BlackBerry announces management and board changes as Frank Boulben, Kristian Tear and Brian Bidulka leave company

By Adam Zeis on 25 Nov 2013 08:41 am
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BlackBerry has today announced some changes in their board and management. Kristian Tear, the current COO and CMO Frank Boulben will be leaving the company. James Yersh will also be replacing Brian Bidulka as CFO. We know that at this point, many will be happy with the news of Frank Boulben's departure and we're anxious to see what pans out for a new BlackBerry CMO.

We'll follow up with more on this soon, but for now, check out the full press release below and hit up the comments with your thoughts!

 

Press Release

WATERLOO, ONTARIO--(Marketwired - November 25, 2013) - BlackBerry Limited (NASDAQ: BBRY)(TSX:BB), a world leader in mobile communications, today announced that as part of the on-going reorganization of BlackBerry, Kristian Tear, the Company's Chief Operating Officer, and Frank Boulben, the Company's Chief Marketing Officer, will leave the Company. BlackBerry also announced that James Yersh will replace Brian Bidulka as its Chief Financial Officer. Yersh, who has worked at BlackBerry since 2008, previously served as Senior Vice President, Controller and as the Company's head of Compliance. Bidulka will stay on as a special advisor to the CEO for the remainder of the fiscal year to assist with the transition.

"I thank Kristian and Frank for their efforts on behalf of BlackBerry. I look forward to working more directly with the talented teams of engineers, and the sales and marketing teams around the world to facilitate the BlackBerry turn-around and to drive innovation," said John Chen, Executive Chair and CEO of BlackBerry. "I also thank Brian for his eight years of dedicated service to BlackBerry. I look forward to working with James and his Finance team as we move forward, execute on our plans and deliver long-term value for our shareholders."

Chen added, "BlackBerry has a strong cash position and continues, by a significant margin, to be the top provider of trusted and secure mobile device management solutions to enterprise customers around the world. Building on this core strength, and in conjunction with these management changes, I will continue to align my senior management team and organizational structure, and refine the Company's strategy to ensure we deliver the best devices, mobile security and device management through BES 10, provide multi-platform messaging solutions with BBM, and expand adoption of QNX embedded systems."

BlackBerry also announced today that Roger Martin, a Board member since 2007, has resigned. "Our Board has benefitted from Roger's expertise and insights over the past six years and we wish him the best," said Barbara Stymiest, Board Member and Former Chair of the Board.

James Yersh has more than 15 years of experience in the technology and telecommunications industries. Yersh previously served as the Senior Vice President, Controller and head of Compliance for BlackBerry. Prior to joining BlackBerry in 2008, he held various senior positions at Cognos Incorporated and Deloitte.

Third Quarter Fiscal 2014 Results Conference Call Details

BlackBerry will discuss additional details around this announcement when it reports results for the third quarter of fiscal 2014 on December 20th, 2013. A conference call and live webcast will be held beginning at8 am ET, which can be accessed by dialing 1-800-814-4859 or through your BlackBerry® 10 smartphone, personal computer or BlackBerry® PlayBook™ tablet at http://ca.blackberry.com/company/investors/events.html. A replay of the conference call will also be available at approximately 10 amby dialing (+1)416-640-1917 and entering pass code 4612570# or by clicking the link above on your BlackBerry® 10 smartphone, personal computer or BlackBerry® PlayBook™ tablet. This replay will be available until midnight ET January 3, 2014.

308 comments

Ganon541

Now get some GOOD marketing people in the company :)

Posted via CB10

BB10dude

Finally

Posted via CB10

BB10dude

Alicia Keys hahahahahaha

Posted via CB10

thatplaybookguy

They need Snoop, he's the biggest most widely known personality on the planet.

georg4BB

Lady Gaga for CMO, lol

Jerale Hoard

Snoop Dog

Posted via CB10

ColdStoneGuards

^Snoop Lion

Posted via CB10

Hitesh Laxman

Thank you Mr. Chen for finally doing what needed to be done six months ago.

It seems that you are truly engaged with the word on the street.

I will live up to my word and buy a Z30 as I had promised to do if Frank Boulben was fired.....

Hitesh

Posted via CB10

Nate650

Lol, nice. Let us know how you like it.

Posted via CB10

viobb1

Snoopy!!! The cartoon! :)))

Posted via CB10

k-fos

Wth does snoop, keys or jayZ know about marketing? F-all. How about hire someone who has credentials, experience and a solid track record in marketing. Celebrity endorsements are one thing. Giving them real responsibility or real titles is stupid. These people can barely perform, let alone provide strategic marketing direction for a corporation like BB.

ESCON

okay you can say a lot but Jay Z is the only one who can sell everything !!! you don't have to like him but if he is out to get something he gets it!! Jay is selling everything to everyone...

Sergeant_Im

Jay Z could sell everything -- the relevance is probably in the US only. Outside the US, nobody really cares about Jay Z except when he puts out a decent single.

Balti43

Pfft just have them hire Kanye, then wait till the next Apple iPhone launch and have him go there like "Listen Tim Cook I'm really happy for you and I'm going to let you finish, but Blackberry 10 is the best platform of all time"

Kingdmen

As I turn my BlackBerry off...and you then off your iPhone.

Kanye West. BlackBerry 10. You want some attitude, some publicity? Make it happen

Posted via CB10

Mel25

That was funny.

Posted via CB10

Mr.mister

This...
Fuck jay-z.

The future is black....

kupfernigk

Who is Jay Z?
Single what?
...typical European BB user.

wuulfy

Jay zed surely.

