BBM adds over 20 million active users in the first week

By Adam Zeis on 29 Oct 2013 09:01 am
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Just over a week ago BBM launched on iOS and Android to an amazing reception. It was an instant hit, quickly shooting to the top of the App Store and ultimately hitting number one in Google Play for Top New Free as well. BBM has seen well over 10 million downloads at this point and is still going strong. 

BlackBerry has announced today that BBM has ended its first week with over 80 million active users, including 20 million new users from Android and iOS. 20 million new active users - that's 20 million users who are actively using BBM, not just downloads. We're not sure of the total installs, but given that the number of new active users is 20 million, we can only imagine that the total number of actual downloads is much higher. BlackBerry is smart to measure by active users as opposed to just download numbers so we can get a real gauge for the traction of BBM on other platforms. It doesn't look like things are slowing down at all.

From Andrew Bocking, EVP of BBM:

“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers." 

Awesome job for BBM and BlackBerry - we can't wait to see how much more BBM takes off in the coming weeks, especially with the addition of BBM Voice, BBM Video and BBM Channels.

Press Release

BBM Community Grows to More Than 80 Million Active Users Across BlackBerry, Android and iPhone Devices Globally

Waterloo, ON – After the amazing launch of BBM™ on Android® and iPhone® devices, with more than 10 million downloads in the first 24 hours, BBM has now ended its first week with more than 80 million monthly active users*, including over 20 million new users on Android and iPhone devices.

During its first week, BBM was the top free overall app in 35 countries in Google Play™ and in 107 countries in the App StoreSM, and continues to maintain a strong position in key markets such as Canada, the US, the UK, Indonesia and much of the Middle East, to name a few.

“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers." 

With the BBM community now at more than 80 million active users around the globe, users are connecting on the private social network like never before. This past weekend, BlackBerry® (NASDAQ: BBRY; TSX: BB) was able to remove the virtual line-up so that Android and iPhone users can now immediately download, sign in and start using BBM without having to wait.

BBM users are enjoying the immediacy and control that BBM offers as they chat with their new contacts – either one-to-one, in multi-person chats or as part of a BBM Group. The delivered and read statuses, as well as the message-in-progress alert, keep people engaged and active in conversations on BBM.  BBM users can also share files such as photos, and voice notes, as well as update their statuses with ease. BBM Groups allows photo, calendar, chat and file sharing for up to 30 people in a user-generated community.

Every BBM user has a unique PIN that helps maintains their privacy, so users never have to give out their phone number or email address to a new or casual contact. BlackBerry ID connects with a person’s PIN, BBM contact list and services to make device switching quick and easy.

The BBM experience will continue to evolve.  In the coming months, BlackBerry will deliver BBM Video calling, BBM Voice calling and BBM Channels – a new community building service to connect BBM users even more broadly – to Android and iPhone users.  

Android and iPhone device users can download BBM by visiting BBM.com

 

167 comments

RB26DETT

Good stuff BlackBerry

Posted via CB10

shabbs

Amazing stuff! Great job BlackBerry.

birdman_38

All this success and nary a word from BlackBerry's CEO.

shabbs

I would think that is intentional. Focus is on "The Company" now, not "The CEO".

IJKBB10

Well i think that's bec the ceo is not in charge of BBM since it has or its going to be a separate division from BlackBerry.

shabbs

None of that is known at this point in time.

jupiter8

Wild speculation. No bearing in the situation on the ground.

asherwiin

Don't forget that the CEO originally supported the decision to not take BBM cross-platform. Would be a bit disingenuous to start taking credit for it now.

Posted via CB10

TabletsRUs

Of course he didn't support BBM. Heins wants Blackberry to die so he can get his 55 million payday. BBMs wild success may save the company and that's gonna be a slap in Heins ugly greedy face lol

Asuhmiaseh

Thankfully so, imho.

Don Diego endorses the Zed.

AnimalPak200

What's equally telling is that not once do they refer to it as BlackBerry Messenger. I don't blame them, the BBM brand is much less tarnished than the BlackBerry brand... but it is interesting nonetheless.

Posted via CB10

d_elkhori

Oh my! Way! To! Go!!!!! BlackBerry!!!!!!!

