The BlackBerry 9720 to go on sale in India this week

By James Richardson on 12 Sep 2013 05:08 am EDT
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While the 9720 may well be a matter for conversation, I'm still sticking to my guns, as I did with my first impressions post, and I'm pretty confident that the device will sell reasonably well in many markets around the world. This Saturday - September 14th - the legacy BlackBerry goes on sale in India where BlackBerry have a big market share. 

Priced at RS. 15,990 the 9720 is in the same ball park price wise as here in the UK, but the question will be - is it worth spending the extra for the Q5 running BlackBerry 10. That all comes down to personal preference, but it's nice to have choices. 

Our own 9720 full review will be with you very shortly, so if you are thinking of picking this one up I'd give it a good read first. 

Press Release

MUMBAI – For customers that want a smartphone that’s built for a communications centric experience, BlackBerry® (NASDAQ: BBRY; TSX: BB) today launched the new super social BlackBerry® 9720 smartphone in India. Designed for a premium look and available in a variety of vibrant colors, the new BlackBerry 9720 smartphone takes everything you’d get from a starter smartphone to the next level, and comes packed with all of your favorite social apps to let you spark the conversation.

“The new BlackBerry 9720 smartphone builds on the incredible success of the BlackBerry 7 OS,” said Sunil Lalvani, Managing Director for India at BlackBerry. “This new smartphone is absolutely stunning and provides an ideal choice for urban youth and customers who are looking to upgrade from a feature phone or existing BlackBerry Curve smartphone to an affordable, easy-to-use smartphone with rich messaging and social networking connectivity.”

The BlackBerry 9720 smartphone features a spacious BlackBerry® Keyboard with distinct keys for optimal typing, a 2.8” touchscreen and trackpad for easy navigation, offers generous battery life, and numerous enhancements including:

  • BlackBerry 7 OS – The new BlackBerry 9720 smartphone comes with BlackBerry® 7 OS version 7.1, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements.
  • BBM – The new BlackBerry 9720 smartphone features a dedicated BBM™ key that makes it quick and convenient to access the globally popular mobile social network, and with its BlackBerry Keyboard, messaging your BBM friends is easy and accurate. It also includes BBM Voice, which lets you chat over Wi-Fi® for free.* The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry® World™ storefront, letting you tune in and connect with the businesses, brands, celebrities and groups you are passionate about.
  • Built-in FM Radio – With the BlackBerry 9720 smartphone you can listen to local FM stations, and automatically let your BBM friends know what station you’re currently listening to.
  • Multicast to Make Yourself Heard in an Instant – The refreshed BlackBerry 7 OS lets you quickly type your message once and post it simultaneously and instantly to your friends on BBMTwitter® and Facebook®. You can even snap a picture and post it to multiple social networks all at the same time, right from the camera app.
  • Discover New Possibilities – With access to BlackBerry 7 apps and games on BlackBerry World, the BlackBerry 9720 smartphone can make you more productive and better informed, and keep you well connected and thoroughly entertained, while on the move.
  • Smart for Business Too – With BlackBerry® Enterprise Server or BlackBerry® Enterprise Server Express, the BlackBerry 9720 smartphone offers superior business productivity features with market-leading mobile device management, application management and security, and is a very cost-effective solution for any organization. The smartphone integrates BlackBerry® Balance™ technology, which separates work from personal content on the smartphone, supporting the needs of the enterprise and the BYOD customer.

The BlackBerry 9720 smartphone is expected to be available from authorized retailers in India from September 14. For more information about the BlackBerry 9720 smartphone visit http://uk.blackberry.com/smartphones/blackberry-9720.html.

Topics: Devices

23 comments

bbryS

#1

Posted via Q10 CB10 BB10 on Tmobile Unlimited Data Plan via 2yr contract plan.

