Research In Motion Announces BBM Music!

By Kevin Michaluk on 25 Aug 2011 12:01 am EDT

“BBM Music will be the mixed tape for a new generation of mobile music users – but more social. More interactive.”

BBM MusicBBM Music

BBM MusicBBM Music

RIM has just announced their latest social creation, BBM Music. This new app is the latest to work off the BBM Social Platform and bring your social contacts together through the power of music. The cloud-based service allows users to add music to their profile (up to 50 songs) that they can then share with others through the BBM Music app. When you add contacts you can also browse their playlists as well as add music to your own. The more contacts you have, the bigger your music library will be - every contact adds their 50 song to your music library. You can change up your profile songs at any time, swapping out up to 25 songs per month.

BBM Music is a free download, however the subscription will run you $4.99 a month after the one-month free trial expires. Not a bad option at half that of other streaming mobile music services and this one has appeal that seems a lot more fun. You get full music tracks that you can listen to whenever, wherever you want from your device, and the music is stored right to your SD card so you don't even have to have service to enjoy your tunes. Through the app you can see what other friends are listening too, share playlists, browse the full music gallery and much more. Keep reading for more details from the press release and stayed tuned for more instructions on downloading - it should be available soon. Once we get it downloaded and installed we'll follow-up with more!

Press Release

RIM Announces BBM Music-A New Social Music Sharing and Discovery Service

New Cloud-Based Music Service Makes Music a Social Experience

WATERLOO, ONTARIO--(Marketwire - Aug. 25, 2011) - Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today announced BBM Music, a new BBM (BlackBerry Messenger) service for socially connected music fans.

BBM Music is an easy-to-use cloud-based service that enables social and viral music discovery by allowing users to build an evolving, community-based music library that is shared amongst their BBM Music friends. The size of the music library continues to grow as new friends join the community and each user can select music from a catalog with millions of songs from leading music companies - Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI.

"More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service," said Mike Lazaridis, President and Co-CEO at Research In Motion. "We have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level."

Key features of BBM Music include:

  • Music made social - BBM Music is a cloud-based, social music service that allows you to share and discover music with your friends, creating a continually evolving music library:
    • Build a personal music profile with 50 of your favorite songs. You can refresh your profile by swapping out up to 25 songs each month.
    • Invite your BBM friends to subscribe to BBM Music and to join your BBM Music Community.
    • With each friend that is added to BBM Music, you grow your music collection since the songs from the profile of each BBM Music friend are available to you at any time.
    • Up to 50 tracks from your personal profile are shared with your BBM Music Community, and each member of your community shares up to 50 songs from their profile with you.
    • Enjoy a truly social community-based music experience - the more friends who join your community, the more songs you can listen to.
    • Easily discover music that your BBM Music friends are listening to, and comment on your friends' songs and playlists.
    • You can create multiple playlists from music in your profile as well as all of your friends' profiles, and with one click you can shuffle the entire collection of music from your BBM Music Community. You can even see which friend contributed each song while it plays.
    • Within your BBM Music app, you also see a visual timeline that shows the recent updates of all users within your community. It gives you a chronological view of community updates, including who added new friends, which songs were added or removed, which playlists were created and what comments were made by your BBM Music friends.
  • Listen to Full Tracks - BBM Music subscribers can listen to full tracks from their friends' profiles - not just previews.
  • Offline Listening - Music can be saved to smartphones for offline listening, allowing users to access songs even when they don't have wireless coverage.
  • Topping the Charts - Keep track of how many friends are listening to your tracks.

Omnifone, a premier cloud music service provider, is providing RIM with a back-end solution for the BBM Music service that provides content management, music hosting and reporting functions based on Omnifone's award winning technology. As part of RIM's proprietary service, Omnifone's back-end solution helps facilitate the delivery of a full music catalog to BBM Music users and comprehensive compensation reporting for copyright holders.

"A major component of online music continues to be about community, and the ability to discover new artists and music through word of mouth," stated Rob Wells, President of Global Digital Business for Universal Music Group. "BBM Music dynamically and elegantly integrates the excitement of this social music discovery process with a high quality music service, enabling tens of millions of BlackBerry users to experience new music and to share those experiences with their friends virtually anywhere and at anytime."

