The BlackBerry "Action Starts Here" campaign was launched in India a few months ago now, but today sees it rolling out in China - which aims to encourage young people in China to take prompt action.
Themed on the message of "No Fear of Change, Take Action, Now!", this online campaign is recruiting young BlackBerry customers to share their stories about how BlackBerry smartphones have helped to raise their efficiency. For those who do not have a BlackBerry smartphone, RIM also encourages them to share their ideas on how they would want BlackBerry smartphones to help them boost their efficiency if they had one.Interested participants can submit their stories or ideas in words, pictures or in video format. The champion of the campaign will be awarded two round-trip flight tickets to Bali, three-nights luxury hotel accommodation at Ametis Villa (sponsored by Zanadu.cn) and a BlackBerry® Bold 9900 smartphone. Participants will also have a chance to win other attractive prizes. Deadline for submission is December 21st, 2012. 30 shortlisted participants will be announced on December 25, and their submissions will be open for public voting from December 25 to December 28. Results will be announced on December 29. The whole campaign will end on January 15, 2013.
In addition, RIM has also invited two well-known BlackBerry users, Zan Ng, Founder and CEO of Zanadu.cn, an online travel agency targeting affluent travelers in China with member-only luxury travel services, and renowned food columnist Wanrong, to share their experiences on the brave decisions that they have made and how they achieved their goals.