Posted via CB10

undone

Giving BBM a value greater then zero. Good show.

ummie4

I am responsible for 2 new active users. If every active user prior to the launch of BBM X adds just 2 people 100M will be surpassed in no time.

Posted via CB10

fxiddy

+1

+4 new users

Posted via Z10 on CB10

ryanlrobinson

I've jumped from 23 to 62 so far. About 20 of those new 39 were probably directly from me telling them to join.

tranceboy_johny

Jumped from 40 to 89 :D Got so many from my twitter to download BBM lol

nemo7

+14 new User 7

Posted via BlackBerry Z810

klingon

Sent out 8 invites got 2 active users

calivol

+ two users here. Will add more.

Posted via CB10

Asuhmiaseh

Did my 2 LOL.

Don Diego endorses the Zed.

BBPandy

I'm responsible for about 10 active users & a couple INACTIVE users

Posted via CB10

BB12MX

+ 3 new users (2 Android / 1 iPhone)
Working to add some others =D

Black Sultan

Glad that BBM went cross-platform, i have 97 new contacts and my list is still growing :)

blackberryz10w

I believe that , I ad 15 friends from ios & android .
Blackberry forever

Anthony_2u

This is good but I want some good news about the company it self just hope the sale go the way we want it to #blackberryliveon

Posted via CB10

Asuhmiaseh

I fear many, like myself, are waiting for the Z30 to get a bit cheaper (off contract). Now before anyone says it.. I already supported with my awesome Z10.
Where the heck is the marketing? These guys not doing their jobs. With BBM so in the public's eye they should be pounding it's virtues. The silence is deafening. BWDIK.

Don Diego endorses the Zed.

Ka Nos

Agreed no marketing it's dead. They have over 80million active BBM Users and 20million of those are new potential future customers.... and marketing aren't doing anything yet.

Marketing and R&D need to wake up or get fired. BlackBerry needs to stop releasing old specs phones from last year to attract those 20million people... from iOS and Android

Posted via CB10

mnc76

Frank Boulben (Chief Marketing Officer) surfs Facebook and porn sites all day.

If he has some free time on the weekend, he sometimes puts in 1-2 hours of BlackBerry marketing work. But only sometimes.

Posted via CB10

textmint2013

+1

Posted via CB10 from BB Z10 (My stable: 8310, 8520, 9900, Z10)

nalin909

Nice keep going :)

Posted via CB 10 on my BlackBerry Z10

HabsSuck

Where's Thorstein Heins?

Killington

He's King Midas in reverse. They don't want him anywhere near BBMx.

DeusExMachina4

I was able to get an android and iphone user to add BBM and they love it so far.

diogoteixeira87

Great news. Go BBM! Once again, I would like to see suggestions feature, like we have using bb10, inside BBM of android and ios devices. Yesterday I added a friend that downloaded BBM on his iPhone just because he appeared in my list of suggestions. I didn't need to ask his pin.

Posted via my awesome BlackBerry Z10

dondizm

Keep Moving!

Posted via CB10

OKOLO JUDE

Go BBM

Posted via CB10

kthhrrsn

Great news! I've added a couple of users as well. I'm waiting for others to confirm that they’ve installed BBM. It is my preferred IM client!

Keith H. Posted using CB10.

Bikram Kochar

Excillent... 20 millions only android n apple users..... thts great...

Posted via CB10

jojo beaconsfield

That,s good,but why wait a few months for video?OH ,the company will probably be private by then,I get it,screw the shareholders!!

Georgi Petkov

If only they sell 20 million handsets as well

walt63

^ TROLL!

Just kidding. I wish that was the case as well. Good for them though.

Posted via CB10

TrueKulcha

Great news indeed!! Have to say though that many of my Android friends are now on BBM but still no IOS lol.. weird

Posted via CB10

Asuhmiaseh

Nice handle.

Don Diego endorses the Zed.

jfunds

Keep feeding bbm give people a reason to keep using the app more updates! Channels voice and video support asap

Posted via CB10

daynebca

Agreed. I post status updates with things you can do with BBM, like creating a shared shopping list for families or track kids school assignments. Many are surprised because they were thinking it's just a chat client.