Posted via CB10

Jerale Hoard

So true.

Posted via CB10

Supa_Fly1

^ what? LMAO ... you're kidding me right?

So Jay Z (who writes his own lyrics, and produces a lot of his own stuff), Alicia Keys (4 x platinum recording artist that writes her own music), Snoop Dog (who writes his own lyrics, collaborated with some of the TOP rappers & producers in the Industry, and who's been on all sorts of movies and TV shows) ... does NOT know ANYTHING about marketing?!

WIth dwindling CD album sales for ANY artist since the dawn of MP3 and bitorrent - artists NEED to know how to market themselves, not many can do concerts. You perform LIVE on stage that means you ARE MARKETING YOURSELF!!

BTW, why was Brian Bidulka, the CFO let go? He's been the one to help with the major cost cutting and seen as keeping BB financially stable, including the next major news on Friday about tax deduction close to $1 Billion (and last quarters previous major tax deduction/rebate) ... so why was HE let loose??

k-fos

ok, keep laughing. go ahead and keep believing that these heros of yours write everything they sing and "produce" all their own music, create their artwork and manage their marketing campaigns. wake up. they don't. they have teams of professionals who do this for them. they have stylists, make up artists, linguistic coaches, managers and yes, even advertising and marketing agencies dictating what they are allowed to say and do. I'm not saying they don't have talent or good looks, that certainly goes a long way. But a pretty face or sixpack abs and tattoos don't mean they know a damn thing about marketing.

performing on stage is marketing? that's a stretch, but you think these singers wake up in the morning with these moves? nope. They have, you guessed it, professional choreographers and instructors perfect each number and are rehearsed to death to put on these productions.

keep the celebrities the hell out of these types of positions.

btw, if you think a billion dollar tax refund is good news, you really have no idea wth is going on. sometimes i wish i was that naive.

John Timothy

I believe he decided to Leave, not because he was fired, maybe he couldn't take anymore drama! But he will stay on as an adviser, so that means he wasn't fired obviously!

Douken

XZIBIT lmao

You are now in my Bingo Book

indie_b

I heard you like to BBM.... so we put BBM inside BBM so now you can BBM while BBM'g

Lmfaoooo

Graduated with my Bachelor's Degree in Cyber Security As the Valedictorian...... Swiped from the Ever So Awesome White Berry Z10 10.2 on CB10

Jerale Hoard

You people are crazy. These are celebs. The only thing they should be hired for is Creative Director not for the CMO position. I don't think Alicia Keys has left yet. She has another concert she's doing for BlackBerry.

Posted via CB10

k-fos

Hiring celebrities for Creative Director is a slap in the face to the entire Creative industry. Most of these "artists" don't write their own songs, direct or shoot their own videos or create anything for themselves.. They hire professionals to do this. I totally agree with endorsements. Just don't give them ANY responsibilities.

R Field

No celebrities in any executive capacity hasn't the industry learned that....

Mel25

Puff daddy will make anything gold. Look what he did with ciroq.

Posted via CB10

menaknow

Miley Cyrus,

She knows how to get the word out on her...

On second thought, her licking a Z30, not sure if that is a pro or a con.

ranzabar

Brilliant. And not single business in the world would touch a BlackBerry shortly thereafter

Posted via my BlackBerry Z10

wjrcoop

EXACTLY!!! When I read that Boulben was on the hit list I think I cheered a little bit.

IJKBB10

Sane here!!! Awesome news!!!

propeller10

I don't know much about him. Why do so many people don't seem to like him?

Dave Bourque

Because he's was on charge of the atrocious BB10 marketing...

Posted via CB10

sk8er_tor

I'm with you. I've been waiting for this. Always feel bad for people losing their job but he sucked! Those TV ads were absolute garbage and the Superbowl ad wasn't very good either.

IJKBB10

Exactly! Because of those stupid useless commercials BlackBerry never really did get a chance to show off its new BB 10 OS and features properly. And of course because of that Apple ripped off the swipe back feature for iOS 7 and made a big deal how easy it is now to go back without using a back back button

Jerale Hoard

Maybe BlackBerry should market how Apple copied them. ;)

Posted via CB10

kidbagel

Demonstrating what your product "can't do" is a missed opportunity and plainly bad marketing.
Describing your best features is okay if you're Apple or Android, and you already have your device in people's hands. Customers will try them out in their own time.
For something as radically new as BB10, potential customers need to know what differentiates the product, and what it can do for them specifically. Think:
- Corporate level - Enhanced productivity, clearer information flow, ultimate security and better bottom line.
- Information workers - Stay ahead of the game, be heard clearly, make the most of your day
- Prosumers - The ultimate mobile communications, social media and presentation engine at your fingertips to bring your ideas to reality.
Apple's greatest iPod marketing didn't focus on specs. Their early devices were outclassed by other MP3 makers and even a bit clunky to manage with a PC. It showed hip looking people having a great time and took off.

Posted via CB10

travaz

Yes it was clear as day that they would be going at some point. They were Thor's people and I am sure they knew they were gone. I heard Zapatos is looking for a CMO :p

viobb1

Anyway, it was from the future for Boulmer: '' Who knows, what tomorrow will bring?!" :))

Posted via CB10

viobb1

*Boulben

Posted via CB10

RazrRob

a turnip has better marketing ability thank Frank

(sorry to disparage all you turnips out there....)

thatplaybookguy

The Turnips in my cupboard applauded this.

wjrcoop

Since I like turnip I'll take that comment in the spirit of our collective celebration :D :D

kozmo68

+ for sure! What they called marketing at BlackBerry has been a joke...

