BlackBerry has teamed up with Channel 4 in the UK to bring about an eight-part series entitled Summer Daze with BlackBerry. With the summer festival season upon us, the series will follow 18-25 year olds who attend music festivals around the country in a reality type show.
BlackBerry plans to show the episodes through an online hub on its website and will offer exclusive content. Viewers can then interact with the group being followed via social media.
We have seen BlackBerry fund a TV show before, also music related, called Live and Lost with BlackBerry. It followed music artists travelling the country to their concert venues guided only by their fans who they communicated with on their BlackBerry smartphones.
No details yet on when it will be aired but with festivals kicking off this weekend in Hackney, London, we'll probably get confirmed dates soon. Check out the video above for a quick preview.Source: Marketing Magazine