UK phones4u and carphone warehouse only being in the market for 9 months.

I'm really not surprised wasted huge amounts of money on stupidity such as the super bowl add which in my opinion was LAZY! Advertisement.

I shocked people are being paid thousands and make such poor business decisions and the average joes are losing their jobs.

Shocking!

Posted via CB10

the deadline for doing that was yesterday. Nobody will buy your Z10 today after this news. Good luck.

"BlackBerry also announced plans to transition its future smartphone portfolio from six devices to four. The portfolio will focus on enterprise and prosumer-centric targeted devices, including 2 high-end devices and 2 entry-level devices in all-touch and QWERTY models. With the launch of the BlackBerry Z30 - the next generation high-tier smartphone built on the BlackBerry 10 platform -- this week, the Company will re-tier the BlackBerry Z10 smartphone to make it available to a broader, entry-level audience."

This means they are going to concentrate on a smaller platform, which makes sense, and target business,

Now I feel the Blackberry Z10 is a amazing phone I have had this phone for a good month, It does everything I want and need. There is no complications, just a sleek smooth running system, the problem with Blackberry they want to compete with Apple, which was the most idiotic idea, for one Apple has had a good hold on the consumer market for years, in short Blackberry left their comfort zone, the business market .

If I was Blackberry, I would go to some of the leading Corporations, offer them BES Server for 3 months trial with 20 or so Z10, let them play let them, this is marketing , this aggressive marketing but if you believe your product is good it will sell. That is just common sense in the selling a your products, if they are good, people will buy.

I do not like this Thorsen or whatever his name as the CEO, if you want to see a owner that is mad as a hater and would be perfect for Blackberry Sir Richard Branson of Virgin, this man knows how to market a product, his promotional stunts or legendary

I would like to add I love this product, I love my Z10, it helps me during the day , it helps me organize my life,

So let's hope Blackberry get's their crap together,

To Apple I have two words for you, beep off !!

Guys, BlackBerry will die. Very, VERY sorry. Don't blame TH. From the perspective of smartphone developments, I think he did the most logical things. BUT: people are in Apple or Android. That's it. Duopoly. BB10 is great (though development of the OS is painstakingly slow, that TH can be blamed!), but they seemingly never had a chance. When releasing BB10 I wrote they had to spend a billion of their cash on marketing, since of the very small window of opportunity. But; I was wrong. It would not have made things otherwise.

What now? Well, I do not know. But we have seen most of BB hardware and BB10, that's for sure. The development of apps was minimal, and from now on it will be close to zero. Nobody will invest in a dying ecosystem. A shame. Love my Q10..

A sad, sad day.

Posted via CB10

They will if you pay them. That's the problem with BB, it seems like they're taking it easy with apps. Even with such a long delay of the launch of BB10, so many major apps were missing. Why was BB not paying to get these apps on the ecosystem? MS was able to pay to get it so I don't see any excuses.

Actually development has been quite quick for BB10. We just didn't know about iOS or Android in its earliest development stages, and how long it took to bring to market. When you consider how mature BB10 is already (look at 10.2), then you realize they are tearing it up. The problem is the weight of the world (via media and public perception) is bearing down hard and it's not enough. It's a fantastic platform and its a shame others don't give it a chance.

This is not the late 1990s or early 2000s. BlackBerry OS 10 had to be perfect out of the gate but was crippled by someone tying its running shoe laces together at the starting blocks.

+1000000 * 6.22 * 10^23

This is EXACTLY what I have been telling everyone I speak to. It's all about the media and the perception it creates. I couldn't have said it better than DaedalusIcarusHelios so just re-read his post above again and again if you don't get it the first time.

Apple's app store didn't have jack shit for nearly 2 years. Now look at BB10's app store, comparatively, they have been growing REALLY REALLY FAST when looking at it as to how Apple and Android first started. Hell, even reviewers stated in the past just how much Apple's app store was lacking; but of course people don't know this or even if told wouldn't care to get it. They know what they see or hear and that's the end of that.

As you said DaedalusIcarusHelios, it really IS a fantastic platform.

Now I think they should just go nuts, investors be damned, and spend a good chunk of their "3 Billion in cash" on marketing. I'm sure some aspiring students of film/media that are also BB fans would offer their services at a cheap price and help create 30 seconds of solid commercials for them to air like hell on TV and in theaters.

I've been telling people this, too. I come from the Android side of things, and Android used to be quite an ugly-looking OS until Gingerbread, then especially Ice Cream Sandwich, and now Jellybean where it's absolutely smooth and beautiful. The android marketplace (now known as Play Store) was criticized weekly for a lack of apps, always compared to iOS's app store. BB10 is going through the same thing; it's a brand new OS.

Marketing is one place Blackberry really messed up with, though. It's not the only reason this is happening, but it's one hell of a big reason, honestly. When you are competing with the likes of Apple and Google, (and Microsoft), you really have to come out swinging. They did not.

Agreed.

I think Google is up to some evil master plan and won't show their true colors until everyone in the world has an android and they can just data mine and sell everyone's personal information. Facebook is the same thing. Nothing stays for free and great for so long. Greed is what drives these corporations.

It's too late now to spend a big chunk of money on marketing, the damage to the brand these past few months is too great. The big marketing spend should have been done in Q1. The only way back for them now is to restructure, cut costs, and try to rebuild their reputation bit by bit.

At least Prem Watsa will be able to take it private for a firesale price now thanks to management's decisions these past six months.

Carlos, first ide like to say am a great fan! Love your work and what u've done with the companies you've managed, not to mention the inspiration you've given to the youth of our country!

Having that said, ide love to disagree with you on ur blackberry is dead comment, I strongly believe that the stock is being driven down purposefully, given various indications including the wrong timing of the report and or Z30 and bbm launch and many others, TH has a great motive for driving blackberry for a sale the compensation is too great to ignore, and driving the stock down, lubricates any potential sale, specially if its going private.

