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That BBRY10 license plate found its way onto a car that's seriously built to keep you moving...

Built to Keep You Moving!
By Kevin Michaluk on 26 Mar 2013 10:15 pm EDT

A couple weeks ago we posted a photo that a reader emailed in of what had to be best license plate in Ontario. With BBRY10 on the plate and Ontario's "Yours to Discover" motto below, I didn't think it could get better than that.

That is, until I saw the photo above that was sent in on the CrackBerry tip line earlier today. It seems the BBRY10 plate was spotted in Toronto, and on no less of a car than a black Lamborghini Aventador. 

I'm a big fan of the blacked-out Keep Moving vans that have been driving around big cities spreading the BlackBerry 10 word. That said,  I think this lambo + BBRY license plate combo takes the cake as being the ultimate embodiment of BlackBerry 10. It's black. It's sexy. It runs on QNX. And it's seriously built to keep you moving! 



That, that is a beautiful car.

Posted via CB10


oh shoot i am so jealous of that guy right now cause that car is my favorite car and that license plate makes me want to get a custom plate for my car xD


This may be a first for me. A thread without 50 "First" posts on it!

You Sir are first! Kudos for not being a tool! :)

Posted via CB10


Yep, the Aventador is the only Lamborghini worth the money (if you have it). Awesome car.


When can that be delivered to my house.

Posted via CB10 on my Z10 L.E.


Beautiful car

Posted via CB10


Great choice for a part of the world that receives lots of snow..


That's his/her summer cruiser, I would love to see his/her winter beater.


It's AWD so I would say yes. :P
We Canucks are entitled to a little fun too. Work hard, play hard(er)


What a beauty

Posted via CB10


Now this is marketing! This must be part of that one billion!

I love it! Beautiful car and beautiful phone!

Posted via CB10


Wow. Sweet ride.

Posted via CB10


Keep on Moving for REEEEEEAAAAAL!


Posted via CB10


Batman is a BlackBerry user.

Posted via CB10


That is super sweet! Gotta get me one of those.

Posted via CB10


I'll take two please. You do accept IOUs right?

I don't always comment on CrackBerry but when I do its on my Zader10 via CB10


Lovely!! May the owner show off both car and phone!! The sleek and beautiful unite.

Posted via CB10


Kevin. Is that the car you are giving away?

I've posted my comment on this thread. Pick me pkease!!!!

Posted via CB10

Kevin Michaluk

Only if I can find a $400 or less 1/10th scale remote controlled replica :)


As history has tought Crackberrians, RC Cars + Contests is a highly controversial issue :p...


Radioshack has them in stock for $35


That right there is hot!


Did the person who took the picture waited to see who got into the car? Maybe Thorsten has some serious fancy wheels :)


TH has a very serious ride but it's in the MB AMG lineup.


So Thorsten bought a Lambougini eh? ;)

Posted via CB10 from the BlackBerry Z10


Vegasgirl - didja getcher Z today?



@G-bone No, sadly I did not. :-( Gotta wait till next payday. I did get to test out the device at the T-Mo store today. I wrote about my experience in this thread on the forums:


I would be moving fast but would be stopped by gas prices....but sweet ride.

Posted via CB10


If you can afford a car like that, gas prices are a non issue for you sir!

Posted via CB10 using a Z10


I'm siding with the second post, when can the car be delivered to my house?!

Posted via CB10 using a Z10


How can any of you have a car that is mine. Back off. Get your own Lamborghini!


Please Kevin, make that combo to be the award for one of your contest ! Would easily hit millions of comments :P


Damn, perfect combination, wonder who owns it.

Posted via CB10

HomerJ Simpson

Without a doubt, the coolest thing I've seen all day!


That's Thorsten car or Frank's car... Or a heavy investor in BlackBerry :)

Posted via CB10


Super phone, super car... pass everything but a gas station. Both will turn heads but only one is affordable to most...

