7digital and QNX team up to bring digital music to in-car infotainment systems

By Adam Zeis on 17 Apr 2013 09:24 am EDT

7digital and QNX have announced today that they have partnered up and will be bringing 7digital's catalog of over 23 million songs to the QNX car platform. BlackBerry has worked extensively with 7digital in the past, most recently integrating their digital music store with the BlackBerry World storefront. Now, any vehicles using QNX-powered devices will be able to integrate the entire digital music store directly into in-vehicle systems. The new partnership will allow for users to purchase digital music on the go, right from their dashboard in vehicles like Audi, BMW, Honda and Toyota. 

Press Release

LONDON, UK and OTTAWA - April 17, 2013 — 7digital, the leading open digital music platform, and QNX Software Systems Limited, a global leader in software platforms for in-car electronics, today announce a partnership that will see 7digital’s HTML5 music store made accessible through the QNX CAR™ application platform for the automotive infotainment market.

7digital’s HTML5 global digital music store has been integrated within the QNX CAR platform. This integration allows automotive manufacturers and OEMs to build digital music stores directly into QNX-powered in-car infotainment systems.

The HTML5 store’s UI matches 7digital’s existing web and mobile store, already available in over 40 countries. Users of the integrated stores will be able to browse, preview and purchase music within their car, as well as access their existing collection already stored in 7digital’s cloud-based Locker. This will extend the 7digital connected-device experience to the car.

The QNX CAR platform for infotainment systems is based on QNX® technology deployed in millions of cars on the road today. Most of the world’s major automotive manufacturers, including Audi, BMW, GM, Honda, and Toyota, ship cars with QNX-based infotainment systems.

The integration has been completed using the 7digital Application Programming Interface (API), which allows 7digital’s partners and developers to build digital music stores into existing products and services using 7digital’s technology platform. The QNX CAR platform is available now to automotive companies wanting to build a native HTML5 music application store within car infotainment systems.

“Connected and mobile devices have changed the way music is consumed, but one thing that hasn’t is people’s desire to listen to music in the car,” comments Ben Drury, CEO of 7digital. “We’re already working with partners in the automotive sector and now, for the first time, automotive companies using the QNX CAR platform can leverage our HTML5 music store, where their customers can access the largest collection of digital music from the convenience of their vehicles.”

“The lines between in-car systems, mobile devices, and the web are blurring,” said Derek Kuhn, vice president of sales and marketing at QNX Software Systems. “Our partnership with 7digital is a testament to how well digital music services can be integrated into a seamless automotive user experience.”

The QNX CAR application platform for infotainment systems is available now to automotive companies worldwide. Track and album pricing will be in local currency in each region. 7digital also powers the music service on the BlackBerry® World™ storefront for BlackBerry® 10 smartphones and BlackBerry® PlayBook™ tablets, which offer a mobile computing platform based on the QNX OS architecture.

The partnership is the latest example of 7digital’s move into the automotive sector, and follows a partnership with Pioneer that saw the 7digital catalogue integrated into Pioneer’s AppRadio product. 


Topics: QNX Apps

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

7digital and QNX team up to bring digital music to in-car infotainment systems


Awesome. it would have been great to tie into the BB10 platform also but perhaps that is on the way....

Excuse the expletive, but this is freaking huge. 66% of vehicles on the road use the QNX software. I'm looking forward to using this in mine.

Thanks. That's a good look at some customers, but not all of them have QNX in every car or infotainment system.

Yea I quickly posted it. Doesn't look like they have updated it in a while. The gauge cluster on a Panamara or Full Size Range Rover makes it almost obvious but RR Sport and LR4 do not seem to have it... Yet.

The Audi model that I saw had it (not sure which one) but what is really funny/interesting is the Google Maps is overlaid on top of QNX.

QNX is also affiliated with Aprilia, Ducati, BMW Motorrad, Ferrari, Fiat, Fisker, GM, Lamborghini, Lotus, Maserati, PSA Peugeot Citröen, Saab, Tata, Volkswagen

I hope BBRY/QNX gets a 'cut' from every song purchased. Could help offset the BIS service revenue losses.

Does BlackBerry get a cut for each car sold/licensed?
I can't wait to see my car start up with a BlackBerry boot screen. And inevitably, "Sorry, iPhone failed to connect."

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This scares me in its coolness. I can see myself slowly turning so hardcore BB10 that in the future, I would refuse to buy a new car that didn't support my phone! LOL

After the case where a user legally bought digital music and was then prosecuted for selling that music that he legally purchased to another individual under copyright laws. I can't see why anyone would ever buy digital music. You don't own it. You are just renting. This is not a slam on Blackberry, but the digital music industry in general.

Bammmm!!! Thank youuuuuuu! When you agree to microsoft, you agree that if they feel the need they can invalidate your copy of windows. Same for mac. Same for all.

Hmm, I don't see my 2011 Infiniti G37S listed anywhere. That's a shame. On a positive note, I just realized today that music on my Z10 will play over Bluetooth in my Infiniti (my Torch 9810 did not). There is no menu capability, however, it just randomly plays (and pauses) songs. Not being a car guy, if anyone has any info on how to interface better between my car and my phone I'd love to hear it. (btw, loving the Z10 more and more each day. I predict that soon I will be typing faster on it than even my desktop. If u r holding out for the Q10 keyboard you may want to give it another thought).

How many people will actually purchase individual songs in their car? Will this give users access to their music library in the car even if they don't have their mobile device with them?

Instead of just purchasing songs, shouldn't BlackBerry be launching a streaming music service? Seems to be the popular choice these days.

I'm guessing that you'll see the music across all devices you have a 7digital account on. During commutes or trips I could def see myself purchasing music as I heard new songs over a streaming service. I think that's the missing link right now. They need to tie this into a service like Pandora or Slacker. Then this partnership will have become more powerful than you could ever imagine!

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If Dish buys Sprint than using the Dish Sats + Sprint Towers + Sirius content that Dish already owns = WOW. Of course having Sprint service would be key but that is probably the only fault in the equation since other users might have Verizon or AT&T. And of course that is only a North America issue.

And now we see the BlackBerry comeback take shape. BlackBerry isn't competing head on, they are leveraging their assets to go beyond what Apple and Google have to offer. Simply beautiful.

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I just wish more people knew that QNX is owned by BlackBerry. This is a big selling point for anyone who thinks BlackBerry is dead. Somehow they should be mentioned in commercials or print ads. I know the mock BlackBerry commercials before the Super bowl did a great job doing this. Very effective.

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Agreed. On other forums when people mention infotainment I try to quickly show that Google and especially Apple are way behind in infotainment. Someone always points out the Audi system with google maps. Big deal QNX is the platform it is running on. hee.

And of course some users mention that there is an app for their car on Android and Apple. It is always nice to say that getting a blackberry app created is even eaiser since the infoitment system in the car was buit by the same company.

Sometimes I can be a bit snarky about it.

Spread the Word!!!

Awesome! This us just the beginning! I can't wait to see what else is in store!

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BlackBerry Just sliding in there in stealth mode, sneak up on the competition then...Bang take e'm all out, go BlackBerry

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