With Research In Motions semi new marketing push for BlackBerry Messenger, they have opened the doors a little to give us all a sneak peek at some statistics regarding how some folks have been using BlackBerry Messenger. The case scenario, World Cup 2010 this time around. Looking at the stats, a lot of people were making use of BlackBerry Messenger throughout the World Cup 2010 for sure.
These numbers give us all a great look into how BBM was used. Certainly, Research In Motion has an awesome thing with BlackBerry Messenger. Now, I don't want to take anything away from this but quite honestly, my BlackBerry Messenger hasn't worked right in the past three days. Messages are not being delivered and if they are, they have been delayed. Some by mins, most by hours and according to my Twitter followers I'm not the only one with this issue. Yet, no information has been posted about that. Interesting this issue arises after the World Cup. Are you having issues with your BlackBerry Messenger currently? Let us know in the comments if you are folks.
Over the past month, RIM saw a clear correlation between BBM traffic and significant events during the World Cup as fans shared their delights and despairs in real time with friends and family during live match action.
For example, during a thrilling World Cup final between the Netherlands and Spain on Sunday at Soccer City Stadium in Johannesburg, Spanish International and FC Barcelona Midfielder Andrés Iniesta scored the winning goal only three minutes before the end of extra-time, which as the lone goal of the match crowned Spain Champions of the tournament. At the time of this exciting goal, that was viewed around the world, BlackBerry Messenger traffic increased immediately by 280% as virtual communities of fans shared their reactions through BBM.
Throughout the World Cup, there were several other notable moments that correlated with BBM traffic. Some of the most significant included:
- USA v England, June 12th (Match Day 2): traffic spiked 35% globally at the time of the first goal, scored by England.
- Netherlands v Brazil, July 2nd (Match Day 20): traffic jumped by 122% globally at the time of the second goal, scored by the Netherlands.
- Argentina v Germany, July 3rd (Match Day 21): traffic rose by 178% globally at the time of the 3rd German goal.