BlackBerry 10 smartphones finally launch on ShopBlackBerry for Canada

BlackBerry smartphones
By Joseph Keller on 31 Mar 2014 09:28 am EDT

BlackBerry has announced that starting today, customers will be able to purchased unlocked GSM versions of a number of BlackBerry 10 smartphones directly from the company's Canadian store The available devices are the BlackBerry Z30, Z10, Q10, and Q5. These devices are compatible with Canadian LTE and 4G networks.

Press release:

BlackBerry 10 Smartphones Now Available On in Canada

WATERLOO, ONTARIO--(Marketwired - March 31, 2014) - BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a world leader in mobile communications, today announced that beginning later today, customers in Canada will be able to purchase SIM-unlocked GSM models of the BlackBerry® Z30, BlackBerry® Z10, BlackBerry® Q10 and BlackBerry® Q5 smartphones directly from BlackBerry on the site for Canada at

All the BlackBerry® 10 smartphones available on the site will be compatible with GSM-based 4G LTE and 4G networks in Canada, as well as other countries around the world with carriers who operate supported GSM networks. also has an assortment of accessories for BlackBerry 10 smartphones and BlackBerry OS models. Customers will find a variety of carrying solutions, chargers and audio peripherals available for purchase.

The BlackBerry 10 smartphones are also available from leading wireless carriers and retailers in Canada.

Reader comments

BlackBerry 10 smartphones finally launch on ShopBlackBerry for Canada


I bought mine from shop blackberry USA last week for 499.00 USA, which is about the same after exchange.

Posted via CB10

You could also buy them contract free in Wind or Mobilicity, although you may need to unlock them. The Q5 is $199, Z10 I think $299. These work on AWS as well as GSM.

Posted via CB10

The Q5 is $150 from Koodo with no contract, and it'd cost you about $20 to get it unlocked ;-)

Posted via CB10 on the amazing Q10

It's great news! I've been waiting for them to be available at the Canadian shopblackberry website for a while. I hope that this will be the continuing trend to make BB devices available online.

That's great news, and a possible indication of where BlackBerry plans to go in the future with hardware sales with all of this political nonsense with carriers.

Btw, welcome Joseph! Now who are you? Lol

A couple of weeks ago it was the US, now Canada.

"Progress is a nice word. But change is its motivator, and change has its enemies."

Oh this is great. It's about time. I plan on sticking with BlackBerry but not my carrier this year. This will help.

Nice. Now break free of carriers for OS updates and you have a truly independent platform.

I'm Zeeing a bright future for Blackberry

You would hope that is the case but I am not so sure. I have the employee purchase plan unlocked Q10 and I did not get the software update notification until it was released to Verizon and my phone is on Bell. I had to buy a Rogers sim and use wifi to get my update, now I have the current Rogers version not the current Bell version and I continually get software update notifications that will not download.

Posted via CB10

BlackBerry will never be free of carriers, at least not until all devices are connected via a world wide Wi-Fi or a satellite based network.

This is good for anyone that wants a BlackBerry already.... As most people buying from carriers or their authorized dealers (brick & mortar and online) is how they buy. BlackBerry providing a way for people to buy outside of carriers, just reduces a carriers impression of the BlackBerry brand. So the next BlackBerry device is going to find even fewer carrier's interested in devoting space to what they see as a non seller for them.

Dang if the do and dang if they don't. It's tough on the bottom.

It's kind of difficult to imagine the carriers being able to give even less support than they do now. I don't think they lose anything with this move. Now they can develop ads that point potential customers to this one easily accessible point of sale where the product won't be shat on, minimized, ridiculed, and otherwise actively discouraged by the sales agent.

This post Powered by BlackBerry

Carriers are actually harming Blackberry brand. I have heard several stories where people wanted to buy Blackberry phones but were bombarded with bad news about Blackberry (Dying company, horrible phone etc.) Selling devices online gives Blackberry a chance to come back. It actually shields its brand. Blackberry fans no longer have to go through abuse from carriers. In fact, now they have power to bargain with their carriers.

Awesome! About time! This is likely how I'll be getting my next BlackBerry.

Posted from my Z10 via CB10

"Finally" is right. When I was trying to get my Z30, I couldn't buy one online and eventually got one that I could use with Koodo from a Telus store. All the carriers always tried to talk me out of getting a BlackBerry. No wonder BlackBerry sales were so low with all the carriers trying to dissuade people from looking at BlackBerry, even when no one was asking for their opinion on the matter. At least now that the BB10 phones can be purchased online, customers can avoid having to deal with the sales people at the carrier stores who hate BlackBerry and only promote Samsung.

Posted via CB10

The shipping says international express, so I think the product is still shipped out of the US, meaning surprise customs fees. Pretty sure it was like this before...Remember the Z10 $200 black friday sale?

