AT&T BlackBerry Z10 available March 22nd for $199 - Pre-sale begins tomorrow

The long-awaited BlackBerry Z10 finally hits AT&T in the US on March 22nd

By Adam Zeis on 11 Mar 2013 10:01 am EDT

As expected, AT&T has just announced that the BlackBerry Z10 will go on sale starting March 22nd for $199.99 on-contract. Pre-sales for the Z10 will begin tomorrow for those wanting to get in on the action early and the device will be available for all customers online and in stores in just under two weeks. We've yet to hear any official announcements with a release date from any of the other major US carriers, although T-Mobile business sales should go live later today. We can hope that we'll start seeing some action in the next few weeks but for now, keep reading for the full press release.

Press Release

AT&T To Launch BlackBerry Z10 March 22 For $199.99, Pre-Sales Begin March 12

DALLAS, March 11, 2013 /PRNewswire/ -- Wireless customers looking for a smartphone that helps them balance the important aspects of their lives will soon have a new option.  Beginning March 12, AT&T*  will kick-off consumer pre-sales of the BlackBerry® Z10 smartphone for $199.99 with a two-year agreement at The smartphone will be generally available for all customers, including corporate customers or those receiving a corporate discount, through all AT&T channels on March 22.

The BlackBerry Z10 is the first smartphone to launch with the re-designed, re-engineered and re-invented BlackBerry® 10 platform, offering customers a powerful and unique new mobile experience. It is the fastest and most advanced BlackBerry smartphone yet, and is designed to continuously adapt to a customer's needs.

The BlackBerry Z10 features an all-touch keyboard and provides a modern and easy typing experience.  The BlackBerry Z10 also features a high-resolution 4.2-inch display and an 8-megapixel camera that records 1080p HD video.

"AT&T customers were the first to experience BlackBerry smartphones and services in the U.S. and we are thrilled to bring the next evolution, the BlackBerry Z10, to the nation's fastest 4G LTE network," said Jeff Bradley , senior vice president, Devices and Developer Services, AT&T Mobility. "Customers who have grown to love the tried and true BlackBerry experience will continue to enjoy the easy typing and the secure platform they expect with a fresh platform that lets them get more out of their smartphone with easy access to all their messages in BlackBerry Hub."

BlackBerry 10 is a re-designed, re-engineered and re-invented BlackBerry platform that gives customers a faster and smarter experience that continuously adapts to their needs with advancements such as:

  • BlackBerry® Hub acts as a central location for your emails and conversations.  You can easily peek into the Hub from any app with one swipe to see what's new, then instantly swipe back to what you were doing.
  • The new BlackBerry Touchscreen Keyboard learns how you write and adapts to your typing style so you can write faster and more accurately.
  • BlackBerry fans have long loved BlackBerry® Messenger (BBM™).  The new BlackBerry Z10 features BBM™ Video and Screen Share so you can catch up face-to-face and share the content on your screen** with your friend or co-worker.
  • Taking photos and creating memories is easier with Time Shift, an astonishing camera feature  that captures the moments before and after you press the shutter to let you create the best shot, and BlackBerry Story Maker, which lets you weave those moments together to create a movie in just a couple of swipes.
  • BlackBerry Balance™ technology allows you to use your Z10 for work and play without compromising the security of your business-related content when connected to BlackBerry Enterprise Service 10.

The BlackBerry Z10 will be the first BlackBerry smartphone to run on AT&T 4G LTE, the nation's fastest 4G LTE network***. AT&T has the nation's largest 4G network, covering 288 million people.***

AT&T is also launching the new BlackBerry® Enterprise Service (BES) 10 solution, which gives AT&T business and government customers with BlackBerry 10 smartphones secure access to work email, "behind the firewall" applications and data, and offers other security and advanced enterprise mobility management features.  BES 10 provides an additional option for AT&T enterprise customers to choose from when deciding which Mobile Enterprise Management solution best serves their needs. Customers can also benefit from AT&T's extensive experience helping companies create comprehensive mobility strategies.  AT&T leverages best practices and proven frameworks to address nearly every enterprise mobility challenge.

