BlackBerry announces BES12 - One enterprise mobile device management system for all smartphones

By Adam Zeis on 25 Feb 2014 02:42 am EST

BlackBerry has announced BES12, a new MDM solution that will allow for managing of all devices. Previously it was required to have more than one system for legacy BlackBerry devices, BB10 devices and iOS/Android/Windows Phone devices, but with BES12 everything can be managed all in one place.

BES12 is slated to be released along with the BlackBerry Classic (Q20) later this year. 

Press Release

BlackBerry Introduces BES12 as the New Foundation for Enterprise Mobility

  • New BES10 pricing made easier with two tiers, Silver and Gold
  • New promotional program allows customers to deploy BES10 at no cost
  • New ecosystem of enterprise applications

BARCELONA, SPAIN--(Marketwired - February 25, 2014) - Mobile World Congress 2014 - BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a world leader in mobile communications, unveiled plans for BlackBerry® Enterprise Service 12 (BES12), a new enterprise mobility solution that is application-enabled and unifies BES10 and BES5 to one platform. In addition, a new promotional program will provide free migration to BES10, while a new pricing structure enables customers to simplify their enterprise mobility management (EMM) environment to a single trusted provider.

BlackBerry's enterprise strategy is to extend beyond EMM to an application-based environment and ecosystem that provides a highly productive end-user experience. This will enable organizations to develop and deploy new services to mobile devices faster. By doing so, BlackBerry will target a global market that IDC has forecasted to reach $4.8 billion by 2017.(1)

"BES10 is the only mobility management solution that meets the highest security demands of regulated industries and is also flexible enough for BYOD," said John Sims, President, Global Enterprise Solutions at BlackBerry. "This value proposition is why the new BES12 architecture is designed to ensure that the more than 80,000 existing BES customers can seamlessly migrate forward. As we execute on our long term vision, we will offer all customers the opportunity to move forward with us. The investment customers make in BlackBerry today will be a valuable investment for the future."

The Next Generation of BES - BES12

As part of BlackBerry's long term strategy, the Company is developing the next generation of the BES platform to enable organizations to develop enterprise-grade applications that can be quickly deployed to BlackBerry smartphones and other mobile devices.

In a report by Forrester Research, Inc.(2), authors Christian Kane and Michele Pelino wrote, "The wide variety of mobile devices and increased mobile application adoption require enterprises to broaden their mobility strategy beyond the simple management of devices, to include developing, deploying, securing, and managing mobile applications of all genres and capabilities."

The new BES12 platform will focus on delivering the following core capabilities:

  • Backwards Compatible and Future Proof: BlackBerry OS devices will be supported and the new platform provides the foundation for customers to integrate new mobile endpoints, enhanced user self-service, advanced service management, highly scalable datacenter-grade deployments, and implement active-active high availability clusters for ultimate reliability.
  • Enhanced Multi-Platform Support: BlackBerry continues its commitment to providing multi-platform solutions and will add support for Windows Phone 8 in addition to already supported iOS®, Android™ and BlackBerry 10.
  • Advanced Service Management: Proactive monitoring and systems tuning delivers a complete end-to-end perspective of the BES management platform and automates problem resolution.
  • Connect Cloud and Mobile: The flexibility and scalability of the new BES12 architecture will provide customers with the ability to move from on-premise to the cloud effortlessly and securely. The new platform will support all deployment models, including on-premise, public cloud, private cloud and hybrid environments.
  • Mobilize Apps: BlackBerry delivers the tools and integration points to easily develop and deploy securely connected enterprise apps across all supported platforms.

New EZ Pass Program and BES10 Pricing

BlackBerry also announced today a new EZ Pass program that provides free migration for customers to move from BES and other MDM platforms to BES10 as well as a new pricing structure.

For existing BlackBerry customers, the EZ Pass program will match any active existing on-premise BES license and any active license customers may have from other MDM vendors with a corresponding Silver level BES10 perpetual license.(3) Customers will also receive free Advantage-level technical support with their new license to help them get up and running fast.

The new pricing and licensing structure will provide two simple tiers, Silver and Gold. Silver includes full device, application, email and security management for BlackBerry, iOS and Android devices, including the unique BlackBerry® Balance™ technology for BlackBerry 10 smartphones. Gold adds BlackBerry's Secure Work Space containerization solution for iOS and Android, and advanced BlackBerry 10 management and security features for the most security-conscious organizations, including government, financial services and healthcare.

Enterprise Application Ecosystem

BlackBerry also announced today several new enterprise-grade applications, including:

  • The eBBM™ Suite is a new family of products and services that work with BlackBerry smartphones and the BES10 platform to provide enterprise-class mobile messaging.
  • SAP has certified SAP Fiori to run on BlackBerry 10 browsers which support HTML5, providing customers with tools and resources to be productive and efficient. SAP Fiori is a collection of apps that represents the new SAP user experience paradigm. It offers various business roles across lines of business in a simple, easy-to-use experience for SAP software functionality.
  • GWAVA's reseller partnership with BlackBerry helps meet the strict compliance requirements of regulated industries. GWAVA's Retain for BlackBerry solution provides archiving and auditing capabilities for BBM conversations, PIN, SMS/MMS text messages and phone usage data for BlackBerry 10 smartphones.