Posted via CB10

Savior4Life

There's some real world ingenuity! BBRY are you listening... ;)

jon4400

Hey Adam, you never declared the winner for the accessory round-up contest :)

Btw I'm happy for the good news, I have a couple of my friends back on it and they're loving it !

Posted via CB10

amirnabilkamelsaad

When voice and video are added soon in the coming months, I'd like to see a follow up on how many new users would be added.
Also, gingerbread is so popular I hope they make a BlackBerry Messenger compatible with it although I'm pretty sure someone figured that out by now...

Posted via CB10

RickTrout

BBM also needs to be available for non GPS devices such as tablets and iPod Touch devices. I want my kids to use BBM on their iPod Touch so I can control who they are messaging with and receiving messages from. This is one of the best, but least talked about features of BBM. No handshake, no messages! #IChooseBlackBerry10

Z10 on T-Mobile, 32 GB PlayBook - Posted via CrackBerry 10

ualalela

I agree. Just wanna say, that my son's iPad2 works perfect with BBM!

LewLew23

Agreed. I'd have 2 more users if it could work on the iPod Touch :/

wincyUt

You are right. BlackBerry should make it available to "older" iOS generation.

jwyoungy

I have gotten 5 friends so far to start using it, I will never text them again!

Posted via CB10

Poirots Progeny

SUPERB news!

Much needed positivity!

Now let's hope they keep up this activation rate; that it doesn't trail off after a honeymoon period.

Bbm is arguably the best instant communication medium out there - it deserves to be recognised as such.

And hey, I'd LOVE to hear BlackBerry activated 20 million bb10 devices - would love that!

Posted via CB10 on my BlackBerry Q10

mmmmm127

It is a shame Bocking was not given a much higher profile in BB. He seems personable, knowledgeable and engaging. Qualities notably absent in some of his better known contemporaries.

aatali_2001

Hi,

Just wants to know what is going to happen with BBM user, those are using legacy phones, will they able to access for free or still they wants to pay for BBM?

Siya10

You are still paying? Before I got my Z10, I had a Bold 9700 and my carrier didn't charged me for the last two years for the BlackBerry package.. they said it became free for all legacy BlackBerry users.

Posted via CB10

TrueKulcha

Yes that's true. I was no longer paying separately on my 9900 before switching so you should check your carrier on this

Posted via CB10

Dwayne Guytano

Vodafone UK stopped charging me for this a few years back. I think Lebara UK and and few other like "3" still charge for it though. You'll have to check first.

Posted via CB10

xBURK

Great news for sure. I also think it's smart they released the actual users and not downloads. The press will somehow twist this anyways, but at least it's less fuel to the fire.

Posted via CB10

sling

I had 3 iSheep users download BBM.

Posted via CB10

buylocal_getaBB

Oh please, we can't poke fun at iphone users now?

Grow up indeed

Posted via my Zed (not Zee) 10

sling

Sorry, forgot iSheep have feelings also! ;)

Posted via CB10

ryanlrobinson

If it gets that viral element that Umi was talking about last week and it could surpass WhatsApp in active users within a month. My main challenge so far has been that after I tell everyone to download it, I usually have to follow up with instructions on where to get it and then how to add me, and then to go to bbm.com/share to recruit their friends. A lot of people just quit somewhere in that process.

scalemaster34

Or after a few days of no one that they want to talk to being available.

Not everyone is interested in adding thirty of forty total strangers to their list of "friends".

ryanlrobinson

Definitely. I've primarily taken the approach of Groups. If I can convince critical mass of individual users within a circle of family or friends, then I can create a Group and use that to convince the rest. That makes sure that once they're on they do have people to talk to.

andrew1479

I went from 7 contacts to 26 and I haven't pushed any of my friends at the idea yet because they are stubborn and if something goes haywire they would delete it and never look back.

Posted via CB10

H_O_Boomaye

Andrew.. I'm right there with you on that. Some people are just waiting for a mishap. I've focused on adding my 'happy go lucky' friends, who aren't so anxious about what company/product does what. They all love it so far. I think in a couple weeks, when people start to feel left out- it will be extremely easy to convert.

