Back in Black: The Porsche Design P‘9981 in matte black now available

The Porsche Design P‘9981
By Bla1ze on 21 Dec 2012 04:06 am EST

We previously saw some blurry cam shots of the Porsche Design P‘9981 in matte black but now that it's landing into luxury shops and becoming further available, Porsche Design has posted up their official press release for the device. Believe it or not, there is a perfectly logical reason they chose black this time around as outlined in the PR for it:

“Since the very beginning, our brand has been identified with the colour black,” said Jürgen Geßler, CEO of the Porsche Design Group. “Our very first product was a completely black watch. It was a revolutionary product at the time and proved to be a great talking point all over the world. As is typical of Porsche Design, the choice of black had a functional significance. The “Chronograph I” was inspired by the non-reflective design of racing car controls, with everything in matt black apart from the instruments. The aim was to ensure a clear and easy-to-read display. The Porsche Design P‘9981 Black follows this tradition.”

Yes, it's a redressed BlackBerry Bold 9900. Yes, it's a $1500 device. Yes, no one really needs it. Yes, some people think it's ugly. Yes, it's not the best to type on. But damnit all to hell if I don't want one. You can jump below for some more press images. Now, I know what Kevin is getting me for Christmas -- don't tell him though.

Read CrackBerry's P'9981 Review

The Porsche Design P‘9981 The Porsche Design P‘9981 The Porsche Design P‘9981

Reader comments

Back in Black: The Porsche Design P‘9981 in matte black now available


Lemme know when you see Porsche selling a "cheap" uhh.. anything.

Let me know when that phone becomes a "Porsche Anything".

Too bad they didn't just make them black from the get go. Looks nice. The silver model should have its azz shaved and made to walk backwards.

I was kinda digging this phone and said mmmm for the first time to this lovely blackness, but that "Yes, it's not the best to type on" just made me :( I'm an excessive compulsive typist! Still lovely though!

It looks so much better than the silver one ! I'm buying the Blackberry Z10 at launch and if they release an N-Series Porsche Design later this year, I'll be more than happy to take a look at it.

No disrespect intended toward those who like this, but I think it's quite ugly, especially compared to the Bold 9930, and far too expensive for what you're getting.

Holly crap 1500?? I rather put that money into grabbing the N series then the A series!!! Go RIM!! Blackberry!!!

6 months ago I might have paid a couple hundred dollars for it, but who would pay anything for it now with BB10 arriving in a couple months?

@$1500 ,it would be cool to at least have a porshe logo on it or something ......nice and sexy ,but not my cup of tea


Is the device significantly larger than the 9900? The screen on this looks pretty small.

That said, I presonally think that is a very nice looking phone, just not 1500 quids worth of nice.

This Black one looks really good. It belongs to Batman? It also gives class to my Bold 9900 as they share the same software. Nice work!

I would've strung for it if it looked like that originally. If it just looks like that and doesnt support BB10, its a complete waste of money. Its a HUGE downgrade with a price tag like that

Remember, no one ever said it was for the hard core qwerty typist. This phone is all about exclusivity. Whip this bad boy out and it guaranteed no one else the room will have one.

I would seriously consider a qwerty device if Porsche Design released one with BB10 OS on it. This baby is seriously hot but timing for me bad with BB10 looming large...

Yeah no, there are a lot cooler things I could have with 2000 dollars....such as 2000 dollars. If I whipped that out and started typing on my feature phone I bet people would look even harder.

Anyway, way to make a black version of the best blackberry, too bad it comes at a time when no one wants to buy that bold anymore, knowing in 2 months a totally new and revamped Bold will be here.

Why not remake the future bold...

Non-north american markets that don't use QWERTY blackberries will definitely love this, only those consumors that can afford it.


I would be surprised if they didn't but that phone would trump all other devices. A solid OS on a solid Porsche Design phone. Ill dream for now.

This is a winner in the non-north american markets for it's non-QWERTY keyboard. :D

If I had the cash, I WOULD BUY IT!!!!

THIS is the color they should have made that device in the first place. Wayyyyyyy better looking than that fugly silver thing.

Not that I would ever buy one - but lots of companies make ritzy overpriced 'special edition' things for the rich socialite that has to have something unusual.

I still can't stop thinking about the "Blackberry Blade" though, the concept device rendered by that Canadian design firm. I might even be willing to pay a stupid amount of money for one if it ever came to market. ;-)