"We are pleased to be partnering with Research In Motion on their BBM Music service. RIM and its large base of BlackBerry Messenger users represent an exciting platform for expanding the reach of commercial digital music around the world," stated Thomas Hesse, President, Global Digital Business, U.S. Sales and Corporate Strategy, Sony Music Entertainment. "The combination of a premium music solution and instant messaging will enable viral music discovery and emphasize the social power of digital music. It also offers an effective way of serving younger consumers by integrating music into the fabric of an important hub of their digital activity."

"A dynamic social music experience is a powerful way for our artists to connect with fans and also for fans to discover music by interacting with each other," said Michael Nash, Executive Vice President, Digital Strategy & Business Development, Warner Music Group. "Addressing more than 45 million BlackBerry Messenger users with a service tailor-made for its mobile community, BBM Music has the opportunity to reach a broad and engaged audience."

"We are very excited to work with Research In Motion to bring our artists' music to BBM's huge and very loyal user base," said Mark Piibe, Executive Vice President of Global Business Development at EMI Music. "BBM Music's unique social discovery experience offers fans a great new way to discover music, share their favorite tracks with their friends and build a stronger connection with the artists they love."

"The widespread adoption of mobile devices provides the perfect foundation for consuming and sharing music. Brands that want to deliver a unique interactive experience must create services that are mobile, social, and contextual," said Maribel Lopez Principal at Lopez Research and Constellation Research Group.

A closed beta trial of the BBM Music service is starting today in Canada, the United States and the UK. The BBM Music service is expected to be commercially available to customers later this year for a monthly subscription of $4.99 USD* in Australia, Canada, Columbia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Netherlands, Saudi Arabia, Singapore, Spain, Thailand, Turkey, UAE, the United Kingdom and the United States.

For more information about BBM Music, and to sign up to be notified of its availability in your country, please visit

* Pricing may vary by country and will be announced upon availability in each country. Data charges may apply if music is downloaded over wireless networks in conjunction with limited data plans. Check with your network operator for the terms of your data plan.

Reader comments

Research In Motion Announces BBM Music!


Could they realistically compete with Rdio or MOG? They had to differentiate themselves, and it's something that entices your friends to get a music subscription rather than a family sharing the same plan.

i think they need to make a tiered system: $2.50 for up to 50 friends, $5 for anything higher. It makes it easier to convince your friends to try it if it's cheap.

This won't make me switch from Slacker, unless they offer an unlimited plan. Cause I have a lot of BBM friends and I don't want to be limited to just 50 songs total. Not worth the $4.99

If you have a lot of BBM friends then you won't have to worry, you won't be limited to 50. It will be all of your BBM contact's lists and yours.

No it won't be, only if they are also ponying up $5 a month, which incidentally gets you UNLIMITED spotify, whilst this only gives you 50 songs. This is a realllly realllly bad deal. $2 a month or a one time fee of $10 seems right, but $5 a month is just completely unjustified.

Actually, this should be a completely free service and they should send their 60 million user base new free OS 7 devices too. /sarcasm.

This is THE big question. If my friends have 50 song but don't pay and I do, can I listen to their 50 songs? If so this could be a good service that might evolve, if not I see that it might be hard to catch on. In any group I'd say only 2 out of 10 would pay early on.

:P every friend adds 50 more songs. If you have 10 friends you have 550 songs, 100 friends 5050 songs, and so on. :)

Awful...i'll stick to my zune subscription... what is RIM thinking.. definitely NOT worth 4.99 for 50 songs... unfreaking believable.

I dont think you people are reading this correctly. To me, it says if you have five BBM friends you can access 250 songs for $5 and then each month up to another 125 new songs. 5x25. Assuming even half of them dont provide new songs, that's still 60 new songs a month. How much would 60 songs a month cost on itunes?

I wonder if they will include a Playbook version.

Think of the options, friending a band on BBM to get some songs they offer each month...for example.

I completely read it. Why do i care to access my friend's list and download their music when i have UNLIMITED downloads with Zune. Both services offer sharing/seeing your friends list.

I also get to permanently KEEP 10 songs per month to add to my collection with WP&/Zune It's a no brainer...

I see your point. And being able to keep 10 songs is a big plus. I subscribe to under their old plan and get approx 40 songs a month to keep but they don't usually have the big names.