Posted via CB10 using my new Zed30 check out my channel @ C00121C1B

BB_Ooo

Boulben sucked! Now it is time for them to steal some talent, hire proven people or find people with a creative vision!

I could did Frank's job with my eyes closed and failed like he did. If they are going to waste money, then waste it on me! Lol

Posted via Me on my Z

viobb1

The joke it was on us. Unfortunately!

Posted via CB10

newbaskerville

Thank you Mr. Chen

I have never actually tried blackberries, but I won't be surprised if they taste the best

thatplaybookguy

Blackberry whine seems to be the favorite lately.

mrfreeze574

Sending my application in now.

scalemaster34

Unless they hire from within again.... ;)

Kimberella

Sadly, they let the marketing worker bees go before cutting Boulben. It would have been an advantage to have their product knowledge around to get effective marketing out quicker. *sigh*

Posted via CB10

viobb1

I'm curious if Mr. Boulben will read this!

Posted via CB10

New_Z10

Seems very unlikely they will hire from within. It's seems more certain Chen has someone in mind and has already laid the necessary ground work for them to join the Co. My supposition.

Posted via CB10

kupfernigk

Ballmer is about to become available - "developers, developers, developers"

djsaqi

Totally agree!

Posted via CB10

VR6

Always hopeful with a new CEO, but we'll see if the tradition continues

iwasspartacus

Yup.

It's like an early Christmas... get some actual marketing talent please.

Posted via CB10

freddysrevng3

It looks like it is going to be a "Berry Merry Christmas" indeed.

Mr. Chen just made my holiday season with the impression that he is serious about making things better at BlackBerry.

Now for the "stocking stuffer"....

Z30 at ATT?

Posted via CB10

John Gee

CrackBerry Kevin for CMO!

My ZeeTen strikes again! (Z10STL100-3/10.1.0.2354)

flexja

Why is the print so fine or that's just my phone?

Posted by z10 boss

bhrgvr

It is fine print here too... but I have made the font smaller

Posted via CB10

wincyUt

Flexja, put it in "reader" mode if possible.

Posted via CB10

theegoldenone

Hopefully this will be the first steps to a new and better beginning.

Posted via CB10

qmendiv

Hope they step up on the marketing area. We need this platform to succeed!

Posted via CB10

kidbagel

This weekend I went through The Economist's "Year in 2014" issue. Any CEO or deputy minister worth their salt at least looks through it. These are the people you want onside for decisions on end-to-end enterprise communications solutions. Samsung and Microsoft both had ads. No BlackBerry.
This absence boggles the mind. Boulben had to go.
I'm all for BlackBerry sponsoring F1. It shouldn't come at the expense of the basics. You have to go fishing where the fish are.

Posted via CB10

cgangoli

Media choice depends a lot on circulation and readership data. While The Economist is a well read journal, it's 'Year in xxxx' is a extravagant self indulgence. The journal incidentally has written this obituary to BlackBerry. http://www.economist.com/news/business/21589445-fallen-star-smartphone-i...

Posted via CB10

kidbagel

In my earlier post, I was on the verge of (tongue in cheek) likening the annual "World In" issues to the Sports Illustrated swimsuit editions. It still doesn't mean that it isn't well read.
I haven't seen anything from BlackBerry in recent issues either. I may have missed something though, as I wasn't specifically hunting.
The article you link to isn't flattering. But it doesn't write BlackBerry off. My reading is that they have an immensely tough fight ahead.
My main point is that the firm should have a notable advertising presence in a publication with an audience like this:
- Average income $175,000
- 46% senior management
- 49% work for firms with over 500 employees
- 58% read the same day they receive a new issue
- are multi-taskers
- are globally connected
These are the "hyper connected" people that Messrs Heins and Boulben were supposedly searching for.

Posted via CB10

Kiddo2050

It depends on circulation but not just raw numbers it depends on what type of readership is contained in the circulation. The Economist definitely gets a premium because of their readership.

kojita

I think it is James Yersh...
New strategy is needed now ...

Signhere

Prayers answered. Yes

Posted via CB10

rohetaku

James Yeeeeeeeeeaaaahhhhhh sounds better though

Sent from my BlackBerry - remember me!

parapep10

Frank finally gone. Awesome news.

Posted via CB10

Kiddo2050

Also Roger Martin... thanks for six great years!

1magine

ABOUT FREAKING TIME. GOOD OD RIDDANCE

BB10dude

Alicia Keys hahahahahaha

Posted via CB10

mnhockeycoach99

Don't get me wrong, I don't ever cheer for anyone to get fired or lose their job..but I'm glad that this change was made, especially in regards to the Chief Marketing Officer. BBRY'S marketing has always been terrible and it was just as bad under Franky B (IMO). Best of luck to all of those impacted in finding new employement....although I'm sure most have a nice "golden parachute".

Posted via CB10

birdman_38

Let's hope he never finds another job in marketing ever again.

mmmmm127

Other than Samsung or Apple

Soeasy

Yeah, like they would hire him.

gravymonster

Thank god.

Posted via CB10

Bowlegz

Maybe now they can finally get "Moving" I'm the right direction!!

Posted via CB10

jelp2

Sounds like Chen is going to be pretty 'hands on'.

smertz

Sounds like Chen is going to take the helm of marketing for a while.

Posted via CB10

smertz

I was right, they will not be looking for a replacement.

