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Alec Saunders and BlackBerry dev relations band crank out another music video!

At last, BlackBerry 10 has come along... 

BlackBerry Band
By Simon Sage on 18 Mar 2013 11:02 am EDT

Now that BlackBerry 10 is out, VP of developer relations Alec Saunders has had enough time to bring The Band back together for another music video. The first one was about winning the hearts of developers, while this one is a take on the Etta James classic, At Last. As you could imagine, it's a fitting tribute to the long road to the launch of BlackBerry's next-generation platform. 

They say this is going to be the last one, but would you guys like to see another music video like this for the next big BlackBerry announcement? Sound off in the comments!



First. Much better than Alicia Keys


Hey BGR, maybe you could grab a few screen shots out of this to use in your unsustantiated biased articles? BGR = Bullsh!t-Gellar-Regurgitates. Sorry CB, had to.

I love these vids. Love seeing them have some fun.


That's was great. Loved it!


Um, old news? Wasn't this shown at the last BlackBerry Jam in Europe?

Still, great video :-)

Posted via CB10


It was uploaded to YouTube just yesterday.


lolol that was fun @blackqtcoder calm down alicia keys is da bomb

jojo beaconsfield

that,s amazing.i don,t think these guy,s are cocky.i think they are sending a message. too bad i can,t afford to buy any more stock.


Talented bunch of VP's. That guitar player is good. cheers


We need the video of 'Waiting is the hardest part' that was shown at the Jam Tour!

Runell A

My hat goes off to these guys! How many higher ups are willing to do(continue to do) something like this? It's fun and entertaining to watch and it seems like they actually enjoyed it as well. Kudos Mr. Saunders, Mr. Smith, Mr. Mallick, and everyone behind the scenes that made it happen!


Will we ever see or hear the first Tom Petty cover? I believe it was "Waiting is the Hardest Part"


I'd like to see Thor doing the robot in the next jam. Well played!


I look forward to 'We are the Champions' when BB10 rules the world...


Love the production, enthusiasm, and content. It would make for a rocking commercial! Great video!


Fantastic! Great promo for BB10.


That was sublimely nerdgasmic.

Posted via CB10


Loved the first video. This one... I wanted higher production values. :P


Wow, well done !! Wasn't expecting to be that good :) i'd have to agree with some folks that we need another one .. We are the Champions soon !


wow, man's got rhythm hahaha


That one guys looks like Adam Zeis...

In fact after watching again i am convinced it was him... at 1:47


Funny, I was thinking the same thing.


Loved it! Well done...totally made my day!

Louis Belshaw

Amazing. No link to the video though? :(

Posted via CB10


Great Stuff. I have to get a band together in my business. Thanks for not taking yourselves too seriously. It's just what Blackberry needs.


That was pretty awesome. Lol.

Posted from My Z10 via CB10


LOL I love these, just because they do these covers and 'own' it despite looking silly.

Takes some stones to got out there like this. Ahaha kudos BBRY


Is it just me, or will the video not show up on the PlayBook?


I watched it on my PlayBook.


It doesn't seem to be loading for me in the article. Does anyone have a link to it? I've seen the "keep on loving you" one already.


Awesome, deliver the new spirit of the company...


Well done. Kudos to taking it to the end...

Now ship my LE ;)


Yeah, I love the band - they can just keep on cranking out these videos as far as I'm concerned.
Makes me laugh when people don't get it...



Watched this one and the 1st one again. Beyond cool lmao. Keep it up and keep making my Z10 better. BB10 ftw

Posted via CB 10 via my Q10(just kidding) o_0


Do you have a link for the first video? I can just find the second and this one.


Thanks, but that's the second one. In the first one they were singing about waiting is the hardest part. They only showed it at BlackBerry World and at the Jam World Tour and never uploaded it to their YouTube channel.
At the Jam I have been at least one person filmed it, so I thought that maybe someone uploaded it.


Cheesy... but in a cool way


I love this. It is fun and lets all those hard workin' BB contributors feel some long overdue pride. I gotta get Alec a nicer shirt, tho. If he is going to go Country he needs to do it right. And I definitely want to see more BB music out of them.


I would love another video from the BB Band! Alec Saunders retweeted my tweet about the video yesterday so I was really happy that he shared it with his followers on St. Patty's Day. They should edit this down to a 30 second or 1 minute version for TV and YouTube ads. Bravo! :-)


Super cool song!
But what's with all the hating in the comments on the vid itself? :S


I want a link to the very first video. The one in June.

jojo beaconsfield

cld you imagine Thorstien singing New York,New York, by Frank Sinatra.let,s hope bb has a good launch next week ,but from the look of these talented young men,i,m sure they will ....


Best dev relations team in the biz... Awesome stuff!


Fantastic!! Hope this is not the last from this legendary bband. Maybe one day, they will have a special guest... The mighty TH!!


Not as good as the first one, but still fun stuff


Does Alec actually think he's delivered on all the promises? Cool video though.

Posted via CB10


I hate the fact that youtube only works with adobe flash enabled on both the tablet, mobile and desktop sites. I can't watch ANYTHING without it being turned on. :/


I loved it. Lots of fun. Hope they do more.

More entertainment than the S4 launch.


Entertaining video. I just don't get it why people on The Verge likes to bash BlackBerry nowadays.


Thought it was amusing. Nice :)


That's the way

Posted via CB10


Awesome - kudos to those guys!


I think they should make a music video as a TV Ad and not just talking to Devs but Fans and Believers of BB10. #BBeve


So fun to see a company get behind their new product in such a cool way!!! +10 for sure!


Love the song videos it shows a lot of pride in the platform and being there in the trenches with developers.

Posted via CB10