Another BlackBerry Tag commercial appears online

By Adam Zeis on 21 Sep 2012 10:05 am
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Another BlackBerry Tag commercial has appeared online - and thankfully it's quite a bit better than the cheesy Just Tap commercials we've seen recently. Part of the Action Starts Here campaign, this one popped up in India and does a good job of showing off tag. I would love to see more spots like this here in the US, and hopefully when BlackBerry 10 rolls around, we'll get a brand new batch of great commercials. Have a watch and let us know what you think!

Source: BBIN 

34 comments

cordial666

I dread to think how bad the previous 'cheesy' just tap commercials were if you think that was better!

Jimcmf

Just show me .... and explain to me what the phone does. I don't need to see someone playing a guitar.

It looks like a bar house commercial. Not a fun commercial like the ROLLER BABIES.

sk8er_tor

This is definitely a great commercial. I like it.

rthonpm

Great commercial, terrible soundtrack and voiceover. Dramatically improve both with the same video and you'd have a great First World commercial.

jenks5150

Yeah not so sure about this one...kind of a creepy vibe. Surely RIM notices that Apple's cutesie child-simple ads are more effective.

Different target audience I guess.

travaz

I am sorry an ad online does NOT constitute a marketing program. Need mainstream marketing along with online.

coolaide

They gotta drop the nerd voice too. Need a mainstream person to do it. And they need to get president obama a bb10 phone soon. Thats a good avertisment for the USA.

travaz

I agree so he can enjoy BB10 in his retirement. It can be a going away present.

kill_9

Expect "BlackBerry Tap" to be the latest "awkward moment" between two people.

Rootbrian

No. Between you and someone, yes.

Thor-Odinson

This was not a good commercial.

Marc_Paradise

The very last "share" looks like they're annoyed because it didn't work, so they're trying again...

LoganSix

Actually, it is more of a "Am I going to get VD from this guy and regret giving him my contact info?" look.

rickkel

Oh man, these last two comments made me laugh so hard I can hardly see. And it is oh so true...

frannip

I have to agree with Marc_Paradise. Definitely gives the wrong message because it looks like he is shaking his head "No" as if to insinuate it didn't work, pushed some buttons, and tried again.

This commercial is awful. Thank god it's only online.

Bold_until_Hybrid_Comes

that girl holding up her phone to accept the file gave me a thought. Is it possible to get virus via nfc

Rootbrian

Not on blackberry. Android most likely if the person is ever so careless, senseless, oh you get the picture.

iToya

okay commercial...BB10 needs a driving force behind it..clearly a celebrity tag along..

Bold_until_Hybrid_Comes

As dumb and famous for no reason as she is Kim Kardashian is a blackberry user that would generate a lot of interest if a celebrity endorser

pavlako11

Everyone has to remember this was in India... certain gestures (shaking of head) actually means yes and not no.

Thachoc1

She was holding a 9850/60 device. Those don't have NFC. :-( Does tag work via BT as well. I dont think so. #FAIL

Rootbrian

Nfc makes bluetooth pairing easier. So it's not a fail.

Social Sentry

Seems like an awkward moment at 46 seconds....

hanexs

So........... why dont I have this feature or know anything about it? Ive seen 3 ads about it, but cant find it? I have a bold 9900 in canada? Is it supposed to work for me?

Rootbrian

It's on any blackberry that has nfc, that carriers haven't blocked.

G-bone

I'm on the same phone in the same country and it works for me!
Anyway, I liked the commercial.

Bold_until_Hybrid_Comes

If you know someone well enough to be tapping at a bar your likely taking her home anyway and dont need to worry about the precious time constraint of actually typing in a number

imcurved

Not a bad commercial; however, there is a problem. This feature is not available for T-mobile customers and having a commercial on a feature that is not available for ALL customers/consumers is not a good idea. RIM should either tell Tmobile to enable the feature, or don't use this commercial at all.

TMO_9000_32GB_PB

igor10000

I am t-mo customer and NFC/tag feature is enabled with my 9900.

all3n7

i see commercial like this from Samsung, many times over. And people gets it asap. On BB commercial, 2 or 3 times only. ( California, USA )I wish RIM would show it more and better.. wishful thinking.

igor10000

you can do the same thing with the iphone 5!!!! oh, wait...

ibcnul8ter

IF only the android's weren't already pushing this feature out like crazy already