Alec Saunders and BlackBerry dev relations band crank out another music video!

At last, BlackBerry 10 has come along...

By Simon Sage on 18 Mar 2013 11:02 am

Now that BlackBerry 10 is out, VP of developer relations Alec Saunders has had enough time to bring The Band back together for another music video. The first one was about winning the hearts of developers, while this one is a take on the Etta James classic, At Last. As you could imagine, it's a fitting tribute to the long road to the launch of BlackBerry's next-generation platform.

They say this is going to be the last one, but would you guys like to see another music video like this for the next big BlackBerry announcement? Sound off in the comments!

Topics: BlackBerry 10 CrackBerry Humor

Simon Sage 171 (articles) 59 (forum posts)

63 comments

BlackQtCoder Mar 18, 2013 at 11:08 am

First. Much better than Alicia Keys

AngryEdmontonian Mar 18, 2013 at 11:10 am

Hey BGR, maybe you could grab a few screen shots out of this to use in your unsustantiated biased articles? BGR = Bullsh!t-Gellar-Regurgitates. Sorry CB, had to.

I love these vids. Love seeing them have some fun.

illini2097 Mar 18, 2013 at 11:13 am

Pure awesomeness!

Kat0908 Mar 18, 2013 at 11:14 am

That's was great. Loved it!

lotuslanderz Mar 18, 2013 at 11:15 am

Um, old news? Wasn't this shown at the last BlackBerry Jam in Europe?

Still, great video :-)

Posted via CB10

sk8er_tor Mar 18, 2013 at 11:24 am

It was uploaded to YouTube just yesterday.

althedon Mar 18, 2013 at 11:15 am

lolol that was fun @blackqtcoder calm down alicia keys is da bomb

jojo beaconsfield Mar 18, 2013 at 11:16 am

that,s amazing.i don,t think these guy,s are cocky.i think they are sending a message. too bad i can,t afford to buy any more stock.

OriginalLucy Mar 18, 2013 at 11:25 am

Talented bunch of VP's. That guitar player is good. cheers

zezke Mar 18, 2013 at 11:27 am

We need the video of 'Waiting is the hardest part' that was shown at the Jam Tour!

Runell A Mar 18, 2013 at 11:29 am

My hat goes off to these guys! How many higher ups are willing to do(continue to do) something like this? It's fun and entertaining to watch and it seems like they actually enjoyed it as well. Kudos Mr. Saunders, Mr. Smith, Mr. Mallick, and everyone behind the scenes that made it happen!

advil_yum Mar 18, 2013 at 11:33 am

Will we ever see or hear the first Tom Petty cover? I believe it was "Waiting is the Hardest Part"

wenuell Mar 18, 2013 at 11:36 am

I'd like to see Thor doing the robot in the next jam. Well played!

araskin Mar 18, 2013 at 11:40 am

I look forward to 'We are the Champions' when BB10 rules the world...

newcollector Mar 18, 2013 at 11:53 am

Love the production, enthusiasm, and content. It would make for a rocking commercial! Great video!

Cee134 Mar 18, 2013 at 11:55 am

Fantastic! Great promo for BB10.

UMLD Mar 18, 2013 at 11:56 am

That was sublimely nerdgasmic.

Posted via CB10

JWWDUKE Mar 18, 2013 at 12:04 pm

Absolutely great.

hwtrebor Mar 18, 2013 at 12:12 pm

Loved the first video. This one... I wanted higher production values. :P

KCAlpha Mar 18, 2013 at 12:14 pm

Wow, well done !! Wasn't expecting to be that good :) i'd have to agree with some folks that we need another one .. We are the Champions soon !

fbf2012 Mar 18, 2013 at 12:15 pm

Awesome!

mrm_090 Mar 18, 2013 at 12:19 pm

wow, man's got rhythm hahaha

Scooter68 Mar 18, 2013 at 12:31 pm

Awesome Job guys!

Scooter68 Mar 18, 2013 at 12:35 pm

That one guys looks like Adam Zeis...

In fact after watching again i am convinced it was him... at 1:47

crimsonking Mar 18, 2013 at 2:27 pm

Funny, I was thinking the same thing.

BBNewB5 Mar 18, 2013 at 12:34 pm

Loved it! Well done...totally made my day!

