BlackBerry and Carphone Warehouse team up for '5-Stars' Passport campaign

If you were to ask just about any BlackBerry Passport owner whether or not they love their device, the chances are insanely high they'll say they do and likely give you an amazing demo of its capabilities. Actual user reviews for the device have been fantastic across the board, but this weekend, BlackBerry, and Carphone Warehouse are teaming up in the UK for what they're calling the '5-Stars' Passport campaign.

Today and Saturday, BlackBerry is taking out ads in six of the UK's top newspapers to share how enthusiastic BlackBerry Passport owners are rating it 5-out-of-5-stars for its oversized screen, touch-enabled keyboard, slick unified messaging center in BlackBerry Hub, large selection of BlackBerry 10 and Android apps, and more.

At leading electronics retailer, Carphone Warehouse, the Passport has garnered a 5-star rating, with 97% of reviewers giving it a perfect 5 while dubbing it "amazing," "wonderfully intuitive" and "exceptionally stylish/sturdy," "genuinely brilliant," and the "best phone out there!"

With glowing ratings and endorsements such as these, we couldn't help but share. If you're in the UK, look for our ad this weekend in papers including the Daily Telegraph, Times of London, Independent, Metro, City AM, and the London Evening Standard.

During this May Day holiday weekend, we hope to reach more than 8 million UK adults in London and surrounding areas and encourage them to check out the Passport at any of Carphone Warehouse's 800 UK stores (or its web site), where the Passport is available for as little as £27.50 per month. They can also research it first by going to our website BlackBerry.com/FiveStars (or visit ShopBlackBerry, where the Passport, Classic, Z30, and Q5 are on sale now through Friday May 8th).

Have you seen any of the ads yet, if so let us know below or tweet them to us @CrackBerry and we'll retweet them, also be sure to tag @BlackBerry as well. We often give BlackBerry a ton of flack for not advertising as much as we think they should, so this is an interesting campaign for them to be running, especially when you consider it has the potential of being seen by 8 million people in the UK. A region where they need to regain some mind share and more importantly, market share.