BBM4ALL Video Contest - Make a kick ass BBM commercial and you could win a trip to Toronto and visit to BlackBerry HQ!

By Kevin Michaluk on 8 Nov 2013 12:32 pm EST
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It's been a few weeks now since BBM went cross-platform and things have really taken off. It's added over 20 million users from Android and iOS and is still going strong. One thing we haven't seen too much of however is some great marketing ... that's where you come in.

Here's your chance to show your love for BBM and to help spread the word that BBM is not only the best messenger available on BlackBerry, but Android and iPhone as well. 

What You Need to Do

Create a video ad showing off cross-platform BBM. You're essentially creating a TV commercial so you need to get the message across and do it well. Show BBM chats, file sharing, groups, delivery and read notifications -- whatever you want. The goal is to make people want to run to BBM.com and download BBM on their device.

You can show off the actual app, a video of your friends using BBM, a funny skit ... whatever you think will make your BBM ad reign supreme. 

Here's an example:

You can certainly do better than that, right?

The Details

Your video should be no longer than one minute and needs to show at least one of the following:

  • Creative way to tell your friends to get BBM
  • Show some of the key differentiators of BBM vs. WhatsApp or other IM clients as reasons why to download BBM
  • Show fun/creative ways to share your PIN with your friends

Other than that there are no constraints, so go nuts. We'll be looking at how well you get the message across, how good your video looks and how much awesome it's packing. 

At the end of the entry period we'll be picking the one video that we think is the best of them all.

Grand Prize

One grand prize winner will receive a BBM prize pack that includes:

  • Round trip for two (2) to Toronto to attend a Toronto Maple Leafs OR Toronto Raptors game
  • A visit to BlackBerry HQ at Waterloo to meet the BBM team
  • A guided tour of the city with BlackBerry's Alex Kinsella

OR 

  • ​A new BlackBerry Z30 smartphone

How To Enter

Create your video and then send us a link to the file (Dropbox, Box, etc)  so we can download it. Submit your entries to bbmcontest(at)mobilenations.com before November 30th at midnight PT. One entry per person.

The competition will be tough as we're running this one on iMore and Android Central as well, so keep that in mind as we'll only be picking one grand prize winner. 

Topics: Contest BBM Contests

83 comments

dannyd86

Come on arm chair CEO's!! lets see some good stuff

d_elkhori

Coolio!

Posted via CB10

Chicago777Guy

Awesome KEVIN!!!!

Posted via CB10

nt300

+1, but you never know, BlackBerry may very well give you a Z30 when you visit the headquarters. ;)

GRojasHruska

that would be a super cool day =)

Chicago777Guy

Probally your BEST IDEA so far Kevin!!! Thanks

Posted via CB10

ESCON

Nice ..... Will we see the Videos on Youtube ? The Top 10 maybe

AnimalPak200

LOL @ the 'sample ad' voice over. Sounds like a late night TV 'adult hotline' ad.

Posted via CB10

omassain

If BlackBerry can't make a successful marketing campaign, let the users make it. Smart initiative ;)

audio_Rx

Doritos essentially did the same thing.

Posted via CB10

Jiggy1971

I'm enjoying that it went cross platform for sure. Good idea. What a prize. ;)

toc610

Hmm, wasn't it mentioned in the podcast that it was Adams idea? Just to get the Credits right... :)

Using Q10

Kevin Michaluk

Not **quite** the full story... but Adam did do a lot to bring it all together, but I made him go the extra mile and not be lazy on it. So +2 to him. I take full credit for the image at top of the post though. :)

 

TheTigerTek

Go Leafs Go!!!! #BBM4ALL #TeamBlackBerry

Posted via CB10

newbaskerville

Yaaaaaaaaaaaaaay!!

A camel is a horse designed by a committee.

iskaheen

If you throw in a binge drinking party with Mayor Ford then I'm in. (Actually I feel sorry for the guy right now. He is extremely approachable though to anything remotely promoting TO.)

Posted via CB10

EauRouge

Who would choose a raptors game over the leafs? lol

IB_blackberry4life

Matters who they were playing

Posted via CB10

Harrison Cole

I would.

Posted via CB10

LamarStarr

Is this sponsored by BlackBerry??? How much are they paying yall to advertise this?

Posted via CB10

Kevin Michaluk

Very organic on this initiative. We wanted to run a contest here on CrackBerry for doing a BBM Video contest. Adam and I were brainstorming prizes... give away a free phone or something. The BBM team has been so active with the launch in social, that I suggested to Adam to ping them and see if they'd have any ideas on what we could do to make the contest even better than what we were already planning. They came back with the prize suggestion, which is awesome. So we're running it on iMore and Android Central too.  It's 100% our contest though, we're running it and picking winners, etc.  They're just providing us with help on the prize at the end! (Something we do with sponsors often over the years).

tushargkwd

Now that's a smart move forward from BlackBerry... The users create the video and the best one goes on to get people on board... No doubt the marketing campaign will be a success!

Posted via the awesome keyboard on Z10STL100-1/10.2.0.1791 using CB10 App

boldbalance

+10.2!

Posted via CB10

R Field

Since I already live in Toronto do I just take Porter and fly around for half an hour then go to a Raptors game?

