The BlackBerry team posted this update on their blog today, in response to all the criticism:
UPDATE: We’ve noticed The BeBold Team has received a lot of attention over the last couple of days, and wanted to clarify – this infographic is just intended to be a bit of fun. On New Year’s Eve, we asked BlackBerry Twitter followers and their friends to submit their resolutions on how they plan to Be Bold in 2012. More than 35,000 resolutions streamed across Twitter®, Facebook®, and giant billboards in Times Square. As we looked at the resolutions and the data, majority patterns and categories emerged. We decided to organize the data and share it in a fun way, and the result is the infographic. This is not a new ad campaign.
So there you have it folks, it's not RIM's new advertising campaign. These aren't new mascots, Research In Motion isn't trying to draw in the elementary school demographic. Sometimes an infographic is just that, an infographic.