Posted via CB10

qwerty4ever

Chen might out-source marketing on a contract and payment for performance basis.

Posted via CB10 from the BlackBerry Z10

alternator77

YYEEEEEEEEESSSSSSSSS!!!!!!

Posted from a phone....

maclaskey

Yes! Marketing begins

Posted via CB10 with Z10

jojo beaconsfield

Guess who,s just let out a scream,YEAH BABY!!!

Kobe Barksdale

Nooooooo! Mr. Bulben wasn't ready lmao!

Posted via CB10

guillaumeb

Boulben out ! YEEEEEEHHHHHH

now we can hope for real marketing

R Field

YES! THANK YOU John Chen!!!! Finally GTFO Boulben/Tear. Bite the bullet on their executive golden parachutes for the future of the company and get a proper CMO/COO in there.

trinichindian

A marketing shake up was looong over due.
Hope the new incumbents get it right this time.

Playbook007

I am glad Chen made the announcement. If you are the leader, then lead. Frank is finally gone, which is basically what every BlackBerry user wanted so that is good. BlackBerry advertising to date has been completely dismal. I have used BB10 since it has been released and not one commercial has come even close to explaining why people should choose this device.

Trolls should be forced to use BB10!

Saucy10

Good decision to sack Boulben. BlackBerry now needs to get some really good marketing guys.

Posted via CB10

BerryRipe

Very wise move in my opinion.

Keep The Faith

R Field

Whoever handles the N.A. BlackBerry facebook page and some of the PR staff should join them.

Siya10

YEEEEEES YEEEEEEEES THANK YOU
A BIG HALLELUJA!!!

Posted via CB10

CJH_

The beginning of a new era?

Geeks United C00122408

jojo beaconsfield

This is making me think that Mr. Chen might have read all the comments about the PORSCHE release last week. Pretty sudden I must say,good job,CB posters.

bspence87

What's wrong with the Porcshe? They had very little work to do to build it and they make a killing off of each one. Not to mention Porsche does all the marketing for it!

jojo beaconsfield

Nothing wrong with the Porsche,just that frank was there and if he knew what was going to happen ,well,I guess he wouldn't be there.

scalemaster34

They are not making a killing.

Basically a Z10, but it is a custom UI on top that took time to develop and test, and will take more time to update in the future as BB10 also moves forward.

Not sure if BlackBerry is paying Porcshe or if they worked out some arrangement... but I think BlackBerry needed Porcshe more than Porchse needed BlackBerry, so there is a cost there.

Cost of high quality cases for a limited run of 500 devices would have been very expensive.

Doubt BlackBerry is making anything off these devices, if they break even and can write it all off as a Marketing Ploy... they will be doing good.

masque2

Not sure where you get the idea from that the phone runs a custom UI. The made a tiny change to the app grid and provide a new skin for the clock app. That's it.

Posted via CB10

bspence87

Exactly. And they recycled the written down z10s, added $10 worth of ram, and sold 500 of them for $2000 profit. Pretty easy $mil if you ask me

kupfernigk

Is a Porcsche a pig with an aircooled V6?

Porsche. Por-sche. And the e is pronounced.

bhrgvr

Absolutely good stuff... FB failed... get someone good to lead the marketing team... Cheers BlackBerry

Posted via CB10

BB Super Junior

Marketing should only get better from here on out.

Z30STA100-5/10.2.1.1055 via CB10

pick1eberry

I sure hope so!!!

Posted via CB10

Foreverup

Can't get any worse

Posted via CB10

Doolittle2

If nothing else, it's an indication that Chen was not happy with what he has seen to date for marketing. That's a step in the right direction.

Posted via CB10

jic999

I hope they do not stop the Formula one sponsor ship, Hamilton was a great face and spoke well of BlackBerry. His Z30 run thru was probably his best !

jojo beaconsfield

12 million a year for 3 years,2 more to go,I'm all for it.Might want to step it up a bit with a Blimp during races.

thatplaybookguy

This years Superbowl they should give a free Q10 to every 100th patron to the game.

mnhockeycoach99

Better money spent then the millions of dollars they spent on that headscratcher of a Super Bowl commercial and they didn't even have devices ready the next day in store. Both are a huge failure in my book..

Posted via CB10

MaxR_A

+1 Formula 1 was probably the only good decision they made on the marketing front

Posted via CB10

birdman_38

Somebody finally had the balls to do it.

Spawn12

Good that Boulben is finally out, muppet that he is. Hopefully BlackBerry will get a better marketing exec in, who knows how to sell BlackBerry to the masses.

Posted via CB10

br14

He doesn't have to sell to the masses.

Just to Verizon and AT&T.

You could hire Obama and he wouldn't be able to persuade Verizon and AT&T to sell BlackBerrys. Boulben was on a downward spiral from the day he signed on.

bad mojo92

Finally! This was definitely coming.

Posted via CB10

BlackBerry Owner 1

Thank god! The first thing I said when the interim CEO was announced is Frank needs to leave...now they just need to replace Alicia Keys with a Canadian artist that's not Bieber...

maybe Drake, who is a true blackberry user and refuses to use anything else when he writes his songs....that is the biggest marketing potential for BlackBerry they better find a way to use it!