For more information, please visit

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

AT&T BlackBerry Z10 available March 22nd for $199 - Pre-sale begins tomorrow


Att website hasn't reflected this announcement and I agree with danfrancisco, is this the big announcement?

updated: the site now has the phone listed on the shop devices screen as the 4th option and sporting an att logo on the back of the phone

When you are viewing the landing page near the top it says wireless / devices / blackberry z10, select devices and it will take you to a different screen. The phone is the forth option. I sent you an email with a screen shot

How the hell did the beat Verizon?!?!?! This is some bs!! I want that white Z10!!!(more exclamation points)

If you read the press release att was the first to bring bb to the states way back when, so it appears that bb is 'rewarding' att with the opportunity to be first again (even if its only a week or so before the others).

Att may have released the firststate side blackberry but for the past couple years Verizon has been far more supportive. They had the storms and the were first to release the 9900. I remember there was a protest planned for Att to get them to release the phone. Thats why i don't understand verizon dragging their feet this time. Give Me My White Z10!!

I waited for 45 minutes for the TELUS store to open in Canada when I bought mine. Was a pretty awesome experience. My hands were shaking with excitement when they handed me my phone.

I was hoping they'd undercut apple's and samsung flagship devices. Trying to get it in more people's hands.

The issue is that now BB in counting on phone sales to make profit, they need to sell the device as high as they can and stay competitive in order to make the must profit possible!

But the issue is also to increase marketshare.

For non BB fans looking at the MANY options in the $199 price range.... not sure the Z10 will win over anyone that isn't coming in and asking for it.

Just think that at the $99 price point BB might have smaller margins, but in the long run they would see more sales and would been seen as a success. At $199 the run the "chance" of make more profit in the short term, but possible not selling many devices and thus being "seen" as a failure. Which could lead to them becoming a failure.

If you go too low, you also devalue the brand, which is FAR more detrimental than a sales price that is competitive.

You never want to be seen as the discount phone brand.

Totally agree. You would think BlackBerry would be more interested in getting the phone into more people's hands and ultimately increasing their margin.

No, but I agree that $199.99 is the same price you'd pay for a phone on a DOMINANT platform, not from a platform that has suffered a beating and is on life support. Listen, I'm excited too, but Blackberry is no shape to offer a phone at a price equal to its rivals. You could have bet your bottom dollar that if this phone were $99.99 it would have truly been a threat to Apple right out of the gate.

I didn't even read the article yet..BUT YEA AT&T!

I just squeeled like a baby at my desk..a very happy baby..with fat cheeks.

Ayyyyooo!!!! Finally!!! Good thing I can just get a new back without branding. I wish thye had it in white. Time for my bb10 preaching to kick into high-er gear!!

I think the $199.00 price is pretty normal for a AT&T New release phones. I remember when they released the Torch it was the same price. I can't wait my contract is up April 1st! I definitely getting one and will retire my BB Torch. It has been a great phone but ready for the new system. BB fan 4 Life!!!

+1 only my contract is up in June, so I will be going into the store near my office to play with their demonstrator model. Oh for an early upgrade option!

The BlackBerry Bold 9900 is still $199 from AT&T on a two-year contract. I don't think that the price is tied to demand.

If your contract is up 4/1 you should already be upgrade eligible. :) you can check by dialing *new# from your phone.

I think they should make them wait another month for beating Canada at The World Baseball Classic. ;-)

C'mon now you know that we were going to beat you. That is no reason to delay us from having the Z10. :-)

I'm with Sprint and my contract has been up for months. I'll be at ATT today to look at plans, costs and will make a decision to either jump ship or wait for the Q10 with Sprint. Knowing myself and my love for BlackBerry, I think I know what's gonna happen! :)

I'm with Sprint also as you are with the month to month program. I found that AT&T has higher plans then Verizon. I'm switching to Verizon as soon as the BB10 is available there.

