AT&T BlackBerry Z10 Unboxing!

By Kevin Michaluk on 22 Mar 2013 07:02 pm EDT
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The BlackBerry Z10 from AT&T is finally here! We picked one up just minutes after it went officially on sale, and in true CrackBerry fashion I gave it our ritual unboxing treatment.

So hit up the video above as I slowly take the Z10 out of its pretty AT&T box, I hold it, I touch it, I caress it... you get the picture. Seriously, I don't know what it is about unboxing videos, but I just love them. 

Of note, the AT&T Z10 does not come with a case of any sort, so you'll want to be hitting up ShopCrackBerry.com asap to order a BlackBerry Z10 case. Also, I really like the branding AT&T put on the Z10. It's just the logo, done subtly at the bottom of the battery door. Classy.

Once you've bought and unboxed your own Z10, be sure to jump over to our article on The first ten things to do with your new BlackBerry Z10.

95 comments

Abrante

When will I have a chance to win that one? lol

Bla1ze

Nice to see AT&T keep the branding small.

Posted via CB10

Abrante

True indeed. The At&t logo is ok compared to T-Mo and Verizon. Since it is a nameless logo.

davehong

It's so discreet - even the BlackBerry logo isn't obvious when you're looking at the unit head-on.

thpsrulr

I went in to an att shop today to check this phone out until it comes out on vzw next week. It really feels good in the hand and the phone/os is really responsive. Now I really can't wait until I get this phone next week.

Abrante

And At&t has a 5 star rating on it with the first 14 reviews on their site. Good stuff!

Emu the Foo

Omg I know! I was honestly surprised and maybe blown away. I went in just thinking, "well it will be my next phone" but when I left I was more than happy. It feels great, extra responsive. Just great. My friend who was going to get the i5 was blown away and we both have vzw, he said it will be his next phone. Same here. I couldn't be much happier unless I get one unbranded by vzw.

JNM

Hate to say it but Kevin and the 9900 were pretty much the only things I could see in the video! The light from the window needs to shine on what you're showing off...otherwise I could lend you my Note 2. It is large enough that it might block out all of that light!

marcosis

Sadly I have to agree. I get that you guys are going for an artsy look with city skyline for your background but the back lighting is killing the video. It comes off too hot and all you see are shadows instead of people and products. I noticed this in the Thorstein interview but I didn't want to be a dick and mention it but I am now. Haha. Throw in a decent light kit and you can have your city skyline background and still be able to show the people and products.

lambique

Yeah... Outlines, that's it. Honestly, you could have replaced the z10 with an iPhone 5, I could never tell...

sml20exel

Fullscreen HD helps. The camera is picking up the detail in the shadows.

samab

What OS does it have pre-installed? 10.0.09 or 10.0.10.

hamsterwheel

Just got mine today! And agree, the branding is nicely done. Very subtle and looks awesome:)
Mine came pre-installed with .88

FreeDom.

Finally the wait is over!! Bought mine at noon today. OS says 10.0.10.88 First app download in BBW is CB10. Awesome!!

Posted via CB10

JBML007

Kevin....please dont do videos in front of bright lighted windows.....just CRUSHES the detail.

Thanks for vid regardless.

Posted via CB10

proudtobe_bb

Kevin, do you still carry around your iphone 5? Or have you made it fully redundant...?

Posted via CB10

Kevin Michaluk

Battery has been dead in all my other phones since I got the Z10. 

glamrlama

Best one line review of the Z10!

Dwight Rata

My Iphone is now put up for good.

Posted via CB10

UndeadNinjaa

I also just got mine today just like many of us in the USA. I'm loving this keyboard. CB10 was the 1st app I downloaded. Great job on the application Crackberry Nation!

Posted via CB10

Kevin Michaluk

Congrats on downloading CB10... awesome app!

kill_9

CB10 should come pre-installed on the BlackBerry Z10 and all future BlackBerry 10 smartphones. There are two features that we would like to see in CB 10: an option to like comments to articles and ability for play embedded video. I'm giving the application a rating of 9 out of 10. :)

Posted via CB10 from the BlackBerry Z10

Jonathan Kozari

Just had my first experience using the New Blackberry, OS 10, Z10. I am a Verizon customer but stopped into a AT&T store to check the phone out. Watching and reading your articles (Kevin M.), I was easily able to use the phone right away. First thing I did was exit the demo, which, personally would not help any new-comers to the phone of gestures. After exiting the demo, I opened a new message and started to type. Very responsive and accurate. I then went to the browser and was quite impressed there as well. The option I see myself using a lot is the "reader".

I have one concern, however. The navigation was slow and unresponsive. I was impressed with the simple Blackberry maps on my 9930, but using the Z10 maps was tedious. I am hoping an update will fix this problem.