Posted via CB10

jic999

Best Post of the Day !!! $$$$

bspence87

Not a Drake fan, but I couldn't agree more. Drake's crowd are the exact type BlackBerry needs to target

jojo beaconsfield

I think it was Chen who wrote this song for Prem,all the pieces are falling into place, Check it out and listen to the lyrics ,wouldn't it be great, to get Bad Boy Bieber on board? Prem, Chen ,and Bieber ..... will.i.am-#thatPOWERft.JustinBieber

jojo beaconsfield

will.i.am-#thatPowerft.JustinBieber

Bfalcon1

Looks like John Chen is making things happen...now get 10.2 and the Z30 on T-Mobile in the US

Posted via CB10

alternator77

This

Posted from a phone....

Coffee Shampoo

Lol finally!

Posted via CB10

theclipart

while its awful that anyone lose their job, im glad to see frank go. he missed the mark COMPLETELY for BB. alicia keys?? no thanks. next in line...ALEC SAUNDERS. biiie

alternator77

Yoy know i give alec a pass to be honest. Its hard to bust your ass getting devs onboardand judging from whats on my z10 id say hes doing pretty good. Whats harder is convincing them when they never ever see you advertise your product.

Its a tough sell when a devs perception is you have no exposure or marketing to speak of. They go hand in hand so i say keep him as hes built up a good reputation with many devs from what I've read.

Posted from a phone....

tayl0rd

Agreed. Devs go where they think the money is. If BB intends to stay in the consumer market, they need to hit the "me too" bandwagon hard. They've already shown that they have really good in-house developers. Just let them go all out and develop some generic apps (compass, level, maps, etc.) with a bunch of fancy animations and transitions and other little Easter eggs that other platforms don't have, then market the hell out of them. They need to showcase the capabilities of the OS/platform. Once they pique the interest of the market, more developers will come.

Dave Bourque

I don't think Alec needs to go... he's doing good stuff even though you don't believe that.

Posted via CB10

Hydde

Excellent news, but now the critical task is that the new marketing dood or gal, should be decisive and succesfull!

Like, totally commited and inventive.

Posted via CB10

gg22

Amen!!!??

Posted via CB10

ciscobear

Did you guys see how Samsung marketed their phones during the AMAs last night? Now that is a marketing push, show me exciting phone features.

br14

Samsung sells their devices to carriers for significantly less than BlackBerry. You just pay the same in the store.

BlackBerry could have bought every second of TV time and done hour long walk throughs of the phones and still not sold a phone.

Verizon and AT&T etc aren't interested in selling BlackBerry.

raino

"Samsung sells their devices to carriers for significantly less than BlackBerry. You just pay the same in the store."

Source for this?

br14

"http://bgr.com/2013/06/28/samsung-phone-subsidies-iphone/"

The article is somewhat misleading, but if you look at the chart in the article you'll see that Samsung has the lowest price of the three. The article talks percentage discount, but obviously a fixed cash discount is a higher percentage of a low price than it is of a high price. BGR is Apple focused which explains the spin they use.

I'm assuming that BlackBerry is going to be priced higher because they don't have the same efficiency of manufacture - even than of the iPhone. (i.e. they're not made in China).

Samsung manufacturers components for other manufacturers - including BlackBerry. That means they can hike component prices, and use the profits to subsidize their phone manufacture. They therefore squeeze their competitors who depend on them for components. Interestingly despite their success the phone division made very low profits until recently.

jojo beaconsfield

This is great news,in premarket trades ,not much movement although it is down slightly.What do you think will happen today?Logic say's it should go up.Friday went up 3%,was there a leak?Insiders must have bought,which is OK with me,but next time Mr. Chen ,Please feel free to let me in on some other great news going forward.Good Job.

breakingpoint0

Sounds like they didn't have a current employee for either CMO or COO, and will be replacing it with someone from the outside. We may hear about another executive or two leaving, but my guess is we aren't going to hear of replacements until the earnings call in December.

ramaputra

F Boulben .. nokia is waiting for you, Elop needs a good companion.

bspence87

All the best Frank, but have your office cleaned out by 10am, please and thanks. You've wasted too much of the bb10 hype already, no more time to f*** around.

Kobe Barksdale

They shd get real blackberry celebrity users as brand ambassadors (Drake, Nicki Minaj, Beyonce etc or even Kim Kardashian sadly lol)
All these guys can promote the BlackBerry brand better than what Alicia Keys did.
The CMO and COO better get the job done cos US carriers besides VZN have given up and wish the company good riddens. Sad, I love my BlackBerry and want it to succeed

Posted via CB10

SparkyBC

Celebrities don't sell phones. Nor do people care who use what. So if drake had a flip phone people will flock to buy one? Lol

What did Alicia Keys do? Diddly squat, just like another or celebrity would do.

EchoesFX

Please, no Kardashians!

Posted via CB10

jic999

Time for a Crackberry Podcast on the changes....who are the new entries to this Drama ....and does it answer the question if the devices hardware biz will be a focus going forward ??

rickster2611

This is about survival.....

Mr Heins is out because of MARKETING!!!

Mr Boulben is out because of MARKETING!!!

Time to outsource the marketing contract to an agency / agencies for different markets and have Mr Chen and the board of directors have the final say..

The time for in house marketing departments is over.

Mr Boulben is responsible for this I'm sorry to say. He can't deny the charges...

BlackBerry....Get it done!!

Posted via CB10

br14

It's absolutely nothing at all to do with marketing.

Verizon and AT&T are trapped into contracts with Apple, and Samsung sells their devices to carriers at far less than BlackBerry.

Even with the best marketing campaign ever, the carriers would still try and sell you a iPhone if you walked in their store and demanded a BlackBerry.

It's commercial reality and nothing BlackBerry could do other than halving the cost of manufacture would have saved them in the consumer space.