So I belive there will be a sale to a private company, hence the prosumer comment, with the proper ceo heading the new entity, and targeting a niche clientele blackberry could florish and actually dominate the corporate communications clientele, and mdm related business.

Would love to hear ur comments on this.

Crackberry Q10 / Playbook

Nobody will buy BBRY. It'll be sold for parts, not in whole. And Microsoft is certainly not going to be interested in it now that they bought Nokia

All of this has been leading to going private as sure as the battlestar galactica finale was going to end with cavil blowing his own head off in the last 3 minutes: illogical, but there it is.

Posted via CB10

Less employees equals less expenses so it's definitely a great thing that they are slimming down. BBRY is in survival mode to compensate for the mishandling of the BB10 launch. It's not over but it will be very challenging for them in the near term.

Reminds me of the e-consultancies that struggled for survival in the early 2000's. I worked for one that almost went under. They had to lay off to almost nothing but they survived. 10 years later they're bigger than they were before. Hoping BBRY can come back eventually too.

Posted via CB10

Hey, let's face it: Thorsten failed at turning Blackberry around. He's had plenty of time by now. One can continue to give him excuses that the turnaround is coming and it's only phase one of a four-phase plan, but that's just empty words. I'm upset as a shareholder and as a BB phoneholder. Just awful.

Thorsten will never fail regardless of the state of BBRY nor this will hurt his reputation. It was already a sick horse when he took over. Was $50 million the number? He laughs all the way to the bank.

Oh, dont say a word about Heins' greed, Boulben's total incompetence, Board's total arrogance and stupidity... Rimtards here dont like that... i used to wonder where all those bashers got this name Rimtard, now I get it. Just spend a few moments on CB.

I suppose the silver lining is that if they go this route they'll still be around which is good, right?

But can someone who knows more clarify. With this move toward the prosumer market does that mean that regular consumers won't be able to get Blackberry phones anymore? I'm assuming carries won't have them anymore but would we be able to obtain them in some way?

it's SAFE to say this company is literally 'dead man walking'. the 'hub' and 'peek and flow' was no where enough to save BB. i really hope those of you who are still in your return period will just get rid of those things and get a phone with a future. let the flaming begin, but anyone who disagrees at this point is just an absolute lunatic.

NEVER!!!!!!!!!!! What you want people to just give up their phones for sh*tty androids? Well for me that's not going to happen. >:/ Anyways I may still buy a iPhone 5S but my Z10 and possibly Z30 remains with me forever. Take your trolling a** elsewhere.

Posted via CB10

anyone who disagrees with the populus is a 'troll'?. if you don't like 'sh*tty" androids then try windows 8 phone or iphone (as you said you are going to). your new blackberries will end up being desk gadgets, relegated to wifi use only, longing for revival. the apps are horrible, the android side loads lag, the hardware is average at best. you lunatic.

This could not be further from the truth, but whatever. At the end of the day it really does not matter what you think.

Posted via CB10

I like this guys positivity. The four devices they are talking about already exist. Z10, Z30, Q5, Q10

BlackBerry Z10 | Verizon | 10.2.0.1725 @addm | 333ACECA | C00056F02

I'm still getting my Z30, nothing is going to stop me, maybe will get two to stock up for the rest of my life lol

3.7 million. Apple will sell twice as many phones as that THIS WEEKEND. This is pathetic. Last one out, turn off the lights.

That's sad really given all the disappointment surrounding iPhone launch. Ppl realize on mass that the new phone is not significantly improved yet will still buy it in the name of consumerism/popularity. Z10 is a technically superior device with a brand new os which has lots of potential. And it's now the entry level device with Z30 around the corner. Even crackberry Kevin waited for an iPhone and paid exorbitant amount for it. All the good news this week overshadowed by negative reports once again. I can't say I'm jaded though cause i lost faith in humanity a long time ago.

Posted from my incredible Z10

There seems to be a few silver linings contained today in this report:

1) increased penetration of BB10.

What many supporters have been saying for months seems to be coming true that that BB10 is destined to gain recognition.

2) 5.7 units sold in Q2.

In spite of it all.

And most importantly:

3) future line up to include 4 devices.

The big message here is it doesn't look like BlackBerry has given up on hardware, to a collective sigh of relief to millions of loyalists everywhere . This news alone makes me personally feel good about upgrading to the Z30 which I had begun to second guess. This could also signal behind the scenes talks are progressing well.

All this means nothing to the employees affected today but maybe in time, a reinvigorated BlackBerry will be in a position to invite some of these back.

Sent from my BlackBerry Z10

Fuck this company! I've been loyal and an investor for years! I've always supported this company and for them to fucking release this "preliminary" results bullshit has costed me literally four to five Z30's! If you are going to say that we will refrain from providing guidance then DONT PROVIDE GUIDANCE! Argh! Fuck this now I'm really considering another phone stupid BlackBerry, stupid Thorsten and that whole management team!

And fuck my signature!

Viva La BlackBerry!

LMMFAO!! I'm still reimbursing friends who purchased a Playbook after I promised them it would get BB10.

Well, if they hadn't released the preliminary result they would have released it next week with the earnings report. So unless you were planning on selling up in the next six days you'd still have lost money.

There's plenty to be pissed about with management, but getting mad for them for doing the right thing and issuing this warning is it.

This doesn't look good...... however....it's still a better phone then the iphone
Damn hipsters......

Posted via CB10

What a sad day, 4500 people and their families will be affected and the sub suppliers as well. I'm sure the morale of the employees is getting from bad to worse as they await their fate.

Unfortunately BB10 is great operation system but has not been marketed properly, this is coming from a person who owned an iPhone. This community is a strong BlackBerry believers but this is a slap of reality.

