It's going to take great products and real effort for BlackBerry to win back the love in the USA. But I believe it will happen. Step 1 is of course building great products. Those are in development now.
We outlined Step 2 this week with our plan to build a more direct relationship with the media, Wall Street and consumers by setting up a BlackBerry USA division complete with its own President.
Step 3 is getting those great products to market. We'll see the first BlackBerry 10 phones hit this year, and hopefully through 2013 we'll see BlackBerry sales continue to rise with support coming from carriers and lots of happy customers. Hopefully we'll see some awesome BlackBerry advertising too.
And by 2014 we should be onto BlackBerry 11 (or maybe 12 or 13 or 14?!), and by then I'm betting the love for BlackBerry in the USA will be soo huge again that people will want to erect statues in honor of the awesomeness of BlackBerry. Or, at least make a modification to an existing one. ;)