Posted via CB10


Would take a developers Z10 over the Lambo.


I hope this doesn't mean aristo is going to be a special edition $10,000 BLACKBERRY10 phone.


That's sweet

Posted via CB10

nick canada

Jim balsillie ?

Posted via CB10


Kevin, for real now.... is that yours? :)

Kevin Michaluk

Definitely not mine. I'd probably go CrackBerry orange.

Posted via CB10





That's just over the top


Too bad the "YOURS TO DISCOVER" part is covered up


Speaking of which, I thought "The Car Company of Canada" (which is what replaced "YOURS TO DISCOVER") was a generic made-up name. I had no idea that this was the name of an actual company.
Proud owner of a Bold 9900 (soon Z10) and a PlayBook

"Where's the back button? Where's the home key?"
- BlackBerry 10 naysayers


As they say, that is Bad Ass.

Posted via CB10


Instagram not officially on the platform yet. Does this mean we can with this car?


If BBRY stock lets me retire early, I too plan on doing the one thing I said I would never do. Vanity license plates. In the same theme.


Is this one of those contests where we can comment to win?... if so I'd really like to win the car!!!!

Posted via CB10


There it is. I was wondering where I parked it.

Posted via CB10


Weird, I didn't see the Lamborghini accessory in the store.

Posted via CB10


I'll take one of those and a Q10!


The exhaust on that Lamborghini is beast


K, that's just fuckin awesome no matter which way you look at it.


The ultimate Z10 accessory.


Damn straight on that. Perfect accessory, I'll have mine in pearl black please.

Posted via CB10


Couldn't ask for more Lambo and BlackBerry. Match made in heaven.

Posted via CB10


I'll bet with a bit of snooping, you can easily check out who owns of that Lambo .
Unless it is a photoshopped copy !


Confused because I thought license plate numbers have to be unique.


Nope you can purchase personalized ones in Canada. Diff from say the UK where the plate describes the year of the vehicle and stays with it. That lucky owner prob paid about $250 for that.

Posted via CB10 on my Z10 Oreo


I'm thinking of the case of a criminal driving a car with a personalized plate and someone else having the same car with the same plate.


As in, you can get a custom plate, but no one else can get the same one. And they're both "Ontario". So... Something's up. The last picture was just the plates though, so maybe they decided to try and see what they would look like on this car first?


May the Forces be with it where every it spins it's threads... '1SICKRYD'


Just got a new bbm profile pic!

Posted via CB10 on my Z10 Oreo


Wierd my first response didn't post. To the person Canada plates can be purchased if you want to personalize Qhat you have. thus one prob cost$250 ish

Posted via CB10 on my Z10 Oreo


Maybe he put the order in for the 1 million Z10's. That sweet car cost some coin.


Is that the car Kevin is giving away because we still don't (and may never) have Instagram yet? I would take it!

Posted via CB10

R Field

SICK!!! My favourite car and favourite phone. Perfect.


Holy moly! Someone very rrrriiiicccchhhhhh loves BB10.


Notice the license plate has its own reflection. That's something.


Honestly the best thing I've ever seen with a car/ license plate combo, other than a BMW with the vanity plate NOTABENZ. It was pretty funny! :D


As great as the Aventador is, not putting it on a Mercedes SLS AMG is almost a crime... also, yellow interior? really?


Sik!!!! Love it

Posted Via CB10 Z10


Sigh, I'm afraid my BB stock will never hey high enough to let me on of those.

Posted via CB10


I heard if you buy a blackberry license plate they give you a free lamborghini


Wow the one and only aventador. Gorgeous car.

Posted via CB10


BBRY stock went up when this pic was posted


Kevin can I have my car back now, BBRY10 has already launched


For a second there, I thought that was Tim Neil's bat mobile.

Posted via CB10


Nice, but pretty ballsy in a province where the highest speed limit is 60mph.


That's one rich CB addict right there! Pimp that BB10 ride! :-)


Is it Thor's?