To add insult to injury, today people are lined up to pay exuberant amount of money for a slightly improved phone (S in the 5s) which to me looks very Androidish! This announcement seals any possibility of developers producing / improving apps for BB10.

Posted from my BlackBerry Q10 smartphone

Though it is expected and the company is still sitting with the billions.... the CEO and his crew need to be fired. he wants his 15million retirement package and that's his focus. Can fairview invest and push out these corporate slugs.

Posted via CB10

I think the number was $56 million. Far more insane and infuriating.

BlackBerry Z10 | Verizon | 10.2.0.1725 @addm | 333ACECA | C00056F02

I agree. Get rid of Heins. He is the worst at building long term consumer and business confidence in the entire world.

I changed mind after reading he said today that BB will still focus on end to end business. He does have the conviction that for BB to survive it must do end to end integration, which I believe is the key for and smartphone vendor.

But on the other hand he is bad at management and marketing. I am torn.

These A Holes running BlackBerry just F$*@D us shareholders AGAIN!!! Friday afternoon with 1/2 to go in the trading day???

What a joke - except its not funny....

WTF...

It sucks if you're an ordinary small shareholder (glad I sold up a couple of weeks ago after buying in early July), but it's great news if you're a large institutional investor interested in taking the company private.

If I were still a Blackberry shareholder I'd be visiting my lawyer...

Z10 production will likely be wrapped up soon, and remaining stock will be heavily discounted.

This MIGHT be part of the silver lining, in that it may result in BB10 reaching a larger userbase.

Sell 700 BBRY Nasdaq National Market Limit 8.40 USD - Executed 36321191 21:48:15
Sell 300 BBRY Nasdaq National Market Limit 8.40 USD - Executed 36321191 21:48:16

GOODBYE BLACKBERRY

I think it's great. I have a fiend who abandoned BlackBerry when the 8520 came out and said that the reason he chose BlackBerry in the first place was that to have a BlackBerry made a statement that you were a serious, productive individual. But when he looked around him, he saw teenagers and even children sporting BlackBerries. He predicted that this all-embracing approach would be the undoing of the company and so said, so done. It's not the corporate people that left BlackBerry, it was mostly the casual consumer. They don't care about productivity, they care about getting their favourite game and what brands will make them popular with their peers. Get back to basics. BlackBerry for business.

Bring in a new management team that understands BB and get rid of these bozos that are only in it for the money...or better still let me buy this company for $5 bucks and I will guarantee a turn around. This is what happens when u have a management team that is inexperienced with no incentive to make this company successful.
Another sad day for Canada and seems like they are throwing darts hoping something will work with no plan.

How are the devices supposed to sell, when they are not available for sale? I was on a road trip recently, and visited a number of Wal-marts. No BB for sale anywhere. I also went to a few Best Buys. Only the Z10. No Q10.

Why in the heck wouldn't they have spent some of that money in the bank to pay for retail display space...in store evangelists....spiff for the sales teams.

So Sad....such a good phone, such a hard time getting the word out.

You are right. Even the authorised resellers listed on BB site does not stock any model. They want firm order first, then promise to arrange delivery. Nothing on display. Not even dummy.

Doubt this will mean anything to those of us already on BB10. So maybe this scares developers away from the platform. I agree it's sad if this happens, but we can always sideload the Android version.

They'll still be providing updates etc to their existing hardware. It's not like our phones will just stop working.

I'll still be emailing, BBM'ing, and browsing from my Q10. Nothing is changing for me.

Sold my shares last week while I was still up 25% from purchase price. I'm good.

Posted via CB10

And the "Friggin Pukes" Thosten Heins, Frank Boulben et al will get "huge severance packages" when they sell this piece of dog shit company that they have now brought down to an "attractive selling price".

This is fucking disgusting - feel free to Ban Me From CrackBerry for "foul language".

You guys - with all of your "High Level BlackBerry Relationships" haven't done a damn thing to help.

Shameful Fuckin Day on Everything BlackBerry

Regardless of the language you're very passionate and I cannot help but think you're 110% correct. Yes CB helps BlackBerry and many would feel they've gotten to close and too chummy with them, but CB has done a VERY good job bringing the awareness of Bb10 and it's benefits to all of us and the world over!

Some editors like Simon have done a stellar job of in depth research and topics which I applaud as it has only gotten better since January 30th!! And to be honest I hated the old CB with such attitudes from the commu.ity as a whole it's improved ten fold. CB is not to blame in fact their the reason BlackBerry has probably sold 2-3 million BB10 devices in the past two quarters combined.

Posted via CB10

As much as I hate to hear all this news, I can understand the cuts, especially if it is from the BBOS side. Sorry to hear that so many people are losing their jobs.

One thing that I have seen throughout all of this is a lack of fight from the company. Nothing aggressive. No consumer targeted marking. No real try to build market share. They took a very passive approach, which has been a recipe for failure. Passive marketing = passive sales.

I really want BlackBerry to fight for their survival, even as a smaller company. I want them to work on market perception. I want them to SHOW that they have a solid product. I want them to stand tall and make something out of the company. All this silence, no marketing, and no positive PR makes it difficult to stand behind them. I've been saying this for over a year, and wish I could do more.

They are purposely devaluing the company. Every time they post something good, they purposely release news to crush it. Either to go private or for a sale. Soon thee shareholders will settle on pennies.

BlackBerry will survive in the Corporate and Government Sectors! My Z10 is so much better than an iphone!

Especially since day one launch of new iPhone 5S already has a lock security bypass. Lol I honestly didn't think it would happen so soon.

Posted via CB10

+1 on this. Where is the sense of urgency to get things done and done fast. I'm not seeing this at all. It's not a chicken little scenario but literally they will all lose their jobs if it's not corrected. Wake the f up. The ship is taking on water...