Killington

Ditto. What's interesting is that almost all of my Android/iOS friends are actually using BBM over Whatsapp. They haven't messaged me through Whatsapp since launch of BBMx. The groups I was part of on Whatsapp have been replaced on BBM. One hold out is still using Whatsapp, but I'm not promoting one over the other with him -- he'll come around on his own, trust me.

Lucas D

They need to hurry with Voice and Video asap in my opinion

Posted via CB10

Mcwong

Yes, bring on the voice n video when the hype subsides. Sure to regain the crown and rule this space.

Siya10

Hm... not bad. hope we can reach by the end of 2013, 100 million active users.

Posted via CB10

Xenrip

This is the way to go! Forward :)

Posted via CB10

ummie4

How many new users do you guys think Thor is personally responsible for adding?! I would guess it's a depressing number.

Posted via CB10

nemo7

BBM Rules!

Posted via BlackBerry Z810

dgzagm

I was chatting with my brother (Samsung S3) last night while watching the game, and noticed that 3 separate times I would get a grey check box, but never delivered! I copied and pasted and it would go. I've also noticed this a couple times to my wife (z10 to z10). I hope they iron these issues out. BBM has always been solid, until now.

birdman_38

I've noticed that too. Maybe their servers are getting overloaded.

shootsscores

Yep. I've noticed some lagging last night and this morning. Hope that this isn't a looming problem. I would think that previous capacity level hasn't been over topped yet.

Spades1234

I've had zero issues with BBM to other BlackBerry s. Occasionally with droid and ios devices I've noticed a bit of a delay in the D, but only sometimes.

10

Desconocido

I am experiencing the same trouble. I have sent picture messages that still haven't arrived. I never once had a delayed message before (unless the contact was on the phone). The stability and reliability is causing me concern. I am hoping the friends that I have converted to BBM don't even notice this before BlackBerry gets it fixed. I plan on shooting them an email today.

Jan_the_Bicycle_Man

I have added 2 iPhones and 2 android phones to my BBM contact list. Who is your carrier and what phone are you using? My friends and I are not experiencing any problems.

Desconocido

I am between a G2 and my Q10. Messages are going to my wife's Z10, mother-in-laws android, and co-workers' iphones. We are on Verizon. Mother-in-law and co-workers are split between VZW and AT&T. I have sent an email to BB support with screen caps for proof. We will see what happens. I don't even like talking about it on a public forum!

meltbox360

Has been very instant for me. Doesn't matter who it's to.

Posted via CB10

somer19

This is awesome news go BBM!

cwalt2166

Count me in as THREE active users!! Galaxy Note, SG3 and Iphone4s on three different accounts

FryBerry

Anyone know what it would take for BlackBerry to increase the group size from 30 to maybe 50? With all the new users, I think this would be niiice.

Posted via CB10

tlegend2012

give it one more month.... good bye whatsapp

pmfortin55

And yet, I can't find ANY friend on BBM...So sad!

playbookster

So it's already surpassed kik

Posted from my Z10

Dan-AddictedtoBB

It's been great to see my bbm contact list grow back to what it was 3-4 years ago. I've been telling everyone that I don't "text" anymore, and if they expect an answer, they need to have bbm. Haha!

Posted via CB10

shai404

Lol I tell people the same!! If you don't have BBM you won't be able to reach me *evil grin*

Q10/Z10/iPhone

scalemaster34

Problem is it goes both ways....

birdman_38

“From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers."

Actually the focus should be on improving the product and keeping it fresh.

wincyUt

You are both saying the same thing. :)

jojo beaconsfield

They did say they have a few tricks up their sleeve

cbdwolff7

+3 users here added! BBM growing nicely!

THBW

It has been great getting all of my family onto BBM. It's like our own personal messaging service. Miles ahead of Whatsup. Can't wait for the voice options. This will be dynamite.

Posted via CB10

Auscan531

Umm, 'scuse my ignorance, but how does BlackBerry intend to monetize BBM?

Posted via CB10

Spades1234

Yet to be determined. I suppose they have some abstract ideas but nothing in the pipeline yet.