I have had AT&T since the Cellular One days but I want the white Z10 so I'll go with Verizon instead. For my same current 3gb service I'll have to pay $10 more for 2gb at Verizon. I don't use many phone minutes so I have a smaller plan on that end but I do have the unlimited texting option. It's a bit cheaper than the "shared" 2gb data,w/unlimited talk & text smartphone plan @ VZW.

Does anyone know what would be the difference between a Carrier branded Z10 vs the unlocked international versions available at the moment? I am so close to purchasing a full price Z10 for $650.00 here in Miami, but im affraid my AT&T chip wont work properly or the phone will not get the latest update....

If you intend to buy an international unlocked version, there should be no problems - however only a Canadian version will work on AT&T's LTE bands, while models sold outside North America will be limited to 2G+3G/HSPA+.

There have been reports of data not working initially when inserting an AT&T sim into unlocked Canadian Z10s, but that can easily be rectified by calling AT&T and giving them the details.

Great news! Now the rest of the world can breath a sigh of relief not to hear any more whinging from you guys that you didn't get it first! ; )

(just kidding all! Glad you will finally get hands on this awesome beast!)

Posted via CB10 via my awesome Z10

The only problem be had was seeing people write whining as whinging.

(Just kidding, glad you are able to take a disrespectful joke)

Squeeeeeeeeel!!!! I want, I want, I want, I want!!!
Sorry guys I'm very excited about this and will be ordering once it's available on the site. Any chance that it will be available for pre-sale at midnight?

I might have to....lmbo VZ hasn't said a word, I'm trying to be patient but it's wearing thin ;0)

I hope this is true...I'm tired of waiting all carriers are annoying me but at least Tmo and Att have given a release date...hopefully VZ will follow that would be great. Thanks very much for this bit of helps.

A senior Verizon official reported it would be available by the end of March. This was in a Wall Street Journal article on Friday March 8th. Hang in there!

I'd rather wait the extra week for Verizon than to jump to AT&T...their services and the bs they pull isn't worth me leaving a week early.

Not just for that, I've been considering the switch for a while based on pricing. From what I can tell, I can get a plan for cheaper on AT&T. Also, my new house has better AT&T coverage than VZW, although both kinda suck.

Most importantly, its about Verizon's nature. They don't care about me one single bit as a paying customer, so its time to try something new.

Not sure AT&T is any better...I don't think any of them really care as long as we keep shelling out lots of money every month.

I mean do you think AT&T is going to care? they have the WORST customer service ever! It's your choice but I have used both and Verizon is better for me.

I'm pretty certain AT&T won't be any better, but I have a hard time sticking with a company that has been kinda crappy to me. AT&T may be just as bad, but at least I'm not rewarding them for how they have actually treated me since they have done nothing yet. I can't reward Verizon with another 2 contracts. I just can't do it.

I was going back and forth about it, but I think tomorrow morning I just may preorder the Z10....

I feel your pain. I'm considering switching even though i love vzw coverage in my area this constant wait for new phones is agonizng. Especially when other countries are getting what amounts to the same phone months in advance. I could just buy the unlocked phone and add it to my Att plan. Can't do that with vzw.

Ah, gotcha. I was gunna say, that's a bit drastic just for a few days. But if it's the one thing that puts you over the top, I can understand that.

Sweet!!!! Finally something for the US!! Thanks Adam! And Kevin is still going to have a surprise for us today too....Today is a good day!

I hope VZW does the same with the 22nd. They most likely already have the devices. What are they waiting for.

I may switch to AT&T anyway. I need a break on my cell phone bill.

You guys do know that if you have an upgrade.. at&t has a trade up program for your old phone.
My iphone 4s will cover the upgrade cost. Not to mention they sent me an additional 100 dollars off upgrade pricing coupon this week. :) so ill have an extra 100 to spend on accessories if they have them. im a happy camper. Been stuck on this iphone 4s for the last month since my torch died. I'm excited to say the least!!