That will seriously suck b***s. They should mention that in the website instead of getting hit with a surprise custom fee to pay before you can receive you phone. I hope that's not the case for us Canadians.

Posted by my awesome Z10

I got mine shipped to Canada from the US last week. They send it FedEx so customs charges are included.
My Z30 was $499 USD then $25 GST, and $28 approx for shipping.
It was an STA100-5.

Posted via CB10

Good move. These carriers are hurting BlackBerry. Was in a Source store ( bell cda) on Saturday asked about the z30 -- they don't carry it no BlackBerry's on display had to get from back room and sales girl bad mouthed BlackBerry claiming no service and pushed Android. No one needs that kind of support. Advertise and sell direct.

Posted via CB10

Good for BlackBerrry, they should have done this months ago. If you don't get carrier sales support, then go direct.

I hate that they exclude the Q5 out of every photo, I own it and it's a major step up from my old Curve 9360. What's so bad about it?

Posted from the exquisite white BlackBerry Q5

$499 for a Q10? What the hell is that. Ridiculous pricing like this is not going to help BlackBerry.

Posted via the Android CrackBerry App!

I agree..499 is a bit expensive
Yes it's a very well built phone but still shouldn't cost that much, considering it came out more then 8 months ago.

Posted via CB10

This is going to be Good for us here or anyone out of Canada who could order via Blackberry online shopping.
And it is unlock. Thumb Up Blackberry!!

This is great news. Factory unlocked and reasonably priced. What a great combination.

Posted via CB10

Nice, pointing in the direction of direct sales. More efficient, more margins, more control.
Waiting for this in Europe with enthusiasm.

By selling online plus the new phones coming out this year, by the end of the year we could be talking sales of 2-3 million phones?. Hey I can dream right?

Yes I've been SQUIRCLFIED!

The software updates are going to be done through a notification to your bbm, then over wifi from BlackBerry service center. I'm predicting.

Posted via CB10

This is awesome! Should I continue with my Z10 and wait until my contract expires in Sept and hopefully get a new touch whatever BB10 comes out or go with a Z30 now?

Hey aren't you the guy who said BlackBerry isnt developing past 10.2.0 ?Aren't you mocked for that?

You have some solid cred. around this site LOL

Posted via CB10

I don't agree with the "scam" part, but they definitely ARE a completely joke. Anyone who's dealt with them can probably tell you that.

The Z30 and white Q10 already out of stock? Or where they never in stock?

Posted via CB10

About time! All BlackBerry's should be available direct ,unlocked and at the price they sell them to the carriers . Updates should be available on the BlackBerry website. After all if there is a bug it would affect BlackBerry's not other brands. Same as in the past if something goes wrong with BlackBerry software or hardware the carriers just blame BlackBerry so what's the difference ?

Posted via CB10

Digital river is terrible with inventory management. Every time someone simply adds an item to a "cart" it takes one out of inventory. Give them a few days to figure this out and it'll be in stock. Wish BlackBerry would run their own site!

Posted via CB10

The White Q10 and Z30 are already sold out off the site. I wonder how much stock BBRY had? They should allow for pre-Ordered as to when they replenish the stock.

Z30 is $499 on and $510 on gsmnation. All the other models are cheaper on gsmnation and that shouldn't be. My point is no other retailer should be cheaper than

Good thing is that many people seem to want this Z30 since it's sold out. Its my phone of choice and the best BlackBerry ever built.

It still says ships to US addresses only. And congrats for charging $100 more than the US store for a Q10. I wonder if the big three (Rogers, Bell and Telus) will respond and drop the unsubsidized price to match the direct sale?

Why is z10 $50 less than Q5? And Q10 only $50 more than Q5 ?

Thought Q5 was meant to be more entry level....

Flicked out via Zed10

Should we not have a Web page of places you can buy the devices and how much? That would be a great place to compare?

Posted via CB10

So If I have an unlocked Z10 from Bell and I want to switch carriers, do I have to change my OS to be the version for the new carrier?
If not, then why can't BBRY just provide a generic OS for these phones and they will work on whatever carrier you choose? I always update it through Wi-Fi anyway.

Just came from a Wind store and they told me they are dropping the BlackBerry phones and was also told that BlackBerry is no longer making phones.

Posted via CB10

Trying to get my wife the Z10... early bday gift. And the only bday gift...

Posted using the best phone ever, the Z30!

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I have a z30 its a rockstar among all models but the worts thing is that I am not getting bumper for it in market, apple is good among accesories, blackberry shud also think about for their market.

Posted via CB10

I've been a Blackberry user since day 1, I LOVE my Z30! Best phone out there if you want a true business communication device.