CB10 - Z10 -10.2.0.1725

Do the Z30 launching all Canadian major carriers and the largest in the USA is ni sense of urgency?! On the dame date this time no less, last I checked the Z10 or Q10 didn't.

BBM having specific launch date too, on time!

Posted via CB10

Sorry but the good NEWS IS THE COMPANY IS.FIGHTING! They haven't cut products in the market in.any.area!!

Posted via CB10

Had to be done. The average consumer cannot get past the app gap. This lost will seal all hope of a consumer comeback.

BlackBerry will survive in the Corporate and Government Sectors! My Z10 is so much better than an iphone!

The app gap wouldn't exist if the existing user base would get their heads out of the past, upgrade and stop clinging o to old habits of proprietary and antiquated solutions that the company is trying to get rid of due to licensing costs and push back from cellular provider partners no longer willing to fork over some of their profits to their BlackBerry apns and cheaper price plans.

The only reason why AT&T took a leap of faith on Apple to be the only carrier to launch the original iPhone was a) it was a data hog!! This guaranteed huge revenues when they where not upgrading their network to LTE (Verizon had already begun), and b) the brand spoke for itself.

If BlackBerry is not careful their brand will no longer have the strength it once had and currently still has.

Posted via CB10

perhaps and if so only because they are BOTH not Canadian and both one in the same USA based companies. It pains me but I'm sure not bbry not being a usa based company is not helping bbry in the usa..

As soon as the leak regarding the job cuts went public, they had to rush the news. You just cannot decently run a company to lead a market with such an announcement pending. I am so sorry for all these jobless people. But the company have to move on, at least to respect those who are still in, and the customers. Today is a sad day. We may all have lost money but some are lossing more than that.

Posted via CB10

Still 7000. Dammed cut it to 3500, then things will turn around.

Remember, "if you have ONE B player then all A players will turn into B players".

Cut, cut, cut. At this worst time, only cut can save RIM. Please cut another 3500, primary in waterloo. And please do expand in other parts of the world.

I agree, need to cut more unfortunately only looking from a business perspective. They need to become lean and flexible. This is the key instead of bloated. There is a place for them as a niche player but instead they have been focusing on conquering Android and Apple and that won't happen.
They must get rid of this management team, they are the problem as they have been giving money away to Keyes, Rogriques and more as well as themselves with no accountability. Time to divest themselves of these morons and to bad Crackberry has been there to support them, thought they were on our side but no criticism at all! Sad.

Hmm. There is a saying that when two people meet there are six people present: each person as they perceive themselves, each how they want to be perceived, and each who they really are.

So I'm curious how you see yourself and how would your management and shareholders see you as? An A or a B player?! Hmmm.

Posted via CB10

Still loving mine too, I'm going to get a backup BNIB unit with 2 spare batteries soon. I'm going down if this ship sinks with it!!

I'm not going to be a victim of outrageous grey market accessory spikes because they'll know many of us will not switch until the retail and grey market dries up or a new player does it all better!

Posted via CB10

Make phones for the government, make BBM for everyone, make security and device management for corporations and governments. Become a mini mobile IBM.

"Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user."

End to End solution. Let's keep TH. He understand the business. Sorry, I just said he must go. As long as he strives to keep the end to end business, he must stay.

TH I support you. If you need a hand for your enterprise business, I can land, for free or 1$ a year. Dammed it is time to revamp BES.

Others, don't get me wrong BES is still 5 years ahead of the competition. What I meant is that BB needs a long term vision, needs to look into 5 years from now, rather than sitting on the current BES.

While the Handset-NOC-BES architecture of BB is still 5 years ahead of the competition. It is time to re-architecture it for the future demand.

You mean M2M?! Their already thinking preparing and working on new business and 5 years leap ahead of the competition.

BlackBerry World 2013 head of Advanced Infrastructure and Technology (or something like that) from Mercedes met with TH on stage, it was almost palpable that they were going to announce a partnership on M2M business yet didn't happen. That was 4 months ago and yet even in BBChannels, nothing has been announced yet! This would be huge for public perception, brand reinvigorating amongst not only existing or potential customers yet also amongst the media and their peers.

So why no partnership or announcement? Would it significantly increase the stock value too much for a sale?! I think so and thus the reason why no announcement.

PS: Chris U,is there a clause in BlackBerry being sold of the executive compensation that stipulates that if critical positive business deals and information is withheld no compensation will be awarded?!

Posted via CB10

I didn't mean M2M. Yes, M2M is a great move of BB and looked like it has been done already. Technically, I mean the opposite of M2M. Sorry, I can go only this far here.But I will do my best to push in other ways.

Just a bit more. The existing BB communication protocol stack and DEVICE/NOC/BES architecture fits M2M perfectly. Making it work for M2M must be a natural process. BB kind of struck luck on this.

What I meant is go beyond the original architecture that evolved from the old Mainbox concept of the Mobitex network. Of cause BB has been making great improves as well as a few big changes, therefore 5 years ahead of the competition.

What I meant is to leverage the existing infrastructure and certain layers of the communication protocol but make some fundamental changes to the communication protocol so that it can scale up exponentially and in the mean time greatly reduce the cost and achieve (N x 100%) stability. With that, you will never hear BB down again, never, unless our planet is gone.

very sad and bad timing. i've marketing BBM like no one in BlackBerry on my Facebook page.

i don't have money in the market because i live abroad. but i feel so hurt. i sucks.

i've bashed on BlackBerry Honduras Facebook page for its poor marketing.

Marketing has been a pure failure and i blame TH.

still gonna push on BBM4ALL.

Could be a good thing, restructure, get costs down, and then push forward! BB10 is just getting going.