I'm very happy for my fellow blackberry lovers in the USA. I'm even more happy to see the short squeeze that appears on the market as soon as the news came out this morning, shorters are eating there fingers right now lol, more than 8% just in 3 hours? S##ts are getting seriously interesting

Posted via CB10

Does anyone have any idea of how ATT will handle BES10 service such as how much extra it might cost? Or when they say they are 'launching' is there something more to it than simply allowing customers to use a BES solution?

Right now on Verizon I pay $250 a month for 2 blackberry phones with unlimited data, voice and 1000 text messages along with 2 basic phones...

Does anyone have any idea what a similar plan would cost on AT&T? I went to their website but for family plans, it gets confusing on what you need to add as a family plan and what is added per phone.

I think Verizon is cheaper, but if anyone has compared the two, any advice would be great!

I have 5 lines on at&t. no unlimited anything 3x smart phones with 3 gigs each.
and 2x dummy phones which are opt out of data. ( my employee's phone's )
I pay around 250 per month. free mobile to mobile ( any carrier ) and I never go over my data because I use wifi at home and in the office. I don't think any cell phone company on contract provides unlimited anymore besides spring and tmobile. but in my area. The service on both of those providers are so horrible that it wouldn't pay to have it because of all the dead spots they have.

Wow you need to check out their new plans. My parents have two smart phones with them and 6gb of data, unlimited text, voice and hotspot for $180.

It amazes me just how much ATT is. I have T-Mobile 4 Lines. 1 Wifi phone for a home line and 3 Blackberry lines with unilimited data to 2GB and unlimited Text and 1500 min Shared Voice. All for 110.00 per month. I have never gone over on my Data nor on the voice minutes. I typically Bridge my Playbook to my phone and do a fair amount of data through it.

The (internet) Wifi phone line was a program T-mobile started a few years back at least 3 call T-mobile At-Home. It is a sim card placed in a wirless router that has a phone jack on the back. It really isn't wifi in actuall regards it is just an internet phone line attached it a wifi router, nothing fancy or to get excited about, but they still support it and it works great as a cheap 10.00 home phone line.

The thng I do like about AT&T's pricing is that I can get a plan with very few phone minutes (since most of my calls are to other mobile phones, which are free) and choose to spend more on data instead. Verizon's plans are based around the amount of data you want and they include unlimited talk and text..

hmmm....I guess this might explain the reason my google alerts and Google Now screen on my phone is suddenly delivering all BB news and stock updates....and up 9.72% so far.

Sprint spokesman Mark Elliott:
"We think our customers will be happy with the qwerty keyboard and touch screen on the Q10."

Doesn't seem like Sprint has a clue. You have people who are going to switch from Verizon to AT&T and Verizon is going to get the Z series soon. I expect a mass exodus of blackberry customers from Sprint. Who are these decision makers at sprint ? Get with the program folks.

Two things a bit annoying...
1. the press release taking you to a page that doesn't show any more information than it showed a week ago. Comeon AT&T, update the page, you knew you were sending out this press release (I also signed up on that page to request more info when available and still nothing). My concern here is, the more people know about this the better the release will be for AT&T, BB, and the BB10.
2. having to wait til the 22 and having to decide do I want to preorder or wait and try to hit a store on that Friday.

Real first world problems here, to preorder or go to the store!
Though this does make me glad I'm on AT&T and up for an upgrade.

I signed up for info on both the AT&T and Verizon sites. AT&T releases the preorder info and I still have received no info from them. Yeah, that's the way to keep your customers posted. That's why I trust CrackBerry instead. ;-)

Awww yeah I feel the BlackBerry love! Totally hyped for this! Now all that's left to find is the no commitment price to know if I should just add a new line or not

Woohoo!!!!!!!!!, thought i was going nuts, wanna throw my 9810 out the window already!, I am so glad that AT&T went light on the carrier branding, but i am hoping/praying that it comes pre-loaded with the battery updated os, if AT&T is slow to update, I will be pissed!, it better come with or whatever the update number was

Battery bundle ordered- check! (out of stock at CB, Blackberry and a bunch of sites already)
Case ordered-check! (had to have Transformer case in red...Amazon is my BFF :)
AT&T ready- finally....
Mar 22 here I come!!!