I will concede that the social aspect is a lot better than my zune is though. They've got a initial great idea to expand BBM socially and create new friend circles but not enough for me to switch off the Zune which is beautiful hardware and amazing desktop software. I use it on average 12 hrs a day between work, home, commuting and the gym.

One problem with this, and here's why it's going to fail: in order to get people to BUY something social, all their friends/contacts need to be using it (or a good majority)... Otherwise, it's not social. One month is not enough time for every user to download, install, and start using BBM Music. This will not reach critical mass and will flop, I guarantee it. 3 months is more like it, or offer it free for 6 months on all new BB purchases on carrier contract (e.g. 2 year or more).

I swear, it's like nobody at RIM has a freaking marketing degree.

Sir im with you on this mess ! they should give it free till it catches some passe and ppl will share all around the Internet.
Most of us will pass the 4.99$ for 50Songs ! My opinion is either give it free first 50Song and then charge 4.99$ for another 250 Songs or 36.50$ yearly pass for unlimited share, it will be 1c per day! and in this way they will buy or atl least they will try the program.


Couldn't agree more. They need a serious lesson in product marketing/development. The issue with companies who become complacent in their core competency is that they leave themselves open to not being flexibe enough to quickly react to market changes.

I'm interested to see how RIM is going to make this work. I often wonder about their marketing group as well. It always feel like a bunch of out of touch boomers sitting around saying "I know what the young kids might like"

RIM can't do one thing without negativity being thrown back at their direction. It is progress for RIM and I salute them for this.

Why should it be free? What about the artists and the labels and whoever else is involved in the distribution of music? How is everyone supposed to get paid for their work? I think 5$ a month is fair since 5$ = 5 songs on iTunes.

RIM can do many things without negativity being thrown back their way, they just haven't DONE any yet.

I love my BlackBerry and I will defend it because I still feel no other device out there can do what it does, feel the way it feels, type how it types. But honestly, as a marketer of many years, they don't seem to have a clue on how to launch new products and services, nor how to connect with their users, nor how to grow their brand's value.

We were lucky for a long time that a company with such a messed up culture can put out such great products, but unless they understand that they NEED to make core, fundamental changes, they will fail at this and everything else they do. They're going to become a small company that does a few billion a year in sales, but they won't dominate or revolutionize anything. Lazaridis, my Greek brother, needs to change or go.

Not really liking the idea of 4.99 for a month. And honestly only 50 songs. I think i will stick to downloading songs from itunes (yes boo apple) or getting music from friends. And then just put it only my BB and listen. Not to mention i get about 20 free songs a month anyway.

And with apps like Slacker and Pandora which you can use for free why pay for only 50 songs and hope your other friends join too so you can get more than just 50 songs????

Ill check it out, use it for a day and then most likely get rid of it.

Talk to me when they have streaming netflix on BB. Then we can talk.

Where do you come up with this stuff. This is horrible at 4.99. So to have 200 songs me and my friends need to dish out 20 bucks total. And like most people who listen to top 40 about half the songs everyone will already have doubles of. I can understand 4.99 if it were unlimited.

5$ per month to share and discover new music through friends sounds really cool. I'm sure there will be bundles where this is included in you BB carrier plan!

Seems like a nice try but price for what u getting little high dollar or 2 a month maybe. Also,I may be a minority on this 1, most of my friends don't have blackberries anymore. My bbm mostly sms contacts I think 1 - 3 people still have BBs sad I know but most people seem to want new and/or flashy(iphone, android) then some time later they worry about does this fit my needs. So for me with the way it appears to be rolling out no value.

Research in Motion is really starting to make some smart decisions. This is going to be a huge winner. Can't wait!

they should offer a free version that has 50 songs and the $4.99 for anything over 50.
i have a lot of cheap friends with berries so thats why i think there should be two versions

I think it's time to start new forum category in CB where we can collaborate to build friends circle of all wanna be subscribers and provide list of all 50 songs owned. This way we all can have big list of songs and we can review the list of people before friending them :)
Anyways this seems to be good idea. I'm sure if Apple would have introduced this in iTunes, everybody everywhere will be going GaGa and talking about so Cool and innovation, bla bla. So I think its commendable that RIM keeps coming up with innovative ideas (ofcourse some will work and some won't).