I think this announcement means there is either no strategic buyer or no buyer at all. Blackberry is taking a bath and cutting down to "survival size" with a strategy as a niche player that might be summed up as "don't die". Can a market share of 2.5% be sustained? What happens to the management team?

Or they are cutting to make it more appealing to a potential strategic buyer that have the staff needed to run the thing

So by saying they are focusing on prosumers, they are saying they want to be a niche phone maker?

They going private. I know that now based on this. Umi can confirm.

Zezel.com - Mobile: Monitor. Manage.

sad day for BlackBerry...

but not sure whose to blame... BlackBerry was long before Apple to offer hardware/software package. Why did not blackberry learn from Apple. One thing is Same OS for phone and tablet with ability to run same apps....

Blame the customer market for wanting something better than some Canadian made peace of junk.

Posted via CB10

I bought some put options weeks ago, so bad news for BlackBerry good news for me. But don't get me wrong x) I really really hope BlackBerry can make it and will survive! :D

Posted via CB10

They could have spent the Billion dollars they just lost on advertising when they launched BB10...like by buying instagram or paying for them to develop an app. They should have had all the big apps and 100's of millions in advertising for the launch.
There is a saying: It pays to advertise. They thought their product was so great it would sell itself. Oops! Big miscalculation boys.

Very disappointing. I get so many people asking about what phone I have. I've been tweeting like crazy and telling everyone on my FB to download BBM. I'm not sure what to think anymore...

Sent from my sexy white hot Z10 in Sin City ;-)

The annoying thing for me today is that I was stood in an Apple store watching a demo of iOS7. I had to resist telling the "Genius" that BB10 on my BlackBerry Z10 already had most of the new features in iOS7.

"The portfolio will focus on enterprise and prosumer-centric targeted devices, including 2 high-end devices and 2 entry-level devices in all-touch and QWERTY models. With the launch of the BlackBerry Z30 - the next generation high-tier smartphone built on the BlackBerry 10 platform -- this week, the Company will re-tier the BlackBerry Z10 smartphone to make it available to a broader, entry-level audience."

DAMN......................... 2 devices that will not see public release.

I really hope that wasn't the Q30... :(

Although I do not have a deep understanding of what this means for the business side of things I think I get the overall picture.

They are back at the bottom and there is nowhere to go but UP from here. If they manage to stay alive as a company and take the next few years to refocus on their strengths I for one will be very happy to see Blackberry as a company return to profitability.

As long as they continue to make brilliant devices with an amazing OS, however few those maybe, I will continue to buy and support Blackberry products. If the 'average consumer' does not like what they have to offer I guess I fall under the class of Prosumers, works for me! #Ichooseblackberry10

Say good things, send positive intentions to the universe and it will all be good.. we ourselves are so negative about everything.. Everything exists in language, be positive.

With BlackBerry since 2006 and will remain with BlackBerry till the very end. A proud owner of Z10.

Posted via CB10

We've been releasing positivity for years but none came back. Sad but true. Now what we have left are not positivity. They are fear and uncertainty. We fear to lose such good company and good products and we are uncertain of its future and our future as loyal fans.

Be careful what you wish for in an acquisition partner. I was a loyal Palm user for 15 years...their savior was being bought by HP. Ha...within months HP threw them under the bus. WebOS was bought by LG to use on touchscreen consumer appliances...washing machines and refrigerators. Sad truth is that WebOS is still a great OS. And, BB10 is a great OS. But, dont' worry, Palm/HP smartphones still work just fine and their cloud servers are still supported by HP. So, even if BBRY goes down the tubes chances are your existing phones, and the Z30, will be supported till long after you've moved on to the next gen phones after these wear out. Still SAD!

no company with a right mind would announce such news right after they announced a release of a new product. The reason they did because they had to. Why you may ask? Well, think about it.

ha...remember that Palm/HP announced the Palm Pre 3 right before they went out of business. The market was HOT for this phone even after HP closed down Palm. All the phone inventory ended up on Amazon and Ebay for prices at or above what they would have retailed for. Even now, several years later, they're still on ebay for $250 new.

Downloaded iOS7 on my iPad mini yesterday. Hate its new design to death. The light colours hurt my eyes. And everything look so flat. My Z10 is a lot more comfortable to use. Yet people are standing in iLines like there is no tomorrow. Something is not right about the mobile world.

Posted via CB10

Out with all the executives and board members and directors. Anyone that posted here can do a better job. Time to bring forward a law suit. Everyone at BlackBerry are fired. Just like Nortel, Canada has bend over and let USA take over. As per a previous post, everyone should dump the big three carriers. Rogers, Bell, and Telus.

Posted via CB10

TH your plan to focus on End2End and enterprise is absolutely right.

But please, please, let all B players go. It is near dead, doesn't matter to cut more. You know we had only 2000 people and did the same thing you now plan to do.

Please please cut to no more than 4000 employees globally.

I recently worked with a group of your employees 5~6, none knows what he/she is doing. But I did finally found good hands.

TH to preserver and hold on to those good hands (They ARE the best in the world) you bust cut to 4000 and let all B players go.

Please !

Let me dial back a bit, sorry forgot the exact date. It is shortly after Leman crash in 2008. Then, CEO Mike said "we are still hiring", and he did 2000 in one scoop at the time. At that time, I saw the danger, and said, he is going to lay off crazy shortly. But what I didn't predict is it actually took them 5 years to realize they have so many B players.

If you've been paying attention, we knew the layoffs would come. We also knew that they would operate at a loss in quarter 2. They still have 2 billion in the bank.
More BlackBerry 10's are being sold and they are getting rid of BBOS 7. Proper downsizing for 4 phone models all running BB10. I like the retooling of Z10 with Z30 being the more expensive side. Don't be so negative. We still get our 10.2 update in October and BBM goes cross platform tomorrow. They are down but not out
The headlines are what is crap.
Sent from my awesome Q10.