Finally!! I could have used my upgrade over a year ago but I held out for the Z10. And on top of it, it's releasing on my birthday..Sweet!

Wow, so excited to see AT&T on board finally. $199 is fair also.

Hope to see some tv spits next week. Z10 needs some exposure in the US big time now!

Posted via CB10

I have been with AT&T for 10+ years and they have been very good to myself and family. I have been able to get approaval from a manager while on the phone with AT&T Customer Service to do an early upgrade somewhere around 2 months early. I would think they would do the for anyone close to the upgrade period and will sign another 2 year contract. What carrier wouldn't want that early 2 guarantee? There has to be some benefits to AT&T for excellent sales figures.?.

I wish the announcement was a little clearer concerning pre-sales. Will they ship prior to the 22nd? Can the pre-sale take place with authorized dealers? The extra good news seems to be they did not announce that there would be a new "special BB plan that everyone would need". Knowing the reputation of AT& T I am waiting for that shoe to fall.

really, whats the point of "pre-sale" if you will have to wait till the 22'nd anyway and could just go get 1 at at&t same day.

This is the BIGGEST and MOST important NEWS of 2013!

Finally at&t make tomorrow the official date for Pre-sales and I WILL HAVE MY NEW Z10 on the 22th!!

The time is HERE #BB10Believe #BB10Army #BB10Freak #KeepMoving #TeamBlackBerry... Just 11 more days!! Whoot Whoot!!!

WOW!!!!! AT&T will be fist in the US. I am so shocked but happy as hell. I wish AT&T had it in white but I will not complain

Congratulation AT&T people, I am happy for you!

I'm with Verizon, I've a bit longer.

Enjoy, I'll be reading your early enjoyment.

Happy Z10 day to our American friends, and welcome to the Z10 family! The launch is finally starting for you guys.

Posted via CB10 on my Z10

This is the best news I got since January 30th when the Z10, was released, almost makes me proud to have AT&T. The count down is on until I can finally have one of my very own. 11 days and counting....

Just refreshed :) say Pre-Order Yours now. But when you click on it, it says not available in my area...Almost there. What a nice surprise. Hope you can Pre-Order off contract, but we will have to see in the morning.

Yep, same for me. From Texas, on vacation in California, trying to order with my PlayBook. Hope it changes tomorrow.

Tmobile has everything set up for the device do not get surprise if they got the device for the 19th or before* verizon prob the 25th......ii think verizon is planning to give ulimeted data to this phone*

I didn't lug around a 3-1/2 year old BlackBerry Bold just to get a BlackBerry touch screen phone. If I wanted a full touch screen, I would have bought a Galaxy or iPhone. Honestly, there's no reason to buy BlackBerry other than for the physical keyboad. Not only is there no news of the Q10 release date, if you go to, the Q10 is not even listed under Devices (not even if you click on "See All"). If the Samsung Galaxy 4 comes out before the Q10, I think I'm moving to Android.

I'll be at the AT&T store tomorrow. I've loved my 9800 Torch and I loved my Curve before that, so the temptation is to wait for the Q10. But I've waited long enough. All-touch here I come.

Does anyone have any canned letters they have used to get out of a Cellular phone contract?

I need to get one typed up or talk to Sprint somehow since they don't plan on carrying the Z10 as they have so many iPhones left to sell from the stupid $15 billion dollar contract they signed with Apple.

Really hate ATT and how bad their network is in the SF Bay Area but there really is nothing else as Verizon doesn't have SIM chips so I couldn't ever travel and pull the SIM chip and put in another from wherever I am at.