Unlike all the other criticism and "RIM should do _____" comments, THIS has to be THE cleverest and most useful post.

I'm with you on this! In fact, I'm going to start that forum category (more like thread)!

Apple tried to add more social stuff into itunes, it is that Ping thing that everybody ignores.

Rather than coming out with this half-baked system that is far too dependent on your bbm contacts to be decent value, they should have concentrated on providing bbm hooks for other services that people were using anyway, spotify on the blackberry with bbm support would have been great.

Unless you do take the approach of signing up random people just to get some more songs you are too dependent on your generally reducing number of contacts buying this, not liking rubbish music and not liking exactly the same songs as you for it to be any good compared with other services.

The spotify social feature works ludicrously well because it integrates with Facebook, something EVERYONE has. I would gladly pay $10 a month for the premium spotify account that lets me take my unlimited library onto my blackberry and playbook if there were apps available for them.

I wasn't suggesting exclude any of the other sharing options on Spotify, merely that on the blackberry it should also include bbm support.

Please compare the concept of BBM music what you observe in above snapshots (a few more are available on BerryReview) with Ping, they are no way similar except for song sharing part. But BBM music is much more than that and provides great social integration with music.

+1000000 on this comment. If Apple did this not only would the media be having an orgasm the same people on here bitching about it would be bitching that RIM didn't do it. Really people give it a rest. This WILL appeal to some people. If it isn't for you you have slacker, pandora. spotify ...jeeez why do people that read this blog feel compeled to complain?????

Did you not notice Apple trying to do something social with itunes with Ping which was resoundingly ignored by almost everyone.

A closed (limited) beta trial of the BBM Music service is starting today in Canada, the United States and the UK. The BBM Music service is expected to be commercially available to customers later this year for a monthly subscription of $4.99 USD* in Australia, Canada, Columbia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Netherlands, Saudi Arabia, Singapore, Spain, Thailand, Turkey, UAE, the United Kingdom and the United States.

YES! Indonesia is there!

This is a terrible idea.

First of all, I only have like 9 bbm contacts these days, its basically a dead social platform outside of business users.

Secondly, whod pay 5 bucks a month for this when you can have 32gigs of music on a 9930 and other new bb phones?

Finally, bbm sucks, single platform IM apps are epically stupid.

you could have 10 contacts my friend. pin# 2360857E
and i agree with you on the subject. it's just dumb to me how you have to pay for the service, i have over 3,000 songs on my 9780 why can it just be a platform in which people can just share what they already own? why pay ANYTHING for just 50 songs?! it's dumb

BBM sucks, really? That's a laugh.

How much did you spend buying up that 32gig worth of music? Or does it all come free? I think not.

5 bucks a month doesn't even get you 5 songs, dude/dudette; with BBM music you get FIFTY songs,(Watch the Throne, here I come!)plus you can share those songs with friends and have access to even more songs.

The main point is not the music, its the social aspect of it. I think the outcry after the latest BBM update that removed "See what I'm listening to" must have confirmed to RIM that people do enjoy sharing their music.

I can't count the number of times I've 'shazamed' music off a friends music player; this is an excellent way of sharing music.

Just because you only have 9 BBM contacts does not make this a 'terrible' idea

Been using it for a while. Unbelievably addictive. The social aspect and linkage to BBM is what it's all about. I have over 1000 songs currently (don't forget, it's your social NETWORK's songs that you'll have access to,so you'll have access to your friends' friends' friends' music).

This isn't just about listening to music. It's about discovering what your nerdy friends like to listen to, and making a statement about the music you like at any given point. You can share, mix, add, and drop songs.

I don't get it.

$5 a month for 50 songs? No way this is going to fly. And I get the whole community point. But there are already way too many apps/programs/platforms that offer that service (letting people know what their friends are listening to).

its not just about letting people know what their friends are listening to (BBM does that already). It's about not only seeing what your friends are listening to at any time, but also what else do they like and being able to listen to their collection without paying for their songs.

Depending on how many of your buddies are using the service, you can end up $5 for 50 songs or $5 for 5000 songs.