Jubei Raziel

Very few understand the back end deals that transpired with the US carriers and Apple...especially Sprint. However we really don't know what the outcome would be if there were a really incredible campaign for BB10 that created high demand.

tayl0rd

^^^This! They need to outsource their marketing. Hiring the firm that does the iPhone marketing wouldn't be a bad idea. That firm took something that was less than mediocre and made the market think it was the best thing going. BB10 needs that kind of hale mary pass.

Anthony Roberts5

This is the best news I can hear for a Monday morning!!!!! Big smile on my face!!! John Chen is making some serious moves!!! One thing he listens and knows the current management needs a dramatic change and JOHN CHEN IS YOU ARE READING THIS STOP THE KEEP MOVING COMMERCIALS!!!! YOU NEED A MARKETING CAMPAIGN THAT EDUCATES THE MASSES ON BB10 AND ITS GREAT FEATURES!!!!

BBMIZKING

They have to figure out if they are a business company or consumer goods company. Marketing to each of those markets is drastically different.

wincyUt

Wow. Looks like John Chen means business.

Posted via CB10

BitPusher2600

John Chen is cleaning house ^_^

Posted via CB10

Whyareallthegoodnamestaken

The marketing is literally so bad that now it really can only get better. It couldn't possibly be any worse than it already is.

Posted via CB10

dbsCabral

BRAVO!!!! :)

Posted via CB10

lndn

There are so many KSFs, when you take BlackBerry into consideration, that it's more than strange BB is going down & down. Routine is a factor always killing everything to the very death. Cross my fingers 4 any future of favourite brand!

[...] BBs always for young professionals - new BYOD hero: www.smartman.mobi

thatplaybookguy

They should emulate the successful marketing of other companies. I know people will flame on this idea but do what works. DO a parody of the old iPhone commercials, have some droidish looking commercials where you see droid apps running then pull away from the screen to reveal a BB10 device. With the caption, This Is the Droid you are looking for.

tayl0rd

I like the Star Wars reference, but that would be a bad idea. It would confuse the heck out of people that aren't familiar with BlackBerry. They will come away thinking that BlackBerry is now an Android device. It would probably be better if they kept the line intact and just said "These are NOT the droids you're looking for." And maybe follow-up with "It's a trap!" LOL Or just say "they're better."

NickMcBride

Just wanna say i think this was much needed and i can't way for increased marketing efforts and better commercials to bring bb10 more into the spotlight! They must highlight the changes and new features compared to the old system!!

Posted via CB10 on my  BlackBerry Q10

jic999

Enough of this weak marketing BS ...every time I show my phone, people love it and my conversion is about 30 to 40%...we need marketing to show off the phone eg: F1 star Hamilton did a great job on the Z30 , The Q5 video AD is great ...now we need a Wall Street / Media Host / Engineer / Social Power User to promote the phone !! Lets get this high spec Q30 out ASAP with a virtual track pad where the user can toggle it on or off as a Prosumer ordered device.

susu222

Well when u fcked up and drag the co into the gutter then u gotta go.

BB10user07

Feel like dancing today...What a day...Parry Time...the damage this one guy has done...Frankie

Posted via CB10

joeldf

I don't like hearing about someone losing their job either, as someone mentioned earlier (I've been on that end myself once), but if you can't perform, something's gotta give. And Frank was just not the right guy.

I did kind of cheer when I saw this too.

I just hope Chen doesn't take 6 months to find a replacement.

Posted via CB10

BB10user07

We all have lost jobs at one point or another...what about thousand of jobs that were lost due to incompetence and idiocy of just one guy...Frank B
....This is fantastic decision for everyone.

Posted via CB10

mastermike87

We live in a capitalist society. If you're not doing what you are supposed to effectively and efficiently or you get a bad rep, you're cut. This is a less humanist perspective, but let's call a spade a spade; I've seen better PSAs than what BlackBerry has put out.

I'm glad Frank Bulbasaur is gone. Now BlackBerry needs to hire an ad firm and start with the ironic/witty humour ads.

Posted via CB10

BB10user07

If BlackBerry would have collected just 1 $ from shareholders, employees and customer to get rid of Frank, they would have billions in surplus cash.

Posted via CB10

Kamika007z

I was actually impressed on how Microsoft corrected their Surface marketing which went from dancing idiots to actually showing off, and going head to head against the iPad; showing how good they are and are relentless about advertising it all over TV.

THIS is how it should be done.

Kingdmen

Yaaaaayyyh

Posted via CB10

Peter Lee4

Great news. The commercials were, well, just plain bad.

bigbmc26

That dude was HORRIBLE!!!!!!!! I always read in the forums statements like, consumers have chosen and clearly don't want BB10, yet I show my phone to people daily and they've never seen it. The Z10 was launched last January! People haven't chosen BB10 because the average consumer has no clue it even exists. Hopefully they'll get a real marketing person in the position now.

ohdihe

Good, sometimes, you just got to renovate, but to do so, got to clean first.

Posted via CB10

beantownwindsorite

This is the right decision. I'm glad someone had the common sense and leadership to do something. And don't feel bad for them. I'm sure they received overly generous exit packages. You see, corporate culture is one where one gets rewarded EVEN for failing. It's a racket. We should feel bad for the rank and file who were laid off because of the bad decisions of people like this at the top of the organization.

Posted via CB10

mobilesync

Please also let go heads of HR and QA.

mobilesync

HR - input
QA - output

They must be right.

