Aliph Announces the New Jawbone Bluetooth Headset

Jawbone 2.0
By Kevin Michaluk on 15 May 2008 08:58 am
0
loading...
0
loading...
0
loading...

Aliph has kicked things up a notch in the Bluetooth world as they today announce the next generation of Jawbone Bluetooth headset. The original Jawbone has been one of the most popular and widely-talked about Bluetooth headsets ever made, and for good reason - it's sound quality is second to none.

So how do you make the best even better? Make it 50% smaller, improve upon the already stellar sound quality and give it a new fashionista-approved look. We'll be getting these babies in stock at ShopCrackBerry.com shortly, so stay tuned. In the meantime, you can still pick up the original Jawbone for $89.95. More details on Jawbone 2.0 after the jump.

PRESS RELEASE

ALIPH INTRODUCES NEW JAWBONE® BLUETOOTH® HEADSET WITH NOISEASSASSIN TECHNOLOGY AT AT&T STORES NATIONWIDE

Humanistic and Minimalist Design Has Ten Times Better Voice Clarity than Competitors

SAN FRANCISCO, CA – May 15, 2008 – Aliph, the established market leader in noise eliminating Bluetooth® headsets, today introduced the new Jawbone® Bluetooth headset. In the tradition of bringing together science and beauty, the new Jawbone design is 50% smaller than the original award-winning Jawbone, and features breakthrough noise elimination technology to provide even better voice quality than the original in a smaller and more ergonomic package. It is available today exclusively at AT&T retail stores and at www.jawbone.com or www.wireless.att.com.

Bluetooth headset shipments are predicted to top 120 million units worldwide in 2009. With over 60% of new phones in North America shipping with Bluetooth, and hands-free driving legislation in effect in five states and the District of Columbia by July 1st, the new Jawbone combines unparalleled form and function just in time to appeal to a broad and growing consumer audience.

The Best Just Got Better

The new Jawbone headset is the next step in the marriage of best in class noise elimination science with a personal design that is both humanistic and minimal. The new Jawbone features military-grade NoiseAssassin technology, which is unmatched in its ability to address real-world noise environments like busy streets, and cars and airports, and has ten times better voice clarity than competing headsets – meaning it transmits 90% less noise.

Jawbone’s NoiseAssassin technology literally feels your speech with its patented Voice Activity Sensor (VAS). The Jawbone headset uses the VAS to distinguish the sound of your voice from ambient noise with incredible accuracy and then uses proprietary Digital Signal Processing (DSP) algorithms to subtract the noise so only the sound of your voice comes through.

The NoiseAssassin technology was originally developed by Aliph for DARPA (The Defense Advanced Research Projects Agency), which creates and delivers breakthrough technology for the U.S. military.  It is tested and designed to work in the toughest, most inhospitable terrain, when clear communication is critical, which means for the average user it is designed to perform everywhere.

The new Jawbone headset is designed to be simple to use. Two streamlined buttons are operated by touching the outside shield, and they control all the functions of the headset, which is extremely lightweight at just 10 grams.

“In creating the new Jawbone we focused on improving our audio performance beyond the market-leading noise solution that we already had, and elevating the design to a point where it would appeal to a broad range of consumers who would love to wear it,” said Hosain Rahman, CEO and co-founder of Aliph. “Jawbone provides amazing audio quality in a form factor that is a true lifestyle accessory – it’s a new and complete departure from the typical gadgetry of the Bluetooth category.”

“When Aliph and AT&T launched the original Jawbone, a new standard was set for voice quality and design in Bluetooth headsets,” said Carlton Hill, vice president of Product Management, Voice Products and Affiliate Marketing for AT&T’s wireless unit. “Given the market response to the original Jawbone, we are thrilled to work with Aliph again to launch the new Jawbone – which once again promises to be one of the most innovative headsets in the marketplace.”

It’s Not a Headset – it’s Earwear

The new Jawbone is designed to look and feel like an accessory along the lines of jewelry and eyewear. “If it’s not beautiful, it doesn’t belong on your face,” said renowned industrial designer Yves Behar, chief designer of the Jawbone headset.

Made with premium materials, including medical grade plastic with better cosmetic and health performance, the expressive aesthetic confers a premium visual and ergonomic experience. The new Jawbone provides a more comfortable and customized fit with three sizes of earbuds and four earloops that can be worn on either ear – two sizes of soft, stitched leather earloops and two sizes of slim earloops, ideal for use with eyeglasses.