I love this cannot wait. I really do not like iTumes and this is a fantastic alternative - it helps that I have a lot of BBM contacts. But the best part is - you can download your songs to a SD card! Not everyone is within 3m of a cell tower and I often am out of cell/mobile coverage so Slacker and the like are useless for me.

Hi LolaPagoda,

Douglas from RIM here. I have to agree, the caching feature is awesome – it helps save on data and also because of the coverage concerns you mentioned.

Did you know you can also cache your playlists? If you want a deeper dive on BBM Music, check out yesterday’s post on our Inside BlackBerry Blog:

Douglas, RIM Social Media Team

If all your BBM contacts that are paying for this service have 40 songs the same, then you're SOL really? This will only work when all your contacts combined don't duplicate music tracks. And do all the songs get stored on your SD card? Or just yours? When friends drop off BBM will it sync the music and delete those songs? How will it know that wasn't already bought by you?

I can see how this will incorporate with wikitude and other apps already. will be great but i dont wanna pay 5 bucks a month, already paying 70 as it is with rogers. hoping the carriers add this feature for free!

The point you make is exactly why this is going to be a miserable failure. The idea of sharing music is kind of cool. Charging people $5/month for it is marketing suicide. Nobody is going to pay $5/month for this.

Perhaps the genius team that is behind this should have started billing themselves $5/month for their own beta and seen how they felt about that.

Dumbest idea ever!! Did rim forget that people can stick songs on their sd cards? I can't believe they actually wasted man power on something as dumb as this. People have their own taste in music and download accordingly why pay 4.99 a month to veiw a friends completly differnt taste in music. O wait we can choose 25 new songs to swap out what a deal.... NAWT ill still stick with frostwire and the 5000 songs I have on my blackberry right now. 4.99 a month?? Take a hike

Clearly the idea isn't going to suit somebody who has publicly stated that their preferred method of getting new music is by stealing it and for all it's flaws it should be compared with other paid options instead.

One thing they need to make clear is are these files messed up with drm or are you effectively buying 25 new songs a month for the $5, if you are merely renting 50 songs at a time for $5 due to drm then it is a terrible option, but otherwise it might be decent for some people.

I'm well excited for this.. I have 200+ bbm friends so that's thousands of songs for 4.99 that's value right there.... I want the beta now

Been waiting for this for ages.. Since the rumour appeared

I swore I would never do drugs or become addicted to anything.... Thanks RIM for making me a liar, I can't put this bitch down lol

Italy too? Wow. First time we are included in a group like this.
Our copyright law is famous for being complicated and for stopping this kind of innovations every time...

RIM is stuck in the year 2002, specially when music sharing is involved. I'll be nice and think the fee is a small ASCAP fee.

Personally I am not sure if this will fly....but let's remember that teenagers love the BBM and this might be right up their alley. Might be a good move...RIM playing to their strength and future.

How about you guys try the beta or even the first free month and see if it is worth it. What you have here is simply a description of the service. Remember, BBM is just another IM, closed at that, if you were to read a description of it.

You will not know if you are going to like or if it could be successful unless you try it. What I find insteresting is that you guys all say that RIM has to step and compete but when they try to do so, you bash. Think about it, iOS has iTunes; WP7 has Zune Pass but Android does not have any native music service unless you count Google Music where you upload your own music. So with this, RIM has created value for the platform, building on our BBM cult following. Hell, even Symbian has Ovi Music.

One thing no one seems to have mentioned, given that the app is being developed by RIM themselves, it will probably have the best OS integration above all the rest. I am imagining it being integrated into Social Feeds.

I think its funny how people are turned off by the cost of $5 a month when this has the support of so many corporate music companies. They approved music to be shared for a minimal fee over a cloud system. What I read was I get access to a cloud service and virtually unlimited amounts of music on the go with my BB, for $5.

$5 a month is so much more manageable and makes sense for a service that has so many layers to it that we as consumers don't see right away. Someone else mentioned what the other platforms have as far as music management and telling people what you like. This is music managment that allows you to tell people what you like and allows them to listen to it without having to buy it. If you don't like it, you don't have to listen to it again, if you love it, you already have it to listen to as much as you want. For $5.

Great idea.... Let's see how the exicution goes.

That may be a problem for you, but there are a ton of people out in the world that have a ridiculous amount of BBM contacts.

I love how people shit on things they haven't even seen yet.