CB10 - Z10 -10.2.0.1791

Kevin Michaluk

Yes?! :)

Trip to BB HQ is worth it alone, even for the Torontonians out there.

Bold_until_Hybrid_Comes

What if I already live in Waterloo

Posted via CB10

scienceboy

...but I live in Toronto

Posted via CB10

darecki99

Haha, that's awesome but since I'm from Toronto won't be much of a wow for me ;) good luck to everyone else :)

Posted via CB10

thurask

Toronto: come for the free trip, stay for the crack!

Festal

I'm good at making ads but I don't want to waste a lot of time doing this, then they don't choose me :/

C001230B6 New wallpapers for your BB10 device

bspence87

It's not a waste

It helps BlackBerry get out there!

Festal

Spend*

C001230B6 New wallpapers for your BB10 device

parthokarki

So you mean you will take your car out only when all lights in the town will turn green for you?

Posted via CB10

Bla1ze

Well you're sure to not get picked if you don't enter. Some chance is better than no chance.

kthhrrsn

I like to see what you can do. Make it & suit the commercial, but also post the link here for CB.com users to view. It'll be fun!

Posted via CB10

newbaskerville

I'm so winning this!

I never actually tried blackberries, but I won't be surprised if they taste the best

chrisstlaurent

You can also meet Mayor Rob Ford!

BlackBerry for leaders, not followers.

radewa

Open worldwide?

Posted via CB10

GjDub

leafs and raptors tickets, what's the winning prize?

Posted via CB10 / Z10

brandonsenwasane

Lol I'm 45 minutes away from Toronto

Posted via CB10

Rayed Siddiqui

Free trip to waterloo for me would be 20$ in gas...

Posted via CB10 on my Z10!

TheStoryUp

10min bike ride to BB HQ lol.

I wish I was better at video editing because I have all the software, Final Cut Pro and Adobe Master Collection 5.

Zed10

STV0726

A grand idea for a contest at the perfect time but help me out here...

Customer-created videos for a contest should not be THE marketing/advertising for a company's product.

Mr. Chen, it may be time to screw in a new light boulb.

-STV on Z10STL100-3/10.1.0.4780 TMO US

sheeraz_aa

What if you're already living in Toronto and wanna just visit for fun?

Posted via CB10

dracolnyte

but what if i already live in toronto but go to school in waterloo? lol

Michael Magliocchi

Go for the tickets? and maybe an impromptu interview with Kinsella?

OWCA83

Toronto? Hope there's a save trip to BB HQ.... :)

alternator77

On the one hand its a sad thing that fans have to do the marketing lol
On the other its a great opportunity for BlackBerry fans.

At least now all the people who said they could do a better job than BlackBerry can now put their money where mouth is....

Jesse its time to cook.....

blackberry008

Finally a worth it content.
This is what BlackBerry needs to do more off....
Next have college kids do adds and win z10 etc, I have so many great idea to share to make BlackBerry cool again,
I will contact Mr. Chen and hopefully he can hear me out...

White Rogers Z10 10.2 Dark Theme

ANTIABE

Haida-ti mai băieți! ( go one boys in romanian) :)

Posted via CB10

parthokarki

I don't know I will win or not, but iam so making an ad for bbm.

#bbm4all

Posted via CB10

snoozininsomniac

wheres the video you guys talked about in the podcast? i want to see it but cant find a BBM "Welcome Home" video anywhere

snoozininsomniac

holy crap sorry. crackberry has been giving a lot of "connection reset" errors. sorry for the spam

YTDW2000

Bring in that "Why I hate my BlackBerry " kid from You Tube and hook him up with the right director.

Sent from my BlackBerry Z30

strictlyroots

Lol here's the vid from the why I hate my BlackBerry kid, titled "why you should not get bbm"

http://www.youtube.com/watch?v=KnBfdymi9wQ

URBANINDO

Nice to bad I never make video's.. I'm a real fan, I love the brand, the phones: especially my Q10 and also my Playbook

URBANINDO

mithrazor

They should have done a cash prize. Visiting Toronto and especially blackberry aren't much of an incentive.

Posted via CB10

waldenbg@hotmail.com

Toronto is a major destination with millions of visitors annually, and a great place to see. Not to mention tickets to a game, which aren't cheap in Toronto! Also, this is Crackberry.... a site for Blackberry lovers.. so a trip to their HQ is a pretty big deal!

Luke Coughey

I think this is a great idea.

Posted via CB10

playbookie

But I already live in Toronto!

Posted via CB10

trroystory

Kevin what's in the box

Posted via CB10

Solar 77

Finally, the company is collaborating with the community.

Posted via CB10

drnguyenn

What if you're already living in Toronto? LOL

Posted via CB10

sherizzle

Great to see! Can't wait to see the videos!!!

Posted via CB10

nam vo hoang

Pzz,c >f

Posted via CB10

nam vo hoang

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Posted via CB10

nam vo hoang

G. I'm ytiaxd, +xixxfqx get z

Posted via CB10

robdob123

I think the contest would be better names BBM4PeopleNotFromToronto. I think the fact that there is no replacement prize for people not requiring airfare is terrible

naskolov

http://www.359gsm.com/BBM-video-review.html - the best of bulgarian BBM video ;)

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