Louis Belshaw Mar 18, 2013 at 12:45 pm

Amazing. No link to the video though? :(

Posted via CB10

airmo Mar 18, 2013 at 12:57 pm

too funny! encore!

xBURK Mar 18, 2013 at 1:13 pm

Great Stuff. I have to get a band together in my business. Thanks for not taking yourselves too seriously. It's just what Blackberry needs.

thatplaybookguy Mar 18, 2013 at 1:27 pm

Last.

SkaterGuy2k Mar 18, 2013 at 1:36 pm

That was pretty awesome. Lol.

Posted from My Z10 via CB10

Novaone Mar 18, 2013 at 2:00 pm

LOL I love these, just because they do these covers and 'own' it despite looking silly.

Takes some stones to got out there like this. Ahaha kudos BBRY

PostMortem Mar 18, 2013 at 2:02 pm

Is it just me, or will the video not show up on the PlayBook?

crimsonking Mar 18, 2013 at 2:25 pm

I watched it on my PlayBook.

PostMortem Mar 18, 2013 at 4:33 pm

It doesn't seem to be loading for me in the article. Does anyone have a link to it? I've seen the "keep on loving you" one already.

crimsonking Mar 18, 2013 at 2:25 pm

Awesome, deliver the new spirit of the company...

menaknow Mar 18, 2013 at 2:46 pm

Well done. Kudos to taking it to the end...

Now ship my LE ;)

G-bone Mar 18, 2013 at 2:50 pm

Yeah, I love the band - they can just keep on cranking out these videos as far as I'm concerned.
Makes me laugh when people don't get it...

#BB10Believe

Cyanide192 Mar 18, 2013 at 2:53 pm

Watched this one and the 1st one again. Beyond cool lmao. Keep it up and keep making my Z10 better. BB10 ftw

Posted via CB 10 via my Q10(just kidding) o_0

Gerii Mar 18, 2013 at 3:18 pm

Do you have a link for the first video? I can just find the second and this one.

BBVegasGirl80 Mar 18, 2013 at 3:57 pm

Here you go! :-) http://www.youtube.com/watch?v=WlsahuZ_4oM

Gerii Mar 18, 2013 at 4:09 pm

Thanks, but that's the second one. In the first one they were singing about waiting is the hardest part. They only showed it at BlackBerry World and at the Jam World Tour and never uploaded it to their YouTube channel.
At the Jam I have been at least one person filmed it, so I thought that maybe someone uploaded it.

bigpalm Mar 18, 2013 at 8:59 pm

+100

juacas Mar 18, 2013 at 3:34 pm

Cheesy... but in a cool way

Techno-Emigre Mar 18, 2013 at 3:36 pm

I love this. It is fun and lets all those hard workin' BB contributors feel some long overdue pride. I gotta get Alec a nicer shirt, tho. If he is going to go Country he needs to do it right. And I definitely want to see more BB music out of them.

BBVegasGirl80 Mar 18, 2013 at 3:55 pm

I would love another video from the BB Band! Alec Saunders retweeted my tweet about the video yesterday so I was really happy that he shared it with his followers on St. Patty's Day. They should edit this down to a 30 second or 1 minute version for TV and YouTube ads. Bravo! :-)

eldricho Mar 18, 2013 at 4:01 pm

Super cool song!
But what's with all the hating in the comments on the vid itself? :S

Bluenoser63 Mar 18, 2013 at 4:08 pm

I want a link to the very first video. The one in June.

jojo beaconsfield Mar 18, 2013 at 4:12 pm

cld you imagine Thorstien singing New York,New York, by Frank Sinatra.let,s hope bb has a good launch next week ,but from the look of these talented young men,i,m sure they will ....

grreyes24 Mar 18, 2013 at 4:22 pm

Best dev relations team in the biz... Awesome stuff!

digitalman101 Mar 18, 2013 at 4:24 pm

Fantastic!! Hope this is not the last from this legendary bband. Maybe one day, they will have a special guest... The mighty TH!!

itmccb Mar 18, 2013 at 7:00 pm

Not as good as the first one, but still fun stuff

kevinnugent Mar 18, 2013 at 7:27 pm

Does Alec actually think he's delivered on all the promises? Cool video though.

Posted via CB10

Rootbrian Mar 18, 2013 at 8:22 pm

I hate the fact that youtube only works with adobe flash enabled on both the tablet, mobile and desktop sites. I can't watch ANYTHING without it being turned on. :/