BlackBerry 10 - Keep Business Moving

By Michelle Haag on 31 Jan 2013 04:46 pm
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Everyone knows that BlackBerry and business go hand-in-hand, and the new BlackBerry 10 devices are taking that to the next level. With the flow of the new OS, you don't have to waste valuable time fumbling through menus and finding different apps. Everything is just a swipe away, with the Hub keeping it all connected.

The video above really shows off these new features, showing you just how easy it is to share and collaborate, keeping organized and on top of everything you need to see and do. All of this, combined with BlackBerry's long standing record of excellent security features, makes this the perfect solution for all your business (and personal!) needs.

Source: Inside BlackBerry for Business

Michelle Haag Michelle Haag "@_Miche11e_ and C0001B3B5" 1180 (articles) 1672 (forum posts)
91 comments

NamelessStar

love the new adds they are doing great job now

bizzyqu

very informative nice work

landolambert7

This new add for business users looks fantastic. I honestly feel that this add conveys the idea that BB Users use their device to get things done and "achieve" results. More importantly, they show the ease of being able to share information seamlessly and it even showcases the BlackBerry Balance partitioning ability which is awesome. Love it! Go BlackBerry :-) ~ CrackBerry Torch Addict

green_ember

I like the idea of "achieve." Sounds like it helps unlock your potential

They should use that in marketing:
"Action now has a symbol.
BlackBerry: Achieve More"

And after a brief amount of time to read the text, pop a Spark up after 'more' and include the default notification sound

I think that associating a symbol AND a sound with the brand will help generate awareness in public where people hear these sounds all the time but probably don't associate them with BlackBerry

z_scorpio_z

Did cover lot of cool concepts and how they tie in together, should have thrown NFC tag share also :)

grreyes24

One of the bext BlackBerry videos yet. I think they nailed this one.

DocDRM

Yeah - exactly. This one is what the old ones wanted to be!

MasterOfBinary

I don't care what people say about the launch yesterday, that definitely makes me want a BB10!

raremage

Nice work on this one. Not sure how it gets cut down to true 'ad length' but as is it tells a great story, no question.

Don Ibrahim

This the best reply to samsung add about there phones are better as business phones :-D

lilbon369

tell me something from the add that samsung cant do since 2011 beside the BBM??

varunsain

come back here when Samsung can give you an experience.

musical1806

How about two things!

Balance.
Security.

ab345

Nice, best part is when she is in the gym and switches over from Personal to Work. I would keep that part of the ad in for sure since no other phone is doing that.

camera531

Great, but according to a lot of comments, this isn't good enough. The US is delayed because this isn't enough. "We need more apps and a maintenance update." I say BS to that. The delay is just a major blunder. No rationale required...

THBW

Wow, your back again today for your ritual beating. I thought that after yesterday when all your poorly articulated arguments were shot down by the Google search, you wouldn't show up again.

camera531

I have no interest in a "ritual beating". And what exactly was poorly articulated and what was shot down by "Google search", as you strangely put it?

varunsain

^ this was what you should have said in the first place. BlackBerry 10. Period.

Abrante

Does BBM video work with the carrier network? wifi only? or both

Great ad by the way!

ptctomlinson

From what I've read about testing, it will vary from carrier to carrier if BBM video will work with the network. I don't know about other countries, but in the US every carrier is a little different with video calls.

unknownwr

Check the post and video "Blackberry 10 in 10 Minutes", there shows some options in BBM and i remember one option thar allows to use it with 4/3 G, i dont remember if it was voice or video.

00stryder

They did a great job with this one! Conveyed the message and didn't bog it down with a whole lot of information. Great real world application of BlackBerry-specific features too!

Petero1818

I think they should have run that ad during the presentation. A nice look at productivity using the Z10 and goes to the heart of BB audience. Perhaps a touch too long, but nice work nonetheless.

z_scorpio_z

This! I think the presentation should have included some videos and/or at least power point slides (some bar graphs showing BB10 is xxx% faster than BBOS7 (if they don't want to throw Android/Apple in the mix). Live demos are cool as well, but given they are announcing phone is available tomorrow (at least in UK) means that people don't discount the video as just a video but realize all the features are completed and available to consumers right away.

varunsain

Phones are in available 'tomorrow' is for fans who have been closely following the BB10 progress. So no need to show them that when they already know it.

