According to a new report, Amazon is looking into building out its own live online TV service. The report comes from Bloomberg, and while it doesn't contain much in the way of details, it seems that the service would be distinctly different from its current on-demand Amazon Prime Video streaming service. From Bloomberg:

Amazon.com Inc. is exploring the creation of a live online TV service and has reached out to major media companies including CBS Corp. and Comcast Corp.'s NBCUniversal to express interest in carrying their channels, according to people familiar with the matter.

The report is quick to point out that the talks with networks are preliminary, and Amazon may not opt to enter the live TV space at all. However, it would definitely be an interesting move for the online retail giant, which has already notched its cap with video and music streaming efforts.

Source: Bloomberg