Posted via CB10 on my Z10


Of course it runs qnx on its MMI as its designed in collaboration with Audi and VW.

Posted via CB10


everything about this picture is perfect.


More like, built to keep you boning lol.

Posted via CB10


Not a lot you can say about that car...EXCEPT,"worthy of the plate"




Posted via CB10


OMG that is just some sexy ride . "AMA MAKE LOVE TO IT" looool quote from T mobile first Z10 buyer


Custom license plates are a waste of time because everyone speeds or is in a rush to get somewhere one day that it pisses off the other drivers who call in your plate (aka your tag) to the local or national police. In Canada the OPP have a website for people to lodge a complaint about someones bad driving which requires you to post the bad drivers tag. This info is eventually uploaded to your local police who see it on their car computers as well the OPP keep it too just in case. :)


Yeah but if you have THIS car, the car itself is about the only one around hahahah. Also, if that car speeds I doubt you have time to look at the plate ;).... YELLOW INSIDE THOUGH...??? OMG.


If I have that car, I won't let it out of my house.. ever!


Cool car, but I'm still high off the excitement of finally getting my Z10 today...about 15 hours ago . . It's almost 3am and I'm in bed playing with my Z10, loving this CrackBerry app, listening to bedtime sounds on Songza.

Posted via CB10


What a sweet ride. I can't help but wonder if it belongs to Jim B?

Posted via CB10


Hey how did you guys get a picture of my car??


Great article!

Posted via CB10


The new QNX concept car =D


Too bad that 99% of the people that see this license plate will even know what it means. I know it's not meant to be advertising for BlackBerry, other than a fan boys extreme obsession. I mean why would you even notice it on that car. It's like looking at a hot chick with an amazing rack, and noticing her shoes.


Sweet ride. Guess this guy didn't get the white version of the Z10.


Now we know where the proceeds from that million phone order went...


My father and I buy our cars from THE CAR COMPANY OF CANADA they have some crazy cars!!!!!!! Everybody that's somebody buys from there. Best in Canada !!


Sweet Car. My friend has a white one, he keeps it registered in Florida and brings it here in the summer. Do a YouTube search for Aventador at Haugen's. Right now, there are only a handfull of Aventador's in Ontario. I'm willing to bet The Car Company is trying to sell that car and they put the plate on for a photo op.
Nevertheless, its a rocket, and my favorite car out there... and BBRY10 rocks too!


I'm a Porsche guy myself but this is a beautiful machine

Posted via CB10


funny he chose a plate that said BBRY 10 instead of BB 10. The ticker symbol for the TSX is BB, BBRY is the NASDAQ ticker symbol. Wicked car though.

Alvin Tang

Toronto represent!!!!

Posted via CB10


Just so you know, I didn't authorize the use of my car for this picture but for a white Z10 I won't mind.


Apparently the press has got hold of the photo and is trying to figure out who the owner is. All The Car Company if Canada is saying is that it is owned by a huge BlackBerry fan. Press is speculating it is Balsillie's car, which is not the case.

Posted via CB10


The BBRY series was released in Ontario a few years ago, it isn't special or anything they just hit that alpha sequence in 2009. I have a BBRY plate in the 500s so I only have a few years to wait till my plates match the current Blackberry Model. Keven needs to do a BBRY plate and Z10 owner contest!


i need this to keep me moving...

Posted via CB10


Does anyone know who owns this beauty??


Come on kevin admitted that's your car your a ceo of crackberry.


Maybe we'll see it @ BlackBerry Live in the showroom?


Coincidental plate IMO.

Either that or it stands for Burberry's 10th executive car ;)


I bet you this is Robert Herjavec's car from Dragons Den and Shark Tank. This guy loves Blackberry and loves cars!



COULD IT BE - - - - - - - - ? B R I B E R Y ???? INSTEAD



That is one badass car.


Somebody please tell us whose car that is.

Posted via CB10