Rickster1

Looking at the comments, most seem to think this is business as usual. Blackberry is refocusing, the CMO will not be replaced. They are not bothering to market to consumers. Get it? Things are changing yet most people seem to think there will be some magical change now in the consumer realm. The change is - the consumer market is done! They won't bother spending the money to market to ma and pa our your sister or brother. Yes, they may continue to market to the business and prosumer customer but they have been very clear, they are not chasing the consumer market. Hey! With BB10 at the state it is, they really need to release a tablet as an addition to the product line. A tablet with BB10 on it is necessary for the business user. Still not sure how BB stays in the handset game as they will be manufacturing small amounts of handsets in comparison with other companies. Notice I didn't say their competition. Keeping costs down in small batch production will be tough but necessary if they want to keep manufacturing handsets. They need at least one licensing agreement. Would be really great to see it with a Chinese manufacturer - yes, I know security blah, blah, blah, but they could get cheap handsets made in China and load the OS elsewhere. I mean, for security purposes, if it was easy enough to replicate the OS, someone in China would have already just bought a few BB handsets and copied it. So, first moves, lets see more. Next, licensing agreement, handset manufacture agreement and a tablet. Move on with the Enterprise market and sell to prosumers direct from their website. My biggest concern is a CEO that is not on site and expects to do the job from the US west coast. Anyways, this news marks the biggest official change to BB, since the CEO change in my opinion. More board members need to go. Most probably use Apple products anyways as they all seem to have the collective intelligence of a 3 year old monkey!

SEAWARRIOR

chinese manufacturing is crap & slave labor driven...

Kiddo2050

huh? everything you own is likely made there, from the crap products you have to the ones you love.

alternator77

Well its seemed to work out well for apple, samsung etc...

Posted from a phone....

HasKam

Learn to use paragraphs, please.

Posted via CB10

smertz

You hit the nail on the head. Only thing I don't agree with is the manufacturing idea. Not saying you are wrong but not able to say this is the best option. How much does the quality suffer?

Posted via CB10

Jonathank

THANK YOU THANK YOU THANK YOU BLACKBERRY..... NOW LETS START OVER.... THIS WAS LONNNNNNG OVER DUE

mikeycollins13

I second that!!!

And I hope they flew back on Southwest Airlines those tossers. No more Falcons for these winners!

kifac

Get Drake! He's the ambassador for the Raptors and has been using a blackberry ever since they had a side scroll!

Posted via CB10

EchuOkan1

I don't know about the two other gentlemen, but Boulder definitely messed up the company. He may have had great carrier relations (definitely not as nice the US and doubtfully in other countries), but execution of "his plan" was terrible.

koool1

Frank was an epic fail.

Good news for sure!!

Posted via CB10

Crackberrykills

Kevin for CMO! Do it. Do it.

aaakratish

Thank God.. The CMO definitely needed to go.

MHans

I hope the changes will bring some positive results for BlackBerry.

Posted via CB10

ganjaman420

Another turning point, a fork stuck in the road
Time grabs you by the wrist, directs you where to go
So make the best of this test, and don't ask why
It's not a question, but a lesson learned in time

It's something unpredictable, but in the end it's right.
I hope you had the time of your life.

So take the photographs, and still frames in your mind
Hang it on a shelf in good health and good time
Tattoos of memories and dead skin on trial
For what it's worth it was worth all the while

It's something unpredictable, but in the end it's right.
I hope you had the time of your life.

-Green Day

SEAWARRIOR

fkn A,,, good on Chen not wasting time,,, hope he left a nice boot print on boulbens' ass...

Drew Oswalt

About effing time. Thank you Mr. Chen.

Posted via CB10

biggest BlackBerry fan

Not sure how much frank could have changed the mindset of the people at places like best buy who tell me not to buy a BlackBerry or the endless biased reviews on YouTube that always fail to mention the most compelling aspects of BlackBerry handsets like the speakers, the FOUR microphones, dual antennas and amazing battery on the Z30. BlackBerry is against a wall right now because consumers are smarter they wanna see positive reviews or they won't buy. THIS not marketing is what is slowing BlackBerry down. Let's be realistic here...we all know BlackBerry could come out with a phone that has a week of battery life ,a 100 megapixel camera, two octacore processor and 16 hd speakers and the media would say DONT buy it because is 4 dollars more than the iPhone or whatever you get the point

BiggestBlackberryFan

SparkyBC

People would buy it. The z10 specs were a year and a half old when it came to market. Who wants old outdated technology sold at a ludacris premium. The unfinished os at launch didn't help matters either.

Apparently not many hence the billion dollar write down.

biggest BlackBerry fan

Seriously?!? The z10 was made to compete with the iPhone 5... compare the spec sheets... z10 beat it in almost everything... I will agree that no one but the BlackBerry faithful wanted to buy one but I don't think the problem was marketing, an incomplete OS? possibly, but that wasn't franks fault. Having said that, BlackBerry could have advertised better but the biased reviews still would have killed sales... I don't know about you but I always look at things online before I buy them... I don't trust advertising if I did I would have bought an iPhone

BiggestBlackberryFan

Kiddo2050

Who wants old outdated technology sold at a Ludacris (sic) premium
Apparently any one who buys a Mac.

jackwaldon

Marketing is more than just advertising and sales, it is a complete interaction with the customer that creates a positive perception of your product in their mind.

They can't be dependent on the carriers or the stores to carry their water for them. They have to find a way to punch through to the end user to convince them. Is it hard? Sure it is. But that's the reality of the situation.