10

3hb78ftg

Way to go BlackBerry!!!

BlackBerry Z...my weapon of choice.

alwaystimoga

awesome.... just keep going n improving the cross platform app for others to get a feel of what it truely is :)

eugene_9900

Thumbs up!

Posted via CB10

Theo Groenevelt

4 users added: 2 iOs. 2 droid with 12 invites out and climbing.

The 1 and only true secure IM!

BBry rocks!

Written with the superlative Q10..Z30 a coming!

royfakhry

It's good that there is some traction going on now as BBM really rocks on BlackBerry Devices, it has all instant and voip features all in one. But in my opinion BlackBerry should quickly roll out voice and video to iOS and Android and even push to windows phone to quickly kill and provide added features to Viber, Whatsapp, Skype, Tango, etc...

Especially that BlackBerry devices still don't have a native Viber app neither a working sideload version of it if you're running 10.2.
Whatsapp will not lose it's number one spot with 350 million users unles BBM gives them a valid reason

Mwanahabari

Has anyone else had a problem where it said BBM couldn't connect to the server. Had it a few times today on my z10.

dayno25

Good job BlackBerry and good job to me too. I have literally had so many conversations with people getting them to ditch whatsapp and get on Bbm. It's great that they are, being in Australia where not many people use blackberry my contacts list went from 4 to 26 in a week. BBM is awesome once video calling is enabled cross platform it's going to be legendary

Posted via CB10

govind22

Wake up BlackBerry. Make two best phones (high and low end) beating competitors and it will make all these users to think/switch to BB10.

newcollector

I was in getting my haircut this morning. My barber owns the shop (a lady) and her daughter also works there. I was talking about bbm which my Barber has no idea about...she has a dumb phone. But her daughter spoke up that she downloaded it on her android and really likes it. She volunteered that she likes it because it is not tied to your phone number, but to a pin number. Pretty cool.

tomsobon

Active users have to be measured after at least a 3months period,Not one week!!

Posted via CB10

iskaheen

One thing that BBM needs to do is actually define the active user metric (whatever it is) because someone will challenge them on this. It could be as simply as a measurement of amount of continuous per pin over a period of time. It would also create a standard against which all IM providers would be measured. Right now, everyone throws around numbers but we don't really know what they mean.
Anyway, great news for BB.

StoicEngineer

+4, all active. Nice job on this BlackBerry.

Posted via CB10

smart548

BOOOM SHAKA-LAKA!

Posted via CB10

deepak maharaj

Awesome news!!!If all the existing BlackBerry users add minimum 2-3 , the numbers will bump up even higher in no time. I now have 2 from android and 3 from IOS so far. And I have deleted Whatsapp from my BlackBerry Z10!!!

Posted via CB10

ellash

Well done peeps

Posted via CB10

blindguy

I wish BBM was opened up to iPod touch users. I think that could be another large base of users.

Munich669

I just got 17 of the non - blackberry folk to get BBM and they love it.

Posted via CB10

BBnose1

Why don't BlackBerry sell it 0.99 per download? BBM worth the price.

Posted via CB10 by Z30

BBnose1

Why don't BlackBerry sell it 0.99 per download? BBM worth the price.

Posted via CB10 by Z30

BitPusher2600

I can be completely sure there will be at the very least one more user when they bring it to Windows Phone. I just wish my old pins would work.

Ktaykk

BBM truly rockz but can Blackberry please market the apps more??? I am absolutely convinced that the awareness that is now lacking, if being spread will let those starting out really fall in love with the phenomenon that is BBM. :)

Posted via CB10

adonesc

Yep, great news, too bad another 300 people just lost their jobs...

Posted via CB10

feyeuh

Good job BB!

Posted via CB10

shobande

Guys it looks like bbm works on my Ipad2 it's downloading right now!! I hope I'm not being punked

Posted via CB10

Dwayne Guytano

I think they should throw adverts out there TV, radio, Internet videos telling people about the bb10 platform and the new phones. Now, while there's thus buzz about BBM

Posted via CB10

ssbtech

That's 20M users who recognize the shortcomings of iDroid messaging. Good job BlackBerry!

xxlobixx

Dear BlackBerry, pleas add the following functions before launch of BlackBerry channels, video etc. I think to add the base features is more important:
- share files, appointments, locations etc.
- share function for all of these also directly within group chat AND multi person chat
- make bigger emoticons
- make not that tall text bubbles to see more content
- etc

Than the other functions can follow. Also a poll function within group chats would be great!

