ASBISc Enterprises PLC to distribute BlackBerry smartphones in Ukraine

More great news coming at you on the BlackBerry front today. We've already heard that Peugeot Citroen will be supplying 10,000 BlackBerry Z10s to their staff and sticking in the EMEA region we're going to Ukraine where ASBISc Enterprise have teamed up with BlackBerry to supply BlackBerry smartphones in the country. ASBISc Enterprise is an expert in the distribution of IT products and solutions in the EMEA region.

Initially, we'll see BlackBerry Z10 devices come to the market first, with others to follow. They will be sold unlocked too. This is certainly a step in the right direction and I hope to see more news like this to come about.

Press Release

December 17th 2013, Limassol (Cyprus) – ASBISc Enterprises PLC (WSE: ASB), an expert in the distribution of IT products and solutions in EMEA emerging markets, has signed a distribution agreement with BlackBerry® (NASDAQ: BBRY; TSX: BB) to sell BlackBerry® smartphones in Ukraine.

ASBISc Enterprises PLC will offer a range of BlackBerry® 10 and BlackBerry OS smartphones in its sales channels in Ukraine.

“We are excited to offer our customers in Ukraine the premium quality and top level reliability embodied in BlackBerry® 10 smartphones, which will be supported with our highly proficient service and support,” said Mr Janis Kemers, EVP Sales & Marketing at ASBISc Enterprises PLC.

Mr Herve Liboureau, Managing Director for Western and Central Europe at BlackBerry commented, ”We are excited that ASBIS will be selling a portfolio of BlackBerry® smartphones, starting with the BlackBerry® Z10 smartphone, further expanding BlackBerry’s reach across Eastern Europe and CIS countries.”

The range will initially begin with the launch the BlackBerry® Z10 smartphone, which is now available from ASBISc Enterprises PLC. This is the first BlackBerry smartphone with the BlackBerry 10 mobile operating system and features a responsive, fully touch-based design with a high-definition display. 

The BlackBerry® Z10 smartphone will be available unlocked from ASBIS, allowing to use the smartphone on any of the mobile carrier networks in Ukraine.  

About ASBISc Enterprises PLC
ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products and solutions from worldwide leading manufacturers such as Intel, AMD, Seagate, Samsung, Microsoft, Apple, Dell, Toshiba, Acer, Lenovo and Hitachi. The company has own subsidiaries in 29 countries, over than 1,700 employees and more than 32,000 active customers in 86 countries worldwide, and its revenue reached US$ 1,745 billion in 2012. For more information visit the company's website at www.asbis.com.

About BlackBerry 
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

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