SEAWARRIOR

"BlackBerry will discuss additional details around this announcement when it reports results for the third quarter of fiscal 2014 on December 20th, 2013. A conference call and live webcast will be held beginning at8 am ET, which can be accessed by ...[[[ BlackBerry® PlayBook™ tablet" ]]]

alimin

wow, pretty good news really, yes replace those incompetent bastards! bye Boulben, good riddance there!

Posted via CB10

SparkyBC

About time Frank Boulben is gone. He should have been fired 8 months ago. As a CMO he was an utter failure. Bravo for kicking him to the curb.

His gravy train is finally over. Hopefully his next employer keeps him on a very short leash. He's not CMO material!

Mic_JP

John Chen is a beast and he doesn't play games....i have said this before! you watch as Mr. Chen turns this company around...I am excited for BB10...QNX...and what the future brings with Mr. Chen in charge :D
As the saying goes......
"Moving Forward"

The almighty powerful mobile OS STL100-4 10.2.1.1055

Musicfanatic1987

Get Ron Burgundy to market BlackBerry. With him, Dodge Durango sales tripled :P

Posted via CB10

alternator77

Yeah get a guy who is straight from the 70's-80's to market you plan to go into the next decade.

That my friend would be considered pulling a "boulben"

Posted from a phone....

bmantz65

No real surprise here. This was necessary in order to turn the company around. These guys were around under the old CEO, time to turn things around and Chen will bring in his own team. I'm sure it was a pretty easy decision, especially regarding Boulben. Ick.

The company I work for had the CEO, CFO, and CIO (they were all life long employees of this company) all retire over the summer. Their replacements all came from outside the company in order to change the culture and change the way our business operates. Results are still up in the air but I think it is a change for the good. This is pretty much standard in the business world.

Motorhead777

Not only is it good news but its also less sickening now to look at the position. I mean, if you are head of marketing on a new product and you perform this poorly over a great product....what about the people in the world who do a great job and do not get recognized for it. Poor teachers need fired, poor police need fired, people in authoritative positions need to be held accountable. That includes Presidents of any country!

Yes, Kevin should turn over Crackberry to his people and join Blackberry in the marketing department. If people are unwilling, then give him a consultant role with some real power.

rimaddicted

Aleluia!!!!!! Good News!!!
Now bring an excellent new CMO, asap!!!!
Keep Moving!!!!

Posted via CB10

tayl0rd

This is good news! Now the most important variable is the track record of the replacement. I don't feel bad at all about top executives losing their jobs. No doubt this guy was making DEEP into the six figures, if not seven figures. It's not like he's middle-class. If you piss away that kind of money, then shame on you.

Spades1234

Firing them was only half of it. Now they need to find some great replacements.

10

BB Super Junior

Stock went up. Guess this is good news for Wallstreet.

Z30STA100-5/10.2.1.1055 via CB10

jojo beaconsfield

Started going up Friday,+3%, as I am sure some Insiders knew what was to be announced, today.I couldn't figure out the increase,Friday.I said before it should be interesting going towards the ER.This is just the beginning and hold on to your hats.The Street is going to kill them on the 20th,-20%but that is to be expected, Any way you look at it, Chen is not sitting on his ass.I'm hoping for and praying for a Chinese partnership to be announced on the 20th,Then we will see+20%.Oh Yeah!!!

canuck_67

Hire Don Draper

BlackBerry Z10.

EchoesFX

Kevin for CMO? CB has done more to make me want the devices and more to sell me apps (successfully at that) than BlackBerry's marketing has.

Posted via CB10

biggest BlackBerry fan

Agreed 100%...you know I was upset when I saw Kevin paid all that money for the gold iPhone 5s and even more upset to see the positive reviews about other brands... I was upset to see him knock the little meaningless things about BlackBerry ten... and I was pissed when the crack berry team was going on and on about the demise of BlackBerry... but now I see that of ALL the tech sites out there team crackberry and Kevin in particular are realistic... they aren't afraid to say where BlackBerry has shortcomings and they are honest and unbiased about their brand.... Kevin come back to Canada and hand in your resume for CMO

BiggestBlackberryFan

alternator77

Yeah thatll go over well with corporate clients. Hire the maker of a fansite as opposed to someone with a proven track record. Then well the stock tumble. This isnt a knock against kevin just how the market woukd probably react.

Posted from a phone....

tracyleek

Very excited to see what great things BlackBerry does now that Mr. Chen is at the helm!

I love my BlackBerry and and can't imagine using anything else.

Posted with my Q10 via CB10

ranzabar

Finally!

Posted via my BlackBerry Z10

R Field

http://www.youtube.com/watch?v=RFfkpDhhYQc Ari Gold says it best for today regarding the exec team.

raxamillion

Ari Gold for president!

Posted via my sexy white Z10 STL100-2/10.2.1.1055

MiSsY_

What I noticed in Chen's statement that made me smile was his mention of putting out the best devices.....things are definitely looking up

Posted via CB10 from my Z10

parthokarki

Way to go BlackBerry, make my z10 feel more premium.

Best of luck.

Posted via CB10

howl078

Hire Kevin, that guy can sell a needle

cbdwolff7

Well I will tip my hat to Blackberry! Finally we may see some marketing progress. Blackberry needs to run a Ad That shows A iOS and Android user on the left and right, and as the camera pans out a person coming up the middle walking forward. With both devices apps and platform info being pulled into the device the middle person is using and it Flashes forward to a BB10 device (Z30) with a sound bite "Blackberry-Your in Control"

Crackberrykills

When they dump Keys, they should go with

zack1122

Yesssssssssss .....about time

Posted via CB10

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