Availability and Pricing

The new Jawbone is available today for $129.99 at AT&T retail stores nationwide and online at www.jawbone.com and www.wireless.att.com.  Available initially in matte black, it will be coming soon in silver and rose gold.

The New Jawbone

Compatible with all Bluetooth-enabled phones, the new Jawbone supports more than four hours of talk time and eight days of standby time.  Featuring a new fast-charge battery that charges up to 80% of capacity in just over half an hour, the new Jawbone can be charged with the included USB cable on a computer, or with the wall-charger.

  • Price: $129.99
  • Weight: 10 grams
  • Talk Time: Over 4 hours
  • Standby Time: Over 8 days
  • Range: Up to 33 feet (10 meters)
  • Charge: 80% charge in 35 minutes, 100% charge in < 1 hour
  • Colors: Black ? Silver ? Rose Gold
  • Supports Bluetooth® 1.1, 1.2, and 2.0


Additional Information

  • 50% smaller than the original Jawbone
  • Military-grade noise elimination technology
  • Ten times better voice clarity than competing headsets – meaning it transmits 90% less noise
  • Faster processing eliminates unexpected noise bursts
  • Unmatched intelligibility — voices sound human, not robotic
  • Sophisticated dual microphone array reduces wind noise
  • Invisible touch controls
  • Three-dimensional texture on shield inspired by noise abatement surfaces
  • Premium materials including medical-grade plastic and fine leather
  • Magnetic USB cable & wall charger included
  • Three (3) earbuds — small, medium, and large
  • Two (2) fine leather earloops — medium and large
  • Two (2) slim earloops ideal for use with eyewear — medium and large
  • Fits either ear

Topics: News & Rumors

Kevin Michaluk Kevin Michaluk "Founder, Editor in Chief " 3922 (articles) 3291 (forum posts)
13 comments

cjharley

Hmmm. I think I just found what I'll be spending my stimulus check on. :o)

James Falconer

Very nice indeed. I want one.

Anonymous

You keep the earpiece I'll keep the model

cbs2669

After reading this, I went over to my AT&T store, and got one. They had just finished unpacking them...only had it in the black for $129.99.

I immediately noticed the difference in the size. No longer do you look like you have a deck of cards on your ear. This thing is way smaller, and much better looking. It feels very comfortable to wear, the ear hook and ear piece are both much smaller, and much improved.

It paired very easily with my Curve, and I immediately made some test calls. Sound quality was excellent on both ends. I tried moving the phone around (in my pocket, and various places within arms reach) and did not hear one ounce of static. I know it's early, but so far I absolutely love this thing!

Anon

SMaller size. I'm glad this rumor is true. I just purchased the z9. Well, one more couldn't hurt:)

Anonymous

Currently at either AT&T or Jawbone site... Black only.

phoneboy101

That's sweet that you got one! Can you tell me:
-Does it have an LED? What's it like, where is it, etc.?
-Will this one pair with more than one device at a time? The old one doesn't.

cbs2669

Yes, it has an led. It lights up either red or white just like the old one. However, it is very cleverly hidden about 2/3 of the way back in the middle of the headset. To help you better understand, if you look at the picture in the article...go about 2/3 of the way back (towards her ear) and it is a very small horizontal centered led. I have not been able to find any information in the instructions that would let me know if it can be paired to more than one device.

kmc979

hey kevin,

can you listen to music from the BB through this? i have yet to buy a bluetooth but i am strongly considering this. nothing has caught my eye before.

MrMike

Smaller is better. That was my only complaint with the original Jawbone. This 50% reduction in size is great! Makes me want to get this upgrade today. Anyone want a slightly used Motorola Pure?
Time to go check this out at a AT&T store today.

jojojo

I tried many times ordering it from its official website but failed -_-"
I guess there are too many people placing their order at the same time....

federsonlangly

I love my jawbone bluetooth head set, it's one of the finest products I have ever bought! It works great, the sound quality is amazing, and its extremely comfortable. I found a great deal on one at http://www.BuyJawboneBluetooth.com . Now I can drive and talk with no problems, I'd recommend jawbone to anyone!

WirelessPhones#CB

Oh, i just cant stop myself from buying this pretty ones. It doesn't even look like earphones. I can make others jealous now.

http://www.cdmacellulars.com/