Besides the navigation, I am very excited to own a Blackberry Z10. But having a unexpected layoff, I am now at a halt.

JPSKILLZ

2 Things: The slowness of the browser is do to the demo model and I disagree with uselessness of the Demo, I think it serves it's purpose if you just read. Unfortunately, it's up to the salesperson to then really show you how it operates.

Jonathan Kozari

The browser did not show signs of lag or unresponsiveness on the demo model. However, the demo itself could have been more intuitive towards the new gestures. I can think of many ideas for improvement as I type.

Needless to say, I did not need the demo having researched the product in advanced. Once I got to the demo model I was confused when none of the gestures I knew worked on the device, besides swiping left and right reveling the hub (swiping left) then the tabs that others might need to read to learn about the phone/gestures.

BruvvaPete2

The maps app definitely needs an upgrade. The voice navigation works well. You won't be driving off any cliffs any time soon . I installed the Google version and it's Ok. I also installed Wayz and it works extremely well.

mithar73

Extremely happy with my Z10, don't miss my iphone5 what so ever!

Posted via CB10

RangerDag

@Kev: I guess i know why unboxing devices is so fascinating. Same fascination comes with girls undressing. You know what's inside, packaging varies but you never get bored of it... :-D Just a thought... and a brief glimpse of the male psyche. Mind blown... :-)

RangerDag

I tried to make a joke. I'm sorry in case i made anyone feel uncomfortable...

BruvvaPete2

All good bro. We've seen lots of stuff on this site. YouTube "Internet is for porn". The link to that video was posted on this site. Hilarious

keclarke

How many z10's you going to buy Kevin? Lol

Posted via CB10

BruvvaPete2

He already bought one million

Revord

I was hoping to get to do my own unboxing today, but the post office didn't deliver my phone today, and ATT wouldn't help me. Really not happy with them right now. I wanted my phone today.

BruvvaPete2

Go stand in front of the store and yell "It's my BlackBerry and I need it now! "

Revord

Got it today :)

Posted via CB10

Laa2004

Has Any one tried to scan or decode the tiny qr code that on the blue pull tab of back panel protection film ?

keclarke

@revord this of it this way... at least you get one more weekend before your family looses you by having you looking at your phone for HOURS on end like us. haha

Posted via CB10

jamesharmeling

This is my wife's fear for next week when I get my brand new shiny white Verizon Z10 in all its awesomeness. And she's right.

a.crews

Just left AT&T with the z10. It's fantastic and blazing fast on LTE

Posted via CB10

rscope

My wife's arrived today.. She just got off the phone with ATT trying to get it activated. They sent the wrong sim card and said it won't work with the Z10.

JPSKILLZ

We NEED to make sure our voices are heard! Social Media is a excellent tool to make that happen! Tweet em' and let everyone know they have to do better (@ATT)! Trust me, companies are listening. See my Twitter for proof (@JPSKILLZ).

ravenskman1

Compared to all other phone boxes I've had with ATT that by far looks the best, but the black box without carrier branding for sure looks better.

3hb78ftg

Just got mine and it is so cool.

3hb78ftg

And I got to keep my unlimited data plan as well

a.crews

+1 :)

Posted via CB10

tlegend2012

anyone noticed that att navigator is not there?? I've had that app on the past 10 phones from att!!

OTCHRussell

I posted this on another thread but that one disappeared.
I have been anxiously waiting for BB10 for over a year and probably want the Q. But I was interested in trying out the Z as I have been reading such good things about it. So I went into a small AT&T store nearby. They told me they will probably not be selling BB10 as they have not sold any BBs in the past, but they could show me a demo. So they went on back & brought out a brand new Z10. Sadly, the display had dark gray blotches on the bottom 1/4 of the screen!!! No light coming through. They said they noticed it when they first tried it. Tell me it isn't so!! The first Z10 I ever had in my hands was defective!! I will go to another store to make sure that was a lemon, but it was so disappointing! I hope they either figure out what is wrong with the phone, or don't show it to anyone else!! What do you think caused that?

AnimalPak200

Did it still have protective film on it?

OTCHRussell

Good question! I saw them peel some plastic off the back and didn't notice any obvious plastic on the front, but I could have missed it. I can go back there another time & check that out.

JPSKILLZ

ONCE AGAIN, see above post, THIS IS SIMPLY UNACCEPTABLE! Blackberry gives you the honor of being able to be the EXCLUSIVE to the US launch and on LAUNCH DAY, you tell some one you won't be carrying it and you demo a LEMON!?!? Are you kidding me!?!? What kinda shady business practice is that!?!? Take to ALL SOCIAL MEDIA and let them know this is UNACCEPTABLE! I know I Will!