The BES12 platform is expected to be available by the end of 2014. An early adopter program will be open for participation this summer. For more information on BlackBerry's enterprise mobility management solutions, please visit

The EZ Pass offer including Advantage-level technical support will be available March 31, 2014 through January 31, 2015.(3) Please visit to apply for the program.

The Silver and Gold pricing structure will be in effect beginning March 31, 2014.(4) Please

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

BlackBerry announces BES12 - One enterprise mobile device management system for all smartphones


Chen answered that question:
"Why is it missing 11? Because we think BES 12 is twice as good! 11 wouldn't be enough."

If that is their rationale then I have to question their thinking...

Seriously their naming standards seem to just be chaotic at worst and ill conceived at best.

Posted via CB10 on a Z10STL100-3/

There is an intelligent response that I have come to know and love from the trolls in this community.

Posted via CB10 on a Z10STL100-3/

What thinking are questioning. Care to elaborate and also provide alternative reasoning. Thanks.

Posted via CB10

While I agree that their versioning is odd (see 10.2.1, which was more of a 10.5 or 11.0 to me), not sure it makes much of a difference to a focused product like the BES vs. say the operating system.


BES10 and now BES12 sounds a lot better and even versus BES11. This is why I can see BBRY going from BB10 to BB12, and not BB11. IMO.

What the heck! They're pumping out stuff like crazy.

Finally, Windows Phone support on BES, and BBM for Windows Phone.

The picture and puzzle is getting completed.

iPhone for me? Scr... ahem Q that! (posted from the latter)

Can't wait to see the new flag ship phone!
Also hope they work with Disney for bbm Stickers. Would love Disney characters like ones from frozen.

Now, who was it who was complaining that the mwc team would neglect the use of Channels...?

Posted by the inimitable Z10 handheld system

When BlackBerry pulls out the hammer, boy do they pound the crap out of the competition. Love the secure cloud solutions. Cha Ching, more money coming in the front door.

On another note, is the secure IM messaging only between BlackBerry 10 phones? If so, it's a real way of driving BB10 sales in the enterprise space.

Posted via CB10

Let's celebrate the "pounding" when the revenue goes up (not down) and the ink is black and not red.

I have a feeling that's probably at least four quarters away yet.

Awesome news. Now they can finally start to transition the legacy-only shops more aggressively.

Posted via CB10

So in BES10 they had one license model, 10.1 we were told any licenses used this year would be annual. Now they are changing it again, but this does look good.

This is the first new licensing model under Chen and hopefully is a sign of things to come.

Posted via CB10 on a Z10STL100-3/

Chen seems to understand the profit is in services, and the hardware is there to support that, not vice versa. And as well, it's a lot harder for Enterprise to rip and replace back end than to change phones.

I hope BES 12 addresses the issue of not being able to have multiple email accounts from the same domain that was taken away from BES 10.0

We currently pay IBM to host and maintain 2 servers for our BlackBerry users: one for our BlackBerry phone legacy users and the other for our BlackBerry 10 users.
I wonder if the price to move to this unified BES12 platform will be be modest. I'd love to stop paying IBM for both servers coverage, not to mention the possibility of getting rid of Good for Enterprise and its associated maintenance costs.

Posted via CB10

EZ Pass? Isn't that the automated toll system in NY state? Could be some copyright issues here.

Posted via CB10

This is awesome. I hope my company goes back to BES. They stopped last year and switched to AirWatch which i was really disappointed in.

Right direction. But the schedule is too late. I hope this is not because Chen can't get the people he inherited from the old RIM to work. If this is the case I hope he has a solution soon.

By the way please excuse me to say that the old management's decision for BES 10 not to support legacy BlackBerry devices is purely stupid. Only corporate morons and politicians make such a decision.

They almost made the same mistake 12 years ago. But at the time there were brilliant engineers and managers who tirelessly worked only for the benefits of BlackBerry and it's users. A similar mistake was avoided at because of their love and dedication to BlackBerry. When the BES 10 decision was made there was no engineer or manager; moron corporate politicians dictated the decision.

You are absolutely right.
You can not force the industry to go in some direction, throw away old stuff and implement new things.

It is a different world compared to the consumer market. Decisions are made carefully.

Just look at how long it took for the industry to upgrade from Windows XP to Windows 7 (Vista was widely ignored but companies that went Vista now suffer a lot, it's just crap and upgrade again is too expensive)

Same for Windows 8. Companies will not use it because the user interface is new and unproductive and it takes too much afford to train their stuff new things.

Posted via CB10

You can't throw away old stuff and implement new things, eh? Like when RIM threw away the proprietary sync engine on which the entire BB enterprise business was based, and which was the very reason for their previous success, and replaced it overnight with the inferior Microsoft EAS?

If we could just get rid of those other devices.... hmmmm.

iPhone killer anyone?
Samsung killer anyone?

We're ready!

Posted via CB10 and my z10

They need to make a version that runs on Red Hat and Debian/Ubuntu. Also, get rid of the AD requirement. Some of us don't run AD in our businesses. OpenLdap support please!

My only gripe with BES was that users lost the ability to find a lost or stolen phone. the GPS data was locked away in the DB and required a 3rd party application to decipher the data. WIll this be addressed in the new revision or will BB protected be forever lost to the BES users?

"a new enterprise mobility solution that is application-enabled and unifies BES10 and BES5 to one platform"

Ummm BES5? now you come out with BES5 support? I cant even buy the devices anymore. Its a little too later for that. Carriers in Canada and U.S. ran out of stock of those devices back in November 2013