Posted via CB10

I am mad because they still have 7000 employees after the cut. It should be reduced to 3500. It is not about cost. It is about ONE single B player can turn all A players into B. In past few years, I have personally seen RIM hired so many bozos.

One thing I am a bit concerned, by RIM's bad culture, this is also a time BAD managers let go excellent engineers that cannot tolerate their bad management. So, RIM does need external oversight during the cut.

Folks there's no point in us ranting now. Thorsten knows he has nothing to lose so why should he care. I see nothing but incompetency at the top of this company. May I ask what ever happened to the Creative Director or whatever Alicia Keys was supposed to be. I think this is it for me. Its back to Motorola time

Layoffs are a good thing .... they allow a company to cut the fat and look forward with new leaner and motivated employees.... this is positive signs and now layoff the CEO and bring in a young gunner who understands social media and. media launches and blackberry will flourish again in positive lights.

Posted via CB10

Dear Blackberry .... before you go bankrupt, please unlock the playbook for all the people who have one, and we can install android in it and use it as we should, in advance thank you very much for all and rest in peace!!!!

Dear Raser99,

That won't be possible because of the kernel type. Go buy an Android for Christmas sake. Peace

Posted via CB10

Yeah make it "prosumer only" device. The few the proud anyway... take us 10yrs ago where BlackBerry phones are only for the executive class.

Z10/9220/PlayBook

So if things keep going like this can I load Jellybean on this Z10 or will I just have a fancy paperweight?

I will never get anything but blackberry.

Posted via my white Z10. LG banter- blackberry bold 9900- Z10

They have to pull my BlackBerry from my cold dead hands. BlackBerry for life

Posted via CB10

WTF 1ml loss is 1ml loss!! And what about pricing and marketing strategy?? As usual they both suck! The boat is sinking but the prices are still a mess! I think that launch of bb10 was the last realistic chance for this BlackBerry. Now, we need some new owner. Hopefully bigger and most of all more clever!!

My2c

Posted via CB10

Wow!! What a messed up timing, eh? I wonder how this will effect the BBM4ALL launch now? SMH.
Anyways, for better or for worse, in sickness and in good health its BLACKBERRY4LIFE!!!!!!!!

So glad I have pre ordered Jolla with gesture Sailfish OS

I'll just keep my Z10 until Christmas

BB10 is good, Sailfish is better and I'll have millions Android apps day one without sideloading

So a Z30 will still work fine just maybe no apps. Should be able to get one real cheap soon, I might do that.

Those who attacked me and those at CB who banned me... what you have to say now for yourselves? Is Heins still your hero or should he been booted out as I suggested and got attacked by maniacs and then CB banned me.

I have a doubt... they says that are going from 6 to 4 BB 10 devices... they are the Q5, Z10, Q10 and Z30... so...
1. Are the Q5, Z10, Q10 and Z30 the final BB cards to face WP, iOS and Android? or will see new devices and the current line will be kind-obsolete?
2. Also says that Z10 will be "re-tiered" to a entry-level audience, so what happen with the Q5?

One thing people are forgetting is they have just spend so much on the development of the z30 and have produced a certain quality that haven't yet been sold!

I think it's good to get this out now before the z30 hits stores, the average person will here of this news, then next week walk into a tech store and see a brand new very nice phone offered by BlackBerry and then just think what they heard was a rumor. I really hope the z30 does well, I think it will compared to the z10

Changing business name doesn't change business habits. BlackBerry shows they are still RIM. They made a good or even very good OS, they do quite efficient devices, they price them as usually... but everything is not for billions of Customers. All they made in relation to BB10 is for huge Business and young Professionals :|

[...] BBs always for young professionals - new BYOD hero: www.smartman.mobi

Such a shame it has come to this situation, though the decline has been a long time in the making.

I hope BlackBerry can re-galvanise themselves, in whatever form.

Posted via CB10 on my BlackBerry Q10

This is what arrogance and a lack of focus to get things done earns you. Sad, sad, sad. Most disappointed in all the jobs lost. Families still have to eat and bills still need to get paid.

So BlackBerry is dumping the BlackBerry Z10 already? Colour me surprised. Not. This is a repeat of the BlackBerry PlayBook as many venerable CrackBerry Nation citizens warned us about shortly after the official launch of the BlackBerry Z10. Sad day indeed.

Don't be ridiculous. They are not dumping the Z10 and they never did dump the PlayBook to be honest (if you haven't noticed not too long ago they released a new software update for PlayBook and just today they released an update for Bridge).

Posted via CB10

I don't get how some people are upset (or how it's even news) that the z10 will no longer be a flag ship device, what did you expect after the z30 release??!!

Complacent and inept board of directors hires the same qualities in CEO who hire the same qualities in CMO. The people who created the problem are entrusted to fix it. A perpetual feedback loop. Priceless. And once again come the conference call, neither CEO or CFO will come hat in hand to apologize to shareholders. In fact, they won't be acknowledged at all.

As I said before, there is actor inside and outside blackberry that want bb10 products to fail. After the unworthy spot at superbowl, lack of marketing, took weeks long to hit US, reboot problem and really slow os updates to fix it, shorts stocks etc. Latest round should be 10.2 update, PB bridge, z30, bbm4all and last quarter earning (losing) .

But what they did? They really know the impact of bbm4all in Indonesia, but even they made early announcements like early warning dont buy blackberry. Milion potential buyer avoid to buy BB after this announcement. Good move trojan horse.

Fail by design.

Posted via CB10

Board of Directors. CEO. CMO. CFO. They still have their jobs. Priceless. 1.5 years of bumbling, fumbling, mumbling and stumbling. At no point in the next conference will Heins acknowledge an ill-conceived strategy, communications or marketing plan.

The Z10 will be "re-tiered"???
WTF a $800USD with less than 6 months is already obsolete!
Time to move!