For the rest, these kind of ads are being introduced. So they will begin to get a glimpse of the BlackBerry experience.

This ad actually does not clearly tell how or why things are happening in a particular way. You might get it since you are following the Peek Flow and Gestures. But this ad is for the newly introduced BlackBerry person who wants to understand the BlackBerry experience.

Everyone wanted the launch to be 10x bigger and louder than what it was.. Even myself.. But that was only because we all wanted to rub it in the faces of the competition and the naysayers.

Life does not work like that.. and I'm glad that I learnt well from this experience that it's very important to remain calm and collected in every situation.

The demands of the user.. like Q10 launch and Z10 global launch should be under effect immediately and be on sale all over the world. More apps, more development and higher specs. But that would have put RIM/BlackBerry on the plate as a whole and ready to be served or thrown away.

Today because of what they did, a limited launch.. To selected 'partners' around the world is why they will remain in the industry for ever.

The fact that they are not Apple is the fact that they CAN do this. They don't need to build unrealistic momentum into their products and overwhelm their existing customer base.

Today BlackBerry 10 has shown that they are at the core of the smartphone business. They are not going silly or gung-ho with features and specs even though their life depends on it. That is the sign of a true winner.

I was not angry or disappointed after the BB10 launch presentation.. I was silent.. I just couldn't understand how simple Thor made this entire endeavour look. If I was in his place, I would be like Balmer from Microsoft.. But that's not what's expected from the lineage that Thor is expected to follow.

Mike was proud. The media is proud. This couldn't have been done any better.

ladeberry

i wish i could + 1 billion ur comment, crackberry please give us a like--love--love very much--lovemorethan mymum button.......'lade
9780

varunsain

you can ask crackberry to unban me :(

mcournoyer

Keep Business Moving...except when I have to manually enter all of my Outlook Calendar, Contacts, Tasks, and Memo data because Link and Outlook don't sync.

varunsain

Hey do you own a Z10/Q10? I don't think so because you wouldn't make such outrageous claims.

Outlook syncs to the server and BlackBerry 10 can pull data from that server.

BlackBerry Link is more so for management of data like backup, restore and loading personal collection of media.

mcournoyer

If you don't have an Exchange server, Link does not sync with Outlook. Hardly "outrageous". Keep drinking the kool-aid, fanboy.

varunsain

Are u a bit demented? I've got Gmail, Hotmail and Hosted mail. Everything works perfectly on Wi-Fi and BIS.

Get a better service provider.

king benny

Great Ad! Certainly makes the Samsung one look very childish in comparison.

Wino Ryder

Childish? This ad makes Samsung's ad look stupid and desperate in one swing.

varunsain

The difference is.. We BB guys can look at BB ads and say.. 'Yea we wanna do that.. be that business head..'

Sammy guys look at their ads and just say.. 'eww that's not me!'

HollyWOOD1906

WOOOOOOOOOOW!!!!!!!!! Simply AMAZING ad!

HollyWOOD1906

btw...nice looking ladies in the ad

Mr Gill

I really like this one, it still has that old 'Blackberry is business' feel but with a modern and sophisticated touch.

Mr Gill

Edit -Triple comment-

Mr Gill

Edit -Triple comment-

USCTrojan4JC

At 1:34, it should say, "Whose work is this?"

LangeFisch

I was scrolling through the comments to see if anyone mentioned this before I posted. Though in fairness, that's probably a more realistic representation of Facebook comments.

D2bleD

this is mad, nice, informative and brilliant, cant wait to have myZ10

Vorkosigan

Excellent video! They should have definitely shown that during the launch.

Fussolia

Super Bowl ad? I hope so!

Abrante

Too long. For the super bowl it'll be around 30 seconds. If they cut this down to 30 seconds it will lose its ability to convey the message.

protomaxxx

keep the ads short and sweet. someone please consult apple

Balti43

USA keep repeating "february is the shortest month of the year" :)

ShaggyM8

Awesome ad! You can see the quality of the Z10 in the commercial. And that keyboard technology! Can't wait to type emails on the Z10! I wouldn't mind if February flew by. March needs come soon, and the Z10 even sooner!

z_scorpio_z

would have been nice to throw some Q10 action also...keep reminding people that BB has not abandoned qwerty.

myckle

I love this! I was impressed with how they conveyed the usefulness, security and productivity which ONLY BLACKBERRY can deliver. However, we should also "Balance" this by showing another ad for "fun stuff: so the phone goes out of the "too corporate/business" shadow.

