BlackBerry and Flurry announce Flurry Analytics for BlackBerry 10

By Bla1ze on 14 May 2013 03:36 pm EDT

For developers, having insight as to how people use their apps is essential. It allows developers to better understand their customers, where they're coming from and how they're engaging. To offer BlackBerry developers greater tools, BlackBerry has now teamed up with Flurry Analytics and the Flurry Analytics dashboard services will be available to BlackBerry 10 developers. Those interested in integrating Flurry into their app can sign up for more information via the Flurry website or head on over to the BlackBerry Github repo to download the API sample apps.

Learn more about Flurry Analytics

Press Release

BlackBerry and Flurry announce Flurry Analytics for BlackBerry 10

BlackBerry developers now have access to industry leading analytics tool ORLANDO, FLORIDA--(May 14, 2013) - BlackBerry Live 2013 - BlackBerry(R) (NASDAQ:BBRY)(TSX:BB) and Flurry announced today Flurry Analytics for BlackBerry(R) 10 is expected to become available by the end of Q2. Flurry Analytics is a tool developers can easily integrate with their apps to enable access to user data. It provides developers a consolidated dashboard across multiple platforms for convenience and control with a deeper understanding of audience demographics, customer acquisition, user engagement and purchasing patterns. Flurry Analytics will enable BlackBerry 10 app developers to establish performance benchmarks against category and overall market as well as deepen customer insights to improve monetization and retention strategies.

"We're excited to work with Flurry to provide our partners and developers with the Flurry Analytics SDK and the Flurry Analytics Dashboard, which will help enable them to bring high quality apps that customers can enjoy on the BlackBerry 10 platform," said Martyn Mallick, VP Global Alliances and Business Development.

"Flurry is proud to support the vibrant BlackBerry 10 developer community as they adopt the new platform," said Simon Khalaf, Flurry CEO. "Flurry is equally proud to support platform providers so committed to innovation in the mobile app ecosystem."

Developers can register to download the SDK here:

Additional information for developers, including instructions, can be found here:

About Flurry

Flurry helps app owners measure, advertise and monetize apps in the new app economy. The company's comprehensive measurement and advertising platform reaches over 1 billion monthly unique smartphone and tablet devices across iOS, Android and other platforms. More than 100,000 companies use Flurry advertising and analytics services across more than 300,000 apps.

Reader comments

BlackBerry and Flurry announce Flurry Analytics for BlackBerry 10


Oh good. Will this be one more app permission we have to un check whenever installing something?!

Posted via CB10

Or not, and you can allow the reputable 3rd party to collect a tiny amount of anonymous data that might help make an app better for you to use.

This is how you CB10, son!

How about a Damn PlayBook update announcement. BlackBerry has royally ****** all the loyal bb users who bought the PlayBook with hopes it would get bb10. Damn disgrace.

Posted via CB10

Yes I would Love BB10 on my playbook... they said it was coming, they never said when, just be patient, they are in a life or death fight, they have to take care of what the market cares about and thats phones... the tablet update will come, until then enjoy your z10 zed 10 or q10..... Whining wont bring it any faster

This is great news. A small bit of non sensitive data will only make it better for all of us going forward.

Posted via CB10

Not sure if it's the change in people's attitude or just BlackBerry / Android users but Apple and Windows both have the same type of third party services. They collect user stats to hopefully make the experience better for the user and also tailor their apps better to make more money.

As a first time BlackBerry developer, I'm honestly very surprised by so many users who mention/complain providing permissions. I agree a flashlight app (for example) doesn't need access to my shared files, haha...I've owned both an iPhone and a Lumina (and now a z10) but I've never heard so much backlash from users on those platforms.

Just curious what the deal is :)

The "deal" as it stands is likely that we feel the permissions are overly broad. BB users value their security and we are used to highly granular permissions for our apps from the previous legacy OS. As a random example, Flixster wants access to device identifying information, which the entry defines as serial numbers and PIN etc. Why would such an app require that sort of access.

This is my personal opinion, but I suspect I'm not alone in this.

That's actually a great as a developer, if I wanted to know how many users play my game and if they use feature X more than order to do this, I need to be able to distinguish unique devices. The only way to do this is by getting "device identifying information" a unique number that is only attached to that device.

The problem I see is that BlackBerry's permission (for developers) is not granular enough. I'm not sure how it was with older BB OS permissions but the ones with BB10 are very board.

I agree with you on that, and everyone should be cautious about security, and if I download a flashlight app that wants my device information I uncheck that permission too :)

Another good example is games that use Scoreloop / Games do you think they keep track of your score? They need your device info as well, but because it's a BB app and not third party, you can't exactly deny the permission...but you do have the choice not to sign up.

Anyways, my personal opinion - I think everyone is cautious but I've notice it a lot with BB users. Just an observation.