OTCHRussell

Some very good news!!!!!! i went to an AT&T Company Store, BIG one, today to give the Z another chance. What a pleasant surprise!!! The store was not crowded on a Sunday afternoon, so a delightful young lady asked if she could help me. I asked if she could show me the Z10. I did not say Blackberry, but she DID know what I was talking about!! She took me to a display that had a Blackberry sign over it, and a 9900 & Z10 below the sign. The unit worked beautifully, no defective screen, and she let me play with it as long as I liked, even though I said I had to wait for the Q10 to compare them. I asked if she had sold any, she said quite a few!! Said people have been waiting for this phone & are coming in to get it.
I did have trouble typing with my club thumbs and I don't think any amount of practice will help. HOWEVER, i was able to type pretty fast with 1 middle finger, so now I am torn between the Z & Q!!! Wish they had both come out together!! It sure was nice looking at some of my own YouTube videos on the big screen.

BruvvaPete2

Whatever caused it doesn't matter. This device should not be on display. The sales persons (especially the manager) of that store should be held to task. The owner of the store should know about what's going on.

To me this is simply BlackBerry haters who don't want the device to sell. I've experienced the same thing in Costco. A broken unit sitting on display for quite a long time. There's no excuse to have a broken device (of any make and model) on display.

LazyHenry

Any chance you'll be collecting another z10 when T-Mobile releases their version?

Yandar

Id buy a case from CrackBerry when the shipping is less than the cost of the case. Get a move on and get a shop in the EU or the UK please.

wxmancanada

You guys nailed it with the Toronto videos - not so much with these - Thor's interview, this unboxing - stop shooting in front of windows and buy some lavs.

Hypnoboy

Where is the dock?!?

Posted via CB10

jbaker8

1) How many devices running BlackBerry 10 does Kevin have now?
2) Where can I apply for his job?

Trick_Deck

I finally have my Z10.... It's been a long time coming USA...i really hope things continue to go up for us now..this is a ridiculously amazing device...they put the crack back into the mix lol

Posted via CB10

MegaMoneyMan

How was it received generally?

bbdocc

Hey Kevin are any of your zed 10's for sale , need one down here in the Caribbean lol....

Stephen C.

Awesome BlackBerry Z10 I just got mine in Malaysia!

Stephen C.

Great Z10!

Posted via CB10

Joshua Ward

Just got my Z10, loving it!!

Posted via CB10

Dwight Rata

Very nice Crackberry app!

Posted via CB10

soogriff

I guess I'm old school because I prefer the ritual unboxings that show the phone and two hands. Zoom in on the phone with the CB logo on the table and I'm a happy girl. Couldn't see much detail because of the bright window in the background.

kevin1686

I'm so glad that I let my SG3 for my new Z10. Its like Christmas all over again.

Posted via CB10

Dude_9

Kevin, I want Q10, not Z10. I am not going from 9900 to Z10!

JPSKILLZ

Dude!? Have you used the Z10 Keyboard!?!?

BruvvaPete2

That answer is categorically no

stevepfuhl

Went to AT&T today and picked up my awesome Z10! I love it! I was really expecting the sales people to be really lukewarm because when I've been in the stores of late, they were less than enthusiastic about Blackberry. However, I was pleasantly surprised at the sales gal and her enthusiasm! She loved the phone and has had hers for a few days. She said she wasn't a fan at first, but now loves the phone. She was extremely helpful and provided excellent service. Took me a bit to figure the phone out, but now I'm dialed in and love it! Way to go Blackberry! Z10 rocks it out!

Mewen

Imported my Z10 to Zambia. Everyone who's seen it so far loves it and wants one. Now is not the time to rest. BlackBerry need to keep innovating

Posted via CB10

inked18

so happy telus doesn't have any branding :)

Winston Loh

Love the sound when the plastic sticker is torn off the back of the unit...nice...

Posted via CB10

GreenCopperz

I love how, other than the start up welcome screen, that mine has zero physical branding. Good job Rogers! Nice to see the US get their Crack back in their Berrys!

BruvvaPete2

That used to irritate me with my Telus phones, but that is now a thing of the past. There's nothing about Telus on this device

jsntrenkler

I picked mine up yesterday and can't put it down. Still missing some apps but going to be worth the wait. This device is just awesome.

Posted via CB10

MisterNasty

Kevin needs to do some pushups.

jamesharmeling

Heading down to ATT in 15 minutes to have a look at what I'll be getting next week on Verizon.....except in white.

On second thought, I'll wait until my wife gets home. She just got an iPhone 5 three weeks ago and if she feels any regret at all for buying that iCrap after checking out what I've been talking about for almost a year (talking, photos, videos), my day will be that much sunnier!