Verizon has all the 700Mhz space nationwide nicely wrapped up and covering things but ATT only has a little 700Mhz that they bought from Verizon from a divestiture.

Sprint has the best cellular spectrum space nationwide with the old 800Mhz Nextel space but I don't really fancy them ever getting around to building that out with LTE anytime soon. So sad as my Nextel Blackberry 7250 I had till December 2011 always worked everywhere (that thing was a pure tank). Have the 9930 and Playbook presently.

Now thay is awrsome news. I have been waiting a long time for this. In my local ATT store know in a diehard BlackBerry fan and would try to intice me to another brand. I would just clasp my BlackBerry phome a little tighter in my hand and say "no thanks, ill just wait". I'm glad I did.

N4bb update says release is now March 15th. This friday. They say they got to hear a conference call. Interesting.

Posted via CB 10. Boom ;)

For those of us adverse to economic slavery, the non contract and 1 year contract prices would be nice if the info develops.

Screen is up, but its not fully functioning yet. It says the unit is not available in my area at this time. Hopefully that goes away when the site is "live" tomorrow. Anyone know if that means 12:01 tonight, or is there a standard time they put this type of thing in play?

However it does say that units will be shipped on March 20th. If anyone is able to get the page to allow you to enter a pre-order, please let us know.

I'm so depressed AT&T isn't getting the white Z10 at launch. To this day I get compliments on my white 9810. $199 is a bit steep. Was hoping for $149, not a low end price but not too high either. The only people out there who will pay 199 are the very few of us who actually want the Z10 over the other popular phones. BB and AT&T need to make this offer as attractive as possible since customers will inevitably complain about lack of big name apps. I absolutely do not see this being the block buster hit BB desperately needs for the U.S market. Still highly upset AT&T isn't getting the Storm Trooper.

I would have liked to have seen AT&T carry the Storm Trooper also, but if I have to switch carriers to get one I will. Otherwise, I'd be kicking myself for not getting one when I see someone else flash one of those babies..

UGH I really don't want to go through the hassle of switching 4 lines to Verizon or whoever. The things I have to do for a Storm Trooper.

If only I was given at least a week notice to save up for this phone...oh well, I'll get it next month :)

Here's hoping my LE Z10 ships before then and I can hang around the AT&T store enthusiastically drumming up interest :)

OMG!!!!!!!!!!! Here is the best thing.....I went ahead and got the Iphone whatever when it just came out after being on blackberry since day comes the ZED 10 to At&t and how is this for awesome.....I buy the Z10 for 199 but I sell my crappy Iphone on ebay for $400 to the the I-sheep.......baaaaaaa. Life is good.....

I've had the white Z10 for three weeks and there's no way I can imagine moving to another platform. I'm in love with many of the Z10 features and especially the seductive camera. I've used over 45 different cameras both digital and film, and both point and shoot and SLR. I can say with confidence that the Z10 is a serious camera. See so for yourself. We have a flickr photo group (24 members so far) set up exclusively for the Z10 (and Q10 when it arrives). Check the images out at flickr. The group name is "Blackberry Z10 & Q10 Cameras." It's free to join. Here's the link:

just tried to pre-order and had to back out. i have an unlimited grandfathered plan and it was not showing up online. i will take a drive to the local att store today and see if they can fix this and allow me to pre-order today. anyone in the same boat as me?

Does anyone know if the Z10 BES plan has to be activated to get work emails? Reason I ask is because for the past 5 years i have been lucky to be supplied with a Blackberry for free through my work. NOW they switched over to iPhone because the internet plans are cheaper(is what i am told). So now I have an iPhone and miss my BB very dearly. So if i get my own Z10 (dont know how) work would not pay for the BES plan. They can incorporate my work emal i assum to the Z10, but it work with whatever data plan the iPhone is on?

Doesn't Snorizon need the extra time to cripple the Z10 mapping like they did on the 8800 and 9600 series, unless of course, you paid them extra to un-cripple it with their VZ Navigator. AT&T never crippled. AT&T you got my, and my dollars too