As a blackberry owner and a zune player owner, i'm completely baffled at this pricing of this. RIM is completely over charging for this service and it angers me because it's going to be an epic fail. Let's compare:

WP7/Zune player - $14.99, UNLIMITED downloads, see/share with other friends, KEEP 10 songs (basically an album)
RIM Handhelds - $4.99 for 50 songs + Sharing with other devices and access to their list

If an average album price is $10 bux, and you get to keep a free album with WP7/Zune, you're essentially paying the same 4.99 for both services yet one offers UNLIMITED downloads and the other gives you 50 songs.. (+ sharing off your friends list and download theirs)..

Thanks, i'll keep my zune ..and RIM... i'm so disappointed... this service should be 2.99 at max, but 1.99 is really the competitive pricing for this. I wish i worked at RIM right now.

Do you know how many countries Zune Pass ISN'T available in? For example, Canada? In fact, there are many countries with many people that don't have access to all sorts of the subscription services some people on here. RIM's brilliance is in many ways "Not being limited in vision to the US market."

Especially the way the world economics are trending.

You're absolutely right...didn't think of that. I do live in Canada but i had to do a few things to get Zune pass working here. At least with this BBM Music it will be open. Good point.

This is insanity. Unless RIM believes everyone has the same taste in music, why would I care what others are listening to on BBM?

1) To broaden your listening tastes, preferences and perhaps discover new styles you would not otherwise have tried?
2) To get access to more songs of your preference from friends who do have the same tastes.


Two problems for me. My BBM contacts is blank... everyone has switched to iOS or Android. And... I can't remember the last time I used my BB to listen to music outside of Pandora that is. It's not a good media device (Storm2), and it's slow as hell.

Is there better organization now of music files? That's the pain I run into and why I don't use my BB for listening to music on the device. It's a crap shoot as to how long it's going to take to try to find something I want to listen to... so I fire up Pandora, plug it into the stereo and go. I have never listened to headphones on my Storm or Storm2 BB. I'm surprised how many people seemingly listen to music files stored on their BB. A custom Slacker station and Pandora seem to be all I need.

I think this is a really neat idea and I'm glad RIM is thinking outside the box. I don't use BBM, no one I know has a BB, but I would try this if I did.

Come on guys, I know you have lot of cheap streaming services in NA! But think a litte mor global! Even in EU it's hard to get a working music service beside iTunes and Amazon!

So does this mean we will be getting a new BBM build? Hopefully...
And ill get this for the one month trial...wont be paying 5 bucks a month haha

I have a question for those touting Spotify, as I have never used it. Does Spotify store songs locally on your device, or do you need to stream from an internet connection? With data caps and throttling, it seems like Spotify (assuming you stream) would be great when you have a wifi connection. What about when you are commuting (car, bus, train, etc.)? Any areas of poor reception would be problematic. Would the track pick up where it lost connectivity? Would the track start over? How much data do these services consume when you stream music? So many questions.

I like the idea but I think we should be able to keep 5-10 songs drm free each month + the possibility to buy an infinite number of songs. Those songs we keep (own) still should be sharable if we choose to include them in our 50 songs selection.

After reading through all the comments, time to weigh in.

The main thing that I'm understanding of this is that the main point isn't the music. It's the social. Everybody is complaining that you can get unlimited for similar prices (at least in the US, not so much everywhere else), but that's not the point. The point is social - it's the "new mix tape", letting you connect with your friends in new ways, making something social that was private. Some complained that you may not like your friends' music anyway, but to me that isn't the point - the point is that they're my friends and I'm curious what they're listening to. If you're American and you are looking at it solely as the best way to get the most music for your private enjoyment, it probably isn't a good deal.

But I could really see a lot of teenagers enjoying this because they love to talk about and share their music. I could see people outside of the US enjoying this because it is more comparable to the competition. And I could see people with lots of BBM contacts enjoying it because really, when you have 300 friends, are you really going to notice the difference between 15000 songs and unlimited, especially when those 15000 change every month? Do you really need more than 15000 different songs every month? Those three categories still make for a sizable user base so even though I don't think it's as good as it could be, I'm not going to bash it.