Wireless Gadget

Why were you shooting this video next to the window?

Nate650

Last night around 8 PM I visited an AT&T store in the Bay Area and wanted to share my experience. I always found it pleasurable and useful to read firsthand accounts.

I walked in, was greeted, and stated that I'd like to check out the new BlackBerry phone. I was directed to the last phone in the row toward the front, in the corner of the store. As I laid my eyes upon it for the first time in history, my initial reaction was it was bigger than I expected. I then picked it up and was surprised how light it was. After trying for a few minutes to perform a useful task, I was disappointed at my failure and at the new OS, then realized the phone was in demo mode. I exited demo mode and then the magic began. The UI was very fluid, and I got used to the gestures fairly quickly, likely because I'm also a PlayBook owner. The browser was much faster than I'd ever seen on a BlackBerry, so much so that I felt the need to glance at the BlackBerry logo to make sure the device I was holding was indeed a BlackBerry. The multitasking was superb. But my favorite part was the wondrous keyboard. I thought switching to a full touchscreen would never be an option, but after trying this phone, I'm having second thoughts.

As I was navigating the UI, a few interesting events occurred. First, there was another man standing next to me waiting to try out the phone. He said something along the lines of "You're here to check out the new one too, eh? We're one of the few remaining." I took comfort in witnessing a BlackBerry fan who was eager to try out BlackBerry's latest offering. He was holding a Bold 9900/9930 in his hand which he said he's been using, the same phone I've been using for the last few months. As I watched my BlackBerry sibling give the phone a whirl, I noticed he was struggling with the new interface, but he acknowledged that it had a learning curve and the payoff is great once you master it.

In the second event, and the I one I feel is more significant, I overheard the salesman tell another customer who was interested in purchasing the phone that they only received five units that day and they were sold out but would be getting more tomorrow. I was surprised by the low number. Perhaps AT&T is playing it safe and wants to see how initial sales go? The salesman also said, to my excitement and somewhat surprise, that the phones have been "flying off the shelves."

I was left feeling impressed with what BlackBerry has come up with, and I'm excited to see how this turns out!

OTCHRussell

I'm glad your experience was similar to mine!! (see my post below). Come on BBry stock!!

Supa_Fly1

Something tells me the extra 1.5mths to launch on AT&T was due to them spending time coloring boxen, not testing with the network.

axleberry

Sooooo since that's an att branded phone does that mean your going to give to me Kevin?

KyonCoraeL

The Box looks like it is crackberry orange!

Rootbrian

Wonderful unboxing video!! Damn that was just the coolest!

Ylver Rangel

Good morning I can say that z10 is the model that is selling at & t?, Since I'm from Venezuela and the model would need STL100-1 RFG81UW Thanks.

paulmike83

AT&T wow, I just read an article about how they are "Hiding" the new BB10 and telling people to get an I phone instead, no wonder sales of the BB in the states is slow. I think BlackBerry should see if their is some kind of lawsuit they can get against AT&T. That's pathetic, is Crapple and the iSheep that scared?

Posted via CB10

dirt662

Just tot mines from att today and it is amazing I so love this phone

Posted via CB10

OTCHRussell

Some very good news!!!!!! i went to an AT&T Company Store, BIG one, today to give the Z another chance. What a pleasant surprise!!! The store was not crowded on a Sunday afternoon, so a delightful young lady asked if she could help me. I asked if she could show me the Z10. I did not say Blackberry, but she DID know what I was talking about!! She took me to a display that had a Blackberry sign over it, and a 9900 & Z10 below the sign. The unit worked beautifully, no defective screen, and she let me play with it as long as I liked, even though I said I had to wait for the Q10 to compare them. I asked if she had sold any, she said quite a few!! Said people have been waiting for this phone & are coming in to get it.
I did have trouble typing with my club thumbs and I don't think any amount of practice will help. HOWEVER, i was able to type pretty fast with 1 middle finger, so now I am torn between the Z & Q!!! Wish they had both come out together!! It sure was nice looking at some of my own YouTube videos on the big screen.

StevieLive

Got my awesome BlackBerry Z10 via pre-order Best Buy for AT&T. (No cloth!) One week in-Awesome, most awesome-ist BlackBerry ever!! My colleagues & friends are completely stoked by this new design/platform! A total makeover!! New life!! Quickly learning the new gestures/shortcuts via CB-I came up from 8100/8310/900/9800. The last six years w/BB have been great...even through the lean times. I always felt BB would rebound/reinvent. The BB staff and developers are way too intelligent to fail! Live on CB!! I'll be with you all till no end!!!