Yesterday, as Mobile World Congress was winding down Erik Huggers, BBC Director of Future Media & Technology held a keynote speech declaring the BBC was taking it's content to the smartphone market. Indicating that BBC users were also smartphone users and the BBC was dedicated to providing those users with the content they wanted on their mobile devices. Starting with the iPhone, the BBC will be releasing multiple applications including BBC News and BBC Sport among others.
The demo shown off was for the iPhone and will arrive in early April with the BlackBerry and Android versions to come later in the year. Huggers also sated that the BBC was also working on dedicated iPlayer applications as well which could deliver great video content but also made metnion that the iPlayer services are currently available now in a mobile optimized fashion of which, the BlackBerry 9700 and Storm 2 are supported for those in the UK. Great to see the BBC recognize the simple fact that mobile subscribers is massive I just hope they also realize that market lives beyond the UK and considers widespread releases.