How do you get that from this : "With the launch of the BlackBerry Z30 - the next generation high-tier smartphone built on the BlackBerry 10 platform -- this week, the Company will re-tier the BlackBerry Z10 smartphone to make it available to a broader, entry-level audience"?
It's good news! The z10 will be more affordable

BlackBerry for as long as they make a good product. I almost left BlackBerry for Android last year but stuck it out. Glad I did.

Z10 really rocks. I hope BBM4all helps spur a comeback of some kind. BlackBerry should focus full effort on enterprise in the US. They also need to get their marketing and PR group together. What a mess.

Posted via CB10

Blackberry will focus on exactly what they said and people will take notice, it will grow again. They will make the changes when they need to this time. Its just a cycle that most dont understand or like.

That's it. .........All the bad news is out and the only way is up.

Bizarre way to run a company. The cuts are a year too late and sad for the people.

Good top see BB is going back to its roots. As my mum used to say...Stick to your knitting.

I think they'll be fine in the long term.Just be an expensive product.

Now......... just for a Q30 WITH trackpad

and so...it begins....the sad, slow slide into obscurity, after losing out for years. I was a faithful Blackberry user for many, many years. My latest is the Z10, and have been loving it since it came out. I cannot see what is so great about Android or Apple in comparing it to Blackberry. More Apps? Really. Just how many apps can one have on a phone? and why? This does just fine for me...but this will be my last Blackberry. I'll join the darkside soon. Sooner, if my blackberry stops working because the company has crashed. The best of Blackberry will be lost to competitors who are waiting to pick up the amazing scraps when it all goes to crap. Sad ending.

Re-TIERed, not retired ;) I thought the same thing as well and had to reread the official press release.

If they go private which I hope for, then there is NO NEED for a marketing team: those jobs should've been killed at the start of last quarter and outsource!! I had thought they did both of these steps already but alas I was wrong.

Posted via CB10

Even private company's need to market themselves...
BlackBerry just made themselves very attractive to both Infor and Zones, this is gonna get interesting.

I went to some dept stores in PA in the summer. Dozens of phones no BlackBerry at all. Heard of people going to a cell store in Canada and getting talked out of BlackBerry. If they can't sell their phones how can they make any money.

Posted via CB10

We should take up a collection, or Kickstart, hiring one of those 4500 to crack the hardware for us. Once freed, we would really have some beautiful hardware.

I want usb-to-go!

The WSJ is saying, "The situation is so dire that BlackBerry will no longer market its phones to consumers despite launching four phones this year. Instead it is focusing on the corporate and professional customers who have historically made up the core of its subscriber base."

Does that mean what I think?

I would also like some of you longtime BlackBerry followers to explain this to me. I bought the q10 because I wanted the best qwerty phone for personal use. Does this mean software updates and support will or will not continue for consumers? Or will it continue along side the corporate platforms. Or will they dump consumer support for BES users?

Posted via CB10

I think it's gonna take least another 6 months to start to get out of the shit hole they are in. I got the bold 9900 as soon as it launched on att and my 2 year contract is almost up. So I still think there's opportunity for them to stop the bleeding and build back BlackBerry. Z30 needs to be launched and especially when the new iPhone is selling or else people are gonna think blackberry is purely giving up. More units they get out overtime the more relevant bb10 becomes. And app developers and customers we then pay attention as they gain more relevance as a platform. Technology shifts move fast, but sometimes growth of new technology only turns successful incrementally once stabilized on the right foundation. #ichooseblackberry10

Posted via CB10

I don't get it. Does this mean the everyday working Joe won't be able to pick up a BlackBerry at VZW unless his company uses Enterprise?

Posted via CB10

Why's everyone screaming "fire"?
Get a grip, this will ultimately take BlackBerry back to the top of their game.
TH is making the tough decisions that other's in his position wouldn't.

I'm in the for the long-haul.

BlackBerry ain't dead 'til the fat lady sings and I ain't seeing no fat lady.

Oh, CJH, thank you for that laugh on such a somber day.

I hereby nominate this comment for the esteemed Iraqi Communication Minister's "Head Up the Wazoo" Award. ("There are no U.S. tanks in Baghdad!")

Just beautiful.

That CMO is not part of the 40%? None of the C level is part of the 40%. These guys are responsible but they ask working bees to take the hit.

What a shame!

Posted via CB10 with Q10.

wouldn't someone from the C-suite needs to go to jail for losing so much money in just 3 months?

and you are telling me that they will get millions for losing their job? wow. Corp Canada is too nice to those on the top.

Duopoly that is correct that is what we have today, the consumer market has been that way forever, the most popular product is not necessarily the best one,
What Blackberry must do, is one go private, and then cater to a more niche market, offering security and a stable platform, to business, Blackberry must go back to their roots,
I love my z10 very straightforward, just a solid piece of hardware, I am not sure what I would buy, if Blackberry goes under, but it will not be Apple I can guarantee you that,
But this Thorsen character is a failure, he has done nothing, and he sounds like the kid cowering in the court yard, afraid to play ball with the other kids. You need a CEO with serious brass and bravado , and this guy has none , I believe this company can survive but it will be a completely different Blackberry, a leaner one, that sells to a more specific market. In time when Apple Android and Microsoft have countless security issues, people will look over the fence to check how Blackberry is doing, but Blackberry should never get back in the consumer market at least on this scale again,
So going back to Blackberry's roots is the key to their survival

Wow I am so late to this pity party. School work has me in a deep abyss of no-internet hell. Keep your head up folks BB still has cards to play

So I take it that Z30 and Q10 are "high-end" and Z10 and Q5 are "low-end"? Focusing on the "enterprise and prosumer market" is supposed to mean applications for internal company systems/communication and professionals? Does that mean no more regular carrier purchase-through. They'll sell an unlocked phone directly to you and then you slap a SIM in there as you see fit for your company needs?

