BBM4ALL Video Contest - Make a kick ass BBM commercial and you could win a trip to Toronto and visit to BlackBerry HQ!

By Kevin Michaluk on 8 Nov 2013 12:32 pm EST

It's been a few weeks now since BBM went cross-platform and things have really taken off. It's added over 20 million users from Android and iOS and is still going strong. One thing we haven't seen too much of however is some great marketing ... that's where you come in.

Here's your chance to show your love for BBM and to help spread the word that BBM is not only the best messenger available on BlackBerry, but Android and iPhone as well. 

What You Need to Do

Create a video ad showing off cross-platform BBM. You're essentially creating a TV commercial so you need to get the message across and do it well. Show BBM chats, file sharing, groups, delivery and read notifications -- whatever you want. The goal is to make people want to run to and download BBM on their device.

You can show off the actual app, a video of your friends using BBM, a funny skit ... whatever you think will make your BBM ad reign supreme. 

Here's an example:

You can certainly do better than that, right?

The Details

Your video should be no longer than one minute and needs to show at least one of the following:

  • Creative way to tell your friends to get BBM
  • Show some of the key differentiators of BBM vs. WhatsApp or other IM clients as reasons why to download BBM
  • Show fun/creative ways to share your PIN with your friends

Other than that there are no constraints, so go nuts. We'll be looking at how well you get the message across, how good your video looks and how much awesome it's packing. 

At the end of the entry period we'll be picking the one video that we think is the best of them all.

Grand Prize

One grand prize winner will receive a BBM prize pack that includes:

  • Round trip for two (2) to Toronto to attend a Toronto Maple Leafs OR Toronto Raptors game
  • A visit to BlackBerry HQ at Waterloo to meet the BBM team
  • A guided tour of the city with BlackBerry's Alex Kinsella


  • ​A new BlackBerry Z30 smartphone

How To Enter

Create your video and then send us a link to the file (Dropbox, Box, etc)  so we can download it. Submit your entries to bbmcontest(at) before November 30th at midnight PT. One entry per person.

The competition will be tough as we're running this one on iMore and Android Central as well, so keep that in mind as we'll only be picking one grand prize winner. 

Topics: Contest BBM Contests

Reader comments

BBM4ALL Video Contest - Make a kick ass BBM commercial and you could win a trip to Toronto and visit to BlackBerry HQ!


+1, but you never know, BlackBerry may very well give you a Z30 when you visit the headquarters. ;)

If BlackBerry can't make a successful marketing campaign, let the users make it. Smart initiative ;)

Hmm, wasn't it mentioned in the podcast that it was Adams idea? Just to get the Credits right... :)

Using Q10

Not **quite** the full story... but Adam did do a lot to bring it all together, but I made him go the extra mile and not be lazy on it. So +2 to him. I take full credit for the image at top of the post though. :)


If you throw in a binge drinking party with Mayor Ford then I'm in. (Actually I feel sorry for the guy right now. He is extremely approachable though to anything remotely promoting TO.)

Posted via CB10

Very organic on this initiative. We wanted to run a contest here on CrackBerry for doing a BBM Video contest. Adam and I were brainstorming prizes... give away a free phone or something. The BBM team has been so active with the launch in social, that I suggested to Adam to ping them and see if they'd have any ideas on what we could do to make the contest even better than what we were already planning. They came back with the prize suggestion, which is awesome. So we're running it on iMore and Android Central too.  It's 100% our contest though, we're running it and picking winners, etc.  They're just providing us with help on the prize at the end! (Something we do with sponsors often over the years).

Now that's a smart move forward from BlackBerry... The users create the video and the best one goes on to get people on board... No doubt the marketing campaign will be a success!

Posted via the awesome keyboard on Z10STL100-1/ using CB10 App

Since I already live in Toronto do I just take Porter and fly around for half an hour then go to a Raptors game?

CB10 - Z10 -

Haha, that's awesome but since I'm from Toronto won't be much of a wow for me ;) good luck to everyone else :)

Posted via CB10

I'm good at making ads but I don't want to waste a lot of time doing this, then they don't choose me :/

C001230B6 New wallpapers for your BB10 device

So you mean you will take your car out only when all lights in the town will turn green for you?

Posted via CB10

Well you're sure to not get picked if you don't enter. Some chance is better than no chance.

I like to see what you can do. Make it & suit the commercial, but also post the link here for users to view. It'll be fun!

Posted via CB10

10min bike ride to BB HQ lol.

I wish I was better at video editing because I have all the software, Final Cut Pro and Adobe Master Collection 5.


A grand idea for a contest at the perfect time but help me out here...

Customer-created videos for a contest should not be THE marketing/advertising for a company's product.

Mr. Chen, it may be time to screw in a new light boulb.

-STV on Z10STL100-3/ TMO US

On the one hand its a sad thing that fans have to do the marketing lol
On the other its a great opportunity for BlackBerry fans.

At least now all the people who said they could do a better job than BlackBerry can now put their money where mouth is....

Jesse its time to cook.....

Finally a worth it content.
This is what BlackBerry needs to do more off....
Next have college kids do adds and win z10 etc, I have so many great idea to share to make BlackBerry cool again,
I will contact Mr. Chen and hopefully he can hear me out...

White Rogers Z10 10.2 Dark Theme

Bring in that "Why I hate my BlackBerry " kid from You Tube and hook him up with the right director.

Sent from my BlackBerry Z30

Nice to bad I never make video's.. I'm a real fan, I love the brand, the phones: especially my Q10 and also my Playbook


They should have done a cash prize. Visiting Toronto and especially blackberry aren't much of an incentive.

Posted via CB10

Toronto is a major destination with millions of visitors annually, and a great place to see. Not to mention tickets to a game, which aren't cheap in Toronto! Also, this is Crackberry.... a site for Blackberry lovers.. so a trip to their HQ is a pretty big deal!

I think the contest would be better names BBM4PeopleNotFromToronto. I think the fact that there is no replacement prize for people not requiring airfare is terrible