I'm not a heavy music listener through any means, probably about an hour a week average, so I probably won't go for it. I buy about 3 albums a year so that is still cheaper to get it permanently through 7digital. But I know I'm weird in how little I listen to music. With that said, I'm actually considering it not because of the price of the music but because of the social. I can see it as a great way to expand something that most people (other than me) do privately into something more relational.

The point is you can already share what you are listening to over BBM. Apple already tried this with Bing, and it sucks, and it is free.

It's all about the $5/month. Do you hear anybody in these comments saying they'll pay the fee? I'm not and you're not. I don't think anybody is saying this is a bad idea on its own. Everybody is saying at $5/month this idea stinks.

Just wanted to point out to all the folks saying "this is stupid, RIM should make this FREE"... The music industry is probably holding the strings on this product. No one can make a music distribution/sharing product without their blessing these days.
I do however agree with the sentiment that this service should be offered as a free trial for the first N months. It's likely you'll see this sort of offer from carriers instead -- "buy a 9900 on a 3 year contract and get unlimited BBM Music for 6 months." Carriers would eat that $30 no problem.

The cleverness in this product, as a limited few have pointed out, is the social aspect. I may have a 5000 song music library at home, but managing it, or putting it all on a mobile device is not terribly feasible (well, at least imagine explaining to your mom how to do that). With BBM Music, they're potentially cutting down the number of intermediate steps between "what was that song my friend played the other day" to "now I am playing that song".

Yes, there are other services which offer unlimited music for a fixed monthly fee. Yes, there are free services. No one is saying you can't still use those. This is something different.

For goodness' sake, its 5 dollars!!! 5 bucks!!! You pay more for a freaking coffee at Starbucks.

How in the world can it possibly be free? Why should it be free?? Do you know how much you pay for music individually?

Plus its free for a month!

Sweet baby Jesus...

I think you need a poll here, Kev! Who thinks this is a great idea and who doesn't. I think it is a bold move by RIM, and I think we have to give them some kudos for coming up with a price model that takes advantage of the social aspect of BBM Music. This does. I think we need to cut them some slack to see if this model works. Certainly, it's $5/mo but you do get all the songs your friends are sharing too.

I do agree that in the beginning, some may not have much to share, so your $5 will not give you a lot more songs. But as this grows, if you have 20 BBM friends sharing songs, that's 1000 songs for $5/mo. Better yet, you get another 500 new songs each month!

Why not announce it with a release....took me 5 minutes to realize it wasn't out. Also, I sense a lot of battery pulls when it is released, but I'm still looking forward to it.

$4.99/month gets you unlimited music on Spotify, which has a very good social aspect. If only there were a BlackBerry client, there would be absolutely no sense in this BBM Music service. I don't get it.

The problem with that is worldwide availability. If RIM can convince the record labels to allow the service in all that countries which BIS is available, they would have effectively done something that Apple iTunes, Microsoft Zune Pass and even Spotify hasn't done.

Before bashing the product, use it first and see the value. If there isn't any value then be free to bash it. The way I see it, people have been complaining about the multimedia side of the BlackBerry platform, they are trying to address and tying it to their new BBM Social Platform. Have any you considered the fact that if this takes off, maybe Spotify might think about making a BBM integrated app and then you guys can be happy?

Being available in any country other than the U.S. has no value to me. I don't see the value for anybody who has access to Spotify. Same price. More songs. Comparable social experience.

Agree with this overview of this. It is completely dead-on-arrival and unlikely to get significant adoption numbers amongst BlackBerry users. A subscription model was considered for iTunes in the past, and completely rejected.

I think a far better model would have been to allow purchased music to have limited sharing across BBM. That would have made it an incremental pay as you go service, rather than yet another locked-in monthly commitment.

CrackBerry should do another survey to see how many here are willing to commit to $5 a month for this. My guess very few.

With this structure, couldn't you potentially set up groups in the forums therefor giving you access to all of their music as well? That would give you the ability to potentially keep thousands of songs and create label pages, genre pages etc. That could be worth it.

Why would I pay $5/month for music I don't own? These companies are selling nothing and making tons of money. If you cancel, what do you have? I guess you could argue they are selling you a service to listen to unlimited music, but you only get 50 songs of your own choosing, so not really. The on-demand feature is nice, but if you download less than 5 songs/month, better off with iTunes as you can keep forever.