Losses and write downs are a future benefit, either to Blackberry when it completes re structuring and becomes profitable, or to an acquirer.
Regarding the layoffs and general comment on re focussing on enterprise and the 'prosumer', and cutting the line to 4 devices, I infer two possibilities:

A: Normal course right sizing the company's g & a to revenues, or

B: A deal in principle is done for the sale of the company, but for enterprise only plus patents and subsidiaries.

In either case, there are many many positives:

1. BBM cross platform (primarily a critical and necessary enhancement for BES10 enterprise communication) is being released cross platform this weekend. BB's partnership with Samsung to factory load BBM on new Android phones will at the very least, enhance BBM adoption and messaging market share. This should lead to monetization opportunities and may well attract smart phone users to Blackberry.

2. Z30 rollout underway

3. BB's subsidiary, Paratek's advanced anntenae technology deployed in Z30. If as advanced as claimed, this may lead to licencing to other smart phone makers, and could be critical for linking nodes in M2M for the coming "internet of everything" opportunities estmated to be worth $trillions.

4. Shelf life for current RSA encryption estimated at 2 years max so BB's subsidiary Certicom's elliptical encryption should have huge upside for licencing beyond gov't and military to banking, financial sector, internet and wireless e-commerce, and clouds.

5. QNX auto systems revenues estimated to grow to over $500 million by 2016

6. OS10 consumer sales will continue to grow, but slower than desired by both Blackberry and investors

7. BES10 trials are only just starting to convert to MDM and security subscription. Revenues will start to gain traction in the 3rd quarter.

8. BB's global server network is valuable and coveted.

Under scenario A, I believe shareholders will have to continue to be patient but will be rewarded once re structuring is complete.

Under scenario B, for the sale of the company, the 6 points above make Blackberry attractive for any company with the gravitas to better position itself for gov't, enterprise, security, digital wireless auto systems and M2M. Contrary to current enterprise value as touted by short sellers, the purchase of Skype by Microsoft is a valid example of what may be paid versus current enterprise value. Blackberry would sell for a price well above the current share price. The two main conglomerates waging war over the mobile/wireless space are Microsoft and Google. I wouldn't be surprised if either of these two have zeroed in on Blackberry.

A 950 million loss and Heins is getting himself $50 million of it as a payday. This pricks head is the first that should roll on the 40% job cut. I hate that guy. Sadly enough with only 1.6 billion left I can see why Blackberry is up for sale. One more quarter with another 950 million loss and blackberry wont be up for sale but up for bankrupsy. Burn in hell Heins!!!

The management can only do so much at this stage. Roll outs were choppy, carrier support was very weak at the retail level, and rolling out updates. The wireless cos. went with where the demand was and that was the juggernauts called Samsung and Apple. BlackBerry didn't have the same marketing heft of either and couldn't risk more $s on that front. They are retooling to address their priority enterprise target market where they have more loyalty than the fickle consumer market, which they were unfortunately truly late for. The consumer side was not in their DNA. 25,000 BES10 servers, cross platform BBM is where their future is as long as they don't spend more than they can earn right now and in the next 2 years. Keep the models to 4 and focus on true innovations. The 900M worth of Z10s will be getting out there in a lot of hands outside the US with the price cuts coming. It's a sh-- show, but it's always darkest before the dawn.

Posted via CB10

You don't get it do you. If the management team headed by Heins would have made the correct decision in the beginning Blackberry would be fine now. If they'd have gone android instead of the crappy BB10, they'd be successful today. Also if Heins didn't kill the Playbook along with numerous other bad decesions Blackberry would be on top today. It was all Heins and his management team who did this to our beloved Blackberry. Heins is a piece of sh*t and needs to burn in hell.

I cant believe there are some rimtards who still think Blackberry is doing well and they want it to continue on the same path... to oblivion. These rimtards are Blackberry's worst enemies.

When you lose or almost to lose,someone will hurt you to death.When you win,someone will praise you to heaven.Who is someone?They are loser.

So in all my years of Audits, PRODUCT is never considered a loss in the first year it is out, now comes the second year the Auditors recommend writing off the product as a loss. So all I get from this statement is that the company has ZERO debt and only had a loss of 20 million - 65 million dollars. THAT IS GREAT news. The trimming of the FAT from the company is also great news, also going from 18,000 server installs to 25,000, that is about 7,000 businesses added to BB10 (that is not including all the phones that went with each server upgrade or new sale) there is a lost of product that didn't get counted as well for Q2 as stated in the release. Not sure why all the news spinned this as bad. Maybe because most people are not entirely certian what they are reading and they take advantage of it.

***Company expects GAAP net operating loss of approximately $950 million to $995 million; loss includes a primarily non-cash, pre-tax inventory charge of approximately $930 million to $960 million resulting from the increasingly competitive business environment impacting BlackBerry smartphone volumes, and a pre-tax restructuring charge of $72 million

My frustration is simply the fact they have a great product and market it so poorly.

The vast majority of people out there don't even realise what BB10 is and what the Z10 is capable of.

They market to their existing client base as opposed to capturing or bringing people back.

I'm just so frustrated with BlackBerry.

Posted via CB10

Just to make my point, I had a friend ask if I was using a new iPhone. They were amazed that it was a BlackBerry.

Posted via CB10

They should cut the ceo and cmo first.. not the peasants!! I'm from indonesia and used to be BlackBerry addict country.. now they are gone.. most ppl still regards BlackBerry as stupid, slow, hang.. (the sand clock thingy in the old bb) which I didn't find it anymore in BlackBerry 10.. but question why bb10 feature didn't communicated properly here? Epic Fail for BlackBerry marketing team!

Posted via CB10

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