BlackBerry 10 Alpha Dev device owners will be able to trade up to a limited edition BlackBerry 10 device when released

BlackBerry 10 Alpha Dev Trade-Up Program
By Bla1ze on 1 May 2012 04:20 pm EDT

In case there wasn't enough incentives already for developers to build BlackBerry 10 apps, before closing out the BlackBerry 10 Jam keynote Alec Saunders hopped on stage to announce one more thing. Any developer who takes home a BlackBerry 10 Alpha Dev device and then submits a BlackBerry 10 App to BlackBerry App World and has it approved, can when BlackBerry 10 is released, trade-up their BlackBerry 10 Alpha Dev device for a final build, limited-edition version running BlackBerry 10. That's a pretty awesome incentive just by itself and certainly a surprise to most developers.

Reader comments

BlackBerry 10 Alpha Dev device owners will be able to trade up to a limited edition BlackBerry 10 device when released


I wonder how quickly I can get to FL right now, lol. That's great news and I'm happy for all those who made it out there. #TeamBlackBerry

I should be able to trade up my playbook too....not that i ever would!! #blackberry is kicking azz and taking names and i love it! Go Rim Go!=!

Nice way to encourage people to push on with development while also shifting them onto final hardware, I wonder if they have also built in an expiry date into the dev alpha's software so there is also a stick to go along with that very nice carrot.

So does this mean that the alpha devices will never actually get the final build and be used as a full-featured smartphone? It's already limited edition.

If I had an alpha device, I'd have been happy enough if it were just to get the final BB10 build. But perhaps the build quality of the internal components might not hold up and they don't want to support it.

According to the New York Times article, Alex Saunders, "acknowledged that developers would probably find the performance of the prototypes wanting." Whatever processor is in it, it's not likely the one that they've been waiting for, delaying the BB10 launch till they could get one with the performance that they thought necessary.

Thorsten Heins you are the man! To all the folks that left their Blackberry and went for either iphone or android prepare to reap the whirl wind. BB 10 is looking very strong right about now.
Keep it up RIM.

The best way to kick butt is to keep kicking when you are ahead.