I love BlackBerry!

parkinfly

This is a great ad! Nice job BB!

Oldpeddler

People who actually do stuff will identify with this video right away. Perfect for corporate selling.

Just got the email from Rogers with the tracking number for my Z10. Can't wait.

billsterjito

Great move to make ADs like this. I hope to see more. Keep them coming!

slagman5

Not to sound like a fanatic, but that ad gave me chills. For a while I was really getting into it like I was involved in that project, and watching how that phone has everything integrated and how naturally everything flowed from one thing to the next, it was pretty awesome. I can really see how the way this phone was designed will make everything in business and your personal world much easier. Spend less time staring into your phone and more time getting things done...

varunsain

Really great 'Flow' to the ad. Seamless and the best is that it made everything look fun and personal.

It did not feel like Sammy ads where it's just for amusement but no one can actually relate to the ad..

Nor did it feel like Apple ads where it feels like something is being demanded of the customers..

FryBerry

This is not an add for the masses, but for businesses this was an absolute home run add!! I am starting my own design firm because of this add. BB needs a team of people going door to door showing this add, they will seel BB10 by the truck loads!

jhanks64

Hope you learn the difference between ad & add first .

Tariq.H

be nice and tell him lol

z_scorpio_z

and also sell* not seel :P hey he started it

varunsain

Right! Correct spellings with your own botched grammar.. Well done!

Jimcmf

A bit long ...... but really good!

annon91221

You sick people....just want to see a man cry!!!! that's some powerful stuff.

marcinz

Wow, love the new ads sticking to Samsung in a classy way.

plane6065

Wow! I am in with BB10!

Nice job! Lets hope this video can get some publicity!!

Tariq.H

really nice! all works together nice job blackberry!!

kdna

I echo the comments. Well done on the ad BlackBerry!

nt300

Wow, very nice indeed. They nailed this one square on the head. Like the way they showed off BB10's strong features but still showing the colourful grid of icons, something people are very familiar with and really like.

Good Job, not sure it's right for the Super Bowl Add, but definitely I would like to see this played all over the world.

ALToronto

This is not a tv ad. I hope they come up with a 30 second ad that still gets the point across.

I'm glad that other people here like it. I personally find the green clichés a little old and tiresome, but if the ad works, why not.

Oscar_E

Now that is a serious business ad, not like that Samsung clown fest !!

jhrain

It all means nothing if you can't buy one. And, when LDAP isn't supported in BES10. And, when corporate America has moved passed a desire for BES 10 and the associated back-end costs.

We'll see... call me bitter.

varunsain

I say bitter!

Ofcourse you can buy this product. Did you miss the launch? Or you think ads are just made for the US?

Where do you get your BES facts? And again, is your corporate America the only one to use BES 10?

Din't you read the paper where it said BES is cost saving in BYOD environment?

DuexNoir

Nice ad. Really shows how everything can be done so easily, quickly and seamlessly on one single device.

~I am BlackBerry by choice~

varunsain

~I am BlackBerry by choice~

Jai Britt

That was cool. Now I have a better idea of what Thorsten is talking about when he mentions that Blackberry 10 is the future of mobile computing.

fingasmith

Now that's what am talking about. Seamless flow that only BlackBerry 10 provides, It could only get better.

Zepster

Very nice.... can't wait for my Z10

khl

This is by far one of the best ads from BB. Instead of shouting at you, the ad quietly shows you what a robust device BB10 is. Truly ideal for business.

all3n7

The video was great. shows more of what the New Blackbery Z-10 capable of in terms of business. However they should also show more about what it can do on our out of the office time ( Personal ) show how Families can benefits for this new UI. Fun time for the kids, camera time shift, games and more.

the video so slick and very proffesional...

Rootbrian

Totally impressive to convey the message!

anonymous394857398457

I know this can be off-topic but if someone there would love to know the title of the track used on this video, it's entitled "Push Back" by Another Cynthia. (the instrumental version)

http://vimeo.com/musicstore/track/149517/push-back-instrumental-by-anoth... (instrumental)
https://myspace.com/anothercynthia/music/songs (full song)