QuIcKsIlV3r

Is that your attempt to be "first"?? Only a few weeks here and learning we don't say first or murst or #1 on the news boards....

aaronpan

Sorry #ichooseblackberry10

Posted from my bangin Q10

QuIcKsIlV3r

Rocking the old school OS into the new age era, it will be interesting to see how the sales are for these

SteelGreek

I still stick to my previous comments... Q5 should have just been made available for super cheap. If BlackBerry absolutely insisted on making this device it should have then been made available for virtually nothing.

Gotta get those active user and subscriber base numbers back up!

Sent via Z10 on Verizon running a .1047 hybrid thru CB10

birdman_38

Ya, encourage people to spend money on an antiquated platform instead of the modern one that represents the future of the brand. Brilliant.

textmint2013

My thoughts being in India are the 9720 should have been released at 5-7k and the Q5 should have been released in the 10-13k bracket. There would have been more adoption of both phones.

Posted via CB10 from BB Z10

BlackJack-21

I think the phone will do well. There are still lots of dumb phones out there and this will be a good entry smartphone people will buy. Local developers just have to keep on supporting an aged platform.

Posted via CB10

BlackJack-21

Speaking of entry smartphone. They should've redesigned BB OS7 to an all touch experience and keep the trackpad at the bottom and the other buttons virtual. (I know there was the Storm 1 and 2)

It will look like a modern and feel like a phone and it make people think about The Z10 or Z30 for their next big upgrade. We can think of it as brand loyalty.

Just my opinion.

Posted via CB10

MarsupilamiX

I guess this was the big announcement CB Kevin evoked in his tweet?

Posted via CB10

SteelGreek

I very much doubt that... a reboot of a legacy device in India might be some what of big news there (which I still doubt) but it's not overly suspenseful news in the US/CA

Sent via Z10 on Verizon running a .1047 hybrid thru CB10

textmint2013

It came and went. Nobody cared.

Posted via CB10 from BB Z10

PhilipDZ

Woot Woot.... not!!!

Posted via CB10

nick canada

If their happy and buying BlackBerry's good stuff

Posted via CB10

youknwwho

The price in us dollar is right around 250-300$ unlock sim free. This is what the Q5 should be. At least BBRY done a proper job at pricing this time

MarsupilamiX

If we ignore the Android competition in the 250$ realm and the Nokia Lumia 520, you may have a point, but like this....

... it's just another grossly overpriced BlackBerry phone.

Posted via CB10

LtHavoc21

A collective sigh was heard around the world..

Signed via my weapon of choice, Z10.

dosto

Regardless of the fact that this is a legacy device, if this phone makes Blackberry money and introduces some of the 1 BILLION people in India to Blackberry, then it has done its job, IMHO.

@dunaway - Posted with TMO Q10 via CB10

textmint2013

It's too premium priced to really do that. BlackBerry really screwed themselves with the pricing on this one as well.

Posted via CB10 from BB Z10

deanupam

From India : the price is attractive. Surely would touch base with Samsung here. But os 7 when 10 is upgrading is a question. Also BlackBerry services. Which I thought was best. I have seen people buying BlackBerry without data plans for prestige issue only. I am with z10. Would not go for an older os. Q5 should have been at this price.

Posted via CB10

Grafic111

Currently India is absorbing everything coming its way. All types of phones high end or low end have their respective markets here. Blackberry knows this and hence it is one of the first countries to have this phone released. Having said so the big problem with people here is i think a lot of them are still not educated about how good BlackBerry 10 is. Stores need to push the sales of Q5,Q10 and Z10. Since this is not happening aggressively a lot of current legacy device users are shifting to other phones when it is time to buy a new phone. Release an OS 7 device will only create further confusions among existing users. Cant have this happening!

tvst28

The pricing for this phone seems just about right. It's a shame they didn't go this route for the BB 10 product line. Considering the brand love for BlackBerry in India, they really shot themselves on the foot by pricing every single BlackBerry 10 smartphone well over its ideal price tag. It's understandable that with the weakening Rupee, recovery of profits in $ is a priority. But you just can't price your products 25-35% higher than what they should be selling for.

In a market like India, if you lower your margins by a bit on each unit to make it a better value for the consumer, you'll more than make up for it in volume.

Posted via CB10