The thing is that I made a lot of marketing on whatsapp friends :) Nand got the target to get 90% of them to bbm. Maybe parallel to whatsapp, but they often use bbm. To get them completely to bbm it has to offer minimum the same functionality. On the other hand they started to love the group chat functions etc. but a good base ist the start of success. Thank you

Posted via CB10

TBone4eva

Awesome news! Even BGR had to give BB props.

GTiLeo

they should do a study to see how many have deleted whatsapp, once my sister got BBM on her note2 she uninstalled whatsapp

BlackBerry.est08

It's great but if you look deeper, the 20 million users are basically the 20 million subscribers BlackBerry has lost over the years. In other words, BlackBerry hasn't attractive new users, it just got back the ones they've lost.

JWNY

#winning

Posted via CB10

07thking

Ahh yes, one foot in the door! # KeepMoving

Posted via CB10 - BlackBerry Photography C00016D81

stackberry369

20 million active users? Why not just buy a bb10 phone?

DGreen02

Group limits need to be raised to 50 participants.

Posted via CB10

ankush77

great going when will we have a billion party??

bleutooth28

Hope it will catch the race from other platforms plus having also unique approach to the market.

Posted via CB10

Giovana Oliveira

No time for whatsapp. Give my phone number again?! never.

chuckyman

Wonder how BBM music would have faired now, in a community of users that is growing versus one that was shrinking?

Posted via CB10

Arthur108

What's an active user? One SMS a week or one a month? I have a hard time trusting BB! Remember "sold out".. "Better than ever"... "We will sell tens of millions of Q10".. And now " 20 million of new users".... !!!!!
BB can not be trusted. Just wait a month or two and the BBM will be dead! :(

gladiatorofyale

Its more than 30 members right now

Posted via CB10

alxN3rU

From 0 users (me included) after 7 days I manage to add 12 totally new contacts,they never used BBM :D
We need to keep promote and add new users,explaining them that BBM is more than a simple chat,we have lists,tasks,separate pictures with comments,integrated calendar,etc and all secured!!
They need to learn that BBM is much more than a simple chat

canuckbear

Besides being real time and secure I like the features this author details:
http://www.istockanalyst.com/finance/story/6628013/blackberry-ltd-bbry-r...

Genghis2k3

Has anyone had an issue of strangers appearing on the BBM contacts? It happened three times - each after I added a friend. Each time it was a stranger from Indonesia. I thought maybe it was a case of duplicate PINs (which would be a disaster) but that wasn't the case.

canuckbear

No. Are you accidentally confirming strangers?

Genghis2k3

No. Each time after confirming the intended contact, minutes later the strange contact appeared.

acadia1106

And Lazardis opposed this, just like he opposed touch screens. Real.smart guy that onem

Posted via CB10

Joey Sandoval

Responsible four new bbmers one came back

Posted via CB10

jimbowman111

BBM should be the

Posted via Z10

Wilsonia Goldens

Fantastic news for Blackberry for a change!

HaryantoR

Hi Crackberry,
I understand that BBM hit milestone when they hit 20 Millions but what do they earn? they need more servers to support so many users. I believe, once that they can get a lot of users, they will sell this BBM to other company. a little bit sad that they have to go to this method.

many countries actually need BBM and buy BB phone just for the BBM. this will be BB lost i guess...

texn884

20 million? Is that all that could be done in a week?

It is great news, lets kick some real time As s BB and show them how its done.

adskg

BB Z30 coming in Nov. hope it will capture more market than that o z10. as z30 offer more competitive specs.

Skyrocker007

any news about bbm for wp8?

Mooonyoz

Looking forward to video chatting with non-bb users

Posted via CB10

spencerdl

Just made my decision that much easier

Posted via CB10

jojhd

Cool channel, check it C00382658